Visit to Asian Paints

“Water has no taste, no colour, no odour; it cannot be defined, art relished while ever
mysterious. Not necessary to life, but rather life itself. It fills us with a gratification that
exceeds the delight of the senses.”

Business Ethics & Corporate Governance

Submitted by:

Shrutika Hande-A-22

Vinay Kumar-A-30

Nazmeen Maniyar-A-32
About Asian Paints
Asian Paints is India's largest paint company and ranked among the top ten Decorative
Coatings Companies in the World with a group turnover of Rs. 25.6 billion(USD 585
million). Asian Paints along with its various subsidiaries has operations in 22 countries across
the world and 29 manufacturing facilities, servicing consumers in 65 countries. The company
has an enviable reputation in the corporate world for professionalism, fast track growth and
building shareholder equity.

Jal Samvardhan (Total Water Management Centre)—CSR Initiative

Total Water Management Centre at Asian Paints Limited, Bhandup is planned to be a one
stop answer to all the water conservation issues.

What is Total Water Management???

Total Water Management is about effective use of water. This can be divided into three major
areas:

1) Effective water collection, storage & distribution

• Corrections in Incoming Water Line

• Water Consumption Monitoring

• Identification of each line of Water Distribution system.

2) Water Usage without Wastage / Leakages

• Tracking and elimination of leakages

• Repair & Maintenance of PRV

3) Water recycle, Reuse & Rainwater Harvesting

• Implementation of RWH scheme.

Objective of TWM centre

Educate interested parties with the concept of water management and provide them
perspective on water issues. Help people to understand modalities of implementing various
water conservation projects in all type of buildings, structures and natural sources.

How TWM centre is useful??

TWMC is in the noble cause of spreading awareness about “Water Conservation and Rain
Water Harvesting” and enhance water literacy in the Mumbai city. In a very simple way
common man is learning to conserve and manage water effectively.

Who all is benefitted???

1) Everyone who is interested in water conservation.

2) Housing societies

3) Industrial houses

4) Commercial building

5) Architects, builders and plumbers

6) School children

Success story

For piloting the concept of total water management, Asian Paints chose one of the housing
societies, a high rise building viz., Glen Croft Co-operative Housing Society at Hiranandani
Gardens, Powai.

An innovative and highly cost effective rainwater harvesting scheme was developed taking
into consideration the existing infrastructure of the building. A number of options were
worked upon and presentation was made by Asian Paints to the society. The scheme was
finalised and has been successfully implemented at Glen Croft at Hiranandani Gardens,
Powai.
In this scheme, the dome structure and terrace of the building have been used as catchment
areas. The dome is the highest part of the high rise building (27 floors) and stands above the
over head water supply tanks. This dome structure has been used to an advantage by making
arrangement to collect rain water from the dome and connecting it directly to the overhead
tanks (Flush and Domestic Water Tanks). Since this scheme delivers water directly from
dome to the over head water supply tanks, there is absolutely no requirement to pump water.
This is the innovative part of scheme and gives a tremendous added benefit of saving
electrical power along with water. The cost benefit analysis for saving water and electrical
power makes sure that the investment return rate is just one monsoon season and free water is
available from rains for rest of the life.

In addition, rest of the terrace is used to collect rainwater and is taken through the existing
down spouts to the underground flush water tank. The existing down spouts which were
earlier just left on the ground to join the storm water drains are now extended using PVC
water lines to underground flush water tank.

The scheme is already in place and the Glen Croft Housing Society has benefited from the
scheme in this monsoon and not only has it reduced fresh water intake from BMC but it has
also eliminated the tanker water requirement during monsoon. This will reduce major health
hazards to the society members from the contaminated tank water during monsoons.