YOUNG ISRAEL OF WEST HARTFORD
2240 ALBANY AVENUE
WEST HARTFORD, CT 06117
860-233-3084
Web Site: www.youngisraelwh.org
Rabbi’s Corner
This week we have been busy at work trying to
YOUNG ISRAEL OF WEST HARTFORD
put together a brochure for our shul. This is part of the
general PR and recruitment activities that are all under-
way. The goal of the brochure which will be distributed
in various places, is twofold: Firstly, we would like to
attract people to come to our wonderful city, shul, and
community. The more people know about us, the more
people speak about us, the more that they can come
and experience what we have to offer, the more we can
grow and flourish.
Secondly, aside from just wanting to attract new
people, we also would like others in the broader com-
munity to have a good feeling about who we are and
see us as a positive force in the area.
So much research today has been done in the
business world about the idea of branding and of per-
ception; much of it applies to shul life as well. Every
person, every shul, every company has a “brand”, has an
image that it portrays to others. A brand can be made
up of many components such as a name, a symbol, a slo-
gan etc… A brand is intended to identify the particular
company, product, or in our case shul and to differenti-
ate them from others. A brand tells a story of who you
are and what makes you unique and attractive. For ex-
ample, Coca Cola has branded itself with its slogan as
“The Real Thing.” This is the way that they wish to be
perceived by the world. Whether people see it that way
or not is a separate point (for all you Pepsi lovers out
there….), but this is the image they wish to portray.
We too, as a shul, have an identity that is very
special and worth portraying to others. There is a lot
that we can do to shape our identity or our “brand” and
we have already begun to engage in a lot of things to-
wards that end such improving our website dramati-
cally, working on the brochure, a shul logo, and perhaps
even a slogan. We hope that all of these will help to re-
inforce for ourselves as well as to show others that we
truly are a special shul full of life and vibrancy with so
much to offer.
While it is never good to be overly concerned
about what others think of you, it is important from the
perspective of pride and self confidence as well as a
marketing perspective to make sure that your true iden-
Continued on page 3
Editor: Judie Patel
E-mail: bulletin @youngisraelwh.org
Editors Emeritus: Sam Leichtberg & Moish Trencher
Web Site: www.YoungIsraelWH.org
Affiliate of the National Council of Young Israel Synagogues, Member of the Union of Orthodox Jewish Congregations of America, Sponsor
of West Hartford NCSY, National Conference of Synagogue Youth, Kashrut Commission of Greater Hartford,
Mikveh Bess Israel of Greater Hartford, Eruv of West Hartford
SHABBAT MEVORCHIM/SHEKALIM
PARSHAT PEKUDEI
March 5, 2011
29 Adar I 5771
Kiddush this Shabbat
Is sponsored by
Fran & Gene Wittenberg in honor of
Scott’s AufRuf!
‫מזל טוב‬
‫ מזל טוב‬to Scott Wittenberg on his aufruf &
upcoming marriage to Daniella Rotenberg!
‫ מזל טוב‬to Fran, Gene & Eric, Grandmothers, Bea
Scharaga & Bessie Wittenberg, and all aunts, uncles
& cousins! ‫ מזל טוב‬to Barbara & Joe Rotenberg,
Grandfather, Julius Rosenzweig, and Daniella’s
siblings Jeffrey & Rachel, Michelle, Yoni & Chani,
and Ariel.
‫ ברוכים הבאים‬to family and friends who have
come to join in the simcha!
WOMEN’S LEARNING GROUP
This Shabbat at 4:00 PM
At the home of Ruth Alcabes, 30 Seneca Road
‫מזל טוב‬
‫ מזל טוב‬to Elana (Freund) & Yoni Greenberg on
the birth of a baby girl! ‫ מזל טוב‬to proud
grandparents Debbie & Tom Freund; ‫ מזל טוב‬to
siblings Gabriella Sarah & Sammy; Toby, Avi,
Jeannie, Lily & Zoey!
