MBA Courses- IV SEMESTER

CORE PAPERS
1. MBA 401 CORPORATE LEGAL ENVIRONMENT
2. MBA 402 PROJECT MANAGEMENT

MARKETING ELECTIVES
1. MBA 403 (M1) CUSTOMER RELATIONSHIP MANAGEMENT
2. MBA 403 (M2) INTEGRATED MARKETING COMMUNICATIONS
3. MBA 403 (M3) INTERNATIONAL MARKETING
4. MBA 403 (M4) RURAL MARKETING

FINANCE ELECTIVES
1. MBA 404 (F1) COST AND MANAGEMENT ACCOUNTING
2. MBA 404 (F2) FINANCIAL SERVICES
3. MBA 404 (F3) MERGERS AND ACQUISITIONS
4. MBA 404 (F4) FINANCIAL DERIVATIVES

HUMAN RESOURCE ELECTIVES

1. MBA 405 (H1) HUMAN RESOURCE PLANNING & DEVOLPMENT
2. MBA 405 (H2) ORGANISATIONAL CHANGE & DEVELOPMENT
3. MBA 405 (H3) CROSS CULTURAL AND GLOBAL HRM
4. MBA 405 (H4) PERFORMANCE MANAGEMENT

INFORMATION TECHNOLOGY ELECTIVES

1. MBA 406 (IT1) SOFTWARE ENGINEERING
2. MBA 406 (IT2) SYSTEM ANALYSIS & DESIGN
3. MBA 406 (IT3) INFORMATION SECURITY & RISK MANAGEMENT
4. MBA 406 (IT4) ELECTRONIC COMMERCE

INTERNATIONAL BUSINESS ELECTIVES

1. MBA 407 (IB1) EXIM FINANCING AND DOCUMENTATION
2. MBA 407 (IB2) GLOBAL FINANCIAL MARKETS AND INSTRUMENTS
3. MBA 407 (IB3) FOREX MANAGEMENT AND CURRENCY DERIVATIVES
4. MBA 407 (IB4) INTERNATIONAL BUSINESS LAWS

• MBA 408 SEMINAR AND VIVA-VOCE

• MBA 409 FINAL RESEARCH PROJECT

 MBA 401: CORPORATE LEGAL ENVIRONMENT

Objective: To offer students a first hand exposure to the legal aspects of business, so as to enable
them to face the real-life world with a positive mind-set.

1. Introduction
Meaning and Importance of Corporate Laws, Government and Business Relationship in India.

2. Law of Contract
Proposal, Acceptance, Promise, Consideration, Capacity to Contact, Performance of Contracts,
Discharge of Contracts, Breach of Contracts, Remedies Against Breach of Contract, Indemnity and
Guarantee, Bailment and Pledge, Contract of Agency.

3. Law of Sales
Contact of Sale, Essential of Contract of sale, Sales agreement and Agreement to sale, Conditions and
Warranties, Passing of Property in Goods, Transfer of Title by Non - Owners, Performance of
Contract of sale, Duties and rights of Parties, Breach of Contract of sale, Auction sale.

4. Indian Company Act

Salient Features of Companies, Classification and Formation of Companies, Memorandum and
Articles of Association, Doctrine of Ultra Vires, Doctrine of Indoor Management,, Types of Shares,
Appointment of Directors, Meetings of Directors & Shareholders of Companies.

5. Negotiable Instrument Act

Definition and Essential features of Negotiable Instruments, promissory Note, Bill of Exchange &
Cheques, Endorsement and its types, Parties to Negotiable Instrument.

6. Consumer Protection Act

Definition of consumer, Goods and Defect, Services and Deficiency, Provisions related to Consumer
Protection, Consumer Protection Councils, Redressel of Consumer Grievances (District Forum, State
Commission and Nation Commission)

Text Books
1. S.S.Gulson, Marcantile Law, Excel Books.
2. N.D. Kapoor – Business Law, Sultan Chand & Sons

Reference Books
• M.C. Kuchhal - Business Law, Vikas Publishing House Pvt. Ltd
• Bulchandani - Business Law for Management, Himalaya Publishing House
• Palle Krishna Rao- WTO Text & Cases, PSG, Excel Books
• Baindridge – Introduction to Computer Law – Pearson
• Pathak - Legal Aspects of Business, Tata-McGraw Hill Co. Ltd
• Pillai and Bhagabati- Business Law, S.Chand & Co.
• Billai & Bagavathi, Business Law, S. Chand.
• P.K. Goel, Business Law for Managers, Biztantra.
 MBA 402: PROJECT MANAGEMENT

Objective: The paper would help to understand ‘project management’ in a holistic manner, as it would
include every aspect of the business like Finance, H R, Marketing, Logistics, Organizing etc., in
connection with each other.

1. Introduction
Definitions, classifications, project risk, scope; Project management-definitions, overview, project
plan, management principles applied to project management, project management life cycles and
uncertainty

2. Project Planning
Scope, problem statement, project goals, objectives, success criteria, assumptions, risks, obstacles,
approval process, projects and strategic planning.

