IB Design Technology

Design Folio
Essential Question:
How do we create desire?

Name: Class:

Ms. Tomlin and Mr. Wang

Thurgood Marshall Academy
 Table of Contents

Essential Question .......................................................................................................... 3

The Task.............................................................................................................................. 3

The Class Blog................................................................................................................... 3

Areas of Interaction (AoI)............................................................................................ 3

Objectives ........................................................................................................................... 3

Assessment ........................................................................................................................ 3

History of Cereal Box Designs.................................................................................... 4

List of Notable Figures .................................................................................................. 5

Design Specification ....................................................................................................... 8

Blog Entries, Classwork and Homework ............................................................... 9

Adding an Illustrator File to Your Blog ............................................................... 17

Open Swatch Library (Illustrator) ........................................................................ 17

Changing the Background Color (Illustrator) .................................................. 17

Adding Text (Illustrator) .......................................................................................... 18

Removing the Background from a Photo (Extraction) in Photoshop..... 19

Cropping (Trimming) the Photo in Photoshop................................................ 20

Changing the Hue (Color) of a Photo in Photoshop ....................................... 21

IB Learner Profile......................................................................................................... 22

Scoring Overview ......................................................................................................... 23

Rubrics ............................................................................................................................. 24

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 2
Essential Question
How do we create desire?

The Task
Working individually, students will be designing a cereal box to honor a person from World
History. The person MAY NOT be American or Canadian and must have made a significant
contribution (positive or negative) and a lasting contribution to World History.

# _____________. Notable person: _________________________________________________________

The Class Blog

http://tmatech.blogspot.com/

Areas of Interaction (AoI)

Human Ingenuity Desktop publishing, Marketing &
Advertising

Objectives
Use of the design cycle
Undertake meaningful and relevant research
Gain experience utilizing Adobe applications
Create, incorporate and manipulate digital images
Manage time & resources
Critically evaluate own work

Assessment
Create a Design Folio following the Design Cycle
Maintain a design blog
Provide several possible solutions and justify final choice
Create solution to appropriate standard
Test and evaluate solution
Justify any changes

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 3
 History of Cereal Box Designs
By Margaret J., eHow Contributor
Updated: May 27, 2010

The history of cereal dates back to 1863, being America's most popular breakfast food today. However,
cereal has come a long way in design to catch a buyer's eye to help make the sale. From the simple cereal
box designs in the early 1900's to the cereal characters that attract children today, cereal has been a part
of America's pop culture at the table.

History

C.W. Post and W. K. Kellogg were one of the first two men who created cereal companies. Cereal was a
concept that would make breakfast more accessible, without much preparation. C.W. Post created Grape
Nuts in the 1800's, a familiar cereal still on the shelves as of May 2010. W.K. Kellogg had much of the same
luck with his first cereal, creating Kellogg's Toasted Corn Flakes in the early 1900's. General Mills was
developed shortly after, and cereal became part of Americans' unique diets, along with the design and
history of the cereal box.

Features

The cereal box design is a sturdy, cardboard container box that is 40 centimeters by 30 centimeters by 5
centimeters. It has advertising on the 40 by 30 centimeter space. There are 12 to 16 ounces of cereal in
each box. Cereal boxes have a large advertising space on the front of the box that faces the consumer when
on the shelf. Cereal boxes are unique in this advertising space, as other similarly shaped products, such as
books, are faced inward when shelved, the spine of the book facing consumers.

Time Frame

In 1863, Granula was developed as the first cereal by James Caleb Jackson. By the 1970s, cereal was
popular but came under fire because of the depleted nutritional value. As of May 2010, cereal has been
fortified with nutrients. It is the most consumed form of grain other than bread. It has also seen a steady
increase in per capita in America since it first hit the shelves.

Misconceptions

Because of the accusations that cereal contained little nutritional value in the 1970's, most cereal
companies have concentrated on campaigns that advertise better nutritional value. General Mills has
started a campaign to switch to whole grains and display "Nutrition Highlights" on the front of cereal
boxes. This is very different from the children-targeted cereal box characters, such as "Tony the Tiger,"
that were on boxes that usually had more than 12 grams of sugar in one serving. Since America is moving
towards a more health-conscious diet, the nutrition highlights are the new addition to today's box design.

Significance

Cereal box designs are significant because of their popular culture packaging and advertising messages.
They are usually a look into the past---how characters have changed in composition, how slogans have
changed and how trademarks have survived thorough the years of advertising.

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 4

1. Alexander the Great (356 - 323 BC)
- Macedonian king, general, empire
builder
2. Akbar the Great - third Mughal
Emperor of India
3. Amenhotep III (c.1391 - c.1354 BC)
- pharaoh at the height of Egyptian
civilization
4. Idi Amin Dada – President
of Uganda who became known as
the 'Butcher of Uganda'
5. Hans Christian Andersen – author
noted for his children’s stories
6. Kofi Annan – Secretary General of
the United Nations
7. Marie Antoinette - Queen
of France and Navarre
8. Corazon Aquino – president of the
Phillipines
9. Yasser Arafat – leader of the state
of Palestine and 1st President of the
Palestinian National Authority
10. Archimedes (c.287 - c.212 BC) -
ancient Greek philosopher,
mathematician
11. Aristotle - Greek philosopher, a
student of Plato and teacher of
Alexander the Great
12. Attila the Hun (c.410-c.453 AD) -
leader of the Hunnic Empire from
440 to 453 AD
13. Marcus Aurelius – Roman emperor
14. Jane Austen (1775 - 1817) - 19th
century author
15. Johann Sebastian Bach - German
composer and an organist
16. Francis Bacon (1561 - 1626) -
Renaissance philosopher,
statesman, scientist
17. Mikhail Baryshnikov – Russian
ballet dancer and choreographer
18. Ibn Battuta - scholar and traveler
who is known for the account of his
travels and excursions
19. Thomas Becket (c.1120 - 1170) -
medieval archbishop of Canterbury,
murdered
20. Ludwig van Beethoven - one of the
most acclaimed and influential
composers of all time
21. David Ben-Gurion - first Prime
Minister of Israel
22. Louise Bennett-Coverley - Jamaican
folklorist, writer, and artist
23. Benazir Bhutto – Prime Minister
of Pakistan
Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang
List of Notable Figures
24. Steve Biko - anti-apartheid activist
in South Africa, founded the Black
Consciousness Movement
25. Otto von Bismarck (1815-1898) -
first chancellor of united Germany,
19th century
26. Anne Boleyn (c.1504 - c.1536) -
second wife of Henry VIII, executed
27. Simon Bolivar - National hero
of Venezuela, Colombia, Ecuador, Pe
ru, andBolivia
28. Usain Bolt – Jamaican sprinter,
Olympic champion
29. Napoleon Bonaparte (1769 - 1821)
- 18th-19th century emperor
of France, general
30. Brontë sisters – Charlotte, Emily
and Anne, writers
31. Lord Byron (1788-1824) - 19th
century Romantic poet
32. Julius Caesar (100BC - 44BC) -
Roman warlord and politician
33. Caligula (AD 12 - 41) - Roman
emperor, megalomaniac
34. Caravaggio (1571-1610) - Italian
Baroque artist
35. Fidel Castro (1926- ) - 20th century
communist revolutionary, president
of Cuba
36. Catherine the Great (1729 – 1796) -
Russian empress for more than 30
years
37. Coco Chanel - pioneering French
fashion designer
38. Charlemagne (c. 747 - c. 814) - King
of the Franks and Christian
Emperor of the West.
39. Geoffrey Chaucer (c.1343-1400) -
14th century author, wrote 'The
Canterbury Tales'
40. Hugo Chávez – president
of Venezuela
41. Chiang Kai-shek (1887-1975) - 20th
century Chinese nationalist leader
42. Winston Churchill (1874 - 1965) -
statesman, World War Two prime
minister, national hero
43. Claudius (10 BC - 54 AD) - Roman
emperor, conqueror of Britain
44. Cleopatra (c.69 BC - 30 BC) -
Egyptian ruler, last of the Ptolemys,
lover of Julius Caesar
45. Christopher Columbus (1451 -
1506) - Italian explorer, discovered
the Americas, 15th century
46. Sir Arthur Conan Doyle (1859 -
1930) - 19th-20th century author,
created Sherlock Holmes
47. Copernicus (1473-1543) -
astronomer, said earth orbits the
sun
