Escolar Documentos
Profissional Documentos
Cultura Documentos
Synopsi
s
for project
Submitted By:-
1
Name:
Tarun Aggarwal
Univ. Roll
No.:- 976787
The history of the cement industry is the story of civilization from primitive caves of
prehistoric times to the skyscrapers of the modern age. It is said that the use of cement is
from period use of fire Egyptians utilize gypsum plaster as cementing material as early as
3000 BC in building their monuments.Material cement has existed the roman empire
Joseph Arpdin invited Portland cement in 1824 after the discovery of hydraulic
properties of time, patented his product which was call Portland cement. Portland stone
which is lime stone quarried on Portland bill indorsed, England. Modern cement is
outcome of effort of chemist’s technologist & architects.
2
Cement is binding agent having hydraulic properties, which after hydration gives the
setting properties strengthening concrete. Intergrading, Clinker, Gypsum, & Pozzolanic
material in a proper ratio to get Portland Pozzolane Cement manufacture cement.Cement
essentially made up of material containing calcium silicon, aluminum and iron.
Limestone, marl and chalk are major source of clay shale, quartzite, bauxite iron ore
provide silicon, aluminum & iron components. Many men of outstanding initiative and
foresight contributed to the development of the cement industry in India. Fore most them
was the great industrial and patriot Mr. F.E. Dinshaw, who was mainly responsible for
the merger of the ten existing companies into a single organization in 1936.
Today ACC is the leader in the cement industry, production 12% to 14% of
India’s total cement production. It is one of the most respected blue chip conglomerate in
India and is one of the largest integrated producer among the developing companies its
annual turnover exceed Rs. 5900 crores and its assets base exceed 3000 crores. The
company employees 12000 people at its corporate office research and constancy
directorate, 13 cement plants, 3 refractory plants, 11 regional offices and various other
new businesses. Cement continues to be core business activity, but ACC moving into
Greenfield areas, advanced materials, hi-tech refractories and refactory intermediates a
broad spectrum of constancy packages and engineering products and services, enroot, the
company has acquired and signed moue’s to facilitate transfer of technologies and Access
to export and market.
3
ACC stands out as the most unique and successful merger in Indian business history, in
which the distinct identities of the constituent companies were melded into a new
cohesive organization - one that has survived and retained its position of leadership in
industry. In a sense, the formation of ACC represents a quest for the synergy of good
business practices, values and shared objectives. The use of the plural in ACC's original
name, The Associated Cement Companies Limited, itself indicated the company's origins
from a merger. Many years later, some stockbrokers in the country's leading stock
exchanges continued to refer to this company simply as 'The Merger'.
Scope :-
• To study the trend of the gross revenue and profits of the firm.
4
METHODOLOGY:-
The project include both primary & secondary source of data. The data collected through
these sources has organized, analyzed & interpret so as to draw conclusion & to arrive at
appropriate recommendations.
1. A primary source of data includes the personal interview from various accounts
officers in the enterprise.
2. The secondary sources of data include annual report, website of ACC Ltd. Company
which contains the details which is helpful for making my project report.
RESEARCH METHODOLOGY:-
TYPES OF RESEARCH
1 Descriptive research
2 Analytical research
3 Qualitative research
4 Quantitative research
ANALYTICAL RESEARCH:
In it we have to use the fact & information already available & analyses of these to make
an evaluation of project.
QUALITATIVE RESEARCH:-
In selecting the appropriate research design of the study & the type of data needed, the
choice of data collection techniques is four grouped.
5
It is done for:-
1 Consumer needs.
2 Consumer’s preferences for brand.
3 In depth under standing of consumers.
4 Availability for consumer.
QUANTITATIVE RESEARCH:-
Quantitative research is obtained to rate the different aspects on parameter i.e. image of
brand, brand equity, expectation of customers, awareness among customer for scheme,
switch ability of customers etc.
1. COLLECTION OF DATA
2. ORGANISATION OF DATA
3. PRESENTATION OF DATA
4. ANALYSIS OF DATA
5. INTERPRETATION OF DATA