3. Project Implementation & Monitoring

Project Implementation-Project resource requirements, types of resources, men, materials, finance
Project monitoring- evaluation, control, project network technique, planning for monitoring and
evaluation, project audits, project management information system, project scheduling- PERT & CPM,
project communication, post project reviews

4. Project Team Management

Recruitment, organizing, human resources, team operating rules, project organization, various forms
of project organizations, project organization charting, project contracts, principles- compilation of
contracts, practical aspects- legal aspects, global tender, negotiations, insurance

5. Closing the project

Types of project termination, strategic implications, project in trouble, termination strategies,
evaluation of termination possibilities, termination procedures

6. Project inventory management

Nature of project inventory, supply and transportation of materials, use of PERT & CPM techniques

Text Books
1. Project Management – for 21st Centrury-Beenet P Lientz, Kathyn- Pearson
Academic Press, 1995
2. Project Management –Denislok

Reference Books
• Project management - David I Cleland - McGraw Hill International Edition, 1999
• Project Management – Gopalakrishnan – McMillan India Ltd.
• Project Management-Harry-Maylor-Pearson Publication
 403 (M1): CUSTOMER RELATIONSHIP MANAGEMENT

Objective: To develop insight for relational aspect with business associates and customers

1. CRM concepts-Acquiring customers, custommer loyalty, and optimizing customer relationships.

CRM defined: success factors, the three levels of Service/ Sales Profiling, Service Level
Agreements (SLAs), creating and managing effective SLAs.

2. CRM in Marketing- One-to-one Relationship Marketing, Cross Selling & Up Selling, Customer
Retention, Behaviour Prediction, Customer Profitability & Value Modeling, Channel
Optimization, Event-based marketing. CRM and Customer Service- The Call Centre, Call
Scripting, Customer Satisfaction Measurement.

3. Sales Force Automation- Sales Process, Activity, Contact, Lead and Knowledge Management.
Field Force Automation.CRM links in e-Business: E-Commerce and Customer Relationships on
the Internet, Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Supplier
Relationship Management (SRM), Partner relationship Management (PRM).

4. Analytical CRM- Managing and sharing customer data - Customer information databases, Ethics
and legalities of data use. Data Warehousing and Data Mining concepts. Data analysis: Market
Basket Analysis (MBA), Click stream Analysis, Personalization and Collaborative Filtering.

5. CRM Implementation- Defining success factors, preparing a business plan - requirements,

justification, processes. Choosing CRM tools: Defining functionalities, Homegrown versus out-
sourced approaches.

6. Managing customer relationships- Conflict, complacency, resetting the CRM strategy. Selling
CRM .internally: CRM development Team, Scoping and prioritizing, Development and delivery,
Measurement.

Text Books
1. Stanley A.Brown: Customer Relationship Management, John Wiley & Sons,
Canada,
Ltd.
2. Jagdish Seth, et al: Customer Relationship Management

Reference Books
• Paul Greenberg: CRM at the speed of light: capturing and keeping customers in
internet real time
Jill Dyche: The CRM handbook: a business guide to customer relationship management,
Addison Wesley Information technology Series.
• Patrica 13. Ramaswamy, et al: Harvard Business Review on Customer Relationship
Management
 • Kristin L. Anderson & Carol J Kerr: Customer Relationship Management
Bcrnd H Schmitt: Customer Experience Management: A Revolutionary Approach to
Connecting with your Customers.

403 (M2): INTEGRATED MARKETING COMMUNICATIONS

Objective: This course Integrated Marketing Communications is about adopting a completely customer-
centric, interwoven and measurable approach to marketing communications.

1. Marketing and Communications-Introduction to the contemporary marketing process as the

context for marketing communication; Introduction to marketing communication and IMC; The
essentials of the marketing organisation and planning process; The IMC planning process

2. The Marketing Communications Mix: Disciplines and Applications- Direct and database
marketing; Sales promotion; Advertising; Digital marketing; Public relations; Design, packaging
and logos; Marketing research and customer insights; Personal selling and service management;
Exhibitions and events; Sponsorship; Field marketing; Internal marketing

3. The Media Landscape- Offline- Television, Radio, Local press, National press, Inserts/Take
ones, Specialist magazines, Consumer (house) magazines, Outdoor media/posters, Direct mail,
Door-to-door, Ambient media, Telephone, Packaging and product design, Retail space, Internal
employees, Other media opportunities; Online- Web (Internet, extranet, intranet, search), Bloggs,
Email, Affiliate/viral, Social networks, iTV, SMS (mobile), Podcasts & other digital media

4. Understanding Communications and Customers- Consumer psychology and attitudes; How

communication works; Value; Segmentation and buyer behaviour; the customer experience and
brand relationship

5. IMC Strategy- The task of the brand manager; the strategy process; Equity and brand strategy;
Identifying and profiling markets; assessing and developing business readiness; The
Communications Review: Creating the communications strategy; Research and analytics methods.

6. IMC Planning and Execution- Open Planning: media and disciplines in an integrated world; The
process of planning and evaluating an integrated set of communications; How to develop and use
the Master Creative Brief; How to develop the optimum channel strategy; Workflow Management:
how to make the process efficient and effective; Evaluating and learning from integrated
communications

Text Books
1. Advertising and Promotions IMC Perspectives: Belch and Belch –Tata Mc Graw
Hill, 6/e,
2. Advertising ‘An IMC Perspective’ - S. N. Murthy/U.Bhojanna -Excel Books, 2007.
3. Advertising & Integrated Brand Promotion, O’Guinn, Allen,Semenik, 4/e,
Thomson, 2007
4. Integrated Advertising, Promotion, and Marketing Communications, Clow, Baack,
3/e, Pearson Education, 2007
Reference Books
 • Foundations of Advertising, Chynawalla & Sethia, HPH, 2007
• Advertising management Rajeev Batra, John G Myers & Aaker –PHI, 5/e, 2007
• Event marketing and management- Sanjaya Singh – Vikas Publication, 2003.
• Advertising Basics, Vilanilam, Varghese, Response Books, 2007

MBA 403 (M3): INTERNATIONAL MARKETING

Objective-The basic objective of this course is to acquaint the students with environmental,
procedural, institutional and decisional aspects of international marketing.

1. Conceptual frame work of International Marketing- Basic differences between domestic

and International Marketing.

2. International Marketing Environment- EPRG frame work in International marketing,

stages of development into Global Marketing.

3. Indian Foreign Trade- Indian Trade Policy, Recent trends in India’s foreign trade, Export
Assistance, Institutional Infrastructure for Export Promotion in India.

4. Identification of Foreign Markets- Product Planning for Exports, Export pricing, Market Entry
and Overseas Distribution System, Promoting products internationally.

5. Overseas Market Research - Marketing Plan for Exports, New Techniques in International
Marketing, International subcontracting Joint Ventures, and Counter Trade Arrangements.

6. Multinationals Exports Finance, Risk Export Documents and Procedure.

Text Books
1. Joshi R.M, International Marketing, Oxford University Press.
2. Keegan - Global marketing management, Pearson./PHI

Reference Books
• Gitman, Global marketing, Pearson
• Kotabe & Helseb, Global Marketing management, Willey.
• Lee Kiefer & Carter Steeve, Global Marketing Management, Oxford Press.
• Shenkar – International Business with Geo discoveries-John Wiley
• Kumar – International Market Research – Pearson
• Rajagopal – International Marketing , Vikas
• Ambler and Styles, A Silk Road to International Marketing, Pearson.
• Srinivasan, International Marketing, PHI
• Varney, International Marketing: Sultan Chand & Sons.
• Albaum - International Marketing and Export management – Pearson
• Onkvisit - International Marketing: Analysis and Strategy- Pearson/PHI.
• D.N.Lascu, International Marketing, Biztantra.
 MBA 403 (M4): RURAL MARKETING

Objective: The objective of the course is to explore the students to rural market environment and
emerging challenges in the globalization of the economics.

1. Nature, Characteristics and the potential of rural markets in India, Socio-Cultural economic &
other environmental factors affecting rural marketing.

2. Attitudes and Behavior of the rural consumers and farmers.

3. Marketing of Consumer durables and non-durable goods and services in the rural markets
with special reference to Product Planning, Media Planning, Planning of Distribution
channels and organizing personal selling in rural markets in India.

4. Marketing of agricultural inputs with special reference to fertilizers, seeds and tractors;
organization and functions of agricultural marketing in India. Classification of Agricultural
products with particular references to seasonality and perishability, Marketing Structure and
Performance. Processing facilities for different agricultural products.

5. Role of Warehousing; Determination of agricultural prices and marketing margins. Role of

agricultural price commission. Role of Central and State Governments. Institutions and
Organizations in agricultural marketing. Unique features of commodity markets in India.

6. Problems of Agricultural Marketing; Nature, Scope and Role of Co-operative Marketing in India.

Text Books
1. Arora, RC. Integrated Rural Development, 1979. S. Chand, New Delhi
2. Kashyap & Raut, The Rural Marketing, Biztantra.

Reference Books
• Rudra, Ashok. Indian Agricultural Economics. Myths and Realities. 1982. Allied,
New Delhi.
• Stalk, George. Competing Against Time. 1990 Free Press, New York.
• Mishra, SN, Politics and Society in Rural India. 1980. Inter India, Delhi
• Porter, Michael E. Competitive Strategy. 1980. Free Press, New York.
• Desai, Vasnat, Rural Development. 1988, Himalaya, Bombay.
 MBA 404 (F1): COST AND MANAGEMENT ACCOUNTING

Objective: The objective is to acquaint the students with cost and management accounting system
for effective discharge of managerial activity of prime importance.

1. Introduction to Cost & Management Accounting

Difference between Financial Accounting, Cost Accounting & Management Accounting, and their
Scopes, Role of Management Accountant in Decision Making, Variable Cost & Fixed Cost,
Segregation of cost into variable and fixed cost.

2. Cost Determination Analysis

Statement of Cost: Total Cost & Unit Cost, Prime cost& Conversion Cost, Product Cost & Period
Cost, Preparation of Cost sheet. Cost Allocation, Allocation of Support Costs & Common Costs.

3. Cost Analysis
Marginal Costing, Break even analysis and CVP analysis, Application of Marginal Costing in
Managerial Decision Making. Relevant Cost for Decision Making.

4. Cost Accumulation System

Job Costing, Job Cost sheet, Profit determination of a Job, Contract Costing, Process Costing:
Process Accounts, (Equivalent process costing excluded), Joint Product & By – Product.

5. Planning
Responsibility Accounting: Meaning and objectives, Types of Responsibility Centers.

6. Control Techniques
Responsibility Accounting: Meaning and objectives, Types of Responsibility Centers, Variance
Analysis: Evaluation of Cost & Sales Variances, Variance & Management Control. Budgetary
Control System: Flexible Budget, Master Budget, Business Decision Cases.

Text Book
1. Arora, M. - Cost and management accounting , Vikash
2. Horngren, Dafar & Foster, - Cost Accounting – A Managerial Emphasis, Pearson /PHI

Reference Books:
Khan & Jain, - Management Accounting – TMH
Dutta, M., Cost Accounting – Principles & Practice, Pearson
Jain & Narang, Cost Accounting – Principles & Practice – Kalyani
Ravi M. Kishore – Cost & Management Accounting Taxman
Jawahar Lal - Advanced Management Accounting, S. Chand
• Nigam & Jain – Cost Accounting: Principles& Practices, PHI.

MBA 404 (F2): FINANCIAL SERVICES

Objective: To familiarize the students with various financial services rendered to the beneficiaries
by agencies authorized to render such services.

1. Non Banking Financial Companies- Origin, Scope and Functions , Role of

NBFCs in rendering Financial Services- RBI regulations, Categories of NBFCs,
Housing Finance, Bills Finance and Venture Capital Finance by NBFCs, Risks,
limitations and restrictions faced by NBFCs, Prudential Norms for NBFCs

2. Merchant Banking-Nature and scope of Merchant Banking-Regulation of

Merchant Banking Activity- Structure of Merchant Banking Industry-Primary
Markets, Procedural Aspects of Primary Issues-SEBI Guidelines for Public Issues.
Introduction to Secondary Market and Stock Broking.

3. Leasing- Origin of leasing, Development of Leasing in India, Classification,

Financial Lease and Operating Lease, Advantages and Disadvantages of Leasing, Hire
Purchase: Lease and Hire Purchase Distinguished-Effective Interest Rate-Legal Aspects-
Tax Implications.

4. Factoring- Concept and Forms of Factoring, Factoring and Bills

Discounting Distinguished-Factoring vis-à-vis Forfeiting, Legal Aspects of Factoring,
Venture Capital Financing

5. Consumer Finance- Plastic Money: Credit, Debit Cards, Merits and Demerits,
Settlement Procedure-Uses of Credit Cards, Member Establishments, Member Affiliates
and their Benefits.

6. Credit Rating- Concept Use and Importance of Credit Rating, Credit Rating
Agencies & their Activities-Emerging Avenues of Rating Services, Securitization/
Mortgages: Securitization-Mortgages and Mortgage Instruments- Concept,
Securitization as a Funding Mechanism.

Text Books
1. M.Y. Khan, Financial Services, TMH
2. Gordon and Natrajan, Financial Market and Services, Himalaya Publishing
 Reference Books:
• C. M. Kulshrestha, Mastering Mutual Funds, Vision Books
• J. C. Verma, A Manual of Merchant Banking, Bharat Law House
• Premlal Joshi, Leasing Comes of Age: Indian Scene, Amrita Prakashan
• Nabhi Publications, SEBI Guidelines
• Clifford E Kirsch, The Financial Services Revolution, McGraw Hill
• Nalini P Tripathy, Financial Instruments and Services, PHI
• Meir Kohn, Financial Institutions and Markets, Oxford

MBA 404(F3): MERGERS AND ACQUISITIONS

Objective: Powerful change forces and dramatic events in the field of mergers,
acquisitions and restructuring have been particularly prominent in the last part of 20th
century and early part of 21st century. This course is intended to sensitize student to the
aspects.

1. Takeovers, mergers and Acquisition

Nature & objective, Forms of Corporate restructuring, Types of Merger, Reasons for
merger take over and Acquisitions, Legal and Procedural Aspects, Tax Implication.
2. Valuation
Financial Methodology, DCF valuation, Principle of valuation, increasing value of the
organization, calculating growth rate.

3. Restructuring
Merger and divestitures, Theory of mergers, Tender offer, Empirical test of
alternative theory.

4. M & A strategies
Joint venture, ESOPS and Management Leveraged, use and leverage of ESOP and
advantage of Management Leveraged,

5. Leveraged Buy Outs

Operations, norms for financing leverage buyouts, Bank finance and LBO in India,
Reasons for International mergers, Share Repurchase.

6. International Mergers and Acquisitions

Cross border acquisitions and International acquisitions.

Text Books
1. Sudarshanam, Mergers & Acquisition, PHI
2. Weston, Siu & Johnson, Takeovers, Restructuring and Corporate
Governance, Pearson, 2002.

Reference Books
• Shiva Rama, Strategic alliances, Response Books.
• Weston, Chung, Hoag, Mergers, Restructuring & Corporate Control, PHI
 • Marshal J.F., Bansal V.K., Financial Engineering, PHI

MBA 404 (F4): FINANCIAL DERIVATIVES

Objective: This course is a squeal to Derivative securities. It is based on understanding

and pricing derivative securities. The emphasis in this course is application, risk
management using option modeling in firm’s decision making.

1. Financial Derivatives
Introduction , Definition of Financial Derivative , Features, Types of Derivatives, Basic
Financial Derivatives, History of Derivatives Market, Use of Derivatives, Critiques of
Derivatives. Traders in Derivative Markets, Factors contributing to the growth of
Derivatives, Financial Derivatives Market in India.

2. Future Market, Contracting & Pricing

Introduction, Financial Futures contracts, Types of Financial Futures, Contracts,
Evolution of Futures Market in India, Operators/Traders in Future Market, Functions and
growth in Future Market, Future Market trading Mechanism, Theories of Future prices.
Hedging Concepts – Long, Short, Cross.

3. Forward and Swap Market: Pricing and Trading Mechanism

Introduction, Forward contract, Features of Forward contract, Classification of Forward
Contracts, Forward prices Vs Future prices.

4. SWAP
Introduction, concept, Nature, Evolution, Features, Types of Swaps.

5. Financial Option
Introduction, concept, Types, Distinction between option and futures contracts, option
valuation, Determinants of option pricing,

6. Option Models
Black – Scholes option pricing model, Binomial Option pricing model , Trading with
option, Hedging with option.