‫ מזל טוב‬to Naomi & Noah Moss on the birth of
Meir Aaron. ‫ מזל טוב‬to proud grandparents
Anita & Tsion Cohen. ‫ מזל טוב‬to Tzippy, Daniel,
Orli, Adam & Lily; Michal, Moshe, Jacob, Maytal &
Keira Abehsera; and Nathaniel &
Adeena Schlussel.
‫ מזל טוב‬to Rochel & Avi Rosenholtz on the birth
of Esther Yehudis. ‫ מזל טוב‬to proud
grandparents Evelyn & Stan Rutstein, and siblings
Chana & Eliyahu; ‫ מזל טוב‬to Tzirel, Yaakov,
Tehilla Bracha & Rena Fraida Rutstein; and Davida
& Elly Rutstein.
May they all grow L’Torah, L'Chupah u'L'Maasim
Tovim!
Rabbi Brahm Weinberg 860-233-3084 or
rabbi@youngisraelwh.org
Judith Hessing, Coordinator 860-233-6042 or
judith.hessing@gmail.com
 Page 2
SAVE THE DATES ACKNOWLEDGEMENTS
UPCOMING YIWH & COMMUNITY EVENTS Jason Wolfe & Vera Schwarcz
Mazal Tov to:
STARTING THIS SUNDAY MINCHA/MAARIV WILL BE YIWH
Stan & Evelyn Rutstein on birth of a granddaughter
TAKE 15 WITH THE RABBI Mark & Sandy Trencher on birth of a granddaughter
Short recorded Shiurim by Rabbi Weinberg will be Mark & Mim Schwartz on birth of a daughter
sent by e-mail every Monday on the Topic of Tefilla. Tsion & Anita Cohen on birth of a grandson
They can also be downloaded or listened to on our Condolences to:
Website: go.youngisraelwh.org/audio Rodney Goldberg on the loss of his father
DOR L’ DOR Steven & Debbie Luger
TONIGHT~ March 5th at 7:00 pm at YIWH In memory of Rodney Goldberg's father
For information contact Rabbi Jaffee: 860-888-2017 Judy & Lauren Daman
ROSH CHODESH TEHILLIM GROUP Condolences to:
Monday, March 7th at 7:30 PM Rabbi Adler on loss of his father
Sherry Haller on the loss of his father
At the home of Nava Goldberg, 73 Norwood Road
Rodney Goldberg on the loss of his father
ELISHA ROSENSWEIG’S CLASS Yael Solonche on the loss of her mother
TUESDAY, March 8th at 8:00 PM Ruth Alcabes on the loss of her father
We are studying The Book of DANIEL Tsion Cohen on the loss of his brother
at the home of Judy Brenner, 103 Steele Road Refuah Shleima to Ellen Lindenberg
Mazal Tov to:
Do you knit, crochet, embroider, needlepoint, bead or
Sandy & Mark Trencher on birth of a granddaughter
weave?? WHATEVER, think about joining our
Stan & Evelyn Rutstein on birth of a granddaughter
“craft circle.”
Please e-mail Debbie Luger (deluge613@sbcglobal.net)
Tsion & Anita Cohen on the birth of a grandson
if you’re interested in joining us or if
you have comments/suggestions GENERAL MEMBERSHIP MEETING
The Board will be holding a general membership
ONE BOOK ONE JEWISH HARTFORD ~ YIWH BOOK CLUB meeting at the shul on
We will be joining
Sunday, March 13th at 7:30 p.m.
One Book One Jewish Hartford to read
Songs for the Butcher’s Daughter
by Peter Manseau. REFUAH SHLEIMAH
In April, the author will be speaking at the JCC. Refuah Shleimah to Jonas Hochman!
Sponsors: Federation and the JCC
SAVE THE DATE
LADIES NIGHT AT HHNE 3/28 at 6:00PM BUY SCRIP! BUY SCRIP!
BIG Y SCRIP & SHOP RITE SCRIP AVAILABLE NOW!
WELCOME TO WEST HARTFORD SHABBATON Don’t forget Crown & Stop & Shop too!
Get Excited...! Our
Let's support our Shul by buying scrip!
"Welcome to West Hartford Shabbaton"
is 4 weeks away!
Every dollar counts!
April 1st - 3rd Contact: Judith Hessing (860-233-6042)
-Make sure you will be in YIWH for Shabbat April 1. at 18 Grenhart Street
-Don't forget to invite your kids to come back for Shab-
bat. AMAZON.COM
-Don't forget to send the flyer (see attachment) to anyone When ordering online, try to buy from Amazon
you think would be interested in coming to check out our through the YIWH website. It is another painless
amazing community. way for the Shul to make money!
Check out our advertisement on onlysimchas.com!!! SODA BOTTLE COLLECTION
(You may have to refresh the page a few times until you Eliza Katz is still collecting bottles, cans, and glass to
see it because we share the adv spot with others). Also, raise money for the Rabbi’s Fund. Please bring emp-
if you click the adv it will take you to our website! ties to her address: 24 Miamis Road; 860-680-9847
 Page 3
Rabbi David Silverstein (www.vbm-torah.org)
The final verse of Sefer Shemot describes the appearance of God's Presence in the Mishkan. By day,
the Shekhina appeared in the form of clouds, whereas by night the cloud was replaced by fire. The Midrash
Ha-gadol on this verse reveals the underlying symbolism behind this system:
"When Benei Yisrael saw the pillar of cloud resting upon the Mishkan, they rejoiced and said, 'Now the
Almighty has forgiven us!' When night came, the pillar of fire descended and surrounded the Mish-
kan. They would see it entirely [submerged] in a flame of fire. They became distressed and wept and
said, 'Woe unto us! For naught have we exerted ourselves. That which we made and glorified has
been consumed in but an instant!' They arose early in the morning and saw the pillar of cloud sur-
rounding it. They immediately rejoiced with immense gladness and said, 'This is testimony to all peo-
ple on earth that if they want to do this to us – they cannot'… "
According to this Midrash, the cloud-fire cycle symbolizes the survival of Benei Yisrael from the flames
of their enemies, their ultimate triumph over oppression, and the constancy of the Shekhina's residence
among them. Regardless of how many fires are set to the spiritual "Mishkan" of Benei Yisrael, morning rises
again, and the pillar of cloud supplants the pillar of fire.
This analogy may perhaps be extended to apply to the previous two verses, as well. Just before de-
scribing the two pillars, the Torah tells of how God's Presence in the Mishkan regulated Benei Yisrael's travel
through the wilderness. So long as the clouds remained in place hovering over the Mishkan, Benei Yisrael en-
camped. When the cloud rose, Benei Yisrael picked up and embarked on the next leg of their journey. They
would continue marching until the cloud lowered, at which point they would encamp and remain in place
until the cloud rose once again.
This, too, may be seen homiletically as symbolic of Benei Yisrael's experience through exile. There is
something more than disconcerting about arriving in a place without knowing the length of stay. Should
they unpack their bags? Should they make themselves settled, anticipating a one- or two-year encampment,
or should they keep their shoes on and bags packed, prepared to resume travel in a few hours? And during
travel, Benei Yisrael never knew how much time was left. Looking at their watches or the odometer would
give them no indication of when they could expect reaching their next destination. Their only source of secu-
rity was the pillar that led the way or hovered over the Mishkan, the Presence of God that they confidently
trusted to chart their journey. Their otherwise perpetual uncertainty was eliminated by the ever-present
Shekhina which they saw, felt and followed throughout their sojourn.
This picture accurately describes the Jewish people's journey through history, as well. Wherever we
arrived, we never knew for how long we would stay. Whenever we were banished, we never knew how long
it would take before we would land on safe shores. But all throughout, we found comfort and solace in the
invisible yet tangible Presence of God that charts our path. Our security lay in our trust in the Almighty
whose mysterious cloud continues to lead us and guide us through the inhospitable "wilderness" of exile.
Many times, this pillar of cloud suddenly transformed into a raging fire that appeared ready to consume our
entire Mishkan. But that fire has always turned back into a cloud, we arose after the long night of darkness
to find the Mishkan standing firm, tall and proud. The "pillar of cloud" has always served as our only source
of security and comfort, and it is that same pillar that will continue leading us to our ultimate destination,
speedily and in our days.

