Escolar Documentos
Profissional Documentos
Cultura Documentos
December 2008
Executive Summary
E
Drivers: Opportunity to expand due to low penetration, strong tradition of gifting sweets,
Drivers &
Challenges
PL
attractive pricing driving volumes, demand from new segments
Challenges: Inflationary pressures on raw material prices, lack of government initiative, and
duopolistic element of the market
SAM
Changing palate of consumers from Indian sweets to chocolate
Growing distributional channels
Trends Foreign brands targeting a niche premium segment
Major retailers foraying into the industry
PLE
•Market is expected to grow to approximately
USD YY mn in 2009
200
100
0
X
Characteristics
SAM
•Urban markets account for the major share
2003
Consumption
and also for a higher penetration rate of ~a%
2 u%
•Various price points exist with the mass Rural
market existing in INR 2 – INR 10 range b%
5 - 10 v%
•Profit margins range between u – v% based on
a%
the price point of the product Other Urban
w%
Source:
Challenges
Trends
E
chocolate market and have been growing at c% annually Others
c%
L
d% Imported
• Recent foreign players in the market
A
Company X
Parameter
Revenue
X
INR XX crore(20--)
S Y
INR YY crore (20--)
Market Size a% b%
Price range INR x-y INR y-z
Source: