in An illustrative look at news and events

minutes

The biggest users

Canadians spend an average of 43.5 hours online every month — earning us the title of Most Active Users in the world.
So who’s online and what are we doing all that time?
How much time are we spending online?
By country, Q4 2010
OLDER PEOPLE are logging on
By age group, thousands of unique visitors ve r
0
5,000,00 s
Tha t ’s o
Ontarian
Canada 43.5 hours 4,895 Q4 2009 online
U.S. 35.3 2–17 4,690
Q4 2010 38% 24%
U.K. 32.3 6,750 Ont. Que.
t ’s a lmost rld-
Tha wo 18–34 6,760
e the 27.7 18%
South Korea doubl verage of Atlantic
13%
a
wide ours. Number 8,708 7% B.C. Prairies
France
2 3 . 1 h 26.6 of visitors 35–54
8,767
to e-mail sites
Brazil 25.8 has dropped
4,255 h
age
e 55+ %,
28% in the h i n t 12
Growt t grew by
55+
Germany 24.1 past year. 4,747
k e
brac
Worldwide 23.1 6.6 Billion videos were viewed online in Q4 2010
Russia
21.8
Japan 18.4 Who needs TV anymore.... Average hours
of video viewed
Thousands of videos viewed in Canada and average videos per viewer, by age group
China 13.5 Q4 2009 Q4 2010 Change 2–17 13.0 (203 videos)
India 11.9 Entertainment (music) 83,077 315,136 279% 18–24 20.2 (267)
General news 238,737 272,104 14% 25–34 19.6 (254)
Canada ranks 35–54 15.1 (208)
Social networking 314,393 156,233 -50%
first in average visits per visitor (95.2).
Blogs 9,411 64,088 581% 55+ 8.3 (124) rage
Canada ranks an ave ay
second in average pages per visitor Entertaiment (humour) 72,452 49,859 -31% That’s deos per d
i
(3,349). of 3 v

WOMEN doing?
Canadians 55+

What are MEN doing?

Top gaining sites
have doubled
their number of
visits to social
What are
Top gaining sites
networking Avg. mins. per visitor 0 min 20 40 60
Avg. mins. per visitor 0 min 20 40 60 80 sites in the
Photos up 108% from Q9
past year.
Directories up 233% from Q9 Directories up 123%
Photos up 117% Entertainment/music up 29%
Online trading up 51% Blogs up 34%
Entertainment/music up 55% Top gaining sites in Canada Gay/lesbian up 114%
Blogs up 49% DIRECTORIES/RESOURCES
TECHNOLOGY
NEWPAPERS Twitter: @sbats1
Source: ENTERTAINMENT (MOVIES) SUSAN BATSFORD, GRAPHICS EDITOR;
comScore HEALTH INFOGRAPHIC BY MEGAN DINNER/QMI AGENCY