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EXAMINATION PAPER: ACADEMIC SESSION 2005/2006

Campus Maritime

School Computing and Mathematical Sciences

Department Information Systems and Multimedia

Level Three

TITLE OF PAPER eCommerce

COURSE CODE COMP1308

Date and Time Thursday 1st June 2006 3 Hours

London 13.30 Hong Kong 18.00
Trinidad 09.30 Malta 15.00
Malaysia 18.00 Bahrain 15.00
UAE 16.00 Singapore 18.00
Zambia 14.30 Greece 15.00

This paper contains SIX questions.

ALL questions carry the same number of marks.
Marks will be awarded for the best FOUR answers.

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1. TravelShop is a traditional ticketing agency in the high street which is facing

strong competition from growing numbers of web based companies selling travel
tickets and package holidays. TravelShop CEO [Chairman] decides to ask George
Consultancy (a new media consultancy company) to draft a plan for the company
to move from a traditional channel of commerce and distribution to a web based
channel. As one of the consultants in George Consultancy, you are asked to
produce a brief report clearly outlining the advantages and disadvantages of
moving to e-commerce for TravelShop (you are required to critically discuss at
least 3 advantages and 2 disadvantages).

[25 marks]

2. “Exponent.com” is a major new financial company offering a variety of services

including insurance, loans etc to both businesses and the public. The company’s
management team has asked the xSecure, a well known Network Security firm, to
propose a comprehensive e-Security package to the company. The security
requirement of the company is as follows:
• Network security against outside intrusions
• Secure and safe e-transactions.
As a consultant with xSecure you are tasked with the job. You need to discuss and
justify your proposal on:
a) – Possible network security threats and how they can be overcome
[10 marks]

b)- Three possible solutions for a secure e-commerce transaction that the
company can adopt (i.e. secure methods of selling goods and services on
the web)

[15 marks]

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3. School of Computing at the University of Greenwich wishes to develop an

Intranet site in order to computerise its internal processes. The School has set up a
technical team to start the development work on the Intranet. The development
team has been asked by the school’s management group to use a formal life cycle
model and write a brief report clearly explaining the design and development
phases. As the leader of the development team, you are expected to respond to
the requirement.

[25 marks]

4. Spam is now a major problem for many companies and individuals using the
WWW. Some research shows that around 870 billion Spam messages were sent
in one year in the US alone (Guardian 2003). Legal measures to combat Spam
have had limited effect so far. Experts have discussed various measures that could
be used to combat Spam.

(a) Using examples, discuss 3 different techniques that could be used within a
company to combat Spam.

[15 marks]

(b) Outline 5 guidelines that could be used to minimise Privacy issues.

[10 marks]

5. EasyMobile is a new Web based Mobile phone company that sells a variety of
mobile products (handsets, contracts and services). The company employs a
marketing consultancy to advise them about developing a successful on-line and
off-line marketing promotion before the official launch of EasyMobile.

Question 5 continued on the next page

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Discuss 5 off-line and on-line marketing campaigns for EasyMobile, clearly

indicating the reasons and justifications for each campaign you propose (Avoid
general discussion and present relevant campaigns taking into account the
requirements of the company i.e. the products and services they sell and the
potential market are they aiming for).

[25 marks]

6. Using appropriate examples explain the following key concepts.

a) EDI
[15 marks]
b) Trading Partner Agreements B2B e-commerce
[5 marks]
c) English Auctions
[5 marks]

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