48. Confucius - thinker and social
philosopher
49. Hernando Cortés (1485-1547) -
Spanish conquistador who
conquered the Aztec empire
50. Celia Cruz – Cuban salsa singer
51. Marie Curie (1867 - 1934) - 19th-
20th century scientist, winner of
two Nobel prizes
52. Leonardo da Vinci (1452 -1519) -
Italian Renaissance artist, inventor
53. Salvador Dalí - a Spanish Catalan
surrealist painter
54. Dante – Italian poet and writer
55. Charles Darwin (1809 - 1882) -
Victorian naturalist, formulated
theory of evolution
56. Oscar de la Renta – leading fashion
designer
57. Catherine de Medici (1519 – 1589) -
Italian-born French queen and
regent
58. René Descartes - dubbed the
"Father of Modern Philosophy"
59. Diana, Princess of Wales - first wife
of Charles, Prince of Wales
60. Charles Dickens (1812 - 1870) -
Victorian author
61. Sir Francis Drake (c.1540 - c.1596) -
Elizabethan mariner, explorer
62. Albert Einstein (1879-1955) -
theoretical physicist, Nobel prize
winner
63. Elizabeth I (1533 - 1603) - Tudor
queen of England, perceived as
bringing a 'golden age'
64. Elizabeth II (1926-) - queen of
the United Kingdom, reigning
monarch
65. Leif Erikson (11th century) - 11th
century explorer, may have
discovered theAmericas
66. Euclid – dubbed “Father of
Geometry”
67. Michael Faraday (1791-1867) -
19th century inventor, electrical
pioneer
68. Alexander Fleming (1881-1955) -
20th century physician, discovered
penicillin
69. Anne Frank - her diary documents
her experiences hiding during the
German occupation of
the Netherlands in World War II
Page 5
70. Sigmund Freud (1856-1939) - 19th-
20th century pioneer of
pyschoanalysis
71. Galileo Galilei (1564-1642) - Italian
Renaissance scientist, philosopher
72. Mohandas Gandhi (1869 - 1948) -
20th century leader of India's
independence movement
73. Elizabeth Garrett Anderson (1836 -
1917) - Britain's first qualified
female doctor
74. Marcus Garvey - advanced a Pan-
African philosophy
75. Charles de Gaulle (1890 - 1970) -
20th century French general,
president, national hero
76. Indira Ghandi – Prime Minister
of India
77. Lady Godiva (? - c.1067) - semi-
mythical Anglo-Saxon heroine
78. Mikhail Gorbachev - Russian
premier who helped end
Communism in USSR
79. Che Guevara (1928 - 1967) - Cuban
revolutionary leader
80. Johann Gutenberg – inventor of
movable type printing
81. Edmond Halley (1656 - 1742) -
17th-18th century astronomer,
scientist
82. Hannibal - military commander and
tactician
83. Hatshepsut - the second pharaoh of
the eighteenth dynasty of Ancient
Egypt
84. Henry VIII – English monarch
85. Carolina Herrera – fashion designer
86. Sir Edmund Percival Hillary &
Tenzing Norgay - first climbers
known to have reached the summit
of Mt. Everest
87. Heinrich Himmler (1900 - 1945) -
Nazi, head of the SS, architect of
genocide
88. Emperor Hirohito (1901-1989) -
Japanese emperor during World
War Two
89. Adolf Hitler (1889 - 1945) - leader
of Nazi Germany, architect of
genocide
90. Ho Chi Minh (1890-1969) - 20th
century Vietnamese revolutionary
leader
91. Thomas Hobbes (1588-1679) - 17th
century political philosopher
92. Homer (circa 750-650 BC) - ancient
Greek author, wrote the 'Odyssey'
and 'Iliad'
93. Saddam Hussein – former President
of Iraq
Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang
94. Thomas Henry Huxley (1825 -
1895) - Victorian biologist,
developed theory of evolution
95. Hypatia – first notable woman in
mathematics
96. Imhotep (2667 BC - 2648 BC) -
Egyptian architect of the first
known pyramid
97. Wycleef Jean – Haitian singer
98. Joan of Arc - national heroine
of France and a Catholic saint
99. Franz Kafka - major fiction writer of
the 20th century
100. Frida Kahlo – painter known for use
of vibrant colors
101. John Keats (1795-1821) - 19th
century Romantic poet
102. Jomo Kenyatta - served as the first
Prime Minister and President of
