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can one imagine working in an organization where there

are no job titles?no managers?and no job
descriptions,and just leaders who are emerged and not
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1958.since then it has been a team based organization with a lattice structure.A
manufacturing company by nature which consistently tops the lists of best places
to work for .the uniqueness of gore͛s management structure can be credited to its
corporate culture,which has none of the following,

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|ated as one of the best 200 companies to work for in 2010 by the fortune
magazine,gore encourages hands-on innovation and decision making.
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W.l Gore operates with no bosses in an environment,but where trust ,freedom and
innovation are termed precious and prized.no wonder it was ͞famous for tearing
up the management rulebook͟

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Gore with a flat structure and a self managed teams which acts as a building
blocks, consists of various product based business units.gore is very specific about
each facility/unit not growing beyond 200 people.once a unit reaches a certain
size,the principle changes from ͞WE DECIDED͟ to ͞THEY DECIDED͟.

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-c Gore has a workplace with no managers and an an environment where no

one tells the other, what to be done͙͙.and everyone͛s opinions are
respected!
-c It is designed to drive around individual ownership and empowerment.
-c Gore has a flat organizational structure but it doesn͛t mean it has no
framework.
 -c Gore has given a new name for the employees called ASSOCIATES who are
hired for general work areas
-c These ASSOCIATES work under the guidance of their SPONSO|S(NOT
BOSSES!)
-c Working as a team the associates and sponsors exploit the different
oppourtunities available and formulate objectives.
-c The other important attribute the associates and sponsors possess is
C|EDIBILITY and they earn this by defining their projects.

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1.Fairness to everyone with whom the company comes in contact.

2.Freedom to help and encourage,allowing other associates to grow in

knowledge,responsibility and scope.

3.The ability to make one͛s own commitments and to keep them

4.Exchange of ideas and consultation with other associates which can impact and
influence the reputation of the company.it is otherwise termed as ͞M 1
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Culture of an organization plays a vital role in determining the success or failure of
an organization.it is based on set of values and ways of behaving which can be
common to the working community.
A The culture of gore is diversified in nature.it heartily welcomes
difference in viewpoints and employees from a variety of backgrounds and
environment.the principles like creativity,participation and
communication fuel the growth of the organization.gore works in the
interest of retaining the best talent in the workforce.dz

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One of the complexity faced by most organizations in the present

scenario,where the traditional ways of management styles are giving
way off to the democratic and empowered management is encouraging
creativity.
Van an organization/enterprise encourage creativity and
still achieve industrial leadership?
Surprisingly the answer to the question is ǮYESǯ.
The later is being achieved at Gore associatesJ Gore recognized as a
global company, believes that people are the most valuable asset to its
emerging success.

It is a company where people decides their own destiny through the

freedom to encourage,innovate,and scope of responsibility.

The employees are motivated by various financial and non financial

incentives.some of the financial incentives include

a)performance bonuses

b)profit sharing

c)stock options.

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often comes with promotions,hike in salary etc.but this is not a
case at Gore.
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ŒcPeople are aware of their commitments,and interaction and their
compensation is based on it.
ŒcThe drive to contribute becomes a powerful motivator.

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When an individual is highly passionate about the work
he/she does,they are naturally going to motivated
highly.gore believes in this strategy.he also states authority
can only deliver command and not commitment.job
 assignments are negotiated with peers and the associates
are not expected to devote 100% of time on one project but
are multifaceted.
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½c One of the possible challenge which could be faced is
scaling the gore͛s management model as it grows,in
terms of its
½c Size,culture,geographies and product segment.
½c This could be faced by already existing self managed
teams.as gore doesn͛t work on few centralized leaders
of enterprise.
½c Winning continually in the market place is an other
challenge.nevertheless gore by nurturing a vibrant
culture can drive innovation in product segments.

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Gore associates has brought a paradigm shift in the management
model and its functions. Its success is credited to innovative marketing
and unique management philosophies. Gore has facilitated in nurturing
a environment where the leader is not a barrier in decision-making, thus
embarking on a journey of breaking the traditional management rules.
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