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Inspiring Retail Spaces

Lighting the way to higher sales

Inspiring Retail Spaces Lighting the way to higher sales

Inspiring retail

Exciting. Appealing. Inviting. New. Different. All ingredients for successful retail. Yet in todays cut-throat competition, there is another ingredient that can make its special contribution: standing out in the crowd. Creating first impressions that generate business. Let Philips inspire you with a range of lighting solutions designed with retail – and retail success – in mind.

AmbiScene is a flexible lighting concept designed to create inspiring and meaningful shopping experiences. It can change the light in any conceivable way, instantly or over time, addressing different shopper motivations and supporting brand identity, product presentation and retail promotion, allowing you to excite and inspire.

Fila

Shanghai, China

Jones Designstudio

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Simply irresistible

The Elite family is at the very top of the MASTERColour CDM range, and gives a unique combination of unbeatable light quality and consistent performance over lifetime while keeping running costs low. Philips MASTERColour CDM Elite really does represent the next quality level in fashion retail lighting. Like the successful MASTERColour CDM range, Elite lamps are characterised by stable colour temperature during lifetime and a crisp, white light that gives an extremely accurate representation of all colours. But that’s not all. Increased lumen output and superior colour rendering brings even more sparkle to fashion retail outlets. It’s as if the volume is turned up on the colours; the effect is incredible. Elite simply brings out the best out of your store.

MASTERColour CDM Elite also reduces your energy bill MASTERColour CDM Elite is a further proof of our commitment to reduce energy and the environmental impact of our products. Being a ceramic discharge metal halide lamp, the Elite lamps consume much less energy than halogen or incandescent. By switching from conventional MASTERColour CDM lamps to Philips MASTERColour CDM Elite lamps, you can save up to 30 percent on your energy bill. Elite is a Philips Green product, and therefore by definition outperforms its predecessor or closest market competitors in at least one of six key environmental areas. In the case of Elite, it comes out on top in three; highest lumen output and highest lumen maintenance in combination with unrivalled lifetime reliability.

Philips PrimaVision results in optimal performance Philips PrimaVision gear is developed around MASTERColour CDM and MASTERColour CDM Elite lamps. Every system has been tested extensively about a million burning hours before it can be released. For optimal system and long lasting quality performance we recommend using Philips HID PrimaVision Gear.

Shop overview

\\ 01 . Shop window

\\ 02 . Entrance

\\ 03 . Counter & cashiers desk

\\ 04 . Selling floor

\\ 05 . Racks, shelves & displays

\\ 06 . Store Architecture

\\ 07 . Changing rooms

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Red Light Fashion Amsterdam,The Netherlands

Shop window

Everybody is vying for attention. But with the proper lighting, your shop window can stand out in the crowd. Light can be directed exactly where you want it, to offer highlights and texture. Also, by applying higher lighting levels to your display and avoiding dark rear walls in the background, you can avoid your window turning into a mirror. Dynamic lighting can create stopping power, support seasonal themes, make shoppers curious, and make them want to enter. www.philips.com/shoplighting

and make them want to enter. www.philips.com/shoplighting \\ UnicOne A cleanly designed family of solutions –

\\ UnicOne

A cleanly designed family of solutions – spots, pendants and uplights - incorporating high power sustainable LED sources. The choice of beams ensures perfect modelling and contrast.

The choice of beams ensures perfect modelling and contrast. \\ eW Graze Powercore Perfect flexibility for

\\ eW Graze Powercore

Perfect flexibility for scene-setting and ideal for providing wall-washing in RGB. Dynamic movement can be created for even greater attraction.

Dynamic movement can be created for even greater attraction. \\ ArcTone With the possibility of incorporating

\\ ArcTone

With the possibility of incorporating high power, sustainable LED sources, this family of spots comes in unique finishes and colours to enhance and support your brand.

\\ Reference project Markenstore

Location:

Georgmarienhütte, Germany Lighting Design:

Sabine Mai (MaiLight)

Markenstore is a shop-in-shop department store. The challenge is to create a dynamic ambiance which provides sufficient flexibility to adjust to seasons and collections. A lighting solution was implemented based on Philips’ Ambiscene concept. The lighting changes following the “Seasons” scenario in AmbiScene: fresh yellows and greens in spring, orange and reds in summer, deeper reds in autumn, and predominantly white in winter. The speed of change also adapts to the normal rhythm of the day: slowly during opening hours, but faster when the store is closed, drawing more attention to the store. Owner Beate Niemann: “Since we started using flexible light in the shop window, lots more passers-by stop outside to have a look. They are attracted by the play with various light colours and effects.”

