International Business

L T P C
3 - - 2
Version No.:
Course Prerequisite: Macro Economics
Objectives: To Understand the concepts and intricacies of International Business
To enable the students to understand the importance of economic liberalization & globalization
To make the student realize how International Business affects everyone’s life and improves our standard
of living
Expected Outcome: The students will be in a position to prepare the International Business
Environmental Analysis, know about Trade Blocks, MNC’s Marketing Strategies and the implications of
the India’s Foreign Trade Policy on the International Business
CONTENTS
Unit Description Hours
Concepts and Modes of International Business: Introduction, Evolution and Factors
1.a leading to IB. Modes of IB-Entry Strategies. Theories of IB: Absolute cost advantage 07
theory comparative cost advantage theory.
International Business Environment: Multilateral Regulations of Trade and
1.b Investments – GATT, WTO & UNCTAD. Regional Economic Integeration. SLEPT 08
factors in IB.-EXIM Policy-Trade Barriers
International Marketing Strategies: Marketing Strategies Models - Entry and
Expansion Strategies: Marketing and Sourcing - Cooperative Strategies and Global
2.a Strategic Partnerships - Forex Market – FDI – Export Finance - Export Risk Insurance 05
– Packaging
International Trade Management: INCO Terms: Export Procedures – Documents
2.b related to payments, Inspections, Regulations, Excisable goods and Shipment. EDI – 05
Electronic data interface in IB.
Institutional Support to promote exports: EOU’s EPZ, Technology parks and
Trading houses. Service support organizations in India. Role of State and Central
2.c 05
Government in promoting IB. Foreign Trade Policy of Government of India,
Identifying core competence sectors for exports-Free Trade Zones
Text Books
1. Vyuptakesh Sharan, (2005), International Business – Concepts, Environment and Strategy –
Pearson Education
2. Warren J. Keegan,(2002), Global Marketing Management, 8th Edition, Pearson Education
Reference Books:
1. Johny K. Johansson , Global Marketing, McGraw Hill
2. John. D. Daniels, Lee. H. Radebaugh & Daniel Pl. Sullivan, International Business – Environemnts
& Operations, Pearson Education.
 3. Warren J Keegan, (2006), Global Marketing Management, Pearson Education
4. Charles Hill & Arun Jain, (2005), International Business, Tata McGraw Hill
Mode of Evaluation: Mid Term, End Term and any of these following components Mini Projects /
Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class
Participation / Assessment of Class Notes etc
Recommended by the Board of Studies on:
Date of Approval by the Academic Council:
 Legal Aspects of Business
L T P C
3 - - 2
Version No.:
Course Prerequisite: Nil
Objectives: To give an exposure to the students of some of the important commercial laws, the knowledge of
this is essential for an understanding of the legal implications of the general activities of a modern business
Organization.
Expected Outcome: Will be able to execute a Contract.
CONTENTS
Unit Description Hours
Indian Contract Act, 1872: Contract - meaning; essentials of a valid contract- offer and
acceptance; consideration; capacity of parties; legality of object; void agreement ;
1.a 06
contingent contracts; performance of contracts; discharge of contracts; remedies of
breach of contract;
Special Contracts: Contracts of indemnity and guarantee; contracts of bailment and
