Você está na página 1de 14

The ITC Profile

ITC is one of India's foremost private sector companies with a market capitalisation of over US $
30 billion and a turnover of US $ 6 billion.* ITC is rated among the World's Best Big
Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine,
among India's Most Respected Companies by BusinessWorld and among India's Most Valuable
Companies by Business Today. ITC ranks among India's `10 Most Valuable (Company) Brands',
in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks
among Asia's 50 best performing companies compiled by Business Week.

ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging,
Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel,
Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an
outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards,
Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of
Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery.

As one of India's most valuable and respected corporations, ITC is widely perceived to be
dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration "a
commitment beyond the market". In his own words: "ITC believes that its aspiration to create
enduring value for the nation provides the motive force to sustain growing shareholder value.
ITC practices this philosophy by not only driving each of its businesses towards international
competitiveness but by also consciously contributing to enhancing the competitiveness of the
larger value chain of which it is a part."
ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers
of growth anchored on its time-tested core competencies: unmatched distribution reach, superior
brand-building capabilities, effective supply chain management and acknowledged service skills
in hoteliering. Over time, the strategic forays into new businesses are expected to garner a
significant share of these emerging high-growth markets in India.

ITC's Agri-Business is one of India's largest exporters of agricultural products. ITC is one of the
country's biggest foreign exchange earners (US $ 3.2 billion in the last decade). The Company's
'e-Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by
empowering Indian farmers through the power of the Internet. This transformational strategy,
which has already become the subject matter of a case study at Harvard Business School, is
expected to progressively create for ITC a huge rural distribution infrastructure, significantly
enhancing the Company's marketing reach.

ITC's wholly owned Information Technology subsidiary, ITC Infotech India Ltd, provides IT
services and solutions to leading global customers. ITC Infotech has carved a niche for itself by
addressing customer challenges through innovative IT solutions.

ITC's production facilities and hotels have won numerous national and international awards for
quality, productivity, safety and environment management systems. ITC was the first company
in India to voluntarily seek a corporate governance rating.

ITC employs over 26,000 people at more than 60 locations across India. The Company
continuously endeavors to enhance its wealth generating capabilities in a globalising
environment to consistently reward more than 4,17,000 shareholders, fulfill the aspirations of its
stakeholders and meet societal expectations. This over-arching vision of the company is
expressively captured in its corporate positioning statement: "Enduring Value. For the Nation.
For the Shareholder."

(* as on 30th September 2010)

The ITC Leadership


Flowing from the concept and principles of Corporate Governance adopted by the Company,
leadership within ITC is exercised at three levels. The Board of Directors at the apex, as trustee
of shareholders, carries the responsibility for strategic supervision of the Company. The strategic
management of the Company rests with the Corporate Management Committee comprising the
wholetime Directors and members drawn from senior management. The executive management
of each business division is vested with the Divisional Management Committee (DMC), headed
by the Chief Executive. Each DMC is responsible for and totally focused on the management of
its assigned business. This three-tiered interlinked leadership process creates a wholesome
balance between the need for focus and executive freedom, and the need for supervision and
control.

Board of Directors
Chairman: Y C Deveshwar

Executive directors: 1) Nakul Anand

2) P V Dhobale

3) K N Grant

Leadership in Business
An inspiring Vision. A challenging corporate strategy. World-class execution. Unmatched
investments in technology, brands, people. These expressions best define ITC Limited. The
result: market capitalisation of US$30 billion and turnover of over US$6 billion. ITC today is the
leading FMCG marketeer in India, the second largest Hotel chain, the clear market leader in the
Indian Paperboard and Packaging industry and the country's foremost Agri-business player.
Additionally, its wholly owned subsidiary is one of India's fastest growing Information
Technology companies in the mid-tier segment.

As each of ITC's businesses is vastly different from the other in its type, the state of its evolution
and the basic nature of its activity, the challenge of governance for ITC therefore lies in
fashioning a model that addresses the uniqueness of each of its businesses and yet strengthens the
unity of purpose of the Company as a whole.

ITC's diversification is powered by a robust corporate strategy designed to unleash multiple


drivers of growth. Its time tested core competencies, namely unmatched distribution reach,
superior brand building, effective supply chain management and acknowledged skills in
hoteliering have provided ITC the springboard to create new epicenters of growth. Inspired by the
overarching vision of making a contribution to the national goals of sustainable development and
inclusive growth, ITC has innovatively crafted unique business models that synergise long-term
shareholder value creation with enhancing societal capital.

ITC's diversified portfolio comprises:


FMCG
It is ITC's strategic intent to secure long-term growth by synergising and blending the diverse
pool of competencies residing in its various businesses to exploit emerging opportunities in the
FMCG sector.

The Company’s institutional strengths – deep understanding of the Indian consumer, strong
trademarks, deep and wide distribution network, agri-sourcing skills, packaging know-how and
cuisine expertise – continue to be effectively leveraged to rapidly grow the new FMCG
businesses.

Over the last few years, ITC has rapidly scaled up presence in its newer FMCG businesses
comprising Branded Packaged Foods, Lifestyle Retailing, Education and Stationery products,
Personal Care products, Safety Matches and Incense Sticks (Agarbatti) with Segment Revenues
growing at an impressive compound annual growth rate of 38% during the last 5 years.

The Company’s unwavering focus on quality, innovation and differentiation backed by deep
consumer insights, world-class R&D and an efficient and responsive supply chain will further
strengthen its leadership position in the Indian FMCG industry.

ITC’s FMCG portfolio comprises:


Cigarettes

ITC is the market leader in cigarettes in India. With its wide range of invaluable brands, it has a
leadership position in every segment of the market. It's highly popular portfolio of brands
includes Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan,
Berkeley, Bristol and Flake.

The Company has been able to build on its leadership position because of its single minded focus
on value creation for the consumer through significant investments in product design, innovation,
manufacturing technology, quality, marketing and distribution.

All initiatives are therefore worked upon with the intent to fortify market standing in the long
term. This in turns aids in designing products which are contemporary and relevant to the
changing attitudes and evolving socio economic profile of the country. This strategic focus on
the consumer has paid ITC handsome dividends.

ITC's pursuit of international competitiveness is reflected in its initiatives in the overseas


markets. In the extremely competitive US market, ITC offers high-quality, value-priced
cigarettes and Roll-your-own solutions. In West Asia, ITC has become a key player in the GCC
markets through growing volumes of its brands.

ITC's cigarettes are produced in its state-of-the-art factories at Bengaluru, Munger, Saharanpur
and Kolkata. These factories are known for their high levels of quality, contemporary technology
and work environment.

Foods
ITC made its entry into the branded & packaged Foods business in August 2001 with the launch
of the Kitchens of India brand. A more broad-based entry has been made since June 2002 with
brand launches in the Confectionery, Staples and Snack Foods segments.
The packaged foods business is an ideal avenue to leverage ITC's proven strengths in the areas of
hospitality and branded cuisine, contemporary packaging and sourcing of agricultural
commodities. ITC's world famous restaurants like the Bukhara and the Dum Pukht, nurtured by
the Company's Hotels business, demonstrate that ITC has a deep understanding of the Indian
palate and the expertise required to translate this knowledge into delightful dining experiences
for the consumer. ITC has stood for quality products for over 100 years to the Indian consumer
and several of its brands are today internationally benchmarked for quality.

The Foods business carries forward this proud tradition to deliver quality food products to the
consumer. All products of ITC's Foods business available in the market today have been crafted
based on consumer insights developed through extensive market research. Apart from the current
portfolio of products, several new and innovative products are under development in ITC's state-
of-the-art Product Development facility located at Bengaluru.

Leadership in the Foods business requires a keen understanding of the supply chain for
agricultural produce. ITC has over the last 100 years established a very close business
relationship with the farming community in India and is currently in the process of enhancing the
Indian farmer's ability to link to global markets, through the e-Choupal initiative, and produce
the quality demanded by its customers. This long-standing relationship is being leveraged in
sourcing best quality agricultural produce for ITC's Foods business.

The Foods business is today represented in 4 categories in the market. These are:

• Ready To Eat Foods


• Staples
• Confectionery
• Snack Foods

In order to assure consumers of the highest standards of food safety and hygiene, ITC is engaged
in assisting outsourced manufacturers in implementing world-class hygiene standards through
HACCP certification. The unwavering commitment to internationally benchmarked quality
standards enabled ITC to rapidly gain market standing in all its 6 brands:
Lifestyle Retailing
ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence
through its Wills Lifestyle chain of exclusive specialty stores. Wills Lifestyle, the fashion
destination, offers a tempting choice of Wills Classic work wear, Wills Sport relaxed wear,
Wills Clublife evening wear, fashion accessories and Essenza Di Wills - an exclusive range of
fine fragrances and bath & body care products and Fiama Di Wills - a range of premium
shampoos and shower gels. Wills Lifestyle has also introduced Wills Signature designer wear,
designed by the leading designers of the country.

With a distinctive presence across segments at the premium end, ITC has also established John
Players as a brand that offers a complete fashion wardrobe to the male youth of today. With its
brands, ITC is committed to build a dominant presence in the apparel market through a robust
portfolio of offerings.

Personal Care

In line with ITC's aspiration to be India's premier FMCG company, recognised for its world-class
quality and enduring consumer trust, ITC forayed into the Personal Care business in July 2005.
In the short period since its entry, ITC has already launched an array of brands, each of which
offers a unique and superior value proposition to discerning consumers. Anchored on extensive
consumer research and product development, ITC's personal care portfolio brings world-class
products with clearly differentiated benefits to quality-seeking consumers.

ITC's Personal Care portfolio under the 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel Di Wills'
'Vivel UltraPro', 'Vivel' and 'Superia' brands has received encouraging consumer response and
is being progressively extended nationally.
ITC's state-of-the-art manufacturing facility meets stringent requirements of hygiene and
benchmarked manufacturing practices. Contemporary technology and the latest manufacturing
processes have combined to produce distinctly superior products which rank high on quality and
consumer appeal.

Extensive insights gained by ITC through its numerous consumer engagements have provided
the platform for its R&D and Product Development teams to develop superior, differentiated
products that meet the consumer's stated and innate needs. The product formulations use
internationally recognised safe ingredients, subjected to the highest standards of safety and
performance.

Education and Stationery

ITC made its entry to the education and stationery business with its Paperkraft brand in the
premium segment in 2002; and later expanded into the popular segment with its Classmate brand
in 2003. By 2007, Classmate became the largest Notebook brand in the country. Together,
Classmate and Paperkraft offer a range of products in the Education & Stationery space to the
discerning consumer, providing unrivalled value in terms of product & price.

Classmate and Paperkraft have become a natural extension of the consumer. Meticulous
understanding of consumer needs helped creating a relevant and comprehensive portfolio
satisfying the needs of different sets of consumers.

ITC is the manufacturer of India's first Ozone treated environment friendly Elemental Chlorine
Free (ECF) pulp, paper and paperboard. It blends its knowledge of image processing, printing
and conversion garnered from Packaging & Printing Business with its brand building and trade
marketing & distribution strengths resident in its FMCG business to offer superior value
products to consumers.
Paperkraft Business paper and the papers used in Classmate and Paperkraft notebooks are
superior in quality and environment-friendly. Other offerings available in education and
Stationery range are safe and certified non-toxic.

Safety Matches
As part of its strategic initiative to create multiple drivers of growth in the FMCG sector, ITC
commenced marketing safety matches sourced from the small-scale sector. The Matches
business leverages the core strengths of ITC in marketing and distribution, brand building,
supply chain management and paperboard & packaging to offer Indian consumers high quality
safety matches.

ITC’s range of Safety matches include popular brands like i Kno, Mangaldeep, Aim, Aim
Mega and Aim Metro. With differentiated product features and innovative value additions, these
brands effectively address the needs of different consumer segments. The Aim brand is the
largest selling brand of Safety Matches in India. ITC also exports regular and premium safety
matches brands to markets such as Middle East, Africa and the USA. The successful acquisition
of Wimco Ltd. by Russell Credit Ltd., a wholly owned subsidiary of ITC has consolidated the
market standing of the Company's Matches business through synergy benefits derived through
combined portfolio of offerings, improved servicing of proximal markets and freight
optimization. Through its participation, ITC aims to enhance the competitiveness of the small
and medium scale sectors through its complementary R&D based product development and
marketing strengths, especially the breadth and depth of the Company's trade marketing and
distribution.
Agarbattis

As part of ITC's business strategy of creating multiple drivers of growth in the FMCG sector, the
Company commenced marketing Agarbattis (Incense Sticks) sourced from small-scale and
cottage units in 2003. This Business leverages the core strengths of ITC in nation-wide
distribution and marketing, brand building, supply chain management, manufacture of high
quality paperboards and the creation of innovative packaging solutions to offer Indian consumers
high quality Agarbattis. With its participation in the business, ITC aims to enhance the
competitiveness of the small and medium scale sectors through its complementary R&D based
product development and strengths in trade marketing and distribution.

Mangaldeep Agarbattis are available in a wide range of fragrances like Rose, Jasmine, Bouquet,
Sandalwood, Madhur, Durbar, Tarangini, Anushri, Ananth and Mogra.

Durbar Gold is a new offering from Mangaldeep launched in Andhra Pradesh and has
received wide consumer acceptance. The premium range from ITC, Mangaldeep Spriha has
two offerings, Pratiti and Sarvatra and are specially hand rolled by Cottage Industries, Sri
Aurobindo Ashram, Puducherry. Cottage Industries, Puducherry, has been accredited with IFAT
certification, which is an internationally recognized benchmark for fair trade practices.

Mangaldeep is also available in 3-in-1 and 5-in-1 packs giving the consumer a choice of multiple
fragrances in a single pack. Mangaldeep appeals to a cross-section of consumers with offerings
at various price points. These agarbattis are available in innovative 'Fragrance-Locked'
packaging. 'Fragrance locking' is a unique concept of packaging which retains the fragrance for a
longer period and helps in "Completing the Purity of Prayer". Mangaldeep is fast emerging as the
only national brand in an industry dominated by multiple local brands.

Mangaldeep Dhoop, made with Natural Ingredients, is available in specific markets and is fast
emerging as a key player in North India.

Recently, Mangaldeep launched the Premium range of Sarvatra Flora agarbattis. Sarvatra flora
agarbattis are a wet type of agarbattis, different from the normal agarbattis. These agarbattis have
a natural base, are brownish in colour and offer a wholesome and differentiated fragrance
experience to the consumer. Sarvatra Flora Agarbattis are now available in select markets.

The Business is currently working on various exciting new offerings to the consumers and is
planning to launch them in the near future.

In line with ITC's Triple Bottom Line philosophy of every business contributing to the nation's
economic, environmental and social capital, Mangaldeep agarbattis are manufactured by small
scale and cottage units, providing livelihood opportunities for more than 8500 people. Six out of
11 Mangaldeep Agarbatti manufacturing units are ISO 9000 certified. Mangaldeep ASHA
(Assistance in Social Habilitation through Agarbattis) is an ITC initiative to improve the quality
of raw agarbatti production and provide better value realization for women rollers. Under the
project, ITC has extended support to NGOs in states and like Bihar, Tripura, Tamil Nadu, who
are setting up agarbatti units, training village women in rolling agarbattis and employing them in
these units. In the latest initiative, ITC signed a MoU with Orissa Government run Orissa Rural
Development and Marketing Society (ORMAS) for marketing raw incense sticks in the state- a
move that is expected to provide employment opportunities to over 3000 rural women.

Você também pode gostar