9.00 AM

13.00 PM

Don Gil

Vienna, Aaustria

Eduard Mischak

Entrance

The entrance is the gateway to your brand. Shoppers should not only be enticed in – with, for example, highlighted focal points, such as a new product or a seasonal ad campaign – but also feel comfortable when they enter and want to explore further. They should understand the layout of the shop and be able to locate the areas that interest them. Lighting can be used to provide each zone with its own distinct character, while ensuring a cohesive ambiance that reinforces your brand. www.philips.com/shoplighting

that reinforces your brand. www.philips.com/shoplighting \\ UnicOne A cleanly designed family of solutions –

\\ UnicOne

A cleanly designed family of solutions – spots, pendants and uplights – incorporating high power sustainable LED sources. The choice of beams ensures perfect modelling and contrast.

The choice of beams ensures perfect modelling and contrast. \\ Spot LED Full range of (semi)

\\ Spot LED

Full range of (semi) recessed adjustable, surface and track mounted solutions, offering up to 80% energy saving over halogen; complete design concept, dimmable for scene-setting, for use throughout the store.

Dunnes,

Tipperary,

Ireland

Counter & cashiers desk

Queues at the cashiers desk means you are doing great business, but they can also frighten away potential customers. Shoppers prefer not to have to wait in line, becoming bored and frustrated. An ingenious use of dynamic lighting can provide a visual distraction, keeping shoppers entertained as they wait. Carefully positioned accessory racks – illuminated to attract attention – can persuade shoppers to make additional impulse purchases. And the counter itself should be illuminated so that the staff can work comfortably and avoid any errors in transactions. www.philips.com/shoplighting

any errors in transactions. www.philips.com/shoplighting \\ Daywave Ultra-slim and with soft lines, this innovative

\\ Daywave

Ultra-slim and with soft lines, this innovative lamp brings the rhythm of daylight into the shop, which enhances well-being. Unique design coupled with homogenous light distribution.

Unique design coupled with homogenous light distribution. \\ UnicOne Pendant Attractive pendants from this family of

\\ UnicOne Pendant

Attractive pendants from this family of spots, pendants and uplights, provide excellent task lighting while reinforcing your brand. Incorporating high power sustainable LED sources.

Selling floor It is here that your brand comes into its own. People need to
Selling floor It is here that your brand comes into its own. People need to

Selling floor

It is here that your brand comes into its own. People need to see where they are walking and also view the products in the best way. Careful use of vertical lighting on walls can make your shop look more spacious. Or use more contrast by narrow beams to create a more intimate experience. With Philips Ambiscene you can simply transform your shop: it can make it perceptually different throughout the day, season, or to counteract weather conditions. It is all about creating a space where shoppers want to be. www.philips.com/shoplighting

\\ Luxspace Micro* High-efficiency, sustainable LED solution for creating a uniform level for general lighting.

\\ Luxspace Micro*

High-efficiency, sustainable LED solution for creating a uniform level for general lighting. Gives a compact look and feel. 125mm cut-out.

lighting. Gives a compact look and feel. 125mm cut-out. \\ Luxspace Mini High-efficiency, sustainable LED solution

\\ Luxspace Mini

High-efficiency, sustainable LED solution for creating a uniform level for general lighting. Gives a compact look and feel. 150mm cut-out

Lacoste Multiple US locations David Apfel Lighting Design

Lacoste Multiple US locations David Apfel Lighting Design \\ iColor Cove Compact, linear units offering flexible

\\ iColor Cove

Compact, linear units offering flexible colour-changing possibilities and versatile enough to fit into most architectural spaces for indirect lighting. End-to-end mounting offers unbroken streams of colour and uniform illumination.

* Please note Luxspace Micro will only be available from May 2010. Luxspace Compact has a 198mm cut-out and will be available from January 2010.

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Bostonian Multiple US locations Dennis Horn, The Clarks Companies NA

Racks, shelves & displays

Your shop is a stage and your products are the leading actors. Our eyes tend to follow the light, so a careful balance of accent and contrast can prove invaluable to focusing the shoppers’ attention. Accent lighting needs to be flexible, allowing a repositioning of the light as the products and collections change. Racks and shelves can be lit from lighting in the ceiling or by lighting directly on the shelves. And the use of the correct colour temperature – warm light for, say, leather goods, and cool tones for jeans or suits – ensures that your merchandise is always shown in the very best light. www.philips.com/shoplighting

shown in the very best light. www.philips.com/shoplighting \\ Spot LED Full range of (semi) recessed adjustable,

\\ Spot LED

Full range of (semi) recessed adjustable, surface and track mounted solutions, offering up to 80% energy saving over halogen; complete design concept, dimmable for scene-setting, for use throughout the store.

dimmable for scene-setting, for use throughout the store. \\ eW Profile Powercore Slim, easily integrated profile,

\\ eW Profile Powercore

Slim, easily integrated profile, with light sources available in warm and cold white light to provide the right colour for your product.

white light to provide the right colour for your product. \\ iW Profile g 2 With

\\ iW Profile g 2

With dynamic white light tuneable between 3000K and 6000K, this compact and cleanly designed light source is perfect for scene-setting. Available in different beam angles.

Store architecture Shops often have interesting architectural features – interesting wall structures, an exposed
Store architecture Shops often have interesting architectural features – interesting wall structures, an exposed

Store architecture

Shops often have interesting architectural features – interesting wall structures, an exposed girder, a column. By picking these out with careful lighting, you can make the stage more interesting for the shopper. It is all about creating the shopping experience. Creating the promise of something exciting, something out of the ordinary. Often such features can provide an inspiration for displaying products, and for setting the scene for higher sales. www.philips.com/shoplighting

\\ iColor Accent Total flexibility in creating patterns, strips and shapes and perfect for scene-setting

\\ iColor Accent

Total flexibility in creating patterns, strips and shapes and perfect for scene-setting with dynamic coloured light. Can also be used for creating low resolution images.

light. Can also be used for creating low resolution images. \\ iColor Flex SLX Perfect built-in

\\ iColor Flex SLX

Perfect built-in solution for scene- setting with dynamic colour light and for creating illuminating surfaces in various shapes, such as curves.

PUB department store Stockholm, Sweden Kai Pippo PLDA, Clara Fraenkel, Paul Ehlert Ljusarkitektur Sweden

PLDA, Clara Fraenkel, Paul Ehlert Ljusarkitektur Sweden \\ iColor Cove Compact, linear units offering flexible

\\ iColor Cove

Compact, linear units offering flexible colour-changing possibilities and versatile enough to fit into most architectural spaces for indirect lighting. End-to-end mounting offers unbroken streams of colour and uniform illumination.

Changing rooms This is the first time your shopper is alone with your product. And
Changing rooms This is the first time your shopper is alone with your product. And

Changing rooms

This is the first time your shopper is alone with your product. And it is essential that both appear as attractive as possible. Providing a flattering light, with as little shadow as possible, will make your customer look and feel attractive – and isn’t that the first step to a purchasing decision? Choosing the correct light colour temperature can also help show the product off to its best. And subtle use of dynamic lighting allows the atmosphere to change with the season and collection. www.philips.com/shoplighting

\\ ToBeTouched Easy to install with intuitive control, this well-designed unit allows a fully adjustable

\\ ToBeTouched

Easy to install with intuitive control, this well-designed unit allows a fully adjustable palette of colours and darkness of the lighting.

adjustable palette of colours and darkness of the lighting. \\ Luxspace Micro* High-efficiency, sustainable LED

\\ Luxspace Micro*

High-efficiency, sustainable LED solution for creating a uniform level for general lighting. Gives a compact look and feel. 125mm cut-out.

Levis

Gent, Belgium

a compact look and feel. 125mm cut-out. Levis Gent, Belgium \\ iW Cove Powercore Compact, linear

\\ iW Cove Powercore

Compact, linear units offering flexible colour-changing possibilities and versatile enough to fit into most architectural spaces or behind mirrors for indirect lighting. End-to- end mounting offers continuous streams of illumination.

* Please note Luxspace Micro will only be available from May 2010. Luxspace compact has a 198mm cut-out and is available from January 2010. Luxspace Mini has a 150mm cut-out and is available now.

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\\ Reference project MEXX

Location:

Haarlem, The Netherlands Architect:

Jos Borking

MEXX is a fashion retailer with outlets in more than 65 countries projecting the image of “optimistic, non-conformist, inspiring and fun”. In Haarlem, a project has started to find ways to create and project this “MEXX feel” more effectively. Tunable white light has been installed in the changing area which supports the changing collection; the light adapts to the specific season for which the collection is intended – refreshing light for the spring, cool light for the summer, warm light for autumn, and neutral white light for winter. Branch manager Famke Roeterdink: “It’s great for the customers because the collection is shown in such an authentic light. They no longer need to go outside to see what the garment looks like in daylight.”

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“Now is the time to consider lighting solutions that can enhance your retail spaces and bring your brand alive. Philips can help you meet your lighting ambitions and create flexible, energy- efficient and dynamic fashion lighting solutions. Designed to make your customer experience unforgettable.”

Designed to make your customer experience unforgettable.” For more information about how Philips sophisticated retail

For more information about how Philips sophisticated retail lighting can help you generate greater sales, contact: 0485 601 1283. More information and inspiration at www.philips.com/shoplighting.

For more information:

Philips Lighting Philips Centre Guildford Business Park Guildford Surrey GU2 8XH lighting.uk@philips.com

Park Guildford Surrey GU2 8XH lighting.uk@philips.com ©2009 Koninklijke Philips Electronics N.V. All rights

©2009 Koninklijke Philips Electronics N.V. All rights reserved. Reproduction in whole or in part is prohibited without the prior written consent of the copyright owner. The information presented in this document does not form part of any quotation or contract, is believed to be accurate and reliable and may be changed without notice. No liability will be accepted by the publisher for any consequence of its use. Publication thereof does not convey nor imply any license under patent- or other industrial or intellectual property rights.

Date of release: September 2009 / 3222 635 67772 Printed in The Netherlands