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Hoover's is the business information resource that delivers a unique combination of up-to-date data, broad coverage,
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In a blend of technologies from multiple eras, Netflix steers couch potatoes away from the video store and straight
to the mailbox or PC. Its website (Netflix.com) offers DVD rentals to more than 20 million subscribers for a
monthly fee. Movies are delivered to customers via the US Postal Service or streamed to PCs or TVs. Netflix ships
some 2 million discs daily in the US. It does not charge late fees or have due dates, and its service employs user
ratings to predict individual preferences and make recommendations. Netflix boasts distribution centers in major
US cities. An agreement with TiVo allows TiVo customers with certain DVR models to tap an online Netflix library
of some 12,000 movies and TV shows.
Key Information
DUNS Number 799646716
Location Type Headquarters
Subsidiary Status No
Manufacturer No
Company Type Public
Plant/Facility Size (sq. ft.) 165,000.00
Owns/Rents Owns
Foreign Trade Imports
Accountant KPMG LLP
Total Employees 4,329
1-Year Employee Growth 6.10%
Employees At This Location 166
Year of Founding or Change in Control 1997
Primary Industry 1542:Music, Video, Book & Entertainment Retail
Primary SIC Code 78410000:Video tape rental
Primary NAICS Code 532230:Video Tape and Disc Rental
Latitude/Longitude 37.23883 / -121.95539
Key Financials
Fiscal Year-End December
Sales ($ M) $2,162.63M
1-Year Sales Growth 29.48%
Net Income $160.85M
1-Year Net Income Growth 38.83%
Total Assets $982.07M
Market Value $11,145.19M
Prescreen Score Low Risk
Company Rankings
S&P 500
51 in FORTUNE's Fastest-Growing Companies
Biography
Reed Hastings co-founded Netflix in 1997 and launched the subscription service in 1999. Netflix
grew to one million subscribers in less than four years, and reached 12.3 million subscribers by
the end of 2009. In nine out of ten surveys since 2005 Netflix has been ranked number one in
customer satisfaction across all of ecommerce by independent researcher ForeSee Results. In
2010, the American Customer Satisfaction Index (ASCI) ranked Netflix number one for
customer satisfaction among all e-retail, e-brokerage and e-travel sites. In the fall of 2005,
Netflix was the winner of Fast Company's national Customers First Award, with Reed appearing
on the cover of the October issue. Also in 2005, Time magazine added Reed to its "Time 100"
list of the 100 most influential global citizens. Newsweek wrote that "Netflix revolutionized the
way we watch movies." In March 2010, Barron¿s included Reed among its 30 most respected
CEOs of the year. In March 2007 Reed was appointed to Microsoft Corp.¿s board of directors
and he was inducted into the Video Business Hall of Fame in December. Earlier in his career,
Reed founded Pure Software, which he built into one of the world¿s 50 largest public software
companies. After a successful public offering and a number of acquisitions, Pure was acquired
by Rational Software in 1997. Reed is an active educational philanthropist and board member of
many non-profits. In addition, he was President of the California State Board of Education from
2000 to 2004. He has led successful statewide political campaigns for more charter public
schools and easier passage of local school bonds. Reed received a BA from Bowdoin College in
1983 and an MSCS degree from Stanford University in 1988. He holds several patents. Between
Bowdoin and Stanford, Reed served in the U.S. Peace Corps as a high school math teacher in
Swaziland.
Source : Company Web Site, 2010
Biography
Leslie Kilgore has served as chief marketing officer at Netflix since 2000. Leslie came to the
company with more than a decade of consumer products and e-commerce marketing
experience at premier brands in packaged goods and online retailing. She believes that success
results when superior products and superior value are offered to the consumer and has made
this the underpinning of her career. Rapid, cost-effective subscriber acquisition is Leslie's
principal mission at Netflix. During her tenure, she has grown the Netflix subscriber base from
fewer than 100,000 to 12.3 million by the end of 2009. Since Leslie joined the company, Netflix
has evolved from a Bay Area phenomenon to a nationally distributed service ranked nine out of
10 times since 2005 as the #1 online retailer for customer satisfaction by independent
researchers ForeSee Results and FGI Research. In January 2007 Netflix was named Innovator
of the Year for 2006 by the National Retail Federation and in October 2005 Fast Company
magazine named Netflix the #1 customer experience in American business. Knowing when to
engage marketing channels based on the careful balance of cost and reach has been critical to
growing membership both exponentially and profitably. Beginning first with online advertising
and public relations designed to build off of the virulent enthusiasm of Netflix members and now
including national TV advertising, her efforts have sought to evangelize a better, more
convenient and more cost effective way to rent movies. The success of these efforts are
underscored by the fact that more than 90 percent of trial members convert to paying
subscribers and more than 90 percent of those tell family and friends about the service. As a
brand manager for The Procter & Gamble Co. from 1992 to 1999, Leslie oversaw the $600
million Pantene and the $150 million Head and Shoulders brands. From 1999 to mid-2000, she
served as director of marketing for Amazon.com ¿ responsible for increasing the size, loyalty
and profitability of the customer base ¿ during a time in which online retailing enjoyed explosive
growth and established itself as a mainstream consumer channel. Leslie has a Master's degree
from the Stanford University Graduate School of Business and a Bachelor's degree from The
Wharton School of Business at the University of Pennsylvania.
Source : Company Web Site, 2010
Biography
Biography
Andrew Rendich has been with Netflix Inc., based in Los Gatos, Calif., since 1999, rising to head
of operations after serving in a variety of roles ranging from engineering services to executive
management. Since early 2007, Andrew has served as Vice President of Operations in charge
of Operations Engineering, Shipping and Receiving, and Customer Service. He oversees more
than 2,500 employees, including company officers, directors, managers and hourly associates
in 59 shipping and fulfillment centers nationwide and a national call center in Hillsboro, Oregon.
Andrew¿s primary focus is to constantly improve the company¿s DVD rental service through
reducing service errors, such as late shipments and unplayable discs, and lowering costs by
reducing scrap discs and optimizing direct labor. From 2003 to 2007 Andrew served as Vice
President of Systems Development at Netflix, which included the development of all systems
related to the DVD service, ERP, Customer Service and Content Purchasing. Andrew also played
a key role in developing the automation that drives the company's DVD service. Key focuses
were developing and leading a team of world-class engineers, developing a logistics system that
has a very high transactional rate in a short period of time while keeping the systems highly
Company Financials
Financial Summary
Company Type Public
NASDAQ (GS): NFLX
Headquarters
Fiscal Year-End December
2010 Sales $2,162.63M
1-Year Sales Growth 29.48%
2010 Net Income $160.85M
1-Year Net Income Growth 38.83%
Prescreen Score Low Risk
Auditor KPMG LLP
Dec 2010 Dec 2009 Dec 2008 Dec 2007 Dec 2006
Revenue 2,162.63 1,670.27 1,364.66 1,205.34 996.66
Cost of Goods Sold 1,357.35 1,079.27 910.23 786.17 626.98
Gross Profit 805.27 591.00 454.43 419.17 369.67
Gross Profit Margin 37.24% 35.38% 33.30% 34.78% 37.09%
SG&A Expense 364.39 289.08 249.38 270.81 261.68
Depreciation and Amortization 338.70 257.53 242.84 224.99 157.14
Operating Income 283.64 191.94 121.51 91.16 64.41
Operating Margin 13.12% 11.49% 8.90% 7.56% 6.46%
Nonoperating Income 0.00 0.00 6.33 14.20 4.80
Nonoperating Expenses (15.94) 0.25 --
Income Before Taxes 267.70 192.19 131.50 111.50 80.32
Income Taxes 106.84 76.33 48.47 44.55 31.24
Net Income After Taxes 160.85 115.86 83.03 66.95 49.08
Diluted EPS from Continuing Operations 2.96 1.98 1.32 0.97 0.71
Diluted EPS from Total Operations 2.96 1.98 1.32 0.97 0.71
Diluted EPS from Total Net Income 2.96 1.98 1.32 0.97 0.71
Dividends per Share -- -- -- -- --
Quarter Ending Dec 2010 Sep 2010 Jun 2010 Mar 2010 Dec 2009
Revenue 595.92 553.22 519.82 493.67 444.54
Cost of Goods Sold 390.79 344.47 314.93 307.16 275.49
Gross Profit 205.13 208.75 204.88 186.50 169.06
Gross Profit Margin 34.42% 37.73% 39.41% 37.78% 38.03%
SG&A Expense 81.96 98.37 91.65 92.41 84.24
Depreciation and Amortization 338.70 233.43 147.60 73.15 257.53
Operating Income 78.45 69.50 77.34 58.35 53.35
Operating Margin 13.16% 12.56% 14.88% 11.82% 12.00%
Nonoperating Income 0.00 0.00 0.00 0.00 0.00
Nonoperating Expenses (3.89) (4.09) (3.97) (3.99) (2.01)
Income Before Taxes 74.56 65.41 73.37 54.36 51.34
Income Taxes 27.46 27.44 29.85 22.09 20.42
Net Income After Taxes 47.09 37.97 43.52 32.27 30.91
Diluted EPS from Continuing Operations 0.87 0.70 0.80 0.59 0.55
Diluted EPS from Total Operations 0.87 0.70 0.80 0.59 0.55
Diluted EPS from Total Net Income 0.87 0.70 0.80 0.59 0.55
Dividends per Share -- -- -- -- --
Assets
Dec 2010 Dec 2009 Dec 2008 Dec 2007 Dec 2006
Current Assets
Cash 194.50 134.22 139.88 177.44 400.43
Net Receivables --
Inventories 181.01 37.33 -- -- --
Other Current Assets 265.46 239.46 221.57 239.09 27.99
Total Current Assets 640.97 411.01 361.45 416.53 428.42
Net Fixed Assets 128.57 131.65 124.95 77.33 55.50
Other Noncurrent 212.53 137.07 131.55 153.16 124.86
Total Assets 982.07 679.73 617.95 647.02 608.78
Shareholder's Equity
Dec 2010 Dec 2009 Dec 2008 Dec 2007 Dec 2006
Liabilities
Dec 2010 Dec 2009 Dec 2008 Dec 2007 Dec 2006
Current Liabilities
Accounts Payable 222.82 91.47 100.34 104.44 93.86
Short-Term Debt 2.08 1.41 1.15 --
Other Current Liabilities 163.67 133.48 114.52 108.13 99.58
Total Current Liabilities 388.58 226.37 216.02 212.58 193.45
Long-Term Debt 234.12 236.57 37.99 --
Other Noncurrent 69.20 17.65 16.79 3.69 1.12
Total Liabilities 691.90 480.59 270.79 216.27 194.57
Assets
Quarter Ending Dec 2010 Sep 2010 Jun 2010 Mar 2010 Dec 2009
Current Assets
Cash 194.50 113.11 107.33 79.86 134.22
Net Receivables --
Inventories 181.01 138.39 93.12 55.57 37.33
Other Current Assets 265.46 240.75 240.77 244.11 239.46
Total Current Assets 640.97 492.25 441.22 379.54 411.01
Net Fixed Assets 128.57 125.06 123.29 127.17 131.65
Other Noncurrent 212.53 152.98 129.46 141.59 137.07
Total Assets 982.07 770.28 693.97 648.29 679.73
Shareholder's Equity
Quarter Ending Dec 2010 Sep 2010 Jun 2010 Mar 2010 Dec 2009
Liabilities
Quarter Ending Dec 2010 Sep 2010 Jun 2010 Mar 2010 Dec 2009
Current Liabilities
Accounts Payable 222.82 170.12 120.03 102.70 91.47
Short-Term Debt 2.08 2.03 1.97 1.92 1.41
Other Current Liabilities 163.67 139.96 136.16 138.83 133.48
Total Current Liabilities 388.58 312.11 258.17 243.45 226.37
Long-Term Debt 234.12 234.66 235.18 235.70 236.57
Other Noncurrent 69.20 31.54 23.98 22.41 17.65
Total Liabilities 691.90 578.31 517.33 501.56 480.59
Dec 2010 Dec 2009 Dec 2008 Dec 2007 Dec 2006
Cash and Cash Equivalents at the Beginning 134.22 139.88 177.44 400.43 212.26
of Year
Net Cash Provided in Operating Activities 276.40 325.06 284.04 291.82 247.86
Net Cash Provided by Investing Activities (116.08) (246.08) (144.96) (450.81) (185.87)
Net Cash Provided by Financing Activities (100.04) (84.64) (176.63) (64.00) 126.18
Net Increase/Decrease in Cash and Cash 60.28 (5.66) (37.56) (222.99) 188.17
Equivalents
Cash and Cash Equivalents at the End of 194.50 134.22 139.88 177.44 400.43
Year
Quarter Ending Dec 2010 Sep 2010 Jun 2010 Mar 2010 Dec 2009
Cash and Cash Equivalents at the Beginning 113.11 107.33 79.86 134.22 55.72
of Year
Net Cash Provided in Operating Activities 276.40 179.68 137.46 75.41 325.06
