INTRODUCTION :

Mahima Group, have been the pioneers in bringing new age living, shopping and
entertainment to the citizens of Jaipur since a decade.

The group has started its journey with a vision and commitment and has very
successfully carved niche for itself in real estate industry of Jaipur in a short span
of a decade. Mahima Group, who has long captured the imagination of citizens of
Jaipur with their stunning residential and spectacular commercial creations, has
gone from strength to strength because of their forward thinking and progressive
ethos.

In this legacy of being the trendsetter, they have been instrumental in redefining
the lifestyles of the people of Jaipur, through their world class shopping mall and
the luxury residences.

A Journey started by the dynamic Mr. Dhirendra Madan with Automobiles and
Finance, the Mahima Group has very successfully diversified into real estate more
than a decade ago, creating various mile stones in its way today has development
into a colossal in the field of Real Estate. Committed to deliver real estate solutions
with a difference, creating difference not just the way we build our buildings the
way build relationship with our clients.

We work towards bringing the-state-of-the-arts commercial and residential

properties and asset management to our client, to meet and exceed global bench
marks.

We stay dedicated and committed to meet the needs of our customers in time and
with future in mind every time. We not just build world-class properties but have
gone beyond in real estate business emerging as front-runners in managing and
maintaining assets. We set new standards in architectural design, efficiency and
quality with strict monitoring leading to outcome of properties, which exceed
market expectations. Our central objective is to ensure our commitment and
customer satisfaction.

ORGANIZATION STRUCTURE :

Chairman & Managing Director :

Mr. Dhirendra Madan is Chairman and Managing
Director of Mahima Group which is a mother company of
twelve different companies involved in construction,
development and maintenance of the projects of
Mahima Group. Born in Rajasthan in 1958, Dhirendra
Madan, after seeking bachelor’s degree and essential
education, started his journey of entrepreneurship
from automobile industry. During the course of his
interaction with different industry giants and dignities, he found himself to be in
the wrong place and thought of starting a new business of development of real
estate in Rajasthan. Although at that time there were not too many players in the
market but there was a market capture by the renowned developers and that too
in a monotonous way.

Mr. Madan broke this ice and initiated to develop small housing complexes for
different income groups under the aegis of Mahima Real Estate Pvt. Ltd. This
initiative not only provided a better housing option from Mahima Group but also
open a way of fulfilling dreams of others for Mr. Madan. He is now a widely known
real estate developer; being already completed more than a dozen renowned
housing and commercial projects across Jaipur.

Mr. Madan has not only added several feathers in the crown of real estate of Jaipur
but has also provided a platform for upcoming entrepreneurs, unemployed youth
and dream home aspirants. Quality with timely completion of project is key to his
success. He is known as the first person to introduce Mall Concept in Jaipur by
bringing up ‘Crystal Mall’. Crystal Mall not only accommodates more than 60 brand
outlets but also houses several corporates like Sony India, GAIL, Club Mahindra etc.
Its quite surprising that his competitors in housing project also rely on him when
they have to open their corporate offices in Jaipur. Crystal Mall is housing ‘Omaxe
City’ corporate office too from last one year.

Crystal Mall was followed by a state of the art Retail Mall in Jaipur which is only one
of its type in whole Rajasthan having covered car parking of 500 cars and 200 two
wheelers named as Crystal Court spread out in five floors. Crystal Court spaces
leading brands of retail industry namely Pepe Jeans, John Player, Lee, W, Vishal
Mega Mart, Costa Coffee, Pizza Hut, Welspun, Pantaloon etc. This premises is
situated in a busiest commercial hub of Jaipur and hence there is a severe parking
problem.To sort out this problem, Mahima Group decided to bring out a solution by
which not only the retail outlets could be benefited but the car parkers could also
feel safe and comfortable. Now, this Mall is a center of attraction in Jaipurites and
all the major retail players have their outlets in the premises.

WORK FORCE :

The Group has a strong work force of architects, engineers, management

professionals and executives to strengthen him for his dream projects. The
chairman & managing director is being supported by a Vice President
(Infrastructure) & a Vice President (Company affairs) along with General Managers
for different divisions like Projects, Corporate Communication, Administration and
Operations. Today Mahima Group has more than 130 full time & part time
employees working on different projects at various places of Jaipur.

VISION :

To be a Global Standard, Innovative, Value Added & Customer Focused Real Estate
Organisation.

MISSION STATEMENT :

To Exceed the Expectation of Our Customers & Honor Our Commitments. Every
Time Efficiently & Effectively.
COMPLETED PROJECTS:

Residential Projects (Flats) :

○ Mahima Heritage ○ Mahima Classic
Vidyadhar Nagar Tilak Nagar
December 2002 March 2002

○ Mahima Majesty ○ Pearl Residency

Raja Park Bapu Nagar
March 2002 March 2000

○ Nikhil Apartment
Adarsh Nagar
October 1998
Commercial Projects
○ Crystal Palm ○ Crystal Court
(22 Godowm) (Malviya Nagar)

○ Crystal Mall
(Collectrate)
UPCOMING PROJECTS:
Residential Projects (Flats & Vilas) :
○ Panorama
The name which denote excellence in
the real estate industry is geared up
to create a history in the real estate
world of Rajasthan by presenting its
prestigious project.
○ Fountain Square
Fountain Square A concept of living that
makes your home a haven for living. A
home that brings the whole world together
for you. The premium apartments come
with a distinctive sense of elegance and
exclusivity.
○ Elite
A whole new exciting world. A new way of existence. An insight into a life that is ever sought
after. An explosion that become a musical voyage. A name that will set trends and definition
of high-end luxury living.
○ Iris
Mahima group which has captured the
imagination of citizens of Jaipur with its
stunning residential and spectacular
commercial creations has very
successfully carved a niche for itself in
a short span of decade.
○ Desire
The concept of desire is to facilitate us
common people of today who yearn to
buy a home for themselves yet the
happiness eludes them due to the
involvement of the sky-high cost.
Commercial Projects
○ Trinity
(New Sanganer Road)
The project can be broadly divided in to the two
usages of shopping plaza on the upper basement,
ground, first & second levels and office complexes on
four floors starting from the third floor.
 CRYSTAL PALM (22 GODOWN)

INTRODUCTION :

The Mahima Group now takes pride in bringing CRYSTAL PALM, a world class mall
spread over more than 2 lac Sq ft. offering the Pleasure of international style
shopping & Charm of magical cinema. Crystal Palm presents the shopping mall,
the place which is a home to the finest things money can buy. The gorgeous
dresses, the leading cosmetic brands, and the trendiest accessories, a heaven for
shopaholics. Cineplex having there screening hall and total seating capacity of
approx,700 persons.
Two screening halls with
approx. 200 seats each.
One screening hall
having capacity of
approx. 325 seating.
Ticketing facillity on
ground floor entrance
and at theatre lobby at
food court.
Opening Ceremony : 12th Oct 2007
Owner's Name : Mr. Dhirendra Madan
Total Area : 2 lac Sq. ft.
Address : 22 Godown, C-Scheme, Jaipur
Location : 22 Godown
Contact Person : Mr. Amit Edward
Designation : Property (Estate) Manager
Landline No. : 0141-4030843
Mobile No. : 9602216226
E-Mail Address. : amit.edward@ap.jll.com
Website : http://www.joneslanglasalle.co.in

The project for Property & Asset Management is given to the firm named "Jones
Lang LaSalle". All maintenance & management will taking care by the firm.

OVERVIEW :

This mall contains 7 Floors :

✔ Lower Basement : Parking
✔ Upper Basement : Parking
✔ Ground Floor : Branded Shops & Restaurants
✔ 1st Floor : Retail Shops & Kiosks
✔ 2nd Floor : Retail Shops & Kiosks
✔ 3rd Floor : Restaurants
✔ 4th Floor : Inox Theater
✔ 5th Floor : Scary Maze (Recently Opened)
 CONCEPT :

Mr. Dhirendra Madan wants to

create a commerical space with
facilities of entertainment as
well with fully equiped latest
engineering marvel to be
created.
He hired a team to research
and came up with the thought
of Crystal Palm.
He made his concern as live
state of engineer marvel.
Now Crystal Palm has 3 screens
of INOX Theater for entertainment purpose and a variety of shops for retial
purpose with the national & international chain of Restaurant & Bar; Game Zone
for all age group.
So this mall primarily based on parking purpose, than relail purpose & offices are
ignored from this mall.

MALL FEATURES :

Shopping spread over ground floor, 1st and 2nd floor.

Centrally air conditioned mall.
Various sizes of shops, showrooms and kiosks on all three floors.
Multiplex with 3 screens having total seating capacity of 800 people.
2 international fast food joints and coffee shop on the ground floor.
Large food court area for 300 people.
2 fine dining restaurants.
Lively & spacious pub and bar with dance floor.
Mechanized car parking in basement floors.
100 % Power backup
State of the art escalators and high-speed elevators and capsule lifts.
Two Dedicate levels of basements parking of 600 cars..
 Anchors Stores, Shopping
3 Screen Multiplex
Entrance Zone of Children
Food court , Discotheque, Coffee shops
Specialty Restaurant
Pipe Music in the Mall
Magnification elevation with curved glass facade
World class design and technology
World class mall management services (John Lang LaSalle)
Complete Fire fighting System like sprinkler system, Smoke detector and
Wet rider
Earthquake resistant structure

SHOPS DETAILS :

SHOP NAME OWNER'S NO. BUSINESS

GROND FLOOR :

Mc Donalds Fast Food Chain

Costa Coffee Coffee Shop

Subway 9829193823 Fast Food & Coffee Shop

(Mr. Abhishek)

The Mobile Store 0141-6508468 Mobile Retail Store

Giovani Men's Wear

Varun Men's Wear

Peter England Men's Wear

Catmos Men's Wear

U.S. Polo Assn. (Estb. Men's Wear

1890)

i-Store (Reliance Digital) Computer & Laptops Store

Archies Gallary 0141-5118690 Gift & Card Shop

Adidas Foot Wear

 Wrangler Men & Women's Wear

Flying Machine Men & Women's Wear

Pepe 0141-4044907 Men & Women's Wear

Levi's Signature 0141-4044908 Men & Women's Wear

Arrow Men & Women's Formal

(Jain Distributors)
Wear

John Players 0141-4061622 Men's Wear

Sunrise Bakery

DNA Book & Magazine Store

Baskin Robbins Veg Fast Food Store

Melting Moments Bakery & Ice cream Shop

FIRST FLOOR :

Uni Style Image 0141-4031940 Men's Wear & Accessories

Fahren Heit 0141-4004763 Men's Wear

(Govind Sharma)

S.S. Traders 9828044849 Men's Wear

Monte Carlo 0141-2221267 Men's Wear

Bouquet Boutique 0141-3012200 Flower Shop

H&A 0141-4038570 Men & Women's Wear &

Accessories

Shree Anantam Fashions 9928666966 Leather items

Pvt. Ltd.
(Niranjan Prasad)

Dr. Fish Center Massage by "Gaura" Fish

SECOND FLOOR :

Attitude Men & Women's Wear

Vaachii Gems & Jewels Jewellery Showroom

 Riddhi Jewels A Jewellery Hub

Asmi Diamond Jewellary Diamond Jewellery

Speciality
(Jaipur Diamond Pvt. Ltd.)

Dream Merchant Jewellary Jewellery Showroom

Harora Women's Wear

Saanjh (Kiosk) Women's Accessories

Sagar (Kiosk) Women's Accessories

THIRD FLOOR :

Indi Joe Sizzelers (BJN Restaurant

Group)

Pind Balluchi Punjabi Restaurant

FORTH FLOOR :

INOX Theater 3 Screens For

Entertainment

FIFTH FLOOR :

SCARY MAZE The terror of dead men

(BHOOT BANGALA) (Fun Zone)

 CUSTOMER SEGMENTATION :

Elite
Group
Middle
Class

Customer

This mall basically concerned with both Middle & Elite Class
Customers. So that with branded shops, local & general shops are also
there.

DEALING SECTORS :

Entertainment (Movie Screens)

Gaming Zone
Women's Wear
Men's Wear
Kid's Wear & Games
Women's Accessories
Women's Cosmetics
Gems & Jewellery
Men's Gears
Men's & Women's Footwears
Household Items
Computers & Electronics
Restaurant
Fast Food Corner
Coffee Shops
Bakery Items
Flower & Gift Shops
Others
ANCHOR SHOPS :

INOX THEATER
○ It has more than 700 seating capacity with 3 screens &
digital sounding techniques on 4th Floor.

PIZZA HUT
○ It covers more than 1500 Sq. ft. area of Ground Floor of the
mall.

Mc Donalds
○ It covers more than 3500 Sq. ft. area of Ground Floor of the
mall.
○ It has drive through option (first & only one in Rajasthan).
FOOD COURT :

SUBWAY
COSTA COFFEE
BASKIN ROBBINS

SUNRISE
Mc Donald's
Yo! Dimsum
Nirula’s Potpourri
Hot & Fresh
Melting Moments

OUTER SPACE :

JDA allows every mall to give its outer space as rental basis for some kind of
business.
JDA permitted this mall to give its whole outer space to conduct the other
businesses as :
○ Bungee Jumping
○ Baskin Robbins
○ Sunrise
 ○ Kids Game
○ Others
OTHER SPECIAL FEATURES :

✔ At the 2nd Floor of the mall, a special fish massage centre is there which
have special species of the fish as 'GAURA' . It used for providing massage.
✔ These fish can completely get rid of skin smear and aging cortex.
They also can make your pore unobstructed to promote blood circulation.
Moreover, they have the function of protecting skin and beutifying face to
make your skin healthier and more brilliant.
✔ This special massage is provided only at 2 places in Jaipur :
○ Mahima's Crystal Palm
○ Mahima's Crystal Court

FOOTFALL :

✔ At this mall footfall is around 5000 per day.

CRYSTAL COURT COMPITIION :

✔ MGF MALL
(Metropolitan Mall) is
made for shopping,
hotel & food
purpose. But
CRYSTAL COURT is
made for shopping,
entertainment with
lots of variety of
restaurant chains.
✔ The Metropolitan Jaipur would also boast of a world-class, 4 or a 5 star hotel
that was envisioned keeping in mind the discerning corporate traveler.
Equipped with a state-of-the-art Business Centre, Conference Rooms and
Multi-cuisine Restaurants, the hotel will have everything an executive would
need while on the move.
SWOT ANALYSIS :
 Personal Experience

Features that creates my experience :

✔ First of all a very nice view while driving towards CRYSTAL MALL. On the
road towards mall there are Metal statues that describe the RAJASTHAN art
& culture.
✔ Secondly, good parking space with newly innovative technique.
✔ Its easy to meet with mall staff. They are ready to help, as I met with Mall
manager Mr. Amit Edward, Accountant Mr. Manoj Trivedi.
✔ Well-trained staff, well-suited for modern mall scenario.
✔ Well-dressed staff improves the overall appearance of mall.
✔ Multiple entry & exit for convenience.
✔ Elevated escalator & Lifts.
✔ Wide & spacious lobby.
✔ Security guards at every gate.
✔ Customer-friendly atmosphere.
✔ Availability of each brands & others at one place.
✔ Centrally Air Cooled mall.
✔ Special Events & other organized.
✔ 3 screens for movie.
✔ Gaming Zone.
✔ Scary Maze for fun.

So by this my experience to be in the CRYSTAL PALM mall is really very

nice. I am that impress, so I will go there with my friends & family more
as I’ll get chances.