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From the beginnings of Posts & Telegraph Department in 1947 and establishment of Pakistan
Telephone & Telegraph Department in 1962, PTCL has been a major player in
PTCL workings and policies have attracted regular criticism from other smaller operators and
Pakistan Telecommunication Corporation (PTC) took over operations and functions from
In 1995, Pakistan Telecommunication (Reorganization) Ordinance formed the basis for PTCL
monopoly over basic telephony in the country. The provisions of the Ordinance were lent
exchanges of Pakistan.
Warid Telecom
Warid Telecom International is an Abu Dhabi based mobile telecommunication
firm
providing telephony services in Bangladesh, Congo, Pakistan and Uganda.
Warid Pakistan launched its services in May 2005. Within 80 days of launch Warid Pakistan
July 2009. It is ranked as the fourth largest operator in Pakistan. Warid Pakistan claims it has
Ufone GSM is a Pakistani GSM cellular service provider. It is one of six GSM Mobile
subscriber base of 20.05 million as of July 2009. It is currently owned by United Arab
The company commenced its operations under the brand name of Ufone from Islamabad on
January 29 2001. Ufone expanded its coverage and has added new cities and highways to its
coverage network.
Significance of Report
In this report for the comparison of Warid and Ufone telecommunication in Pakistan, which is
provided best services, and call rates? This report helpful in future for both Warid and Ufone
who they can improve their services and increase sales. we analysis the Warid and Ufone
telecommunication through collection of facts and figure then interpret two communication
companies on the basis of different communication service also find the weakness and
The problem in this report is discussing that why the Warid telecommunication is declining
day by day. We find the major problem of Warid, not interesting in promotion through different
marketing tools and not offering different attractive packages with respect to other
telecommunication companies. On the other hand, Ufone is going ahead due to best
promotion and they also provide routine services as well. In a general analysis if you watch
Pakistani channels on T.V you will imagine during break of any program Ufone commercialize
their ads so many time but Warid very rare. Its effects on user’s mindset.
Gather relevant data about problem from
Students
Franchise
Internet
Methodology
The methodology and procedure use for comparison of Warid and Ufone Telecommunication
Prepaid services
Postpaid services
Quality of voice
Best promotion
16%
15%
8%
40%
16%
20%
44%
16%
16%
24%
We analysis and interpret through questionnaire. We get the following information for the
comparison of Warid and Ufone. In our survey we found that most of people are using Ufone
that 72% are using Ufone while 16% are using Warid. Ufone has more customers because of
following that it has best call rates, best services, and helpline services. Ufone promotion is
Our facts and figure shows that 72% people are using Ufone while 16% Warid. So there is
huge difference between Ufone and Warid customer. Ufone progress and profit more than
Warid. Warid is far behind in all such fields so it has fewer customers than ufone.
Recommendation
People are unaware of warid because of lack of advertisement. So they must
adopt
the strategies to inhance it through T.V ads, newspaper, and bill boards to aware
the general public about their product.
Makes their heads stable and make the aware of their packages.
Warid should offer the best SMS, MMS packages, best call rates and services to
attract their customers.
Ufone should offer best MMS packages and provide attractive postpaid service.