Net Cash Provided by Investing Activities (116.08) (57.90) (52.29) (39.03) (246.08)
Net Cash Provided by Financing Activities (100.04) (142.90) (112.06) (90.74) (84.64)
Net Increase/Decrease in Cash and Cash 60.28 (21.12) (26.90) (54.36) (5.66)
Equivalents
Cash and Cash Equivalents at the End of 194.50 113.11 107.33 79.86 134.22
Year
Stock History
Stock Price ($) P/E Per Share ($)
Year FY High FY Low FY Close High Low Earns. Div. Book Value
Dec 2010 209.24 48.52 175.70 70.69 16.39 2.96 -- 5.49
Dec 2009 61.65 28.78 55.09 31.14 14.54 1.98 -- 3.77
Dec 2008 40.90 17.90 29.89 30.98 13.56 1.32 -- 6.56
Dec 2007 29.14 15.62 26.62 30.04 16.10 0.97 -- 8.14
Dec 2006 33.12 18.12 25.86 46.65 25.52 0.71 -- 7.83
Dec 2005 30.25 8.91 27.06 47.27 13.92 0.64 -- 4.28
Dec 2004 39.77 9.25 12.33 120.52 28.03 0.33 -- 2.95
Dec 2003 30.50 5.34 27.34 305.00 53.35 0.10 -- 2.13
Dec 2002 9.10 2.42 5.51 -- -- -0.78 -- 1.69
Dec 2001 -- -- -- -- -- -10.57 -- --
Profitability Netflix, Inc. Blockbuster Inc. Amazon.com, Inc. Redbox Industry Market
Automated Retail,
LLC
Gross Profit Margin 37.24% 53.56% 22.35% -- 30.95% 30.37%
Pre-Tax Profit 12.38% (17.16%) 4.38% -- 4.79% 9.38%
Net Profit Margin 7.44% (17.70%) 3.37% -- 1.14% 4.03%
Return on Equity 65.75% -- 19.01% -- 4.44% 6.11%
Return on Assets 19.36% (41.89%) 7.07% -- 1.90% 1.01%
Return on Invested 33.39% -- 17.90% -- 3.36% 2.79%
Capital
Valuation Netflix, Inc. Blockbuster Inc. Amazon.com, Inc. Redbox Industry Market
Automated Retail,
LLC
Price/Sales Ratio 5.29 0.01 2.29 -- 1.02 1.60
Price/Earnings Ratio 71.43 -0.04 68.03 -- 33.00 --
Price/Book Ratio 38.46 -0.05 11.27 -- 3.83 2.31
Price/Cash Flow 41.32 2.14 22.42 -- 12.79 10.91
Operations Netflix, Inc. Blockbuster Inc. Amazon.com, Inc. Redbox Industry Market
Automated Retail,
LLC
Days of Sales -- 5.7 13.7 -- 14.3 45.7
Outstanding
Inventory Turnover 12.4 3.1 9.9 -- 4.2 7.0
Days Cost of Goods 29.4 118.8 36.9 -- 86.4 51.9
Sold in Inventory
Asset Turnover 2.6 2.4 2.1 -- 1.7 0.2
Net Receivables -- 63.5 26.6 -- 25.5 8.0
Turnover Flow
Effective Tax Rate 39.91% -- 23.51% -- -- --
Per Share Data Netflix, Inc. Blockbuster Inc. Amazon.com, Inc. Redbox Industry Market
Automated Retail,
LLC
Per Share Data $39.82 $16.98 $75.01 -- $36.26 $18.90
Dividend Per Share -- $0.00 -- -- $0.13 $0.53
Cash Flow Per Share $5.09 $0.06 $7.66 -- $2.90 $2.78
Working Capital Per Share $4.77 $0.57 $7.48 -- $4.87 $2.47
Long-Term Debt Per Share $4.43 $3.90 $1.42 -- $2.55 $12.15
Book Value Per Share $5.49 ($2.38) $15.22 -- $9.68 $13.15
Total Assets Per Share $18.57 $7.01 $41.68 -- $22.99 $77.89
Growth Netflix, Inc. Blockbuster Inc. Amazon.com, Inc. Redbox Industry Market
Automated Retail,
LLC
12-Month Revenue 29.48% (23.18%) 39.56% -- 9.86% 1.17%
12-Month Net Income 38.83% -- 27.72% -- 12.04% 23.14%
12-Month EPS Growth 49.49% -- 24.02% -- 9.79% --
12-Month Dividend Growth -- -- -- -- (10.37%) 2.18%
36-Month Revenue Growth 21.51% (9.73%) 32.11% -- 5.64% 0.47%
36-Month Net Income Growth 33.93% -- 34.26% -- 2.39% (6.41%)
36-Month EPS Growth 45.05% -- 31.21% -- 2.42% --
36-Month Dividend Growth -- -- -- -- (3.59%) --