Text Books
1. Gupta, S.L. Financial Derivatives : Theory , Concept and Problems , PHI
2. Hull, Options, Futures and other Derivatives, Pearson
Reference Books
• Vohra, N.D. and Bagri , B.R. , Futures and Options , TMH
• David A. Dubofsky and Thomas W. Miller, J.R. Derivatives: Valuation
and Risk Management, Oxford.
• Kumar, Financial Derivatives, PHI.
• Marshall & Bansal: Financial Engineering, a complete guide to Financial
Innovation, PHI.
• Mishra, Bishnupriya, Debasis, S, Derivatives and Risk Management, Excel
Books.

MBA 405 (H1): HUMAN RESOURCE PLANNING & DEVOLPMENT

Objective: The objectives of this paper is to develop a conceptual as well as

practical understanding of human resource planning and development, maintaining
HR information, Preparing report on HR performance, measuring the value of human
resource and evaluating the effectiveness of HR functions.

1. Human Resource Planning- Approaches to Human Resource Planning,

Concept, importance, objectives Types of HR plan, Dimensions of Human
Resource Planning Approaches-Social Demand Approach, Rate of Return Approach and
Manpower Requirement Approach. Human Resource Information System, Human
Resource Planning Process.

2. Career planning-Concept, objective, Career planning vs. human resource

planning, career planning vs. succession planning, Process of career planning and
career development, Human Resources Evaluation: Human Resources Audit and Human
Resource Accounting, Succession planning, HR Metrics.

3. Evolution & Concept of HRD- System concept, Role of HRD, Professionals,

HRD climate & its element, HRD Matrix, HRD Function, HRD Process, Role of line
Managers & supervisors in HRD.

4. Assessing HRD needs- Task analysis, persons Analysis, Organizational

analyses, Assessing HRD needs, HRD process models Training Vs HRD, HRD
intervention- Designing & implementing HRD Programme.

5. Implementing HRD Programmes- On the job, JIT, Job designing job

rotation, job enrichment, job enlargement, coaching, mentoring &
empowerment, Creating HRD environment, Evaluation frame work; collecting , data
for evaluation, research design, issues concerning evaluation, assessing impact of HRD.

6. Organizational Culture & HRD- Work force diversity & HRD, Labor
Market changes, Equal Employment Opportunity, adapting demographic changes
 & gender issues, HRD practices in manufacturing and services sector

Text Books
1. Bhattacharya, Deepak Kumar – Human Resource Planning, Excel Books.
2. T.V. Rao, Future of HRD.

Reference Books
• Aswathapa, Human Resource Management Text & Cases, TMH.
• Desimone & Harries – Human Resource Development – Thomson Learning
• C B Mammoria, Personnel Management.

MBA 405 (H2): ORGANISATIONAL CHANGE & DEVELOPMENT

Objective: To familiarize the students with basic organizational processes to bring about
organizational change, development and effectiveness
.

1. Organizational Change- Concept, Forces demand organizational change-

External and Internal, Recognizing the need for change, problem diagnosis,
identifying alternate change techniques.

2. Resistance to change- Managing resistance to change, the process of

organizational change.

3. Managing Change- Managing Change and Transformation: Planning, Creating

the support system, managing the transition.

4. Organization restructuring- reorganizing work activities, strategies, process

oriented strategies, competitor and customer oriented strategies.

5. Organizational change and process Consultation, Organization

Development, OD process, OD Interventions, Action Research orientation,
Evaluating OD Effectiveness.

6. Managers as change agents, Internal and external change agents,

Organizational change and its management in manufacturing and service sectors.

Text Books
1. K. Hari Gopal , Management of Organization changes , Response Book
2. Kavita Singh, Organisation Change & Development, Excel Books.

Reference Books
• Robins P.Stephen – Organization Behariour , Pearson
 • Bennis W.G. Benue KD and Chains R (Ed) – The Planning of Change
• Ivan cevich J.M., Donndly james H. Jr and Gibson J.L. – Management
Principles, and functions.
• N. Sengupta and M. Bhatta - Managing change in the organization, Pearson
• French , Organisation Development , Pearson
• Jones- Organisational theory, design and change-Pearson
• Brown- An Experiencial approach to Organisational Development-Pearson

MBA 405 (H3): GLOBAL HUMAN RESOURCE MANAGEMENT

Objective: The objective of the course is to develop a diagnostic and conceptual

understanding of the actual and related behavioural variables and human aspects in the
management of global organization managing cross cultural diversity will also be included in
text.

1. Global Business Environment and Human Component, Global Business

Environment and Human and Cultural variables and

2. Cross cultural differences and Managerial Implication; Cross Cultural

Research Methodology and Hofstede Study.

3. Cross Cultural Management; Cross Cultural Leadership and Decision making,

Cross Cultural Communication and Negotiation.

4. International Human Resource Management- Approaches;

International Recruitment and Selection, Performance Management and Training and
Development.

5. International HRM roles in multinational organizations, Expatriate

problem, International Compensation, Repatriation.

6. Key issues in International Labour Relations

Labour Unions and International Labour Relations, HRM practices in other countries.

Text Books
1. Doweing , P.J. – International Dimensions of Human Resource Mgt. End Edition
Words Worth
2. G. Hofstede – Cultures Consequence ; International Differences in Work related
Values – Sage
Reference Books
• Deresky- International Management, PHI/Addision Wesley.
• Aswathappa, Human Rosource & Personnel Mgt., TMH
• Meraic, D and Puffer, S. Management International cross Exercises and Reading
St . Paul . West Publish.
• Mangaraj, S., Globalization and Human Resource Management, Excel Books.
• S. C. Gupta- Text book of International HRM-Macmillan
• Tayeb- International HRM- Oxford
• Dowling, Welch & Schuler, International H.R.M . Excel Books

MBA 405 (H4): PERFORMANCE MANAGEMENT

Objectives: The purpose of this course is to provide an in depth understanding of the role
of performance management and to manage performance evaluation system
effectively.

