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TUGAS

APLIKASI KOMPUTER PEMASARAN

ANISA KURNIA S. (088574016)

BENNY MARDIKA S. (088574022)

MAN. PEMASARAN REG-2008


Data dibawah ini adalah menunjukkan tentang uji validitas dan reliabilitas keputusan pembelian konsumen terhadap suatu produk
dengan menggunakan skala likert, yaitu 1 = sangat setuju, 2= setuju, 3 = normal, 4 = tidak setuju, 5 = sangat tidak setuju. Responden
yang diukur sebanyak 20 orang dan data hasil pengukuran (data simulasi) diberikan pada Tabel sebagai berikut :

KESADARAN MEREK (X) KEPUTUSAN PEMBELIAN(Y)


x1 x2 x3 y1 y2
RESPONDEN
1 3.0 3.0 1.0 2.0 4.0
2 4.0 4.0 2.0 2.0 4.0
3 2.0 4.0 3.0 2.0 4.0
4 4.0 4.0 3.0 2.0 2.0
5 5.0 4.0 3.0 1.0 3.0
6 1.0 3.0 4.0 3.0 2.0
7 2.0 3.0 4.0 3.0 3.0
8 2.0 2.0 3.0 3.0 2.0
9 3.0 3.0 3.0 4.0 2.0
10 3.0 1.0 2.0 4.0 4.0
11 3.0 1.0 2.0 5.0 4.0
12 4.0 2.0 5.0 5.0 3.0
13 4.0 2.0 5.0 4.0 3.0
14 4.0 3.0 1.0 4.0 1.0
15 5.0 4.0 1.0 3.0 1.0
16 5.0 4.0 2.0 5.0 2.0
17 5.0 5.0 2.0 2.0 3.0
18 1.0 5.0 3.0 2.0 2.0
19 2.0 2.0 3.0 2.0 5.0
20 3.0 1.0 3.0 3.0 3.0
Explore
Notes

Output Created 05-Mar-2010 09:17:34

Comments

Input Active Dataset DataSet0

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data File 20

Missing Value Handling Definition of Missing User-defined missing values for dependent
variables are treated as missing.

Cases Used Statistics are based on cases with no


missing values for any dependent variable or
factor used.

Syntax EXAMINE VARIABLES=x y


/PLOT BOXPLOT STEMLEAF NPPLOT
/COMPARE GROUP
/STATISTICS DESCRIPTIVES
/CINTERVAL 95
/MISSING LISTWISE
/NOTOTAL.

Resources Processor Time 00:00:01.482

Elapsed Time 00:00:01.638


Case Processing Summary

Cases

Valid Missing Total

N Percent N Percent N Percent

x 20 100.0% 0 .0% 20 100.0%

y 20 100.0% 0 .0% 20 100.0%


Descriptives

Statistic Std. Error

x Mean 9.00 .435

95% Confidence Interval for Lower Bound 8.09


Mean
Upper Bound 9.91

5% Trimmed Mean 9.00

Median 9.00

Variance 3.789

Std. Deviation 1.947

Minimum 6

Maximum 12

Range 6

Interquartile Range 4

Skewness .000 .512

Kurtosis -1.245 .992

y Mean 5.90 .324

95% Confidence Interval for Lower Bound 5.22


Mean
Upper Bound 6.58

5% Trimmed Mean 5.83

Median 6.00

Variance 2.095

Std. Deviation 1.447

Minimum 4
Tests of Normality

Kolmogorov-Smirnova Shapiro-Wilk

Statistic df Sig. Statistic df Sig.

x .148 20 .200* .930 20 .151

y .172 20 .121 .928 20 .144

a. Lilliefors Significance Correction

*. This is a lower bound of the true significance.

y
y Stem-and-Leaf Plot

 Frequency    Stem &  Leaf

     4.00        4 .  0000
     4.00        5 .  0000
     6.00        6 .  000000
     3.00        7 .  000
     2.00        8 .  00
     1.00        9 .  0

 Stem width:         1
 Each leaf:       1 case(s)
x
x Stem-and-Leaf Plot

 Frequency    Stem &  Leaf

     2.00        6 .  00
     4.00        7 .  0000
     2.00        8 .  00
     4.00        9 .  0000
     2.00       10 .  00
     4.00       11 .  0000
     2.00       12 .  00

 Stem width:         1
 Each leaf:       1 case(s)
Reliability
Notes

Output Created 05-Mar-2010 09:12:45

Comments

Input Active Dataset DataSet0

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data File 20

Matrix Input

Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.