Kenya
103. John Maynard Keynes (1883 - 1946)
- influential 20th century
economist
104. Khafra (Khephren) (c.2558 BC -
c.2532 BC) - ancient Egyptian
architect, model for the Sphinx
105. Genghis Khan - founder of the
Mongol Empire
106. Ayatollah Khomeini (1900-1989) -
20th century leader of Iran's Islamic
revolution
107. Nikita Khrushchev (1894-1971) -
Cold War Soviet leader during the
Cuban Missile Crisis
108. Khufu (2609 BC - 2584 BC) -
Egyptian pharaoh, built Great
Pyramid at Giza
109. Kim Jong-Il – Supreme Leader
of North Korea
110. Rudyard Kipling (1865-1936) -
19th-20th century writer, Nobel
prize winner
111. Fela Kuti – pioneer of afrobeat
music
112. Toussaint L'Ouverture – leader of
Haitian independence movement
113. Louis, Mary & Richard Leakey -
archaeologists and naturalists
whose work was important in
establishing human evolutionary
development in Africa
114. Ang Lee – Academy Award winning
film director
115. Vladimir Lenin (1870 - 1924) -
Russian revolutionary, leader of
the Soviet Union
116. John Lennon – musician, peace
activist and founding member of
The Beatles
117. Lennox Lewis – World champion
boxer
118. Louis XVI – leader of France during
the revolution
119. Martin Luther (1483-1546) -
German theologian, inspired the
Protestant Reformation
120. Wangari Maathai - Kenyan
environmental and political activist
121. Niccolò Machiavelli – Italian
philosopher/writer, founder of
modern political science
122. Ferdinand Magellan (1480 - 1521) -
Portuguese explorer, first European
to cross the Pacific
123. Miriam Makeba – South African
singer and civil rights activist
124. Nelson Mandela (1918 - ) - The first
democratically-elected president of
his country
125. Norman Manley – Premier
of Jamaica
126. Mansa Musa - tenth mansa or
emperor of the Mali Empire during
its height
127. Mao Zedong (1893-1976) - Chinese
communist leader, founder of the
People's Republic of China
128. Ferdinand Marcos – president of
the Philippines
129. Imelda Marcos – First Lady of
the Philippines
130. Bob Marley - Jamaican singer-
songwriter and musician
131. Karl Marx (1818 - 1883) - 19th
century philosopher, developed
theory of international communism
132. Mary, Queen of Scots (1542 - 1587)
- queen of Scotland, executed
by ElizabethI
133. Hugh Masekela - South African
trumpeter, flugelhornist, cornetist,
composer, and singer
134. Henri Matisse – French painter
135. Golda Meir – Prime Minister
of Israel
136. Gregor Mendel - dubbed the "Father
of Genetics"
137. Josef Mengele – ran Nazi death
camps
138. Michelangelo (1475-1564) - Italian
Renaissance artist
139. Yao Ming – NBA All-Star
140. Claude Monet (1840-1926) - 19th-
20th century Impressionist artist
141. Benito Mussolini (1883-1945) -
World War Two fascist dictator
of Italy
Page 6
142. Nefertiti - the Great Royal Wife
(chief consort) of the Egyptian
Pharaoh Akhenaten
143. Isaac Newton (1643 - 1727) - 17th
century mathematician, physicist,
discovered gravity
144. Florence Nightingale (1820 - 1910)
- Victorian pioneer of nursing
145. Kwame Nkrumah – leader
of Ghana’s independence
movement
146. Alfred Nobel (1833-1896) -
invented dynamite, established the
Nobel prizes
147. Nostradamus - reputed seer who
published collections of prophecies
148. Lorena Ochoa – LPGA golfer
149. George Orwell (1903 - 1950) - 20th
century journalist, author, wrote
'1984'
150. Manny Pacquiao – World champion
boxer
151. Blaise Pascal – French
mathematician
152. Louis Pasteur (1822 - 1895) -
French chemist, biologist, proved
the germ theory of disease
153. Pelé – Brazilian football (soccer)
player
154. Eva Perón - second wife of
President Juan Domingo Perón
(1895–1974) and served as the
First Lady of Argentina
155. Jean Piaget - known for his
pedagogical studies
156. Pablo Picasso (1881-1973) - 20th
century Spanish artist
157. Emmeline Pankhurst - woman
