T.

JOHN COLLEGE
Gottigere, Bannerghatta Road
Bangalore – 560 083

SYNOPSIS
BRANDING STRATGIES FOR IT INDUSTRY

BANGALORE UNIVERSITY

In Partial fulfillment of the requirement for the award of Degree of

MASTER OF BUSINESS ADMINISTRATION

IV SEM

SUBMITTED BY

SUMIT KUMAR
(Reg. No.09RWCMA103)
 DESSERTATION TOPIC:

“A study on branding stratgies for IT industris”

INTRODUCTION TO PROJECT TITLE

In India the IT sector is is growing at significant rate and thus it is very important to
branding the name of any IT company.
A brand is viewed as a personality with a set of values in people’s minds. A strong
identity supported by strategically planned Branding exercises builds the right brand
image. Branding is one of the most important aspects of any business, large or small, retail
or B2B.

STATEMENT OF THE PROBLEM

Research problem is selected for the purpose of this project is to study the
importance of branding in IT industry.. This study endeavors to collect the information
about the branding stratgies which is implemented by various IT companies.customer
satisfaction on services of Reliance mart, its product and its preferences, important of
various product attributes etc, from the respondents. As the Company is unaware of its
customer’s satisfaction of the services, company face the problem of lack of information
on the above matter.

OBJECTIVES OF STUDY
 • What is your company's mission?

• What are the benefits and features of your products or services?

• What do your customers and prospects already think of your company?

• What qualities do you want them to associate with your company?

SCOPE OF BRANDING-

Marketing is typically seen as the task of creating, promoting, and delivering

goods and services to consumers and businesses. Marketers are skilled in
stimulating demand for a company’s products, but this is too limited a view of
the tasks marketers performs. Just as production and logistics professionals are
responsible for supply management, marketers are responsible for demand
management. Marketing managers seek to influence the level, timing and
composition of demand to meet the organization’s objectives.

METHODOLOGY OF RESERCH STUDY

Methodology of Research study adopted is survey method. For primary data a sample
size of hundred customers will be contacted & data will be obtained from them through a
questionnaires prepared in English. Respondents is contacted at the Reliance mart itself,
depending upon their Convenience. Books, magazines, Journals will be used as
secondary data .

SOURCES OF DATA

For the purpose of this study, data from two sources have been gathered namely:-

(1) Primary Data

(2) Secondary Data

Primary Source: - are original source, which are collected directly from the respondents.
This information is collected through questionnaire, personal interview and through
observation.

Secondary Source : - Are those that containing data which have been collected and
compiled for another purpose. These sources consist of readily available information and
already complied statistical statement whose data may be used by the researchers for their
study.

Analysis and interpretation

Analysis consists of the tables and charts statistical tools which can be
used for manipulation of the data’s followed by the interface will be
given.

“Customer Satisfaction towards the services rendered by the Reliance mart”

Questionnaire
1. Did you find the product, what were looking for at Reliance mart?
o Yes
o No
2. Did you buy it?
 o Yes
o No
3. What triggered you to buy in Reliance mart?
o Ambiance
o Display
o Presentation
o Price
4. Overall, how satisfied are you with service?
o Extremely satisfied
o Very satisfied
o Somewhat satisfied
o Unsatisfied
o Very unsatisfied
5. In thinking about your most recent experience with Reliance mart was the quality of
service you received:

o Superior
o Very satisfactory
o About average
o Somewhat un satisfactory
o Very poor

6. If you indicated that the product service was un satisfactory. Mark the reason.

o The process of getting your problem resolved was poor

o The qualities of the customer service representative disliked by you
o The customer service representative kept me waiting
o The customer service representative was less knowledgeable

7. The process of getting your concern resolved was:

o Superior
o Very satisfactory
o About average
o Somewhat un satisfactory
o Very poor
8. Would you recommend to shop in Reliance mart to others?

o Definitely
o Probably
o Might or might not
o Probably not
o Definitely not

9. How would you rate the Reliance mart, for its pricing/Range/Display/Ambiance?
o Excellent
o Good average
o Poor
o Very poor
10. Based on your experience in store, how likely you visit the store from now?
o Extremely likely
o Very likely
o Somewhat likely
o Very unlikely

11. Approximately how many times did you shop for electronic products ion the past
year?

o Less than 2 times

o Less than 5 times
o Less than 7 times
o More than 10 times

13. Compared to other shopping malls that are available, would you rate Reliance mart?
o Much better
o Somewhat better
o About the same
 o Somewhat worse
o Much worse

14. If you contacted company customer service, were all the problems resolved to your
complete satisfaction?
o Yes, by the company or it’s representative (Mention Company)
o Yes, by me or someone outside the company
o No, the problem was not solved
o No/problem/No contact with customer service

15. The customer service representative as very courteous:

o Strongly agree
o Somewhat agree
o Neutral
o Somewhat disagree
o Strongly disagree

THANK YOU