1. Performance Management (PM) Conceptual Frame Work, Introduction to

Performance Management, nature, scope, importance, process of Performance
Management.

2. Link between Performance Management and Performance Appraisal,

Benefits of Performance Management, Performance Planning, Role Analysis and
Evaluating Performance Management.

3. Performance Appraisal & Potential Appraisal, Meaning of Performance

appraisal, methods and approaches of performance appraisal, Obstacles in
appraisal, Designing appraisal for better results, Performance Appraisal interview,
Potential Appraisal.

4. Performance Management Application & Improvement, Performance

Management and development, Performance Management and pay, Performance
Management for Teams, Performance Management in practice, Analyzing
performance problems.

5. Competency Mapping, 360 feedback, Assessment centers, performance reviews,

coaching and counseling,

6. Performance Management in Manufacturing, Services and IT Sector,

Strategies for improving performance.

Text Books
 1. Chadha, Prem. , Performance Management, Macmillan, New Delhi
2. Armstrong, Michael and Baron, Angela, Performance Management, Jaico Pub.
House , Mumbai

Reference Books
• Aguinis – Performance Management, Pearson
• Colenso, Michael, Kaizen strategies for improving team Performance,
Pearson Education, New Delhi
• Srinivas R. Kandula – Performance Mgt., Strategic, Interventions, Drives – PHI
• Sahu R.K., Performance Management System, Excel Books.
• Rao , T.V. Performance Management and appraisal systems .
• Cardy, Robert L. performance Management, PHI, New Delhi
• Rao T.V -360o Feedback & PM, Vol-I, II & III, Excel Books.
• Srivastava K. Dinesh, Strategies for Performance Management, Excel Books.

MBA 406 (IT1): SOFTWARE ENGINEERING

Objective: The objective of the course is to familiarize the students with the various
conception soft engineering and its use in software project development and reliability
tests.

1. Introduction to Software Engineering, Programs vs. software products,

High-level language programming, Control flow-based design, Data structure-oriented
design, Data flow-oriented design.

2. Software life cycle models, Iterative waterfall model, Prototyping model,

Evolutionary model, Spiral model.

3. Software Project Management, Management of software workflows,

Project management concepts, Project Planning, Project metrics.

4. Project estimation techniques, COCOMO, Staffing, Scheduling, Risk

Management, Software Quality Assurance, Software Configuration Management.

5. Object Oriented Methods of Software Engineering, Use case diagrams, class

diagrams, Activity diagram, Sequence diagram, Collaboration diagram, State-transition
diagram.

6. Testing for Software Quality, Reliability, and Utility Management, Unit testing,
Black-box and White-box testing, Integration Testing and System testing, Software
Reliability, Software Quality: ISO9000, ISO9001, SEI CMM, CASE environment.
 Text books
1. Sommervile,- Software Engineering , Pearson Education
2. Pressman, - Software Engineering Practitioner’s Approach, TMH
3. Behforooz & Hudson,- Software Engineering Fundamentals, Oxford University
Press.

Reference Books
• Vliet, - Software Engineering Principles & Practice, John Wiley.
• Rajib Mall, - Fundamentals of Software Engineering, Prentice Hall of India
• Jawadekar Wamans. - Software Engineering Principles and Practice., TMG-Hill
• Jalote,- An Integrated Approach to Software Engineering, Narosa
• S Pfleeger,- Software Engineering Theory & Practice, Pearson Education.
• Sajan Mathew, Software Engineering, S. Chand.

MBA 406 (IT2): SYSTEM ANALYSIS & DESIGN

Objectives: The objective of the course is to familiarize the students with the various
concepts of system analysis, design and planning.

Course Contents
1. System Concepts and Information Systems Environment, System Development Life
Cycle, Role of System Analyst.

2. System Planning and initial Investigation, Information Gathering, Tools of

Structured: DFD, DD.

3. Decision Tree, Decision Table, Structured English, Pseudocode, Analysis,

Feasibility Study, Cost/Benefit Analysis.

4. Process and Stages of System Design, Input/ Output and Forms Design, File
Organization and Database Design.

5. System Testing & Quality Assurance, Implementation and Software

Maintenance, Hardware and Software Selection and Computer Contract.

6. Project Scheduling and Software, Security, Disaster/ Recovery, and Ethics in

System Development.
Text Books
1. Elias M Awad, - System Analysis & Design, Galgotia Publication
2. Hopper, George, Valacich, Panigrahi, - Modern System Analysis and Design,
Pearson Education.

Reference Books
• James A Senn, - Analysis & Design of Information Systems, Tata McGraw Hill
• Rajaraman, Analysis & Design of Information Systems, PHI.
• Whitten, Bentley, Dittman, - System Analysis & Design Methods, TMH

MBA 406 (IT3): INFORMATION SECURITY & RISK MANAGEMENT

Objective: The objectives of this paper are to develop a conceptual as well as

practical understanding Information Security and Risk Management.

1. Introduction to Security Management, Need for Security, Security Policies,

Models, Security Management Principles.

2. Types of Risks, Risk Identification, Risk Management Processes, Approaches,

Threats & Vulnerabilities, Risk Analysis and Assessment.