suffrage organizer in England in the
early 20th century
158. Marco Polo (c.1254 - 1324) - 13th
century Venetian explorer of China
159. Pol Pot (1925-1998) - 20th century
Cambodian communist leader,
architect of genocide
160. Giacomo Puccini - Italian composer
of operas
161. Pythagoras (c.580 BC - c.500 BC) -
ancient Greek scientist,
mathematician
162. Rameses the Great (reigned 1279-
1213 BC) - Egyptian pharaoh,
prolific builder on monumental
scale
Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang
163. Raphael (Raffaello Sanzio da
Urbino) - an Italian painter and
architect of the High Renaissance
164. Rembrandt (1606-1669) - 17th
century Dutch artist
165. Auguste Renoir - leading painter in
the development of the
Impressionist style
166. Jack the Ripper (?) - late Victorian
serial killer in London's East End
167. Diego Rivera – Mexican painter
168. Auguste Rodin - progenitor of
modern sculpture
169. Jean-Jacques Rousseau (1712 -
1778) - French 18th century
political philosopher
170. J. K. Rowling – author of the Harry
Potter series
171. Rumi – Persian poet and
philosopher
172. Ernest Rutherford (1871 - 1937) -
20th century nuclear physicist,
Nobel prize winner
173. Andrei Sakharov - eminent Soviet
nuclear physicist, dissident and
human rights activist
174. Arturo Sandoval - jazz trumpeter
and pianist
175. Oskar Schindler (1908–1974) -
German businessman who saved his
Jewish workers from the Holocaust
176. Edward Seaga – Prime Minister
of Jamaica
177. Mobutu Sese Seko – president
of Zaire
178. Haile Selassie I – Emperor
of Ethiopia
179. Ernest Shackleton (1874 - 1922) -
Antarctic explorer, led the
'Endurance' expedition
180. William Shakespeare (1564 - 1616)
- Elizabethan playwright, poet
181. Omar Sharif – Academy Award
nominated actor
182. Socrates – classical Greek
philosopher
183. Spartacus (died 71 BC) - Roman
slave and gladiator
184. Joseph Stalin (1879 - 1953) - World
War Two Soviet leader, dictator
185. Igor Stravinsky - Russian composer,
pianist, and conductor
186. Sun Tzu - believed to have
authored The Art of War
187. Aung San Suu Kyi - renowned
freedom fighter and advocate of
nonviolence
188. Ichiro Suzuki – Major League
Baseball All-Star
189. Margaret Thatcher (1925 - ) - 20th
century Conservative prime
minister
190. Mother Teresa - ministered to the
poor, sick, orphaned, and dying
191. Rafael Trujillo - ruled
the Dominican Republic from 1930
until his assassination in 1961
192. Tutankhamun (1336 BC - 1327 BC)
- short-lived Egyptian pharaoh
whose tomb was found intact
193. Desmond Tutu - South African anti-
apartheid activist
194. Vincent Van Gogh (1853-1890) -
Dutch post-Impressionist artist
195. Antonie van Leeuwenhoek (1632 -
1723) - 17th century pioneer of
microbiology
196. Victoria (1819 - 1901) - queen
of Great Britain, the longest reigning
British monarch
197. Pancho Villa - Mexican
revolutionary leader who advocated
for the poor and wanted agrarian
reform
198. Virgil (70 BC - 19 BC) - ancient
Roman poet, wrote the 'Aeneid'
199. Vlad the Impaler – dubbed
“Dracula”
200. Lech Walesa - Polish President
human rights activist, co-founded
Solidarity
201. James Watt - Scottish inventor and
mechanical engineer, developed
steam engine
202. William Wilberforce (1759 - 1833) -
18th-19th century anti-slavery
campaigner
203. Oscar Wilde (1854 - 1900) -
Victorian playwright, jailed for his
homosexuality
204. William the Conqueror (c.1028 -
c.1087) - first Norman king
of England
205. Sir Christopher Wren (1632 - 1723)
- 17th-18th century architect,
built St Paul's Cathedral
206. Emiliano Zapata - a leading figure in
the Mexican Revolution
Page 7
Design Specification
A Specification is a list of key points that your design must take into account. The
specification is written after the design brief has been analyzed and research has been
carried out.