1.b pledge; Law of agency; kinds of agency- Duties, rights liability of principal and agent; 04
termination of agency.
Sale of Goods Act, 1930: Essentials of a contract of sale; sale distinguished from
agreement to sell ; conditions and warranties; transfer of title by non-owners ; doctrine
1.c 05
of caveat emptor ; performance of the contract of sale ; unpaid seller - his rights against
the goods and the buyer.
Indian Partnership Act, 1932: Nature of Partnership, Types of Partners – Characteristic
2.a Features of Partnership – Rights, Duties and liabilities of partners - Registration of 05
firms - Dissolution of Partnership Firms.
Factories Act,1948/Trade unions Act, 1926/Workmen Compensation Act,1923/ and
2.b 05
Industrial Disputes Act,1947-Essentials of the acts
Companies Act,1956-Outline/ Intellectual Property Rights/ Income Tax Act/
2.c 05
Introduction to consumer protection Act 1986/ Outlines of FEMA,1999.
Text Books
1. N.D. Kapoor, 2007, Mercantile Law, Sultan Chand & Sons.
Reference Books:
1. Kuchaal, 2006, Mercantile Law, Vikas Publishing House Pvt. Ltd.
2. Akhileshwar Pathak, 2007, Legal Aspects of Business, McGraw Hill, New Delhi.
3. Saravanavel & Sumathi,2007, Legal Aspects of Business, Himalaya Publications
Mode of Evaluation: Mid Term, End Term and any of these following components Mini Projects / Seminars /
Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class Participation /
Assessment of Class Notes etc
Recommended by the Board of Studies on:
Financial Management – II
 L T P C
3 - - 2
Version No.:
Course Prerequisite: Financial Management – I
Objectives: To develop a through understanding of the role of financial manager in relation to dividend and
liquidity decisions.
Expected Outcome: Knowledge about the dividend, working capital requirements, sources of finance, lease
financing and valuation of firms.
CONTENTS
Unit Description Hours
Dividend: Approaches – determinants – types of dividend policy –effects and objects
1.a of bonus issue – Dividend theories and Models - Walter’s Model, Gordon’s Model and 07
MM approach
Working capital requirements: Meaning - concept – kinds – importance of adequate
1.b working capital - determinants of working capital.- management of cash, receivables 08
and inventory
Sources of Finance: Various sources of raising short term and long term funds – kinds
2.a of ownership securities – internal financing – loan financing – innovative sources of 05
finance
Lease Financing and Hire Purchase: Meaning – types – financial evaluation –
methods of computation lease rentals – economics 0f leasing – meaning and features of
2.b 06
hire purchase – methods of computing instalment under hire purchase – method of
splitting HP, instalment – leasing Vs. HP
Valuation of Firms: Need for Valuation – Different Approaches – Asset Based
2.c 04
Approach – Earnings Based Approach – Cash Flow Approach
Text Books
1. Shashi K. Gupta, R.K. Sharma, (2006), Financial Management , Kalyani Publishers, Mumbai
Reference Books:
1. I.M. Pandey, (2005), Financial Management , Ninth Edition., Vikas publishing house Pvt ltd., New
Delhi.
2. Khan and Jain , (2006), Financial Management, Tata McGraw Hill, New Delhi.
Mode of Evaluation: Mid Term, End Term and any of these following components Mini Projects / Seminars /
Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class Participation /
Assessment of Class Notes etc
Recommended by the Board of Studies on:
Date of Approval by the Academic Council:

Supply Chain Management

 L T P C
3 - - 2
Version No.:
Course Prerequisite: Nil
Objectives: The Objective of this course is to create knowledge that would develop an understanding of
the following key areas: (1) The strategic role of the supply chain in modern business (2) The key strategic
drivers of supply chain performance Planning and managing various activities like sourcing, transporting
and pricing products in Supply Chain
Expected Outcome: The Students can well explain the impact of supply chain decisions on the success of
a firm The Students can identify the key factors to be considered when designing the distribution network.
The students will know how well to synchronize the supply chain in the face of predictable and
unpredictable variables.
CONTENTS
Unit Description Hours
Meaning & Scope of SCM: Understanding the Supply Chain – Supply Chain
1.a Performance: Achieving Strategic Fit and Scope – Supply Chain Drivers – Theory of 08
Constraints – Value Chain Analysis
Buying Organisation Issues: Product Development- Vendor Identification and
1.b Evaluation process- Purchasing Organisation structure –Webster /Jagdish Seth models 07
of Buying orgnaisations and processes
Customer Focus Issues Customer Service – Distribution & Supply Chain relationship,
Aggregate Planning, Economies of Scale and Uncertainty. Transportation – Network
Design – Packaging – Material Handling – Warehouse Management – e-business &
Supply Chain - Product packaging-Primary/Secondary- Collation-unitisation/
2.a 07
Sealing/Strapping/Skin wrapping/Shrink Wrapping/Vacuum Packing/Stretch
Wrapping-Palletisation/ Material Handling Systems- bar coding-FG inventory locale
upgradation process- transportation methods-Containerisation-Sea/Air/Road logistics-
Documentation- Inland/Export – Lloyds shipping stipulations-
Functional Integration: Integrating Supply chain & Demand Management –
2.b 04
Integrating Supply chain and Marketing Models for Consumer Products
Global Issues: Integrating Supply chain & Demand Management – Integrating Supply
2.c chain and Marketing Models for Consumer Products 04
Global Logistics – Multimodal Transport Operations – Logistics for service sectors
Text Books
1. Sunil Chopra & Peter Meindl, (2008), Supply Chain Management – Strategy, Planning and
Operations – Pearson Education Asia, New Delhi.
Reference Books:
1. Donald J Bowersox & David J Close, (2000), Logistical Management, Tata McGraw Hill Editions, New
Delhi,
2. Jeremy F Shapiro,(2001), Modeling and Supply Chain Management, Thomson Learning.
3. David Taylor & David Brunt, (2001), Manufacturing Operations and Supply Chain Management,
Vikas Thomson Learning.
4. B S Sahay (2000), Supply Chain Management for Global Competitiveness, Macmillan India Ltd, Delhi.
5. David Simchi, Levi & Philip Kaminsk, (2000), Designing and Managing the Supply Chain, Mcgraw
Hill Companies Inc.
Mode of Evaluation: Mid Term, End Term and any of these following components Mini Projects /
Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class
Participation / Assessment of Class Notes etc,
Recommended by the Board of Studies on:
Date of Approval by the Academic Council:
 Corporate Finance
L T P C
3 - - 2
Version No.:
Course Prerequisite: Nil
Objectives: To understand the key aspects of corporate finance. To discuss the most important financial
decisions of a firm, covering the recent developments in the finance and
Expected Outcome: Students should be able to understand and appreciate the advanced financial
management concepts with fundamentals of finance and its management.
CONTENTS
Unit Description Hours
1.a Overview of Corporate Finance: Introduction to Corporate Finance, Financial statements 03
1.b Valuation of Future Cash Flows: Introduction to valuation: The time value of money; 08
Discounted Cash Flow Valuations; Interest Rates and Bond Valuations; Stock Valuation
2.a Capital Budgeting: NPV and other investment criteria; Making Capital investment 06
decisions; Project analysis and evaluation
Risk and Return: Return, Risk and the security market line; options and corporate
2.b 06
finance
2.c Cost of Capital and Long Term Financial Policy: Raising Capital; Financial leverage 07
and Capital structure policy; dividends and dividend policy
Text Books
1. Ross, S.A, Westerfield,R.W, and Jordan, B.D,(2006), “Fundamentals of Corporate Finance”, Tata McGraw
Hill Publishing company ltd., New Delhi.
Reference Books:
1. Brealey Richard, Myers, Stewart, Mcgraw, Alan (2007), Fundamentals of Corporate Finance, Tata
McGraw Hill, Publishing Company Ltd., New Delhi
2. Damodaran. A(2006), “Corporate Finance: Theory and Practice”, John Wiley & Sons.