Cases Used Statistics are based on all cases with valid


data for all variables in the procedure.

Syntax RELIABILITY
/VARIABLES=y1 y2
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA.

Resources Processor Time 00:00:00.000

Elapsed Time 00:00:00.000


Scale: ALL VARIABLES
Reliability Statistics
Case Processing Summary
Cronbach's Alphaa N of Items
N %
-.487 2
Cases Valid 20 100.0
a. The value is negative due to a
Excludeda 0 .0
negative average covariance
Total 20 100.0 among items. This violates
reliability model assumptions. You
a. Listwise deletion based on all variables in the
may want to check item codings.
procedure.

Reliability
Notes

Output Created 05-Mar-2010 09:12:16

Comments

Input Active Dataset DataSet0

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data File 20

Matrix Input

Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.

Cases Used Statistics are based on all cases with valid


data for all variables in the procedure.

Syntax RELIABILITY
/VARIABLES=x1 x2 x3
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA.

Resources Processor Time 00:00:00.000

Elapsed Time 00:00:00.000

Scale: ALL VARIABLES
Case Processing Summary

N %

Cases Valid 20 100.0

Excludeda 0 .0

Total 20 100.0
Reliability Statistics
a. Listwise deletion based on all variables in the
Cronbach's Alphaa N of Items
procedure.
-.323 3

a. The value is negative due to a


negative average covariance
among items. This violates
reliability model assumptions. You
may want to check item codings.

Correlations
Notes

Output Created 05-Mar-2010 09:11:06

Comments

Input Active Dataset DataSet0

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data File 20

Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.

Cases Used Statistics for each pair of variables are


based on all the cases with valid data for
that pair.

Syntax CORRELATIONS
/VARIABLES=y1 y2
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Resources Processor Time 00:00:00.062

Elapsed Time 00:00:00.031


Correlations

y1 y2

y1 Pearson Correlation 1 -.197

Sig. (2-tailed) .406

N 20 20

y2 Pearson Correlation -.197 1

Sig. (2-tailed) .406

N 20 20

Correlations
Notes

Output Created 05-Mar-2010 09:10:24

Comments

Input Active Dataset DataSet0

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data File 20

Missing Value Handling Definition of Missing User-defined missing values are treated as
missing.

Cases Used Statistics for each pair of variables are


based on all the cases with valid data for
that pair.

Syntax CORRELATIONS
/VARIABLES=x1 x2 x3
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Resources Processor Time 00:00:00.015

Elapsed Time 00:00:00.048


Correlations

x1 x2 x3

x1 Pearson Correlation 1 .227 -.306

Sig. (2-tailed) .336 .189

N 20 20 20

x2 Pearson Correlation .227 1 -.216

Sig. (2-tailed) .336 .361

N 20 20 20

x3 Pearson Correlation -.306 -.216 1

Sig. (2-tailed) .189 .361

N 20 20 20
Penjelasan dari data diatas adalah sebagai berikut ;

 Hasil analisis Reliability dari y1 >< y2 α = - 0, 323 , α < 0,60 maka dikatakan unreliabel

 Hasil analisis Reliability dari korelasi X >< Y α = -0, 487, α < 0,60 maka dikatakan unreliabel

 Normalitas Variable X ; skewness = 0,000 = 0

Std.error 0,512

Kurtosis = -1,245 = -1,255

Std. error 0,992

Kesimpulan : Hasil rasio dari pembagian variable = -2 < (0 & -1,255) < 2 sehingga variable X dikatakan NORMAL

 Normalitas Variable Y ; skewness = 0,424 = - 0,828


Std.error 0,512

Kurtosis = -0,405 = -0,408

Std. error 0,992

Kesimpulan : Hasil rasio dari pembagian variabel = -2 < (- 0,828 & -0,408) < 2 sehingga variable Y dikatakan NORMAL

 INTERAKSI ANTARA 2 FAKTOR


- Ho = tidak ada korelasi antara kesadaran merek dan keputusan pembelian
- Hi = ada korelasi antara kesadaran merek dan keputusan pembelian
 HASIL DAN KESIMPULAN
- p = 0.406 p > 5% Ho diterima
- Kesimpulan: tidak ada korelasi antara kesadaran merek dan keputusan pembelian

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