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NETWORK We invite our readers to contribute to the Network Letter by


NEWS
sharing their work ideas and plans through these pages.
Communication i, vital to the life ofa Network especially when ALTERNATIVE NETWORK LETTER
ROUNDUP physical distances cannot eastly he hridged hy closer contact).
A Third World Tourism' Communic'ation
Ecumenical Coalition on Third \Q)rld 1burism, Banltlkok And Infonnation Alternative
EQV\,'T has moved to a new location in Bangkok. In an interview with CCA
Executive Secretary says ECTWT focusses on 3 areas:
of tourism, to encourage alternative modes of For Private Circulation Only Vol. 4 No. 2 August 1988
theological reflection' within the church. A 3-year
programme on Child prostitution is on the cards. Write
CONTOURS, to: ECTWT, POBox 24, Chorakhebua, t's been a long time since any two people meant the same thing while

(cables: CONTOURS BANGKOK, Phone: 510-7287).


Centre for ~esponsible Tourism, USA I talking of 'alternative tourism~ For some in the industry, the term refers to
low-budget travel. For others, it means marketing off-beat destinations and
KOVALAM: Paradise Lost

unset time in Kovalam. A tourist in her mid-forties, wearing only a

S
CRT, which coordinate'S the North American Network on Third World Tourism packages, such as camel-back holidays in the deserts of Rajasthan. Even among
(NANET), plans to produce a number of directories, including an Alternative Operation Peace Thr011\lh Unity. New Zealand critics of tourism (especially Third World tourism) consensus is rare. From bed G string, is rollicking in the waves and enjoying the cool breeze when
Travel Experience Guide. NANET and ECTWT are co-sponsoring an and breakfast with host families to total-immersion experiences of a nation's suddenly out of nowhere two local' youths appear on the shore and
Peace through Unity's founders are: Anthony Brooke and Gita Keiller Brooke. calmly begin to inspect the bag left there by the swimmer. Seeing this the woman
international conference, Tourism in Hawaii in the summer of 1989. Request urban, rural and tribal life, numerous varied forms and models are advocated.
"We believe': writes Gita, "that we, the people of the world, are confronted raises acry for help and begi ns to swim towards the shore. By then the youths
information from: Virginia Hadsell, Director, CRT, 2 Kensington Road, San By now, the ugly truth about international tourism is well known. We, the
with a very real and profound challenge to affirm the truer and nobler values have made good their escape. The woman rushes to the restaurants on the shore
Anselmo, Ca 94960, USA. critics, have paraded it naked before the wide world. Unprotected by the aura
we know will, when expressed in service, bring about a new and better world': and oleads with the other tourists to help her but gets no response. She sits
International Bureau of Social Tourism (BITS), Bel~ium of glamorous images created by the adman (of sun and sand, of myth and
They publish a newsletter, "Many to Many'~ which is a communicating link shore, weeping silently - her well planned holiday has come to a sad
mystery), modern-day tourism is increasingly recognised for fhe parasite it is,
BITS represents the trends of European tourism, of moderate income tourism between the peoples of the world, as well as, "an instrument for the furthering her oassoort, travellers cheques and bel ieve it or not even her clothes
far from the paradise it claims to be. Confronted by falsehoods of its own
in particular. Established as a result of the Brussels Congress in 1963, it of better human relationships based on deepening mutual understanding and has is her G
the industry responds with 'truth in advertising': the picture of a poor
coordinates member activities, and provides information on cultural matters, the aspiration to promote unity and cooperation beyond all d!fferences".
old waif replaces that of the dark-haired, sloe-eyed, nubile native away, amidst the coconut groves that line the beach atall white­
as well as regarding sodo-economic impacts. We extend our warm greetings Elsewhere in this newsletter we carry their proposals for an alternate tourism. German is striking a deal with a few locals for a packet of heroin he
Write to: 4 All ison Street, Wanganui, New Zealand. Sex tours are out, mail-order brides are in. The leopard's spots
to BITS, celebrating its 25th anniversary this year. Write for their bulletin, BITS has smuggled across to India. In one of the hotels in Kovalam an Indian tourist
Information, to: Dr Arthur Haulot, Secretary General, BITS,S, Boulevard de is roughed up by a few thugs and told fo run for his life.
l'lmperatrice, 1000 Brussels, Belgium.
RESOURCES EDITORIAL Kovalam, the long sandy beach near Trivandrum, is Kerala's biggest tourist
attraction for tau rists from abroad and outside the state. But the growth in tourist
Tourism Alternatives Exchange, Issue 1, July 1988, EQUATIONS, Bangalore. traffic has resulted in it becoming a centre for drug dealers, flesh traders and
Rs. 10 in India, US $2.50 elsewhere to cover postage costs. Yet, it is hard to believe that the international tourism industry (and the
underworld dons. All this has led to the unsuspecting tourist getting a raw deal.
leconomic systems that perpetuate it) will undergo adramatic overnight
This new publication, to be issued occasionally, will incorporate serious articles, upheaval in favour of justice and truth, that somehow the milk of human Kovalam has two beaches: The Lighthouse Beach which locals call Howa
features, rese.arch reports and book reviews on Third World and alternative kindness will overflow the profitability curves. Given the impossibility of the beach (Eve's Beach) with its innumerable huts and makeshift restaurants that
tourism. Issue 1ofTAE includes a critique oftourism in Ladakh (Kashmir, India), naysayers' dream, it is evident that criticism must continue, combining pop up when the tourist season starts; and the main beach, also known as the
a debate on wildlife tourism and a review of Rosemary Jommo's 'Indigenous judiciously with confrontation and campaigns, undergirded by unassailable ITDC beach. This is acleaner beach where a tourist can enjoy the sea without
Enterprise in Kenya's Tourism Industry'. credibility, and fueled by conviction. getting his belongings stolen or the fear of being beaten up by thugs for not
paying them for the prostitutes they promise but never deliver. This beach has
The Traveller: The Travailed, audio-visual (100 slides/tape, 20 mins.), Promoting any kind of international tourism - even alternative we are
life-guards and ITDC security personnel in the vicinity. Ironically, the danger
EQUATIONS, Ban galore. Not yet priced. however faced with an inherent question of priorities: is this primarily an elitist
Eastern Mic~an University, USA zone in the main beach is close to the hotel run by the state government. A
Based on the doctoral thesis of Suhita Chopra, and produced for EQUATIONS concern? The average Asian or African has far less opportunity for travel than
part of the mai n beach is cordoned off by the ITDC for its guests..
by Aavishkar, this audio-visual examines the impacts on rural life in Khajuraho. the average European or North American. But given the possibil ity that
irked many social activists in the city because they felt that it was discriminatory
ramed for its erotic temple sculpture, this small village in Centrallndra is now critical consumer (or alternative tourist) could turn out tomorrow's conscious
to the local population and was ':<\partheid by ITDC': But after a while, the hue
crusader for Third World causes, alternative tourism might well olav a crucial
a maior tourist resort. Decreed by government as an urban area to facilitate and cry in the local media died down. The cordon still exists.
role in shaping a new worldview.
2,700 residents have today been pushed to the It is only recently that the beach resort has become a major tourist centre
available from EQUATIONS. Moreover, in countries like ours, where a diversity of
due mainly to the ethnic problems in Sri lanka which has diverted alarge chunk
landscapes, religions and lifestyles co-exist, not always in harmon"

Tourism - Its Effects on Women in Goa, Bailancho Saad (A Women's of tourists towards Trivandrum and from there to Kovalam. The growth potential

domestic tourism is a potential binding force. Social and economic

Collective), 304, Prema Building, Rua de Ourem, Panaji, Goa-403 001, India. of the tourist trade is expected to be so heavy that from October to May the
are minimal, and vast amounts of scarce public resources need not be
ITDC is planni ng to operate charter flights from abroad to Trivandrum. Water
Inter Cultural Travel: Education Services, Sri Lanka The sexist and racist advertising indulged in by the Tourism Department of the squandered on creating exclusive (defined as 'useless for most') facilities.
sports will be the major attraction for the foreign tourists. While the tourist
Government of Goa and the hoteliers has, besides distorting the image of The Club of Rome warned us fifteen years ago of the consequences of
10: ES has brought out the first issue of 'Sri Lanka Profiles' - a quarterly that promotion agencies are busy planning for the growth, the resort has developed
women in Goa, led to sexual harassment. The bookiet is a report to the people exponential economic growth, yet tourism has paid little heed. Though the into one of the major vice centres of the state, the source for drugs like heroin
"gives readers in the First World nuances ofthe reality in Sri Lanka beyond the
of the consequences of such tourism promotion: prostitution, nudism and boom years are not yet over, there are signs that all is not well. The client is
black and white presentation of news reaching them': This first number profiles conrd. owrif'di
temporary or seasonal employment. Copies available from Bailancho Saad, the mindless member of a bovine herd, driven at the will of the

the issues at stake in the Uva province - a potential tourist zone. Subscriptions Imnlino it, nIIP<;tirmAhh" nml1llrt Frnlnov shrieks its shrill protest,

at Rs 11 in India and US $3.00 elsewhere.