What design considerations must you include in this particular project?

Required Design Elements:

Your cereal box will be designed according to the following guidelines:

Front of the cereal box should include:
 Name of the cereal: Creative name that somehow relates to your hero.
 Advertising Slogan
 Company name: Should incorporate your own name
 Extracted photo of your hero (can be a photo, portrait, cartoon, statue,
etc.).
 Extracted photo of cereal bowl (download from class blog)
The back of the box should include the most detailed information on your figure.
 Information (creatively displayed) on the birth, education and early years
of your person
 Information on any controversies (any serious flaws) that your person
was involved in
 A summation of the characteristics that makes this person an important
person in Global History
 Several pictures relevant to the featured person
One side panel I should include at least one interesting quote from your hero (or
about your hero) and a brief contextual background as to when and why that
particular quote was given, or to what event the quote refers and some random
trivial facts about your person
One side panel II should include a timeline about your person
The top panel should include some reference to the most significant event in your
person’s life. This reference could be in the form of a slogan or other brief
statement – but it should be brief. It is to be used as a grabber to make your
reader interested in reading the historical information on the back of your essay.
The bottom panel should include a bibliography in MLA format. While you are
completing your research collect information on the sources that you are using
to gather information on your person.

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 8
 Blog Entries, Classwork and Homework

Assessment Criteria indicated in parentheses!

Class Blog: http://tmatech.blogspot.com/

Title: Blog Entry #4.1 – Design Task (A)

In a maximum of three complete sentences, explain in your own words the design task that you have been
asked to solve for this project. Be sure to include exactly what you will be creating/designing for this
project and include the historical figure you have been assigned
Completed
Due Date: In-Class, Week 1

Title: Blog Entry #4.2 – Children’s Cereal Box (A)

 Using the internet, find a cereal box that is clearly marketed to children.
 Include an image of the cereal box.
 Answer the following questions about the cereal box. Copy and paste the questions into your blog
from the tmatech.blogspot.com

1. Describe all of the ways the designer has targeted children with this cereal box.
2. What gender of children is targeted? What elements led you to this conclusion?
3. What is the advertising slogan?
Completed
Due Date: In-Class, Week 1

Title: Blog Entry #4.3 – Adult Cereal Box (A)

 Using the internet, find a cereal box that is clearly marketed to adults.
 Include an image of the cereal box.
 Answer the following questions about the cereal box. Copy and paste the questions into your blog
from the tmatech.blogspot.com

1. Describe all of the ways the designer has targeted adults with this cereal box.
2. What gender of children is targeted? What elements led you to this conclusion?
3. What is the advertising slogan? Completed

Due Date: In-Class, Week 1

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 9
 Title: Blog Entry #4.4 – Plan (C)

Write a numbered list of specific steps that need to be completed from now until the completion of your
cereal box. For each step, include the materials required and an estimate of the time required to complete
the step. Completed
Due Date: Homework, Week 1

Title: Blog Entry #4.5 – Design Brief (A)

The design brief is the formal starting point of the design. It states the expectations and design problem. It
does not provide the solution.

It should include the following elements:

1. Always start the design brief with “I am going to design and make .....”. This is followed by a general
description of the product you are designing and creating.
2. What is the goal of the product? What should it be able to do?
3. What are your target market’s demographics(i.e., the age, gender, income, tastes, views, attitudes,
geography, lifestyle of those you want to reach)?
4. What do you consider to be the important elements/factors that define a successful product? Be
very specific of what it will look like/include.
5. What are the things not to do, and styles that you do not like or wish to see in your design. Be very
specific.
Write a Design Brief for your project that covers all of the elements above. Your Design Brief must be
written in paragraph form. Completed

Due Date: Homework, Week 1

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 10
 Title: Blog Entry #4.6 – Person Research (A)

Use credible on-line sources to research your assigned person. Answer the following as:

1. Name of Notable Person

2. Web Addresses of all Sources (copy and paste)

3. Biographical Information

a. Date of Birth and Death

b. Place of Birth and Death (or current residence)
c. Family (e.g. parents, siblings, spouse, children)
d. Education
e. Occupation

4. Two-three Quotes (either about the person of from the person)

5. Significant contribution(s) to World History

6. Ten terms related to the person

7. Timeline of at least five important dates in the person’s life

Completed

Due Date: Classwork, Week 2

Title: Blog Entry #4.7 – Image Research (A)

Post several images (minimum of 10) of your notable person. The images should be large
in size and represent a variety of poses.

