Rahul Birthray

Address: 144, Vijyant Enclave, Sector-29, Noida

E-mail: rahul_birthray@yahoo.com.
Date Of Birth: 16/10/79
Mobile:+91-9873705362/09752473815
Career Objective:
To work for an organization that lends me a supportive and operative learning environment with ample
chances to contribute in the field of Marketing/Corporate Strategies & Management, challenges me
intellectually and offers me a good potential for future growth.

Skills:

• Experience of 6 years in Marketing with good exposure to Strategic Planning in FMCG & IT
Industry.
• Expertise in defining Go to Market Strategy.
• Expertise of working in startup organizations with good exposure of taking Strategic initiatives
for entering new markets/verticals.
• Good Understanding of Segmenting, Targeting & Positioning.
• Capability to lead a Team very effectively.
• Good exposure to resource planning & allocation.
• Ambitious & self motivated, with ability to bring people together to meet set objectives.

Work Experience:
Working with JAYPEE CEMENT(Jaiprakash Associates Ltd) as Dy. Officer-Brand Management
since December-01, 2009.
Jaypee cement is part of Jaiprakash Associates Ltd., an Indian conglomerate in the field of Cement, Express
Way, Power, Real Estate, Infrastructure, Education etc.
Primary Job Responsibilities:
1. Responsible for Brand planning & execution exercise for Madhya Pradesh, Chhattisgarh, Orissa and
Maharashtra, and Nepal.
2. Market Analysis, Competitive Analysis, and SWOT Analysis of Jaypee Cement vis-à-vis competition.
3. Planning & execution of annual & quarterly budget for Brand promotion for all four states.
4. Analyzing demand-supply equation in the region, and strategizing on the ATL-BTL activities to
improvise sales.
5. Analysis of District wise sales vis-à-vis Marketing initiatives for arriving at cost benefit analysis of
Branding exercise at a given region.
6. Monitoring of district wise/ dump wise brand promotional activities as per the allocations.
7. Vendor Management.
8. Team Management for brand promotion.
9. Event Management.
Worked with Allied Digital Services Ltd. as Business Development Manager from April 2008 to
November 2009
Allied Digital is a Prime System Integrator in the field if IT Infrastructure with presence in 132 direct
locations across India & in other parts of the world
Primary Job Responsibilities:
1. Responsible for planning & executing “Go To Market Strategy” for Networking/ Data Centre
Solution business in North India.
2. Responsible for handling certain key accounts in both Corporate & Government.
3. Aligning customer with presales team & OEMs for designing & implementing Datacenter
Solutions.
4. To ensure smooth operational activity for all the accounts handled by me.
5. Partially handling Managed Services business in North India.
Worked as Manager-Sales with Jlets Technologies Pvt. Ltd. from February 2004 to March 2008
Jlets Technologies (JT Maps), started in September-2003, with an objective of providing Standard &
Customized software to GIS industry.
Job Responsibility:
1. To take important Strategic initiatives & defining future roadmap for the organization.
2. To define go to market strategy for a completely new product and company in an already existing
mature and established market.
3. Work closely with the management to set the annual targets, develop an appropriate strategy for
marketing & sales to achieve the targets and to execute in a planned manner.
4. To handle a sales team of 4-5 members in the NCR region.
5. Responsible for all promotional and marketing activities and identifying mediums of promotion
under restrained budgets.
Additional Responsibility:
1. To conceptualize and execute the Market Research/Industrial research projects.
2. Project Management/Coordination for all Market Research activities.
3. Handling HR/ administration related activities (recruitment, assigning roles & responsibilities to
individuals, remunerations etc.) of the organization.
4. Performance appraisal of executives working under me.
Education:
1. Post Graduate Diploma in Business Management (Major in Marketing, Minor in International
Business) at Institute for Integrated Learning in Management (IILM), New Delhi. Year 2002-04
2. Bachelors of Science (Physics, Chemistry, Maths) from St. Aloysius College, Jabalpur (M.P.), 1998-
2001.

(Rahul Birthray)