US $ 4.00 annually, from Mrs. S. Perumal, 288, D.S. Senanayake Veediya, Kandy,
Sri Lanka. The Great Escape? An Examination of North South Tourism, by E.
The World Tourism Organisation is consideri ng establishing an Institute for
SOLWODI (Solidarity with Woman in Distress), Germany English, The North-South Institute, 185 Rideau Street, Ottawa, Ci3J1ada KIN 5X8.
Alternative Tourism. The timing is propitious and significant. So too we note
From their Newsletter NO.9 (April 1988), we learn that SOLWODI has now been Price $9.50.
the formation of an AT Research Unit at the University of Ottawa in Canada.
registered in West Germany, where Sr Lea Ackermann proposes to establish Citing evidence from numerous studies across the world, this book analyzes The quest for planet-friendly tourism cannot be an individual journey, it requires
a Centre. To be located at Boppard (near Koblenz), the Centre wi II provide the economic, social and cultural implications of the tourist flow between the strength of people from both within and outside the industry.
assistance to Third World women trapped into prostitution on arrival in industrialized and developing countries. The study recommends policies
Germany. Contact Sr Ackermann, Clo SOLWODL Probsteistr. 2, Hirzenach, necessary to maximize the economic benefits of tourism while minimizing
5407 Boppard 3, West Germany. its negative socio-economic consequences. Paul Gonsalves
Published by: Equitable Tourism Options (EQUATIONS), 96, H Colony, Indiranagar Stage I, Bangalore 560038, INDIA.
Design and Phowlypesetting: Revisuality Digitised Typesetting and Graphic Design, 47/1 L3velle Road, Bangalorp, India.
2 7

Financing Agency proposed


New Tourism International liaison Officers:
NEW TOURISM
The Department of Tourism has proposed setting up of a separate financing Aims and Aspirations
envisions 'i nternationalliaison officers' whose main function would be to
agency for the tourism industry. The proposed agency will have an initial capital 1) to assist in the creation of increased opportunities for people to meet one seek, receive and distribute information about the needs and wishes of
afRs. 100 crores. The Department which is having a dialogue with the Finance another and experience each others' way of life, people within different countries,
Ministry at present is pressing for a debt equity ratio of 10: 1 so that the agency
2) to help re-connect with the essence of every culture, so that the future may -- assesses and suggests services and cooperation which could be offered to
could raise loans worth Rs. 1,000 crares.
be bui It on the best from the past and the potential of the present, provide for the<;e needs and wi~h('s.
Creation of a separate funding agency is part of a comprehensive ~cheme 3) to assist III the and meaning
aimed at boosting the tourist trade. Estimates show that in the next five years to every area
a sum of Rs. 2,000 crores would be required to meet the cost of creating basic 4) to provide new work opportuniti('s and develop a de-(entrali~('d network
infrastructure for developing tourist centres. of co-opertive enterprises within each country, which will be This is the vision of NEW TOURISM
Official sources point out that though "tourism has been accorded the status for creating NEW TOURISM outlets in close cooperation With
contd. from page 7
of an industry, the concessions given to the other industries have not been fully (from PEACE THROUGH UNITY)
and with great sensitivity to the uniqueness of the natural environment
and brown sugar and call girls from allover the country. Along with them has extended to this industry". It is pointed out that income tax tht> area.
cropped up the retinu.e of thugs, pedlars, pimps, gigolos and racketeers. of a marketing development fund and rebate on interest on loans etc. Therefore every co-worker will endeavour
'Abman tourists from abroad are the main customers of the pedlars and these denied to the industry.
women are later used as couriers by the drug racketeers. Many of the drug opportunity to transform, lift and expand the concept of tourism
The Department of Tourism has suggested to the Finance Ministry that the into a healthv and health-bringing business
pedlars (also known as"beach ooys') are gigolos too and they have their own should be recognised as an export-oriented and priority industry.
retinue of women who feed them and keep them happy by buying their drugs. to and nurture a sense of wonder and appreciation 01 life on
These boys have no educational qu~lifjcation worth speaking about, but speak ECONOMIC TIMES, 19 April 1988 this planet
English in a heavy American accent and are well-versed with the Top of the to co-operate with already existing endeavours in this field of
Charts in London or USA. Many women spend all their money on drugs and
when they don't have anything to fall back on, but need drugs, take to Clearing Houses
prostitution. Many a photographer has ventured to Lighthouse beach during
are envisaged, which could consist of the following fdcllitie~:
the early morning or sunset to shoot women tourists in G strings and found
ready models. But all the same, afat sum of money has to be doled out, failing * A place where representative~ of the ho::.t country welcome the visitor. Each
which the beach boys would fall upon him and confiscate his camera. Even country would express its welcome in accordance with its own tradition
the unsuspecting Indian tourists who come to Kovalam to ogle at the women and choice.
sunbathing are ~sked to give baksheesh for the display. * An information centre, divided up into two sections.
The call-girl racket is widespread and girls arrive from allover the South to - one in which the client can auietlv brew over and decide about travel
Kovalam. Private hotels here like Sun and Waves were at one time hot spots
for the flesh traders. But recently the new Circle Inspector T R Mohan and his another in which bookings elc. are made.
Sub-Inspector Gopalkrishnan launched a clean up drive. When the drive was * Video equipment, showing up-to-date films, familiarising the visitor with
first launched, many top officials including a DIG rang up and asked them to available choices.
stop the raids. An emissary came from one of the hotel owners and told the
police officers that amounts ranging from Rs. 10,000 to. Rs. 50,000 will be paid
* A small exhibition, consisting of samples of various arts and crafts from A New Internationalist Traveller's '-UUIS
within the country, with information about the artists.
to them if they called off the raid. But fortunately the direct superiors of the
police officers were in tune with the drive against the call-girl racket in Kovalam.
* A short term overnighting facility (2-3 days), modest, affordablp and beautifu:.
Police constables were posted outside the hotels and the moment the clients * A bus depot, caribicycle/boat!sk; renting office, small air strip or holimntor

arrived, they were nabbed. "pace ...


The cleansing drive was not without its after effects. An MlA went to the then * A place of silence, open to all.
Chief Minister, Karunakaran, and asked him to transfer the 51 and CI. Some of Such clearing houses would need to have access to a co~nputer ~ystem, :>rtc>n •• :>tl>

the police constables were on the payroll of the hotel owners and gave them for keeping constant contact with other clearing houses.
tipoffs about raids. As soon as the state elections were announced, the police
were ordered to stop all activities and the flesh trade has begun once again. Welcome to ocr place:
But investigating the call-girl racket, reveals that even government run hotels One of the most crucial cond itions for realisi ng the 'aims and aspi rations' of

(there are two of them in Kovalam) have links with the flesh traders. Nl:W TOURISM would be the emergence of small places, run on a family basis,

Tourists h:lVe now started a new racket whereby they sell off their cameras, which would welcome smaller groups of people and give them an experience

VCRs orothervaluables and lodge a report to the police station that they were to the country and its people in some particular way: e.g. through art~

stolen. All they need is a FIR from the police registering the case. Since the farming, trekking experiences etc.

goods are covered by insurance companies back home, a FIR from India gets
them their money and at the same time they can spend the money got out of It is hoped that this particular aspect of tourism will grow and expand within

selling the items in India for their holiday. each country, finding its own unique expression and providing welcome work

opportunities for many, especiallv in remote areas.

With all its natural beauty Kovalam could turn into a haven for tourists if the
authorities were to give attention to the law and order in the region. The police
Soa~ lAl~y~ eM"loy ~The cw~. Lc:x:al
NEW TOURISM also to introduce:
force, badly equipped and short of manpower and pressurised from the top, ;>~Ie Rhb\A) be~r i1'lcM yOA vJhat-s wrovu, wtf11.
is fighting a losing battle. The drug racket that is destroying the youth in the
new types of re-creation for people who are tired and weary: who may ile t>lac.e. YrM Cd'1 alLUalfs ~,~ wltt1 it1ei('
state and the call-girl racket that is prevalent on the beach has to be curbed
need a 'sabbatical' or post-operative recuperation. CD~p laiAts (~~,..
immediately if Kovalam has to develop into a major tourist centre without new types of holiday-camps (children and grandparents together, tours
destroying the social fabric of the capital city and the populace of the beach. and expeditions to suit different needs and remedy various
'deficiencies')
Ayyappa Prasad new and alternative ways of helping children and youngSTer
THE SUNDAY OBSERVER - 26 April 1987 problems (drugs, first time offenders, victims of abuse of
6 3

Master Plan Shelved Tourism & Environment

Buildings on beaches
INDIA tI.. News Shabby
& Views

Symbolism
PANjlM The famous Master Plan which generated so much controversy has A study group was formed to analyse the positive and negative effects of tourism
been given aqu iet burial by the Goa government. At a meeting of the Steering on environment. The group made adetailed study of the master plan for tourism We seem unwilling to learn from the experience of other countries that have
Committee for the Master Plan it was quietly decided to abandon it. prepared by the Dept. ofTown &Country Planning. It was felt that (a) the master The government's decision to make AIDS testing compulsory for all foreign
suffered from the depredations of a particular kind of tourism. Close on the heels students coming to this country is political symbolism at its shabbiest. While
The Tourism Department and the town planners who together produced the plan is based on inadequate data of the effects (costs & benefits) of tourism of the proposal to licence Las Vegas type of casinos, we now have the
on Goan economy (b) the master plan emphasises 'layout' of tourism ;mnollncing this measure, Miss Khaparde, Minister of State for Health and
Master Plan, suddenly discovered six months after the Plan was fornlllbtprl level inter-ministerial" decision to permit buildings on beaches upto 200 metres went on to clarify that the test would take place within a month
that it was not in consonance with the state Regional Plan. development rather than the 'need' of tourism (c) the master plan is likely to of the shorel ine. The relaxation of the current restriction from 500 to 200 metres
render the Goan economy weak and vulnerable to international business a student's arrival. Neither tourist\ embas?y or high commission staff, nor
In fact, areas proposed to be earmarked for various categories of hotels and (high-tide width) will be applicable in five places, three of which are already accredited journalists would face such tests.
fluctuations (d) the master plan will result in an undesirable land utilisation developed tourist spots - Goa, Mahabalipuram and Trivandrum. Most beaches
beach development had been identified for ,entirely different purposes in the pattern (e) the master plan demands unreasonable sacrifice on the part of the Such selective screening of students is not only discriminatory, it will also
Regional Plan. The Master Plan cannot be implemented as it violates the are less than hal f-a-ki lometre wide at high-tide, and so new constructions will
local population to satisfy the demands of tourists (0 tourism as contemplated in all likelihood lead to disappearance of stretches of beaches in the notified be utterly ineffective in checking the spread of the AIDS virus. For example,
directives contained in the Regional plan, which is a statutory document. by the master plan may also open the floodgates of moral pollution to monstrous it is well known that a growing section of tourists are attracted to places like
places. The Government will no doubt argue that given the scarcity of land,
The Committee, therefore, very solemnly decided that it was not necessary proportions. The main theme in the exhibition, therefore, has been the master such a decision is essential for the further growth of tourism in these areas. If Goa for reasons that are only too obvious. As a result activities like local
to earmark any specific areas for tourism development, and that every case must plan, five-star tourism and the costs of tourism. seafront tourism is all that important, an alternative policy could well be to prostitution catering to new demands are beginning to grow at an alarmim!
be on its own merit. The study group also decided to undertake a promote tourism in other coastal areas which remain undeveloped. It is difficult rate. AIDS, after all, is no longer considered adisease that is soecific toa
The Committee admit1ed that the Master Plan had been drawn up on to understand the contribution of tourism to to believe that only five places on tl-.~ Indian coast have such a potential. The sex. But any attempt to screen tourists would prove disastrous
insufficient data, and that even the statistics on which the Plan was based were thrown light on the following issues: (1) The benefits of tourism to newly announced relaxation will surely lead to the establishment of five-star as a whole.
not to be trusted. populaton has been marginal (2) The drug problem and commercial life-style hotels on the seafront. And such hotels will only make more stark the picture Editorial, TIMES OF INDIA, March 22, 1988
At the same time, the Committee felt that the a{'\\Jt>rnmt>nt a result of tourism (3) The earnings of local population are largely of islands of wealth that already holds in most of these places. As it is, many
to divert resources for a comprehensive by tourism (4) The coastal population is unaware about the of the existing hotels in Mahabalipuram and Trivandrum regulate access to
government's tourism plans (5) Traders have benefited, producers have suffered "their" beaches, although beaches have always been considered common land. Letter in INDIAN EXPRESS, March 8, 1988
HERALD, April 21, 1988 and traditional occupations are adversely affected. The most serious implication of the new policy is the disruption it will cause Sir, The youth passports for those who got 40 or more questions correct in
The study group is not against tourism. The group holds the opinion that to those whose Iivelihooo depends on free access to the sea. Insensitive attempts the Discover India Quiz conducted by the Ministry of Tourism have started
planners should prepare alternative tourism plans so that the costs of tourism to interfere with traditional rights of free access to beaches have been arriving after a long time. A list of hotels is given where passport holders can
are reduced to minimum. The group was not in a position to prepare an accompanied by police firing as in Madras a couple of years ago. Thev have for a maximum of seven nights and avail 50 percent discount on normal
alternative tourism plan but framed certain guidelines in that direction. The even resulted in communal violence, as in Kanyakumari earlier. Signs The lodging rates range fromRs. 300 to Rs. 800 per night. For a maximum
group felt that (i) any tourism development plan should result in direct benefit are already there in Goa, where the effect of the new policy will st,ay of seven nights the bill would be around Rs. 8,000, including taxes, and
to local population (The present plans speak of indirect banefits which most marked. When the Government of Goa last year revealed its master we would get a discount of Rs. 3,000.
accrue) (ii) The needs and requirements of local population should receive for the development of beach tourism (19 five-star hotels by the turn of the
(iii) Five-Star tourism should not be expanded and diversified (iv) Official Instead, if the Ministry of Tourism had given concessions on rail fare for the
century), it was met by immediate protests that the new approach would
and non-Dfficial agencies should not project a 'commercial' image of Goa and same amount we would have discovered India better. It would have been a boon
threaten those who earn their income from fishing, coconut-harvesting and
Goans (v) Natural gifts of Goa should be preserved. for persons who have not seen many parts of Ind ia and whose parents do not
toddy-tappi ng.
have Leave Travel Concession (LTC) facilities.
will prepare plans to achieve the twin goals i.e. To argue against beach tourism is not to argue against tourism altogether.
environmental violence. The youth passport is of no use to acommon man who cannot afford to spend
imin.::lfina It is a truism that tourism provides valuable foreign exchange and that both
so much on room rent itself.
foreign and domestic tourism have considerable multiplier effects on the local N. V. Raghu,
ISSUED BY:
economy. But certain kinds of tourism have harmful social, economic and
Tourism Study Group:
in the long run. far outweigh short-term
Damodar College of Commerce,
economic
Margao, Goa.
Editorial, DECCAN HERALD, April 6, 1988 )
Festival of India
The Festival of Ind ia held abroad and the reciprocal festivals held in the
SIGNPOST IN NEPAL country cost about Rs. 40.44 crore, the Parliament was informed on
Wednesday.
The cost of the Festival of the USSR in India was Rs. 15 crore and the
Festival of India in USSR, Rs. 9.50 crore, Minister of State for Education
L. P. Sahi said in a written answer. For holding the festival in USA the
cost was Rs. 10.75 crore, and in Sweden Rs. 66 lakh.
The latest Festival of India in Japan is estimated to cost Rs. 4 crore.
The cost of holding the Japan month in India was Rs. 53 lakh.
INDIAN EXPRESS, April 4, 1988

Five Star Ban


City corporators today asked the civic administration to impose a ban on
construction of new four-star and five-star hotels in South Bombay.
While moving a notice of motion at the Bombay Municipal Corporation
Mr Ramdas Nayak stated that there were 51 star-hotels in south
Bombay.
I\;ayak pointed out that 9 five-star hotels consumed about 7.80 lakh gallons
of water every day, creating inconvenience for the common man.
THE DAILY, December 8, 1987
4 5