Rabbi’s Corner Continued from Page 1

tity is being communicated to others rather than a perceived identity that may not represent who you truly are.
Having a strong and accurate “brand”, identity, and sense of what makes us special and different can help us to
network better, to have access to more resources, and to be invited to be part of important communal matters.
I would like to thank Helen Loew and Shimmy Trencher for taking this lead in putting together the bro-
chure which will be ready in the near future. Stay tuned to see it very
shortly!
 YIWH Schedule of Services IT IS EASY TO SPONSOR A KIDDUSH
March 4th - 11th, 2011 OR
Shabbat Mevorchim/Shekalim Parshat Pekudei SEUDAH SHLISHIT

FRIDAY, March 4th Shul handles set up & Clean up!

Shacharit 6:45 a.m. Contact Judie Patel at 236-4178
Candle Lighting 5:26 p.m. or judiep@gmail.com to
Mincha/Maariv 5:31 p.m. check the availability of the date
you need & call Fran Wittenberg
SHABBAT, March 5th
860-232-2320 to make the
Rabbi Sheinkopf’s Mishna Brura Class 8:00 a.m.
arrangements for the type of
Shacharit 8:45 a.m.
Kiddush you want to sponsor.
Sof Zman Kriat Shma 9:12 a.m.
Checks need to be received
Shabbat Morning Youth Groups 10:00 a.m.
the Sunday prior to your
Mincha Followed by Seudah Shlishit 5:10 p.m.
Kiddush date.
Shabbat Ends & Maariv 6:27 p.m.
Send to David Cohen at
SUNDAY, March 6th - THURSDAY, March 10th 19 Mansfield Avenue.
Earliest Tallit & Tefillin 5:29 a.m. There are three types
Shacharit...Sunday - Rosh Chodesh Adar II 8:00 a.m. of Kiddushim:
Followed by Rabbi Weinberg’s Gemara Shiur & Breakfast 9:00 a.m. Standard for $150,
Studying Masechet Makot Semi-Deluxe for $250
Shacharit...Monday - Rosh Chodesh Adar II 6:30 a.m. & Deluxe for $350
Shacharit...Tuesday - Thursday 6:45 a.m. With supplements available.
Mincha/Maariv @ HHNE...Monday - Thursday 5:30 p.m.
For Seudah Shlishit contact
FRIDAY, March 11th Stan Rutstein at 232-3369
Shacharit 6:45 a.m.
Candle Lighting 5:34 p.m.
KIDDUSH SCHEDULE
Mincha/Maariv 5:39 p.m. 3/5 Wittenberg

Check out the weekly Schedule on the YIWH Website http://go.youngisraelwh.org/timesTimes from: www.ou.org/holidays/calendar
For Eruv Information: twitter.com/WHartfordEruv or go.youngisraelwh.org/eruv (Hotline - 860-232-6417)
Ner La’Maor Pat La’Orchim
Lights Challah rolls for Seudah Shlishit
Judy & Sam Leichtberg and Batsheva Goldfischer Fran & Gene Wittenberg
in memory of in memory of
their parents and grandparents, Fran’s father, T+vi ben Yit+chak Meir HaCohen
Israel Weiss ‫ישראל בן דוד‬ ‫צבי בן יצחק מאיר הכהן‬
Frida Weiss ‫טויבא פרידה בת עזרא‬ & Gene’s father, Binyamin ben Moshe
Abraham Leichtberg ‫אברהם בן שמואל‬ ‫בנימין בן משה‬

Kiddush Supplement
Yayin l’ Kiddush Ve'Havdalah
Jeremy & Ann Pava
Wine for Kiddush & Havdallah
In memory of Ann’s father, Harvey Baidack
Betty & Irving Wizenfeld
‫צבי הרשל יעקב‬
in memory of
Betty’s Parents, Tobias & Esther Spira Seudah Shlishit Supplement
‫טוביה בן צבי אלימלך‬ In Memory of Al Weisel
‫אסתר בת דוד הכהן‬
Irv ‘s father, Sam Wizenfeld 5770 Candy Man:
‫שמואל מאיר בן יצחק הכהן‬ Gil Fried
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