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ASSIGNMENTS
ASSIGNMENT INSTRUCTION
Total weightage given to these assignments in over all evalution is 30%. (40% when no
PCP*)
81. All assignments are to be completed in your own hand writing / typed.
82. All questions are required to be attempted.
83. Three assignments i.e. A, B & C are to be answered. Assignment A will carry
Five subjective questions (10 marks). Assignment B will carry three
subjective questions with a Case Study(10 marks) and Assignment C will
carry Forty objective type questions(10 marks)
84. All the three assignments are to be completed by due dates (specified from time to
time) and mailed / given by hand or evaluation at the AsoDL office Noida, /your
Study Centre.
85. The evaluated assignments can be collected from your study centre/ASoDL Office
after eight weeks. Thereafter these will be destroyed at the end of each semester if
not collected.
Pledge
“I declare on my honour that I have neither copied these assignments nor
downloaded through any other source, I further declare that this is totally my own
effort”.
Name : _________________________
Signature : _________________________
Date : _________________________
Q.1 Highlight how the sales executive plays a 'linch pin' role in the marketing 'wheel' of
the organisation.
Q.2 Identify the theories of selling. Which one, in your opinion is the best. Why?
Q.3 What are the different types of sales organisation? How are they different from each
other in terms of interaction of sales department with other departments?
Q.4 What is the difference between the recruitment and selection process of sales
personnel?
Q.5 What are the different training methods adopted for training of sales people?
Elaborate.
Q.1 What is the most critical aspect of the distribution system in any organisation? What
should the manager keep in mind while setting up a distribution system?
Q.2 What are the different trends in retailing and wholesaling? Elucidate with example.
Q.3 Identify channels used while launching of a new product? Are they effective in the
Indian context? Why/Why not?
Mr Chauhan proposed a sales contest which would, in his opinion, motivate sales
personnel to achieve their quotas.
Q.29 What is the difference between trade discount & quantity discount?
Q.36 Give an example of a line & staff department organisation. Draw a diagram for the
above.
Q.37 How is sales department and Research & Development related to each other?
Q.38 What are the different interview methods? Explain any two.
Q.39 What are the short comings of Maslow need hierarchy theory in relation to sales
department?