American Students visit India KOLAM


Fear of flyin~
Five Star Animals
s someone who has to frequentlyrely on the services of Indian
A group of undergraduates (consisting of ten girls and five boys of various
disciplines) from an American University arrived in India recently on a Term
Tour for a period of seventy days. This was their first trip to a non-European
21, III
alternate tours & soft travel
ave, besant nagar, madras-600 090. india. phone: 419872
ALTERNATIVE TOURS and SOFT TRAVEL are meant for the open'minded,
A Airlines I spend quite a lot of time (while waiting at airports for
endlessly delayed flights) thinking about how Jagdish Tytler
continues to remain Minister of Civil Aviation; especially when we have
The Ori~5a Governrnent's grandiose plan~ of le3~ing out
sanctuary to private business houses for locati ng five-star
run into rough weather.
country. a pilot as Prime Minister. In the past few years of flying <,omewhere or
adventurous traveler who wants to experience India and Indian culture Co~e on the heels of critical new~paper reports and a public outcry, the Union
days in Tamil Nadu and Kerala covering Trichy, Thanjavur, other at least twice a month I can remember only about two occasions Environment Mini<;try officials have vetoed the State Government's move of
Madurai, Thekaddy, Kodaikanal and Gandhigram a fair mix of temples,
in a direct, personal way. We offer ALTERNATE TOURS to the discerning and
when I did not have to pull strings to get onto the flight. I can also away sanctuary land, maintdining that such leasing out of sanctuary
wildlife, hilf-station'i and a social institution. The first thing that struck them traveler and SOFT TRAVEL to ensure an unspoiled environment and remember barely three occasions when the flight I took left at the
authentic culture. We utilize moderately-priced accommodation, local no lega:
was that despite all the pre-tou r preparations they had undergone, they sti II scheduled time instead of at an E.T.D. (expected time of departure).
experienced a "culture shock': But by the time they completed the tour facilities and food, and always adapt to personal initiative and interaction. Environment and Forest Secretary T. Seshan during his visit to Orissa last week
Recently I spent four hours at Bagdogra airport waiting for a
realized that, in actual fact, a decline i,n their 'standard of living' was by no means In this way, we offer low budget, culturally enriched traveL personally conveyed the Union Government's objections to the move. A letter
back to Delhi along with a largish group of tourists from, I think, some also reached the state Secretariat here, formally denying clearance to the
a perceptible drop in the 'Quality of Life' of one's inner East European country. Unlike Western tourists, who tend to be aggressive
PACKAGE TOURS
However, they were unable to come to terms with some facets and demanding, these poor creatures were quite extraordinarily patient
when for instance, they visited urban slums and villages they could not We offer a wide choice of tours from a weekend jaunt to a 7 to 10-day and well-behaved. Saying not a word they stared quietly at the wall of the The State administration here has been practically working overtime,
understand how people could be happy amidst poverty and squalor. excursion, up to I5-days or more study tours. To ensure personalized airport lounge as if they were fascinating murals; but then as the hours through the proposals of leasing out large tracts of a sanctuary for constructing
attention, our tours are limited to 20 people. Itineraries originate from ticked by a certain hysteria seemed to grip them. They started to talk resorts. The beneficiaries of the Government
Then, there was the incident with the roadside vendor of artifacts who tried
Madras, New Delhi, Bombay or Calcutta, and are all custom-designed nervously to each other and every now and then would send a little to be the country's two top names in hotel industry
to sell his wares to one of them, and when she refused, promptlyoffered it as
with you in mind. Costs range from $20-.30 per day per person, inclusive delegation off for consultations with the I ndian Airlines staff. Finally and the Clarke group.
a gift and asked her for one in return - when she told him she had
to offer - he settled for her pair of socks. They were abo unable to gra'>p of rail (AC only) and road transport hotels (on a twin sharing basis), all they could take it no more and went and stood outside the airport lounge While the Oberois had alrnmt cornered a prized plot on the Puri-Konark
Hinduism with its inescapable impact on every aspect of an 'Indian way of Life' meals, transfers and expert guide service. with their eyes fixed on the skies. When our aeroplane eventually appeared beach, Clarke is said to be 5ti II in the run for a plot close to the famous Konark
where the 'unreal' is possible simply because the 'real' is! overhead they started to clap their hands and cheer as if some major feat Sun Temple. When the 70-acre plot chosen by the Oberois was found to be
SPECIAL TOURS had been achieved. I would imagine that next time they plan a trio to India part of a wild life sanctuary, the Government by a notification proclaimed that
While leaving, most of them expressed a desire to come back for a they will think first about Indian Airlines.
What are your interests? We can arrange for your group to visit, work, the plot would no more fall under the sanctuary. Its protected status was
stay - for as one of them observed "Life seems to be more real here", and
Yet Mr Tytler. who is now also Minister of Tourism, is actually summarily withdrawn.
he went on to elaborate, "technology appears to be the knack of organizing study or actually stay in villages, universities, ashrams, social change
human society so that an actual experience of the world and its oeoole becomes groups, ayurvedha and siddha health programs, arts and crafts centers, concerned about the promotion of tourism to India and is constantly busy
INDIAN EXPRESS, January 18, 1988
impossible': The search for Life is on. and sites of ecological/naturalist interest. Lectures, both pre-tour and thinking up ways and means of bringing the foreigner to our great and
glorious land. His last brainwave was to have 'Whites Only' casinos and
on-site, on all aspects of Indian culture can be arranged. KOLAM
(from a report by KOLAM) now he appears to have come up with a new idea altogether.
specializes in study tours for students with a wide range of interests and
at all levels. If you buy your magazines in five-star hotels or at other up-market book
shops you may, by now, have noticed a glossy new travel magazine called
TRAVEL COUNSELING
Discover India', It is priced at a phenomenal Rs 20 so you may not have
ended up buying it, but had you glanced through it you would have come
KOLAM can custom-design a rewarding and enlightening tour package
across the usual banal reminiscences of the 'I grew up in the land which
that caters to your special interests, budget and time limitations. To cradled boat races' and 'January in Delhi is as exhilarat ing as April in
ensure that we give you our best personalized service, please write to Paris' kind.
us as early as possible, telling us your needs and requirements. We will Behind the magazine's hackneyed prose and stereotyped pictures,
do everything to make your India experience all that it can be. however, lies a tale of mystery and intrigue which has set glossy, travel
magazine circles in Delhi buzzing with gossip. It is rumoured that the
SHOPPING GUIDE magazine's main buyer is going to be the Ministry of Tourism and that
India offers some of the best shopping in the world, but there are as many they hope eventually to be picking up nearly seventy per cent of 500,000
pitfalls as bargains to be found in her bazaars. We offer expert advice copies in French, German, English, Hindi and Japanese. The magazine
on where and how to buy carpets, handicrafts, jewellery, handlooms, is ostensibly yet another glossy product from Media lransasia (a Bangkok­
leather goods, books, videos, music recordings and instruments. based NRI company) which has also given us Swagat of Indian Airlines
fame and other such fare, but in fact, the Ministry of Tourism is believed
For further details get acquainted with:
to be the real brain behind the endeavour.
!'Ir Ranjit Henry at the KOLAM address.
Now, as usually happens when these kinds of Indo-NRI collaborations
take place, there are not many people in government circles who are
prepared to tell you the whole story, so I had to rely for my information
on queries ill travel magazine circles and I also rang.Media Transasia's
Delhi office. I spoke first to a lady who said, "Yes, the Ministry of Tourism
will be picking up seventy per cent". Then there was this kind of pregnant
pause and she put me on to a nice-sounding South Indian gent who
explained at some length that only 58,000 copies had been printed of the
first issue and the Government of India was taking only 5,000 of them,
and of course it was not going to be anywhere near seventy per cent and
so on and so forth. The magazine is going to be written in India, printed
in Hong Kong, published in Bangkok and sold everywhere. Alii can say
is that yet again there seems to be something funny going on in Mr Tytler's
""""9"'llCtt"'II!

"'Mr J:wler was Minis(e;:r of Civil AviaCJon and 7burism un(il the;: Cabine;:( re;:silume;:carlicr
(his ye;:ar.

Tavleen Singh in EXPRESS MAGAZINE, Jao. 31, 1988


4 5

American Students visit India KOLAM


Fear of flyin~
Five Star Animals
s someone who has to frequentlyrely on the services of Indian
A group of undergraduates (consisting of ten girls and five boys of various
disciplines) from an American University arrived in India recently on a Term
Tour for a period of seventy days. This was their first trip to a non-European
21, III
alternate tours & soft travel
ave, besant nagar, madras-600 090. india. phone: 419872
ALTERNATIVE TOURS and SOFT TRAVEL are meant for the open'minded,
A Airlines I spend quite a lot of time (while waiting at airports for
endlessly delayed flights) thinking about how Jagdish Tytler
continues to remain Minister of Civil Aviation; especially when we have
The Ori~5a Governrnent's grandiose plan~ of le3~ing out
sanctuary to private business houses for locati ng five-star
run into rough weather.
country. a pilot as Prime Minister. In the past few years of flying <,omewhere or
adventurous traveler who wants to experience India and Indian culture Co~e on the heels of critical new~paper reports and a public outcry, the Union
days in Tamil Nadu and Kerala covering Trichy, Thanjavur, other at least twice a month I can remember only about two occasions Environment Mini<;try officials have vetoed the State Government's move of
Madurai, Thekaddy, Kodaikanal and Gandhigram a fair mix of temples,
in a direct, personal way. We offer ALTERNATE TOURS to the discerning and
when I did not have to pull strings to get onto the flight. I can also away sanctuary land, maintdining that such leasing out of sanctuary
wildlife, hilf-station'i and a social institution. The first thing that struck them traveler and SOFT TRAVEL to ensure an unspoiled environment and remember barely three occasions when the flight I took left at the
authentic culture. We utilize moderately-priced accommodation, local no lega:
was that despite all the pre-tou r preparations they had undergone, they sti II scheduled time instead of at an E.T.D. (expected time of departure).
experienced a "culture shock': But by the time they completed the tour facilities and food, and always adapt to personal initiative and interaction. Environment and Forest Secretary T. Seshan during his visit to Orissa last week
Recently I spent four hours at Bagdogra airport waiting for a
realized that, in actual fact, a decline i,n their 'standard of living' was by no means In this way, we offer low budget, culturally enriched traveL personally conveyed the Union Government's objections to the move. A letter
back to Delhi along with a largish group of tourists from, I think, some also reached the state Secretariat here, formally denying clearance to the
a perceptible drop in the 'Quality of Life' of one's inner East European country. Unlike Western tourists, who tend to be aggressive
PACKAGE TOURS
However, they were unable to come to terms with some facets and demanding, these poor creatures were quite extraordinarily patient
when for instance, they visited urban slums and villages they could not We offer a wide choice of tours from a weekend jaunt to a 7 to 10-day and well-behaved. Saying not a word they stared quietly at the wall of the The State administration here has been practically working overtime,
understand how people could be happy amidst poverty and squalor. excursion, up to I5-days or more study tours. To ensure personalized airport lounge as if they were fascinating murals; but then as the hours through the proposals of leasing out large tracts of a sanctuary for constructing
attention, our tours are limited to 20 people. Itineraries originate from ticked by a certain hysteria seemed to grip them. They started to talk resorts. The beneficiaries of the Government
Then, there was the incident with the roadside vendor of artifacts who tried
Madras, New Delhi, Bombay or Calcutta, and are all custom-designed nervously to each other and every now and then would send a little to be the country's two top names in hotel industry
to sell his wares to one of them, and when she refused, promptlyoffered it as
with you in mind. Costs range from $20-.30 per day per person, inclusive delegation off for consultations with the I ndian Airlines staff. Finally and the Clarke group.
a gift and asked her for one in return - when she told him she had
to offer - he settled for her pair of socks. They were abo unable to gra'>p of rail (AC only) and road transport hotels (on a twin sharing basis), all they could take it no more and went and stood outside the airport lounge While the Oberois had alrnmt cornered a prized plot on the Puri-Konark
Hinduism with its inescapable impact on every aspect of an 'Indian way of Life' meals, transfers and expert guide service. with their eyes fixed on the skies. When our aeroplane eventually appeared beach, Clarke is said to be 5ti II in the run for a plot close to the famous Konark
where the 'unreal' is possible simply because the 'real' is! overhead they started to clap their hands and cheer as if some major feat Sun Temple. When the 70-acre plot chosen by the Oberois was found to be
SPECIAL TOURS had been achieved. I would imagine that next time they plan a trio to India part of a wild life sanctuary, the Government by a notification proclaimed that
While leaving, most of them expressed a desire to come back for a they will think first about Indian Airlines.
What are your interests? We can arrange for your group to visit, work, the plot would no more fall under the sanctuary. Its protected status was
stay - for as one of them observed "Life seems to be more real here", and
Yet Mr Tytler. who is now also Minister of Tourism, is actually summarily withdrawn.
he went on to elaborate, "technology appears to be the knack of organizing study or actually stay in villages, universities, ashrams, social change
human society so that an actual experience of the world and its oeoole becomes groups, ayurvedha and siddha health programs, arts and crafts centers, concerned about the promotion of tourism to India and is constantly busy
INDIAN EXPRESS, January 18, 1988
impossible': The search for Life is on. and sites of ecological/naturalist interest. Lectures, both pre-tour and thinking up ways and means of bringing the foreigner to our great and
glorious land. His last brainwave was to have 'Whites Only' casinos and
on-site, on all aspects of Indian culture can be arranged. KOLAM
(from a report by KOLAM) now he appears to have come up with a new idea altogether.
specializes in study tours for students with a wide range of interests and
at all levels. If you buy your magazines in five-star hotels or at other up-market book
shops you may, by now, have noticed a glossy new travel magazine called
TRAVEL COUNSELING
Discover India', It is priced at a phenomenal Rs 20 so you may not have
ended up buying it, but had you glanced through it you would have come
KOLAM can custom-design a rewarding and enlightening tour package
across the usual banal reminiscences of the 'I grew up in the land which
that caters to your special interests, budget and time limitations. To cradled boat races' and 'January in Delhi is as exhilarat ing as April in
ensure that we give you our best personalized service, please write to Paris' kind.
us as early as possible, telling us your needs and requirements. We will Behind the magazine's hackneyed prose and stereotyped pictures,
do everything to make your India experience all that it can be. however, lies a tale of mystery and intrigue which has set glossy, travel
magazine circles in Delhi buzzing with gossip. It is rumoured that the
SHOPPING GUIDE magazine's main buyer is going to be the Ministry of Tourism and that
India offers some of the best shopping in the world, but there are as many they hope eventually to be picking up nearly seventy per cent of 500,000
pitfalls as bargains to be found in her bazaars. We offer expert advice copies in French, German, English, Hindi and Japanese. The magazine
on where and how to buy carpets, handicrafts, jewellery, handlooms, is ostensibly yet another glossy product from Media lransasia (a Bangkok­
leather goods, books, videos, music recordings and instruments. based NRI company) which has also given us Swagat of Indian Airlines
fame and other such fare, but in fact, the Ministry of Tourism is believed
For further details get acquainted with:
to be the real brain behind the endeavour.
!'Ir Ranjit Henry at the KOLAM address.
Now, as usually happens when these kinds of Indo-NRI collaborations
take place, there are not many people in government circles who are
prepared to tell you the whole story, so I had to rely for my information
on queries ill travel magazine circles and I also rang.Media Transasia's
Delhi office. I spoke first to a lady who said, "Yes, the Ministry of Tourism
will be picking up seventy per cent". Then there was this kind of pregnant
pause and she put me on to a nice-sounding South Indian gent who
explained at some length that only 58,000 copies had been printed of the
first issue and the Government of India was taking only 5,000 of them,
and of course it was not going to be anywhere near seventy per cent and
so on and so forth. The magazine is going to be written in India, printed
in Hong Kong, published in Bangkok and sold everywhere. Alii can say
is that yet again there seems to be something funny going on in Mr Tytler's
""""9"'llCtt"'II!

"'Mr J:wler was Minis(e;:r of Civil AviaCJon and 7burism un(il the;: Cabine;:( re;:silume;:carlicr
(his ye;:ar.

Tavleen Singh in EXPRESS MAGAZINE, Jao. 31, 1988


6 3

Master Plan Shelved Tourism & Environment

Buildings on beaches
INDIA tI.. News Shabby
& Views

Symbolism
PANjlM The famous Master Plan which generated so much controversy has A study group was formed to analyse the positive and negative effects of tourism
been given aqu iet burial by the Goa government. At a meeting of the Steering on environment. The group made adetailed study of the master plan for tourism We seem unwilling to learn from the experience of other countries that have
Committee for the Master Plan it was quietly decided to abandon it. prepared by the Dept. ofTown &Country Planning. It was felt that (a) the master The government's decision to make AIDS testing compulsory for all foreign
suffered from the depredations of a particular kind of tourism. Close on the heels students coming to this country is political symbolism at its shabbiest. While
The Tourism Department and the town planners who together produced the plan is based on inadequate data of the effects (costs & benefits) of tourism of the proposal to licence Las Vegas type of casinos, we now have the
on Goan economy (b) the master plan emphasises 'layout' of tourism ;mnollncing this measure, Miss Khaparde, Minister of State for Health and
Master Plan, suddenly discovered six months after the Plan was fornlllbtprl level inter-ministerial" decision to permit buildings on beaches upto 200 metres went on to clarify that the test would take place within a month
that it was not in consonance with the state Regional Plan. development rather than the 'need' of tourism (c) the master plan is likely to of the shorel ine. The relaxation of the current restriction from 500 to 200 metres
render the Goan economy weak and vulnerable to international business a student's arrival. Neither tourist\ embas?y or high commission staff, nor
In fact, areas proposed to be earmarked for various categories of hotels and (high-tide width) will be applicable in five places, three of which are already accredited journalists would face such tests.
fluctuations (d) the master plan will result in an undesirable land utilisation developed tourist spots - Goa, Mahabalipuram and Trivandrum. Most beaches
beach development had been identified for ,entirely different purposes in the pattern (e) the master plan demands unreasonable sacrifice on the part of the Such selective screening of students is not only discriminatory, it will also
Regional Plan. The Master Plan cannot be implemented as it violates the are less than hal f-a-ki lometre wide at high-tide, and so new constructions will
local population to satisfy the demands of tourists (0 tourism as contemplated in all likelihood lead to disappearance of stretches of beaches in the notified be utterly ineffective in checking the spread of the AIDS virus. For example,
directives contained in the Regional plan, which is a statutory document. by the master plan may also open the floodgates of moral pollution to monstrous it is well known that a growing section of tourists are attracted to places like
places. The Government will no doubt argue that given the scarcity of land,
The Committee, therefore, very solemnly decided that it was not necessary proportions. The main theme in the exhibition, therefore, has been the master such a decision is essential for the further growth of tourism in these areas. If Goa for reasons that are only too obvious. As a result activities like local
to earmark any specific areas for tourism development, and that every case must plan, five-star tourism and the costs of tourism. seafront tourism is all that important, an alternative policy could well be to prostitution catering to new demands are beginning to grow at an alarmim!
be on its own merit. The study group also decided to undertake a promote tourism in other coastal areas which remain undeveloped. It is difficult rate. AIDS, after all, is no longer considered adisease that is soecific toa
The Committee admit1ed that the Master Plan had been drawn up on to understand the contribution of tourism to to believe that only five places on tl-.~ Indian coast have such a potential. The sex. But any attempt to screen tourists would prove disastrous
insufficient data, and that even the statistics on which the Plan was based were thrown light on the following issues: (1) The benefits of tourism to newly announced relaxation will surely lead to the establishment of five-star as a whole.
not to be trusted. populaton has been marginal (2) The drug problem and commercial life-style hotels on the seafront. And such hotels will only make more stark the picture Editorial, TIMES OF INDIA, March 22, 1988
At the same time, the Committee felt that the a{'\\Jt>rnmt>nt a result of tourism (3) The earnings of local population are largely of islands of wealth that already holds in most of these places. As it is, many
to divert resources for a comprehensive by tourism (4) The coastal population is unaware about the of the existing hotels in Mahabalipuram and Trivandrum regulate access to
government's tourism plans (5) Traders have benefited, producers have suffered "their" beaches, although beaches have always been considered common land. Letter in INDIAN EXPRESS, March 8, 1988
HERALD, April 21, 1988 and traditional occupations are adversely affected. The most serious implication of the new policy is the disruption it will cause Sir, The youth passports for those who got 40 or more questions correct in
The study group is not against tourism. The group holds the opinion that to those whose Iivelihooo depends on free access to the sea. Insensitive attempts the Discover India Quiz conducted by the Ministry of Tourism have started
planners should prepare alternative tourism plans so that the costs of tourism to interfere with traditional rights of free access to beaches have been arriving after a long time. A list of hotels is given where passport holders can
are reduced to minimum. The group was not in a position to prepare an accompanied by police firing as in Madras a couple of years ago. Thev have for a maximum of seven nights and avail 50 percent discount on normal
alternative tourism plan but framed certain guidelines in that direction. The even resulted in communal violence, as in Kanyakumari earlier. Signs The lodging rates range fromRs. 300 to Rs. 800 per night. For a maximum
group felt that (i) any tourism development plan should result in direct benefit are already there in Goa, where the effect of the new policy will st,ay of seven nights the bill would be around Rs. 8,000, including taxes, and
to local population (The present plans speak of indirect banefits which most marked. When the Government of Goa last year revealed its master we would get a discount of Rs. 3,000.
accrue) (ii) The needs and requirements of local population should receive for the development of beach tourism (19 five-star hotels by the turn of the
(iii) Five-Star tourism should not be expanded and diversified (iv) Official Instead, if the Ministry of Tourism had given concessions on rail fare for the
century), it was met by immediate protests that the new approach would
and non-Dfficial agencies should not project a 'commercial' image of Goa and same amount we would have discovered India better. It would have been a boon
threaten those who earn their income from fishing, coconut-harvesting and
Goans (v) Natural gifts of Goa should be preserved. for persons who have not seen many parts of Ind ia and whose parents do not
toddy-tappi ng.
have Leave Travel Concession (LTC) facilities.
will prepare plans to achieve the twin goals i.e. To argue against beach tourism is not to argue against tourism altogether.
environmental violence. The youth passport is of no use to acommon man who cannot afford to spend
imin.::lfina It is a truism that tourism provides valuable foreign exchange and that both
so much on room rent itself.
foreign and domestic tourism have considerable multiplier effects on the local N. V. Raghu,
ISSUED BY:
economy. But certain kinds of tourism have harmful social, economic and
Tourism Study Group:
in the long run. far outweigh short-term
Damodar College of Commerce,
economic
Margao, Goa.
Editorial, DECCAN HERALD, April 6, 1988 )
Festival of India
The Festival of Ind ia held abroad and the reciprocal festivals held in the
SIGNPOST IN NEPAL country cost about Rs. 40.44 crore, the Parliament was informed on
Wednesday.
The cost of the Festival of the USSR in India was Rs. 15 crore and the
Festival of India in USSR, Rs. 9.50 crore, Minister of State for Education
L. P. Sahi said in a written answer. For holding the festival in USA the
cost was Rs. 10.75 crore, and in Sweden Rs. 66 lakh.
The latest Festival of India in Japan is estimated to cost Rs. 4 crore.
The cost of holding the Japan month in India was Rs. 53 lakh.
INDIAN EXPRESS, April 4, 1988

Five Star Ban


City corporators today asked the civic administration to impose a ban on
construction of new four-star and five-star hotels in South Bombay.
While moving a notice of motion at the Bombay Municipal Corporation
Mr Ramdas Nayak stated that there were 51 star-hotels in south
Bombay.
I\;ayak pointed out that 9 five-star hotels consumed about 7.80 lakh gallons
of water every day, creating inconvenience for the common man.
THE DAILY, December 8, 1987
2 7