Mode of Evaluation: Mid Term, End Term and any of these following components Mini Projects /
Seminars / Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class
Participation / Assessment of Class Notes etc
Recommended by the Board of Studies on:
Date of Approval by the Academic Council:
 Strategic Marketing
L T P C
3 - - 2
Version No.:
Course Prerequisite: Nil
Objectives: Understanding the market – driven strategies to satisfy the customer
Expected Outcome: Able to develop and implement the strategies for acquiring and retaining the customer.
CONTENTS
Unit Description Hours
Introduction and Overview on Strategic Marketing: Business Strategy: The Concept
1.a 04
and Trends in Its Management - Strategic Market Management: An Overview
Strategic Analysis: External and Customer Analysis - Competitor Analysis -
1.b Market/Submarket Analysis - Environmental Analysis and Strategic Uncertainty - 08
Internal Analysis
Alternative Business Strategies: Creating Advantage - Synergy and Vision versus
2.a Opportunism Strategic Options: Value, Focus, and Innovation - Global Strategies - 08
Strategic Positioning
Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and
2.b 06
the Big Idea - Diversification – Strategies in Declining and Hostile Markets
2.c Issues: Implementation – Control - Organizational Issues 04
Text Books
1. David A. Aaker, (2007) Strategic Market Management, 8th edition - Publisher: John Wiley & Sons, 2007
Reference Books:
1. David W. Cravens, Charles W. Lamb, & Victoria L. Crittenden. (2002) Strategic Marketing Management –Cases,
7th Edition. McGraw- Hill / Irwin.
2. Frank Bradley, (2003), Strategic Marketing: In the Customer Driven Organization, John Wiley & Sons
3. Kern, R. and R. Peterson (2004), Strategic Marketing, New Jersey: Pearson Education, Inc., 10th ed.
4. Orville c. Walker, Harper E. Boyd, Jr., John W. Mullins, Walker Mullins, (2005) Marketing Strategy: A Decision-
Focused Approach, Irwin Professional Publishers
Mode of Evaluation: Mid Term, End Term and any of these following components Mini Projects / Seminars /
Quizzes(announced and / or unannounced case analysis and case discussion / Term Paper Class Participation /
Assessment of Class Notes etc
Recommended by the Board of Studies on:
Date of Approval by the Academic Council:
 Macro Organizational Behaviour
L T P C
3 - - 2
Version No.:
Course Prerequisite: Nil
Objectives: To understand, appreciate and effectively design organizations and manage organizational
change & transformation
Expected Outcome: Conceptual clarity & effective use of organizational design, and organizational
change and transformation.
CONTENTS
Unit Description Hours
1.a .Introduction to Organizations & History of Organization Theory & Design 2
1.b Organizational Effectiveness 2
1.c Organization, Environment & Fit 1
1.d Fundamentals of Organisation Structure & Design 3
1.e Designing Organization Structure – Manufacturing Organizations 3
1.f Designing Organization Structure – Service Organizations 2
1.g Organizational Strategy, Structure, Fit & Effectiveness 3
2.a Organization Culture 3
2.b Inter-organizational Relationships 2
2.c Organization Decline & Turnaround 2
2.d Technology & Organization Design 2
2.e. Emerging Organization Forms – Network, Project & Virtual Organizations 2
2.f Organizational Design - Creativity & Innovation 2
2.g Organizational Change, Development & Transformation 2
Text Books :
Organization Theory, Design & Change by Gareth Jones (5th edition)
Reference Books:

Mode of Evaluation: Case Study or Thematic Project 30% / Quizzes & Midterm 30% / End Term
Exam 40%
Recommended by the Board of Studies on:
 Situational Analysis and Communication
L T P C
2 - - 1
Version No.:
Course Prerequisite: Nil
Objectives: To enhance analytical, divergent, cross dimensional rationality based thinking, process and
communication.
Expected Outcome: The participants will learn thinking process as per the objectives
CONTENTS
Unit Description Hours
 Situation Analysis – Communication Process - process- forms – Problem analysis and
1 analytical tools 05

Functional and inter functional integration in assessing the situation. Analytical

2 presentation 05

Case Analysis –Facts-Assumptions-Hypotheis suggestions process-Magnitude of

reliability-Accumulation of data-Information-Relevance identification-Synthesis
3 process-Inference validation process 05

Text Books
Bovee, Thill, Schatzman, 2005, Business communication Today ,Pearson Education
Reference Books:
Chaturvedi&Chaturvedi, 2006, Business communication, Pearson Education
Mode of Evaluation: Based on written assignments and class participation.
Recommended by the Board of Studies on:
Date of Approval by the Academic Council: