News Release

Contact: Todd Lindgren Philip Sokoloski

(213) 977-8628 (213) 977-8630
info@filmworksla.com info@filmworksla.com

FOR IMMEDIATE RELEASE

FilmL.A. Launches Film WorksTM Marketing Campaign to Promote Local Filming,

Celebrate Film Industry Contributions to Los Angeles

Regional Effort to Highlight Reel Jobs, Real Impacts for L.A.

Los Angeles -- December 13, 2010 -- Officials from FilmL.A., Inc. today launched “Film
WorksTM” -- a stakeholder-driven marketing campaign designed to promote filming in
Los Angeles. Conceived and supported by a growing coalition of entertainment
industry, community and government partners, the Film Works campaign will remind
Angelenos of the economic and cultural benefits the L.A. region receives from local
filming, while highlighting the challenges local businesses face as a result of runaway
production.

Film Works is the idée fixe of current FilmL.A. chair Pamm Fair, who led the charge to
create the campaign by bringing together partners from the entertainment industry, local
government and local communities. Fair, an independent political consultant and former
deputy national executive director for the Screen Actors Guild, noted that concepts for a
campaign similar to Film Works have been circulating in Hollywood for more than a
decade. Early in Fair’s tenure, the FilmL.A. board committed to provide organizational
and financial support to get Film Works off the ground. From there, the process of
campaign development lasted approximately 18 months.

“Our audience is all of Los Angeles, but our objective is really three-fold. We seek to
promote filming in Los Angeles, thank area neighborhoods for hosting filming, and

- MORE -
renew local appreciation for filming’s economic benefits,” reported FilmL.A. President
Paul Audley. “We’ve received very enthusiastic responses from local elected officials,
union members, representatives from the major studios and small businesses that
supply the industry. We’ll be counting on their support going forward to help Film Works
raise awareness.”

Film Works will employ outdoor, print and web advertising, in-theater advertising and
direct outreach through the campaign’s newly-launched website (www.filmworksla.com).
Angelenos will first see the campaign’s recognizable black and yellow brand on area
billboards and street furniture beginning in January 2011. Not long after, they’ll see the
campaign on film production vehicles, with the sides of film trucks parked on-location
used to thank communities that welcome filming.

Los Angeles Mayor Antonio Villaraigosa said, “Film Works makes sense for Los
Angeles, because in no other place on Earth is the film industry such a pillar of the local
economy or bedrock of community life. Half a million people in the region depend on a
thriving local film industry for their livelihoods. We can keep jobs in Los Angeles if we
can find creative ways to keep filming here at home and in the state.”

About Film WorksTM

Film Works is a stakeholder-driven marketing campaign designed to promote filming in
Los Angeles. Conceived and supported by a growing coalition of entertainment
industry, community and government partners, Film Works exists to remind Angelenos
of the economic and cultural benefits the L.A. region receives from local filming, while
highlighting the challenges local businesses face as a result of runaway production.
Visit www.filmworksla.com to learn more.

About FilmL.A., Inc.

Founded in 1995, FilmL.A. is a private, not-for-profit community benefit organization that
coordinates and processes permits for on-location motion picture, television and
commercial production under contract to an ever-increasing roster of public-sector
clients in the Los Angeles region. FilmL.A. works to strike a balance between the needs
and interests of the entertainment industry and the neighborhoods affected by on-
location production. Visit www.filmla.com to learn more.

###
Campaign Fact Sheet
 
Background 
 
Los Angeles ‐‐ once widely perceived as the undisputed home of the film, television, and 
commercial production industry ‐‐ is being stripped of that long‐held distinction.  Los Angeles’ 
world‐class film production infrastructure and network of local industry suppliers ‐‐ not to 
mention its deep pool of filmmaking talent ‐‐ are no longer enough to ensure that any given 
film project can or will be made in the region.  Stiff domestic and international competition for 
film projects, mostly in the form of lucrative government incentives, has fueled a sustained and 
withering assault on California’s dominance in filmed entertainment.   
 
 
Players 
 
Film Works is composed of a coalition of industry stake‐holders from small businesses, local 
companies, labor organizations, community leaders and concerned citizens who want to take 
an active role in strengthening community ties to the entertainment industry and help keep Los 
Angeles the entertainment production capital of the world.  FilmL.A., Inc., the not‐for‐profit film 
office for the City and County of Los Angeles, serves as campaign organizer and is Film Works’ 
largest financial sponsor. 
 
 
Objective 
 
Film Works’ objective is to increase appreciation for the local film industry as an economic, 
cultural and civic asset to all Los Angeles County residents.  To that end, it will work to: 
 
1) Promote filming in Los Angeles. 
 
2) Convey the film industry’s appreciation for the community support it receives in L.A., 
particularly in neighborhoods that host on‐location film production. 
 
3) Renew public appreciation for the economic and cultural benefits that the film industry 
brings to Los Angeles. 
 
 
Outlook 
 
Film Works is a multi‐phase, multi‐format integrated marketing campaign that includes outdoor 
advertising, theater advertising, print, radio and television advertising, viral video, word‐of‐
mouth, social media and public relations elements.  Film Works debuted in December, 2010, 
and has an estimated duration of 24 months. 

Film Works L.A.  ●   Reel Jobs: Real Impact for Los Angeles   ●  www.filmworksla.com 
Frequently Asked Questions
 
Who is organizing the Film WorksTM campaign? 
 
Film Works is composed of a coalition of industry stake‐holders from small businesses, local 
companies, labor organizations, community leaders and concerned citizens who want to take 
an active role in strengthening community ties to the entertainment industry and help keep Los 
Angeles the entertainment production capital of the world.  FilmL.A., Inc., the not‐for‐profit film 
office for the City and County of Los Angeles, serves as campaign organizer and is Film Works’ 
largest financial sponsor. 
 
 
What is runaway production? 
 
While definitions of runaway production vary, Dr. Martha Jones of the California Research 
Bureau offers a succinct definition: 
 
“Runaway production refers to films that were conceptually developed in the United 
States, but filmed somewhere else. If the conversation is at the federal level, runaway 
production goes to other countries. If at the state level, production that goes to other 
states is runaway.” 
 
 
What can I do to help? 
 
Film Works encourages everyone to learn as much as they can about the importance of the 
entertainment industry to the Los Angeles region. The information available on the Resources 
page at www.filmworksla.com is an excellent place to start.  Supporters can also visit our Take 
Action page for a variety of suggestions on how to increase visibility, download educational 
resources, see what others are saying and submit user‐produced content for online display. 
 
 
Where can I find recent news and developments about the campaign? 
 
The Film Works website has its own online News Room. You can also follow Film Works on 
Twitter www.twitter.com/filmworksla or find Film Works on Facebook. 
 
 
Who can I call if I have questions about filming happening on my street? 
 
Most local jurisdictions have at least one film office contact to answer filming‐related 
questions.  Within the City of Los Angeles, unincorporated Los Angeles County and a handful of 
other local jurisdictions, FilmL.A. offers 24/7 telephone support to residents with filming‐
related questions and concerns.  Call FilmL.A. at 213.977.8600. 

Film Works L.A.  ●   Reel Jobs: Real Impact for Los Angeles   ●  www.filmworksla.com 
Current Sponsors List
Last Updated 12/13/2010 
 
Financial Sponsors 
 
FilmL.A., Inc. 
www.filmla.com
Private not‐for‐profit organization that coordinates permits for on‐location filming on behalf of 
public‐sector clients in the L.A. region.  Filmmakers are their customers, governments their 
clients and communities their concern.   
 
 
In‐Kind Sponsors
 
Bruce's Gourmet Catering, Inc. 
A Panorama City‐based catering group serving the motion picture industry.   Established in 
1981, the company runs Moe's and Ramsey's restaurants, has 100 total employees and 
operates a 37 vehicle fleet including 12 mobile kitchens. 
 
Chapman / Leonard Studio Equipment, Inc 
www.chapman‐leonard.com
Designs, manufactures and rents of camera cranes, arms, bases, dollies, pedestals and remote 
camera systems for motion picture and television production. The company operates seven 
facilities spanning three countries and five U.S. states. 
 
Cinelease Inc. 
www.cinelease.com
One of the nation's largest providers of motion picture rental equipment including lighting, 
professional grip equipment and expendables.  Founded 1977, the company has a 155,000 sq. 
ft. warehouse in L.A., and 80 local employees. 
 
City of Los Angeles 
www.lacity.org
The City of Los Angeles is a cultural icon, tourism magnet and frequent star of the small and 
silver screens.  With tens of thousands of filming days taking place each year, the city's 469 
square‐mile area could be the world's largest film set. 
 
Clear Channel Outdoor, Los Angeles 
www.clearchanneloutdoor.com/markets/losAngeles.htm
Vendor to the entertainment industry, this outdoor advertising company offers billboards, 
digital outdoor networks, Times Square Spectaculars, street furniture, airport displays, mall 
displays, taxi advertising, mass transit displays and more. 
 
 

Film Works L.A.  ●   Reel Jobs: Real Impact for Los Angeles   ●  www.filmworksla.com  1
Current In‐Kind Sponsors Cont. 
 
County of Los Angeles 
www.lacounty.gov
A geographically vast hub of culture and commerce, L.A. County is home to 88 incorporated 
cities and more than 10 million residents, including half a million who depend in some measure 
on entertainment production for their livelihoods.      
 
Directors Guild of America 
www.dga.org
Guild representing over 14,000 directors in cinema, television, and radio.  Works to protect 
directorial teams' legal and artistic rights, contend for their creative freedom, and strengthen 
their ability to develop meaningful and credible careers. 
 
Fishdog Studio Rentals LLC 
Woodland Hills‐based small business providing photographic equipment rentals to the motion 
picture, television and commercial production industry.  Established 2009. 
 
Full Scale Effects 
www.fullscaleeffects.com
A full‐service special effects company with over 30 years of industry experience. They 
specialize in providing the highest quality mechanical effects, concept, design, manufacturing 
and set operations for the motion picture, television, commercial and music video industries. 
 
History for Hire 
www.historyforhire.com
Family‐owned prop rental company in North Hollywood, staffed by history buffs, with clients 
worldwide.  Established 1985, the firm's goal is to make films better and more historically 
accurate through advice and careful props selection. 
 
IATSE Local 44 
www.local44.com
Affiliated Property Craftspersons Local 44 is a professional association of craft persons having 
specialized skills and talents within the entertainment industry. Local 44 is affiliated with the 
International Alliance of Theatrical Stage Employees (IATSE). 
 
IATSE Local 600 
www.cameraguild.com
The International Cinematographers Guild represents talented camera professionals and 
publicists.  Members include Directors of Photography, Camera Operators and Assistants, Visual 
Effects Supervisors, Still Photographers, Publicists and more.  The Guild is a part of the 
International Alliance of Theatrical Stage Employees (IATSE). 
 
 

Film Works L.A.  ●   Reel Jobs: Real Impact for Los Angeles   ●  www.filmworksla.com  2
 
Current In‐Kind Sponsors Cont. 
 
IATSE Local 695 
www.695.com
Local 800 is a local union of the International Alliance of Theatrical and Stage Employees 
(IATSE), and is comprised of Production Sound Technicians, Television Engineers, Video Assist 
Technicians and Studio Projectionists.  It has represented its members for 80 years. 
 
IATSE Local 80 
www.iatselocal80.org
The IATSE Motion Picture Studio Grips and Crafts Service Local 80 supplies crew members for 
motion picture films, television and all other image documentary and entertainment projects. 
 
IATSE Local 705 
www.motionpicturecostumers.org
The 1,800+ members of Motion Picture Costumers, IATSE Local 705 are an important part of 
creative entertainment production teams, evoking emotions and transporting audiences to 
exotic places and times through the visual influence of costumes.  
 
IATSE Local 728 
www.iatse728.org
Local 728 is a local union of the International Alliance of Theatrical and Stage Employees 
(IATSE), and is comprised of Studio Electrical Lighting Technicians. 
 
IATSE Local 800 
www.adg.org
Local 800 is a local union of the International Alliance of Theatrical and Stage Employees 
(IATSE), and is comprised of Art Directors, Graphic Artists, Illustrators, Matte Artists, Model 
Makers, Scenic Artists, Set Designers and Title Artists. 
 
IATSE Local 871 
www.ialocal871.org
Represents 1700 members skilled in eight basic crafts from the film, TV and sports industries: 
Script Supervisors and Continuity Coordinators, Production Coordinators, Art Department 
Coordinators, Accountants, Teleprompter Operators, Stage Managers, and Font Coordinators. 
 
Jackson Shrub Supply Inc. 
www.jacksonshrub.com
Jackson Shrub is a family‐run, family‐operated business since 1937. From the San Fernando 
Valley, they serve the motion picture and television production industry, specializing in live and 
artificial plant and prop rentals, plus special events and parties. 
 
 

Film Works L.A.  ●   Reel Jobs: Real Impact for Los Angeles   ●  www.filmworksla.com  3
Current In‐Kind Sponsors Cont. 
 
J. L. Fisher 
www.jlfisher.com
Manufacturer of motion picture and television equipment including booms and bases, dollies,
jib arms and other quality equipment, all manufactured in Burbank, California.   
 
Larry the Lunchbox 
A local company capable of provisioning large mobile cafeterias suitable for special events and 
large crew feeds on‐location.     
Current In‐Kind Sponsors Cont. 
 
Law & Order: Los Angeles 
http://www.nbc.com/law‐and‐order‐los‐angeles/
A television drama fusing ripped‐from‐the‐headlines storytelling with distinct backdrop of L.A., 
where the show is set and produced.  A Wolf Films production in association with Universal 
Media Studios, it airs on Wednesday nights. 
 
Los Angeles Center Studios 
www.lacenterstudios.com
Full‐service independent studio anchoring a constellation of entertainment‐related companies 
on 20‐acre campus west of downtown L.A.  Home to businesses in the film, television, music, 
gaming and creative industries.    
 
Mann Theatres 
www.manntheatres.com
Owner/operator of 50 theatres and 300 total screens in California and Colorado.  Mann 
Theatres also operates the world‐famous Grauman’s Chinese Theatre in Hollywood, which 
along with nearby Mann 6, frequently hosts star‐studded world premieres and other lavish 
industry events. 
 
Panavision 
www.panavision.com
The world's leading designer, manufacturer and supplier of precision film and digital camera 
systems, lenses and accessories for motion pictures, television series and television 
commercials.  Its technologies have been widely used in filming for more than 50 years. 
 
Quixote Studios 
http://www.quixote.com/#/
The 125 employees of Quixote and Smashbox Studios work hard to provide quality stages, 
mobile dressing rooms, trucks and lighting equipment to film, television, commercial and print 
producers. Commercial and print production, often overlooked, are robust segments of the 
production business. This year alone Quixote/Smashbox has worked on over 400 such projects ‐
‐ most in LA. 

Film Works L.A.  ●   Reel Jobs: Real Impact for Los Angeles   ●  www.filmworksla.com  4
Current In‐Kind Sponsors Cont. 
 
S&S Portables 
www.sandsrentafence.com
Pacoima, CA‐based site services company offering a variety of portable sanitation facilities, 
temporary power and fencing for residential, commercial, industrial, emergency relief and 
special event venues throughout Southern California.  
 
Screen Actors Guild 
www.sag.org
National labor union representing working actors. Founded 1933, SAG represents more than 
125,000 actors working in film and digital motion pictures and television programs, 
commercials, video games, industrials and new media. 
 
Shoot Movies in California 
www.shootmoviesincalifornia.com
Grassroots advocacy group focused on encouraging film and television productions to shoot in 
California.  Devises solutions and ideas to stimulate film and TV production, retain and create 
jobs, strengthen our economy and save small businesses for all Californians. 
Current In‐Kind Sponsors Cont. 
 
Star Waggons Studio Rentals 
www.starwaggons.com
Provider of custom location trailers for the entertainment industry.  Established 1979, the 
Sylmar‐based company has 65 employees and a fleet approaching 500 vehicles, all proudly 
manufactured here at home in Los Angeles County.  
 
Teamsters Local 399 
www.ht399.org
Union representing workers in the motion picture industry, including firms that produce feature 
films, television programs, commercials, and live theatre. Protects fair wages, jobs, and pension 
& health benefits for its members.   
 
The Camera House 
www.thecamerahouse.com
A boutique‐style camera rental house catering to top‐end cinematographers, directors and 
production companies.  Founded in 1999 in North Hollywood, TCH has the experience, 
equipment and personnel needed to service the local entertainment industry.   
 
Warner Bros. 
www.warnerbros.com
One of the "big six" film studios, Warner Bros. Enterainment is a subsidiary of Time Warner.  
Warner Bros Pictures is heaquartered in Burbank, CA.   
 

Film Works L.A.  ●   Reel Jobs: Real Impact for Los Angeles   ●  www.filmworksla.com  5
Current In‐Kind Sponsors Cont. 
 
24/7 Studio Rentals 
www.247studioequipment.com
Founded January of 2006 in Burbank, CA, 24/7 Studio Rentals offers more than 450 pieces of 
heavy film production equipment for lease, including black‐arm booms, scissor lifts, forklifts, 
compressors, generators, light towers, and mules with trailers. 
 

Film Works L.A.  ●   Reel Jobs: Real Impact for Los Angeles   ●  www.filmworksla.com  6
Company Fact Sheet

Overview: FilmL.A. is a private, 501(c)4 not-for-profit community benefit

organization. FilmL.A. coordinates and processes permits for on-
location motion picture, television and commercial production under
contract to the City of Los Angeles, Los Angeles County, and several
other local jurisdictions. All permits are issued by the authority of and in
accordance with the policies of each contracted jurisdiction.

Ongoing community relations is a key component of the service

FilmL.A. provides. The organization works to strike a balance between
the needs and interests of the entertainment industry and the
neighborhoods affected by on-location production.

In today's highly competitive, global entertainment production market,

FilmL.A.'s services help the Los Angeles region retain its status as the
entertainment production capital of the world.

Services: FilmL.A.’s core service is to provide expert, centralized coordination of

multi-jurisdictional on-location filming permits in the world’s highest-
volume film production region. The process of film permitting is
enhanced by the following ancillary services:

o Community relations. FilmL.A.’s job is to facilitate filming, but not

at the expense of neighborhoods. We proactively establish an open
rapport with communities and coordinate permits with their concerns
in mind.

o Community notification of filming. FilmL.A. performs uniform,

consistent notification to communities to ensure that residents and
businesses are well informed in advance of filming activity. These
notices also solicit community input that is taken into consideration
in the film permitting process.

o Advance production planning assistance. Even the most

carefully planned and executed productions can have an impact on
local communities. Advance planning minimizes this impact, pre-
empts conflict and can even reduce the cost of production. By
sharing our vast knowledge of area locations and known issues and
conflicts, FilmL.A. prepares future permit seekers to make better,
more-informed production decisions.

o Compilation and reporting of production-related data. FilmL.A.

is asked routinely for production information, analysis and counsel
by government representatives, economists and members of the
media interested in understanding the Los Angeles filming
environment.
Structure: Most municipal film offices and state film commissions are publicly-
funded government entities focused on promoting their regions to the
film industry. FilmL.A. was created when the City and County of Los
Angeles decided to privatize their film permit offices. The privatization
allows more flexibility in providing services to production companies
and the communities in which they film.

FilmL.A. is funded primarily by permit coordination fees paid by

production companies (permit coordination fees are separate from the
location fees charged by individual property owners).

Clients: ○ City of Los Angeles

○ County of Los Angeles
○ City of Diamond Bar
○ City of Industry
○ City of La Habra Heights
○ City of Lancaster
○ City of Palmdale
○ City of South Gate
○ Burbank Unified School District
○ Glendale Unified School District
○ La Cañada Unified School District
○ Lawndale Elementary School District
○ Los Angeles Unified School District
○ San Gabriel Unified School District
○ Angeles National Forest, U.S. Dept. of Agriculture

Contacts: ○ Paul Audley, President

○ Susan Angrisano, VP of Permit Administration
○ Michael Bennett, CFO and Chief Strategic Officer
○ Todd Lindgren, VP of Communications & Public Affairs
○ Donna Washington, VP of Operations

FilmL.A.’s 24-member board of directors represents a wide range of

stakeholders, including entertainment industry executives, labor and
trade representatives and community leaders.

Employees: 59 full-time / 14 part-time

Founded: 1995, through joint action by the City and County of Los Angeles

Headquarters: On the lot at Los Angeles Center Studios (LACS) in downtown L.A.
FilmL.A. also has a liaison office dedicated to handling production in
North Los Angeles County.

1201 West 5th Street, Suite T-800, Los Angeles, CA 90017

213.977.8600 ● FAX: 213.977.8610 ● www.filmla.com