Financing Agency proposed


New Tourism International liaison Officers:
NEW TOURISM
The Department of Tourism has proposed setting up of a separate financing Aims and Aspirations
envisions 'i nternationalliaison officers' whose main function would be to
agency for the tourism industry. The proposed agency will have an initial capital 1) to assist in the creation of increased opportunities for people to meet one seek, receive and distribute information about the needs and wishes of
afRs. 100 crores. The Department which is having a dialogue with the Finance another and experience each others' way of life, people within different countries,
Ministry at present is pressing for a debt equity ratio of 10: 1 so that the agency
2) to help re-connect with the essence of every culture, so that the future may -- assesses and suggests services and cooperation which could be offered to
could raise loans worth Rs. 1,000 crares.
be bui It on the best from the past and the potential of the present, provide for the<;e needs and wi~h('s.
Creation of a separate funding agency is part of a comprehensive ~cheme 3) to assist III the and meaning
aimed at boosting the tourist trade. Estimates show that in the next five years to every area
a sum of Rs. 2,000 crores would be required to meet the cost of creating basic 4) to provide new work opportuniti('s and develop a de-(entrali~('d network
infrastructure for developing tourist centres. of co-opertive enterprises within each country, which will be This is the vision of NEW TOURISM
Official sources point out that though "tourism has been accorded the status for creating NEW TOURISM outlets in close cooperation With
contd. from page 7
of an industry, the concessions given to the other industries have not been fully (from PEACE THROUGH UNITY)
and with great sensitivity to the uniqueness of the natural environment
and brown sugar and call girls from allover the country. Along with them has extended to this industry". It is pointed out that income tax tht> area.
cropped up the retinu.e of thugs, pedlars, pimps, gigolos and racketeers. of a marketing development fund and rebate on interest on loans etc. Therefore every co-worker will endeavour
'Abman tourists from abroad are the main customers of the pedlars and these denied to the industry.
women are later used as couriers by the drug racketeers. Many of the drug opportunity to transform, lift and expand the concept of tourism
The Department of Tourism has suggested to the Finance Ministry that the into a healthv and health-bringing business
pedlars (also known as"beach ooys') are gigolos too and they have their own should be recognised as an export-oriented and priority industry.
retinue of women who feed them and keep them happy by buying their drugs. to and nurture a sense of wonder and appreciation 01 life on
These boys have no educational qu~lifjcation worth speaking about, but speak ECONOMIC TIMES, 19 April 1988 this planet
English in a heavy American accent and are well-versed with the Top of the to co-operate with already existing endeavours in this field of
Charts in London or USA. Many women spend all their money on drugs and
when they don't have anything to fall back on, but need drugs, take to Clearing Houses
prostitution. Many a photographer has ventured to Lighthouse beach during
are envisaged, which could consist of the following fdcllitie~:
the early morning or sunset to shoot women tourists in G strings and found
ready models. But all the same, afat sum of money has to be doled out, failing * A place where representative~ of the ho::.t country welcome the visitor. Each
which the beach boys would fall upon him and confiscate his camera. Even country would express its welcome in accordance with its own tradition
the unsuspecting Indian tourists who come to Kovalam to ogle at the women and choice.
sunbathing are ~sked to give baksheesh for the display. * An information centre, divided up into two sections.
The call-girl racket is widespread and girls arrive from allover the South to - one in which the client can auietlv brew over and decide about travel
Kovalam. Private hotels here like Sun and Waves were at one time hot spots
for the flesh traders. But recently the new Circle Inspector T R Mohan and his another in which bookings elc. are made.
Sub-Inspector Gopalkrishnan launched a clean up drive. When the drive was * Video equipment, showing up-to-date films, familiarising the visitor with
first launched, many top officials including a DIG rang up and asked them to available choices.
stop the raids. An emissary came from one of the hotel owners and told the
police officers that amounts ranging from Rs. 10,000 to. Rs. 50,000 will be paid
* A small exhibition, consisting of samples of various arts and crafts from A New Internationalist Traveller's '-UUIS
within the country, with information about the artists.
to them if they called off the raid. But fortunately the direct superiors of the
police officers were in tune with the drive against the call-girl racket in Kovalam.
* A short term overnighting facility (2-3 days), modest, affordablp and beautifu:.
Police constables were posted outside the hotels and the moment the clients * A bus depot, caribicycle/boat!sk; renting office, small air strip or holimntor

arrived, they were nabbed. "pace ...


The cleansing drive was not without its after effects. An MlA went to the then * A place of silence, open to all.
Chief Minister, Karunakaran, and asked him to transfer the 51 and CI. Some of Such clearing houses would need to have access to a co~nputer ~ystem, :>rtc>n •• :>tl>

the police constables were on the payroll of the hotel owners and gave them for keeping constant contact with other clearing houses.
tipoffs about raids. As soon as the state elections were announced, the police
were ordered to stop all activities and the flesh trade has begun once again. Welcome to ocr place:
But investigating the call-girl racket, reveals that even government run hotels One of the most crucial cond itions for realisi ng the 'aims and aspi rations' of

(there are two of them in Kovalam) have links with the flesh traders. Nl:W TOURISM would be the emergence of small places, run on a family basis,

Tourists h:lVe now started a new racket whereby they sell off their cameras, which would welcome smaller groups of people and give them an experience

VCRs orothervaluables and lodge a report to the police station that they were to the country and its people in some particular way: e.g. through art~

stolen. All they need is a FIR from the police registering the case. Since the farming, trekking experiences etc.

goods are covered by insurance companies back home, a FIR from India gets
them their money and at the same time they can spend the money got out of It is hoped that this particular aspect of tourism will grow and expand within

selling the items in India for their holiday. each country, finding its own unique expression and providing welcome work

opportunities for many, especiallv in remote areas.

With all its natural beauty Kovalam could turn into a haven for tourists if the
authorities were to give attention to the law and order in the region. The police
Soa~ lAl~y~ eM"loy ~The cw~. Lc:x:al
NEW TOURISM also to introduce:
force, badly equipped and short of manpower and pressurised from the top, ;>~Ie Rhb\A) be~r i1'lcM yOA vJhat-s wrovu, wtf11.
is fighting a losing battle. The drug racket that is destroying the youth in the
new types of re-creation for people who are tired and weary: who may ile t>lac.e. YrM Cd'1 alLUalfs ~,~ wltt1 it1ei('
state and the call-girl racket that is prevalent on the beach has to be curbed
need a 'sabbatical' or post-operative recuperation. CD~p laiAts (~~,..
immediately if Kovalam has to develop into a major tourist centre without new types of holiday-camps (children and grandparents together, tours
destroying the social fabric of the capital city and the populace of the beach. and expeditions to suit different needs and remedy various
'deficiencies')
Ayyappa Prasad new and alternative ways of helping children and youngSTer
THE SUNDAY OBSERVER - 26 April 1987 problems (drugs, first time offenders, victims of abuse of
8

NETWORK We invite our readers to contribute to the Network Letter by


NEWS
sharing their work ideas and plans through these pages.
Communication i, vital to the life ofa Network especially when ALTERNATIVE NETWORK LETTER
ROUNDUP physical distances cannot eastly he hridged hy closer contact).
A Third World Tourism' Communic'ation
Ecumenical Coalition on Third \Q)rld 1burism, Banltlkok And Infonnation Alternative
EQV\,'T has moved to a new location in Bangkok. In an interview with CCA
Executive Secretary says ECTWT focusses on 3 areas:
of tourism, to encourage alternative modes of For Private Circulation Only Vol. 4 No. 2 August 1988
theological reflection' within the church. A 3-year
programme on Child prostitution is on the cards. Write
CONTOURS, to: ECTWT, POBox 24, Chorakhebua, t's been a long time since any two people meant the same thing while

(cables: CONTOURS BANGKOK, Phone: 510-7287).


Centre for ~esponsible Tourism, USA I talking of 'alternative tourism~ For some in the industry, the term refers to
low-budget travel. For others, it means marketing off-beat destinations and
KOVALAM: Paradise Lost