3. Cryptographic Techniques: Plain Text & Cipher Text, Encryption & Decryption,
Symmetric & Asymmetric Key Cryptography, Steganography, Data Encryption
Standards, Digital Signature, Public Key Infrastructure: Digital Certificates, Public Key
Cryptography Standards.

4. Internet Security Protocols: Basic Concepts, Secure Electronic Transaction,

Electronic Money, Email Security, User Authentication Mechanisms:
Authentication Basics, Passwords, Tokens, Biometric authentication, Kerberos.

5. Network Security: Brief introduction to TCP/IP, Firewalls, IP Security, Virtual

 Private networks.

6. Standards and Security Certification Issues, National/ lnterriational Security Laws

and Ethical Issues, Case studies on Security.

Text Books
1. Cryptography and Network security By Atul Kahate-TMH
2. Introduction to Information Security Risk Management-NUT, PHI Publication.

Reference Books
• Security in Computing Third edition Charles P. Pfleeger, Shari Lawrence P.
• Pfleeger PHI Publication! Pearson Education.
• Computer security by Matt Bishop-Addison Wesley-2003
• Cryptography and Network security by William Stallings Pearson Education.
• Digital Signature: Network Security Practice, Gupta, Agarwala, PHI.

MBA 406 (IT4): ELECTRONIC COMMERCE

Objective: The objectives of this paper are to develop a conceptual as well as

practical understanding of electronic commerce and its application.

1. Electronic Communication- PCs and Networking, E-Mail, Internet, Intranet,

Extranet.

2. Introduction to E-Commerce- Types of E-Commerce, B2B, B2C, C2C, G2G,

G2E, G2C.

3. E-Business Models & Markets, Techniques and Tools, E-Commerce

Providers and Vendors.

4. Building Blocks for E-Commerce, Electronic Data Interchange, Business

Processes Reengineering, Management of Change, Mobile Electronic Commerce.

5. Legal Issues- Cyber Security, Cyber Crimes, Information Technology Act,

Public Key Infrastructure, Electronic Payment System & Internet Banking.
6. Case Studies & Examples of Commercial Websites. E- Commerce LAB- Designing &
Building e-Commerce Web Sites: E Commerce Website Creation, Selecting a n ISP to host
the Web Site, Managing all kinds of Payment.

Text Books
1. E-Commerce K. K. Bajaj, Debjani Nag, TMH.
2. Global Electronic Commerce – Theories and Case studies; J. Christopher
Westland, Theodore HK Clark – University Press.

Reference Books
• Brahm Canzer, E-Business & Commerce-Strategic Thinking & Practice,
Biztantra.
• e-Commerce David Whitely McGraw Hill
• E-commerce – An Indian Perspective – Joseph, PHI.
• Frontiers of Electronic Commerce, Kalakota, Whinston, Pearson Education.
• E-Commerce Management, S. Krishnamurty, Thomson Publication
• Electronic Commerce Greenstein / Feinman TMH Publication.

MBA 407 (IB1): EXIM FINANCING AND DOCUMENTATION

Objective: The objective of the course is to develop a diagnostic and conceptual

understanding of EXIM financing and documentation.
 1. Introduction-Export documentation; Foreign exchange regulations; ISO 9000 series and
other internationally accepted quality certificates; Quality control and pre-shipment
inspection; Export trade control; Marine insurance; Commercial practices.

2. Export Procedures, General excise clearances; Role of clearing and following agents;
shipment of export cargo.

3. Export credit, Export credit guarantee and policies; Forward exchange cover; Finance for
export on deferred payment terms; Duty drawbacks.

4. Import Procedures, Import licensing policy; Actual user licensing; Replenishment

licensing; Import-export pass book; Capital goods licensing; Export houses and trading
houses.

5. Export Incentives- Overview of export incentives-EPCG, Duty drawbacks, duty exemption

schemes, tax incentives; Procedures and documentation.

6. Trading Houses, Export and trading houses schemes – criteria, procedures and
documentation; Policy and procedures for EOU/FTZ/EPZ/SEZ units.

Text Books
1. Cherian and Parab: Export Marketing, Himalaya Publishing House, New
Delhi
2. Government of India: Handbook of Procedures, Import and Export
Promotion, New Delhi.
Reference Books
• Rathod, Rathor and Jani: International Marketing, Himalaya Publishing
House, New Delhi.
• Export – Import manual, Nabhi Publication, New Delhi
• Government of India: Export-Import Policy, procedures, etc. (Volumes I, II
and II) New Delhi

MBA 407 (IB2): GLOBAL FINANCIAL MARKETS AND INSTRUMENTS

Objective: The objective of the course is to develop a conceptual understanding global

organization financial markets and instruments.
 1. Introduction to International Financial System
Brettonwood conference and afterwards; European monetary system. Fixed vs. Floating Exchange
Rate regimes.

2. Creation of Euro Currency Markets

Creation of Euro Dollar – Emergence of Global Currency Markets – Size and Structure of Europe
and Asian Markets – Transaction – Regulatory systems – Major instruments

3. International Financial Markets and Instruments

International capital and money market instruments and their salient features; Integration of
financial markets and approach; Arbitrage opportunities; Role of financial intermediaries.

4. International Money Market Instruments and Institutions

GDRs, ADRs, IDRs, Euro Bonds, Euro Loans, Repos, CPs, derivatives, floating rate instruments,
loan syndication and Euro deposits; IMF, IBRD, Development Banks.

