Sustainable Service

Design concept

Sustainable mobility in Västra Hamnen

Vincent Olislagers, Behrooz Taleb, Anna Benckert, Martina Uhlig

Field Research
Highlights

Work process

1. Explore the area 2. Interview local 3. Customer journeys 4. Mapping information

people with locals

5. Existing sustainable 6. Game Design 7. Workshop 8. Defning concept

services
Field Research
Highlights

Interviews
Field Research
Highlights

Quotes from interviewees

“I go to Möllevångstorget to buy my fruit and vegetables.

I want to be able to pick them myself.“

“I don’t care about the weather. I still use my bike.

There are only 5 times per year I don’t take it to work.“

“Sometimes I take the car to the sports center in Västra Hamnen.“

Field Research
Highlights

Workshop
Field Research
Highlights

Outcomes / gaps

Time and convenience are important factors for choosing
different types of transport

Cars are only needed for specifc trips (when transporting
goods)

The haptic element of an experience (e.g. shopping) is
important

Most people are very ecologically minded, try to take their
bikes as much as possible and feel guilty when taking the car
(but they still do)

Parking space in the area is rare and expensive
Field Research
Highlights

Mobility insights

OR OR
Sustainable Service
Design concept

Agora
Wikipedia:
“The Agora was an open "place of assembly" in ancient Greek city-states.“
Sustainable Service
Design concept

Our focus
Sustainable Service
Design concept

Our focus

- Shared payment and

access system
- No sign up needed

- Time effcient and time - More convenience

independent shopping - Personalized shopping
- No car needed with your trainer
- Bike delivery service
Sustainable Service
Design concept

Customer journey
Sustainable Service
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Customer journey
Sustainable Service
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Customer journey
Sustainable Service
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Customer journey
Sustainable Service
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Customer journey
Sustainable Service
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Customer journey
Sustainable Service
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Customer journey
Sustainable Service
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Customer journey
Sustainable Service
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Customer journey
Sustainable Service
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Customer journey
Sustainable Service
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Customer journey
Sustainable Service
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Customer journey
Sustainable Service
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Customer journey
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Provider journey
Sustainable Service
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Provider journey
Sustainable Service
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Provider journey
Sustainable Service
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Provider journey
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Provider journey
Sustainable Service
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Provider journey
Sustainable Service
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Provider journey
Sustainable Service
Design concept

Value for stakeholders


no need to take the car 
reduce costs in the front stage

more time effciency, independency 
effcient use of parking space
and convenience


Less ridiculous car trips 
Synergy effects due to combination
Sustainable Service
Design concept

Related Services
Sustainable Service
Design concept

Future steps