Quiz on Weeks 1-3

Name: ____

1. T F The only type of research in a business setting is applied research.

2. T F The ultimate purpose of basic research and applied research are identical.

3. A needs assessment may include the following types of data:

(a) Qualitative
(b) Quantitative
(c) Discrete
(d) Continuous
(e) All of the above

4. T F Using a focus group is a good means of obtaining qualitative data.

5. T F Business research usually requires use of both qualitative and quantitative

data.

6. A ________ is a portion, or part of the population of interest.

(a) Population
(b) Median
(c) Standard deviation
(d) Sample
(e) Variance

7 What is the median of 26, 30, 24, 32, 32, 31, 29, & 27?
(a) 32
(b) 29.5
(c) 28.9
(d) 29
(e) 30

8 Show your work for problem #7 here.

Ascending Order
24, 26, 27, 29, 30, 31, 32, 32

8 numbers altogether, so we add the 4th and 5th.

29+30 = 59

The sum is divided by 2.

59/2 = 29.5
9 What is the listing of all possible outcomes of an experiment and their corresponding
probability of occurrence called?
(a) Random Variable
(b) Probability Distribution
(c) Frequency Distribution
(d) Subjective Probability
(e) None of the above.

10. Prepare a three paragraph discussion of the z score (test statistic). Provide a listing
of the major characteristics of a normal probability distribution. Then, include a
discussion of the z score and the conversion to the number of standard deviations a z
value can be away from the mean.

Z-scores standardize data on one scale so that comparisons can be

made. Every z-score matches a point in a normal distribution and also explains

how much a point deviates from a mean. According to Suero (2010), z-score and

process sigma are interchangeable and can be connected to the statistical z-

score. To calculate the z-score, one must subtract the sample mean from a

specific data point then divide the sum by the target standard deviation. The

value given is a measure of the distance (in standard deviations) of a sample

from the mean, and can be expressed using the Greek letter σ (Suero, 2010) .

The longer the distance a sample mean is away from the spec limit, the

higher the z-score will be (Suero, 2010). The higher the z-score, the less flawed

the process. Z-scores provide information about distributions, and can be very

useful if the distribution is normal. This application s very useful if one is trying to

compare relative standings of components from distributions with varying means

and/or standard deviations.

Z is used for a random variable that has standard normal distribution

(mean = 0, standard deviation = 1). The z-score tells us how far X, another
measurement, is from the mean when using units of standard deviation (). For

example, 7σ tells me that 7 standard deviations are in between the mean of the

sample and the closest specification limit.

Suero, J. (2010). What’s a z-score and why use it in useability testing? Retrieved April 12, 2010,

from http://www.measuringusability.com/z.htm