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INTRODUCTION TO BHARTI AIRTEL

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Gro
diverse business portfolio and has created global brands in the telecommunication sector. It
India’s leading private sector providers of telecommunications services with more than
customers. Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the fir
telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its
has been at the forefront of technology and has steered the course of the telecom sector in th
with its world class products and services. The businesses at Bharti Airtel have been structured
individual strategic business units (SBU’s) - Mobile Services, Airtel Telemedia Services, E
Services and Digital TV service. The mobile business provides mobile & fixed wireless servi
GSM technology across 23 telecom circles while the Airtel Telemedia Services busine
broadband & telephone services in 89 cities and has recently launched India's best Direct
(DTH) service, Airtel digital TV, IPTV and now entering into 3G network. The Enterprise
provide end-to-end telecom solutions to corporate customers and national & international long
services to carriers. All these services are provided under the Airtel brand.

Core values

 Empowering People - to do their best


 Being Flexible - to adapt to the changing environment and evolving customer needs
 Making it Happen - by striving to change the status quo, innovate and energize new ideas with
passion and entrepreneurial spirit,
 Openness and transparency - with an innate desire to do good
 Creating Positive Impact – with a desire to create a meaningful difference in society.

Vision & promise :

By 2010 Airtel will be the most admired brand in India:

Loved by more customers


Targeted by top talent
Benchmarked by more businesses

“We at Airtel always think in fresh and innovative ways about the needs of our customers and
want them to feel. We deliver what we promise and go out of our way to delight the customer w
bit more”
SWOT Analysis Bharti Airtel
Strengths

 It is the largest cellular provider in India, and also supplies broadband and telephone services -
many other telecommunications services to both domestic and corporate customers.
 Other stakeholders in Bharti Airtel include Sony-Ericsson, Nokia - and Sing Tel, with whom th
strategic alliance. This means that the business has access to knowledge and technology from o
of the telecommunications world.
 The company has covered the entire Indian nation with its network. This has underpinned its
rising customer base.

Weaknesses

 An often cited original weakness is that when the business was started by Sunil Bharti Mitta
years ago, the business has little knowledge and experience of how a cellular telephone system
worked. So the start-up business had to outsource to industry experts in the field.

 Late Start of DTH TV Service.


 Airtel is tough competition from the operators like Docomo, BSNL and MTNL as these two ope
offering services at a low rate.

Opportunities
 The company possesses a customized version of the Google search engine which will enhance b
services to customers. The tie-up with Google can only enhance the Airtel brand, and also
advertising opportunities in Indian for Google.
 Despite being forced to outsource much of its technical operations in the early days, this allowed
work from its own blank sheet of paper, and to question industry approaches and practices - for
replacing the Revenue-Per-Customer model with a Revenue-Per-Minute model which is better
India, as the company moved into small and remote villages and towns.
 The company is investing in its operation in 120,000 to 160,000 small villages every year. It see
well-off consumers may only be able to afford a few tens of Rupees per call, and also so that the
benefits are scalable - using its 'Matchbox' strategy.
 Bharti Airtel is embarking on another joint venture with Vodafone Essar and Idea Cellular to
new independent tower company called Indus Towers. This new business will control more tha
India's network towers.
 IPTV is another potential new service that could underpin the company's long-term strategy.
Threats

 Airtel and Vodafone seem to be having an on/off relationship. Vodafone which owned a 5.6%
the Airtel business sold it back to Airtel, and instead invested in its rival Hutch Essar. Know
technology previously available to Airtel now moves into the hands of one of its competitors.
 The quickly changing pace of the global telecommunications industry could tempt Airtel to go
acquisition trail which may make it vulnerable if the world goes into recession. This opened the
talks between Reliance Communication's Anil Ambani and MTN, allowing a competin
industrialist to invest in the new emerging African telecommunications market.

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