5. Global Shopping for funds and Investments

Comparison of Domestic, Foreign and Euro Currency Markets for Lending and Investment.

6. Forex Risk
Interest Rate Parity – Cover deals – Using global markets for Hedging – Arbitrage – speculation –
Cost comparisons.

Text Books
1. Buckley, Adrian: Multinational Finance, Prentice Hall of India, New Delhi
2. Henning, C.N., Piggot, W. and Scott, W.H: International Financial Management, McGraw
Hill, Int. Ed., New York.
Reference Books
• Maurice, Levi: International Finance, McGraw Hill, Int. Ed., New York.
• Rodriqufe, R.M and E.E Carter: International Financial Management, Prentice Hall of
India, Delhi.
• Shaprio, A.C: Multinational Financial Management, Prentice Hall of India, New Delhi.

MBA 407 (IB3): FOREX MANAGEMENT AND CURRENCY DERIVATIVES

Objective: The objective of the course is to develop a analytical and conceptual understanding
of the Forex management and currency derivatives
.
1. The Foreign Exchange Market
 Organization – Spot Vs Forward Markets – Bid and Ask rates – Interbank Quotations –
International Market Quotations – Cross Rates – Merchant Rates – FEDAI Regulations – Role of
RBI

2. Exchange Rates
Exchange rate systems – Gold Standard – Bretton Woods – Fixed Vs Floating Exchange Rate
systems – Determinants of Exchange Rates – Exchange Controls.

3. Foreign Exchange Transactions

Purchase and Sale transactions – Spot Vs Forward transactions – Forward Margins – Interbank
Deals – Cover deals – Trading – Swap deals – Arbitrage Operations – Factors determining
Forward margins

4. Ready Exchange Rates

Principle types of Ready Merchant rates – Ready rates based on cross rates

5. Forward Exchange Rates

Forward exchange contracts – Execution of Forward contracts – cancellation and Extensions -
Dealing position – Exchange position – Cash position

6. Currency Derivatives
Currency Forwards – Currency Futures – Currency Options – Exchange traded transactions –
Financial Swaps – Forward Rate agreements – Interest Rate Options.

Text Books
1. Alan C Shapiro: Multinational Financial Management, Prentice Hall, New Delhi
2. Francis Cherunilam : International Economics, Tata Mc Graw Hill Pub Ltd, New Delhi

Reference Books
• Ian H Giddy: Global Financial Markets, AITBS Publishers and Distributors, New Delhi
• C Jeevanandam, Foreign Exchange: Practice, Concepts, Sultan Chand & Sons, New Delhi
• Vijayabhaskar P and Mahapatra B., Derivatives Simplified, Respose Books, Sage Publications,
New Delhi

MBA 407 (IB4): INTERNATIONAL BUSINESS LAWS

Objective: The objective of the course is to develop an understanding of the international
business laws.
1. Legal Framework of International Business- Nature and complexities; Code and common laws and
their implications to business; International business contract – legal provisions; Payments terms;
International sales agreements; Rights and duties of agents and distributors.

2. Regulatory Framework of WTO- Basic principles and charter of GATT/WTO; GATT/WTO

provisions relating to preferential treatment of developing countries; Regional groupings,
subsidies, technical standards, antidumping duties and other non-tariff barriers, custom valuation
and dispute settlement.

3. Implications of WTO to important sectors – GATS, TRIPs and TRIMs.

4. Regulations and Treaties Relating to Licensing; Franchising; Join Ventures, Patents and trade
marks; Technology transfer, Telecommunications. Frame work relating to Electronic Commerce.

5. Regulatory Framework and Taxation- Electronic Commerce – Cross Border Transactions – On-
line Financial Transfers – Legal Safeguards – International Business Taxation – Tax Laws –
Multilateral and Bi-lateral treaties – Sharing of Tax revenues

6. Indian Laws and Regulations Governing International Transactions- FEMA; Taxation of foreign
income; Foreign investments; Setting up offices and branches abroad; Restrictions on trade in
endangered species and other commodities.

Text Books
1. Daniels, John, Emest W. Ogram and Lee H. Redebungh: International Business,
Environments and operations.
2. Lew, Julton D.M and Clive Stand brook (eds), International Trade Law and Practice,
Euromoney Publications, London.

Reference Books
• Schmothoff C.R: Export Trade – The Law and Practice of International Trade.
• Motiwal OP, Awasthi HIC: International Trade – the law and practice; Bhowmik and
Company, New Delhi.
• Kapoor ND: Commercial Law; Sultan Chand & Co., New Delhi.

MBA 408: SEMINAR & VIVA-VOCE

SEMINAR
Seminar will be conducted for during the semester.
Each student is to make a presentation on a given topic before the class. The duration of presentation is
about 30 minutes. The presentation will be followed by question and answer session.

The seminar will be of 50 marks.

VIVA-VOCE
At the end of semester viva-voce will be conducted.
The viva-voce examination will be conducted by an external examiner, who will judge the knowledge,
intellect and learning of a student during the semester.

The viva-voce will be of 50 marks.

MBA 409: FINAL RESEARCH PROJECT

Each student in the Fourth semester is to undertake an empirical research in his or her area of
specialization. This is to help student develop a deep insight and learning for a topic of his interest and
initiate research interest for career growth.

The student under the guidance of nominated faculty is to prepare a synopsis for the given research
project. Only after the synopsis is given the clearance the student can conduct the field research and
prepare the research report.

The report carries 200 marks. 100 marks are awarded for report writing by an external examiner and
remaining 100 marks for the presentation students makes to defend and detail his or her research work