unset time in Kovalam. A tourist in her mid-forties, wearing only a

S
CRT, which coordinate'S the North American Network on Third World Tourism packages, such as camel-back holidays in the deserts of Rajasthan. Even among
(NANET), plans to produce a number of directories, including an Alternative Operation Peace Thr011\lh Unity. New Zealand critics of tourism (especially Third World tourism) consensus is rare. From bed G string, is rollicking in the waves and enjoying the cool breeze when
Travel Experience Guide. NANET and ECTWT are co-sponsoring an and breakfast with host families to total-immersion experiences of a nation's suddenly out of nowhere two local' youths appear on the shore and
Peace through Unity's founders are: Anthony Brooke and Gita Keiller Brooke. calmly begin to inspect the bag left there by the swimmer. Seeing this the woman
international conference, Tourism in Hawaii in the summer of 1989. Request urban, rural and tribal life, numerous varied forms and models are advocated.
"We believe': writes Gita, "that we, the people of the world, are confronted raises acry for help and begi ns to swim towards the shore. By then the youths
information from: Virginia Hadsell, Director, CRT, 2 Kensington Road, San By now, the ugly truth about international tourism is well known. We, the
with a very real and profound challenge to affirm the truer and nobler values have made good their escape. The woman rushes to the restaurants on the shore
Anselmo, Ca 94960, USA. critics, have paraded it naked before the wide world. Unprotected by the aura
we know will, when expressed in service, bring about a new and better world': and oleads with the other tourists to help her but gets no response. She sits
International Bureau of Social Tourism (BITS), Bel~ium of glamorous images created by the adman (of sun and sand, of myth and
They publish a newsletter, "Many to Many'~ which is a communicating link shore, weeping silently - her well planned holiday has come to a sad
mystery), modern-day tourism is increasingly recognised for fhe parasite it is,
BITS represents the trends of European tourism, of moderate income tourism between the peoples of the world, as well as, "an instrument for the furthering her oassoort, travellers cheques and bel ieve it or not even her clothes
far from the paradise it claims to be. Confronted by falsehoods of its own
in particular. Established as a result of the Brussels Congress in 1963, it of better human relationships based on deepening mutual understanding and has is her G
the industry responds with 'truth in advertising': the picture of a poor
coordinates member activities, and provides information on cultural matters, the aspiration to promote unity and cooperation beyond all d!fferences".
old waif replaces that of the dark-haired, sloe-eyed, nubile native away, amidst the coconut groves that line the beach atall white­
as well as regarding sodo-economic impacts. We extend our warm greetings Elsewhere in this newsletter we carry their proposals for an alternate tourism. German is striking a deal with a few locals for a packet of heroin he
Write to: 4 All ison Street, Wanganui, New Zealand. Sex tours are out, mail-order brides are in. The leopard's spots
to BITS, celebrating its 25th anniversary this year. Write for their bulletin, BITS has smuggled across to India. In one of the hotels in Kovalam an Indian tourist
Information, to: Dr Arthur Haulot, Secretary General, BITS,S, Boulevard de is roughed up by a few thugs and told fo run for his life.
l'lmperatrice, 1000 Brussels, Belgium.
RESOURCES EDITORIAL Kovalam, the long sandy beach near Trivandrum, is Kerala's biggest tourist
attraction for tau rists from abroad and outside the state. But the growth in tourist
Tourism Alternatives Exchange, Issue 1, July 1988, EQUATIONS, Bangalore. traffic has resulted in it becoming a centre for drug dealers, flesh traders and
Rs. 10 in India, US $2.50 elsewhere to cover postage costs. Yet, it is hard to believe that the international tourism industry (and the
underworld dons. All this has led to the unsuspecting tourist getting a raw deal.
leconomic systems that perpetuate it) will undergo adramatic overnight
This new publication, to be issued occasionally, will incorporate serious articles, upheaval in favour of justice and truth, that somehow the milk of human Kovalam has two beaches: The Lighthouse Beach which locals call Howa
features, rese.arch reports and book reviews on Third World and alternative kindness will overflow the profitability curves. Given the impossibility of the beach (Eve's Beach) with its innumerable huts and makeshift restaurants that
tourism. Issue 1ofTAE includes a critique oftourism in Ladakh (Kashmir, India), naysayers' dream, it is evident that criticism must continue, combining pop up when the tourist season starts; and the main beach, also known as the
a debate on wildlife tourism and a review of Rosemary Jommo's 'Indigenous judiciously with confrontation and campaigns, undergirded by unassailable ITDC beach. This is acleaner beach where a tourist can enjoy the sea without
Enterprise in Kenya's Tourism Industry'. credibility, and fueled by conviction. getting his belongings stolen or the fear of being beaten up by thugs for not
paying them for the prostitutes they promise but never deliver. This beach has
The Traveller: The Travailed, audio-visual (100 slides/tape, 20 mins.), Promoting any kind of international tourism - even alternative we are
life-guards and ITDC security personnel in the vicinity. Ironically, the danger
EQUATIONS, Ban galore. Not yet priced. however faced with an inherent question of priorities: is this primarily an elitist
Eastern Mic~an University, USA zone in the main beach is close to the hotel run by the state government. A
Based on the doctoral thesis of Suhita Chopra, and produced for EQUATIONS concern? The average Asian or African has far less opportunity for travel than
part of the mai n beach is cordoned off by the ITDC for its guests..
by Aavishkar, this audio-visual examines the impacts on rural life in Khajuraho. the average European or North American. But given the possibil ity that
irked many social activists in the city because they felt that it was discriminatory
ramed for its erotic temple sculpture, this small village in Centrallndra is now critical consumer (or alternative tourist) could turn out tomorrow's conscious
to the local population and was ':<\partheid by ITDC': But after a while, the hue
crusader for Third World causes, alternative tourism might well olav a crucial
a maior tourist resort. Decreed by government as an urban area to facilitate and cry in the local media died down. The cordon still exists.
role in shaping a new worldview.
2,700 residents have today been pushed to the It is only recently that the beach resort has become a major tourist centre
available from EQUATIONS. Moreover, in countries like ours, where a diversity of
due mainly to the ethnic problems in Sri lanka which has diverted alarge chunk
landscapes, religions and lifestyles co-exist, not always in harmon"

Tourism - Its Effects on Women in Goa, Bailancho Saad (A Women's of tourists towards Trivandrum and from there to Kovalam. The growth potential

domestic tourism is a potential binding force. Social and economic

Collective), 304, Prema Building, Rua de Ourem, Panaji, Goa-403 001, India. of the tourist trade is expected to be so heavy that from October to May the
are minimal, and vast amounts of scarce public resources need not be
ITDC is planni ng to operate charter flights from abroad to Trivandrum. Water
Inter Cultural Travel: Education Services, Sri Lanka The sexist and racist advertising indulged in by the Tourism Department of the squandered on creating exclusive (defined as 'useless for most') facilities.
sports will be the major attraction for the foreign tourists. While the tourist
Government of Goa and the hoteliers has, besides distorting the image of The Club of Rome warned us fifteen years ago of the consequences of
10: ES has brought out the first issue of 'Sri Lanka Profiles' - a quarterly that promotion agencies are busy planning for the growth, the resort has developed
women in Goa, led to sexual harassment. The bookiet is a report to the people exponential economic growth, yet tourism has paid little heed. Though the into one of the major vice centres of the state, the source for drugs like heroin
"gives readers in the First World nuances ofthe reality in Sri Lanka beyond the
of the consequences of such tourism promotion: prostitution, nudism and boom years are not yet over, there are signs that all is not well. The client is
black and white presentation of news reaching them': This first number profiles conrd. owrif'di
temporary or seasonal employment. Copies available from Bailancho Saad, the mindless member of a bovine herd, driven at the will of the

the issues at stake in the Uva province - a potential tourist zone. Subscriptions Imnlino it, nIIP<;tirmAhh" nml1llrt Frnlnov shrieks its shrill protest,

at Rs 11 in India and US $3.00 elsewhere.


US $ 4.00 annually, from Mrs. S. Perumal, 288, D.S. Senanayake Veediya, Kandy,
Sri Lanka. The Great Escape? An Examination of North South Tourism, by E.
The World Tourism Organisation is consideri ng establishing an Institute for
SOLWODI (Solidarity with Woman in Distress), Germany English, The North-South Institute, 185 Rideau Street, Ottawa, Ci3J1ada KIN 5X8.
Alternative Tourism. The timing is propitious and significant. So too we note
From their Newsletter NO.9 (April 1988), we learn that SOLWODI has now been Price $9.50.
the formation of an AT Research Unit at the University of Ottawa in Canada.
registered in West Germany, where Sr Lea Ackermann proposes to establish Citing evidence from numerous studies across the world, this book analyzes The quest for planet-friendly tourism cannot be an individual journey, it requires
a Centre. To be located at Boppard (near Koblenz), the Centre wi II provide the economic, social and cultural implications of the tourist flow between the strength of people from both within and outside the industry.
assistance to Third World women trapped into prostitution on arrival in industrialized and developing countries. The study recommends policies
Germany. Contact Sr Ackermann, Clo SOLWODL Probsteistr. 2, Hirzenach, necessary to maximize the economic benefits of tourism while minimizing
5407 Boppard 3, West Germany. its negative socio-economic consequences. Paul Gonsalves
Published by: Equitable Tourism Options (EQUATIONS), 96, H Colony, Indiranagar Stage I, Bangalore 560038, INDIA.
Design and Phowlypesetting: Revisuality Digitised Typesetting and Graphic Design, 47/1 L3velle Road, Bangalorp, India.

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