Save all images to your own thumb drive, your own account,
or your own folder on the Public drive!
Completed

Due Date: Classwork, Week 2

Title: Blog Entry #4.8 – Target Consumer (B)

Describe the consumer your cereal box will try to attract.

Give specific examples of what you will include in your design to target this consumer. Completed

Due Date: Homework, Week 2

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 11
 Title: Blog Entry #4.9 – Cereal Names (B)

Write five different possible names for your cereal that relate to your notable person.

Which of the cereal names is the best and why? Completed

Due Date: Homework, Week 2

Title: Blog Entry #4.10 – Slogans (B)

"I'm coo-coo for Cocoa Puffs!" and “Breakfast of Champions” are examples of advertising slogans
used by cereal brands.

Write five different possible advertising slogans for your cereal that relate to your notable person.

Which of the slogans is the best and why? Completed

Due Date: Homework, Week 2

Cereal Box Front – Weeks 3 and 4

Filename = YourLastName HeroName Front (e.g. Wang Anne Frank Front)

Use template from http://tmatech.blogspot.com/

Consult Design Specification on page 8.

Title: Blog Entry #4.11 – Progress (D)

Post an image of your cereal box front as it appears after the first week of production.

See Adding an Illustrator File to Your Blog (pg 17) for more instructions. Completed

Due Date: Classwork, Week 3

Title: Blog Entry #4.12 – Process (E)

What exact items have been added to your cereal box front?

What exact items still need to be added to your cereal box front next week?

Evaluate your classwork based on Criteria F – Attitudes in Technology (see rubrics). What score would you
give yourself? Support your score with specific examples. What can you do to improve your score? Be
specific. Completed

Due Date: Homework, Week 3

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 12
 Title: Blog Entry #4.13 – Completed Front (D)

Post an image of your completed cereal box front.

See Adding an Illustrator File to Your Blog (pg 17) for more instructions. Completed

Due Date: Classwork, Week 4

Email

1. Open up the poster in Adobe Illustrator.

2. Select File > Save As…
3. Type File name: YourLastName HeroName Front. Make sure Save as Type is set to PDF before
clicking Save.
4. Change the Adobe PDF Preset to [High Quality Print]. Select “Save PDF”
5. Open your Gmail account. Compose an email to your teacher (mrewang@gmail.com).

Subject – Completed Cereal Front

Attach the PDF file ( ) to an email and submit.. Completed

Due Date: Classwork, Week 4

Cereal Box Back – Weeks 5 and 6

Filename = YourLastName HeroName Back (e.g. Wang Anne Frank Back)

Use template from http://tmatech.blogspot.com/

Consult Design Specification on page 8.

Title: Blog Entry #4.14 – Progress (D)

Post an image of your cereal box back as it appears after the first week of production.

See Adding an Illustrator File to Your Blog (pg 17) for more instructions. Completed

Due Date: Classwork, Week 5

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 13
 Title: Blog Entry #4.15 – Process (E)

What exact items have been added to your cereal box back?

What exact items still need to be added to your cereal box back next week?

Evaluate your classwork based on Criteria F – Attitudes in Technology (see rubrics). What score would you
give yourself? Support your score with specific examples. What can you do to improve your score? Be
specific. Completed

Due Date: Homework, Week 5

Title: Blog Entry #4.16 – Completed Back (D)

Post an image of your completed cereal box front.

See Adding an Illustrator File to Your Blog (pg 17) for more instructions. Completed

Due Date: Classwork, Week 6

Email

1. Open up the poster in Adobe Illustrator.

2. Select File > Save As…
3. Type File name: YourLastName HeroName Back. Make sure Save as Type is set to PDF before
clicking Save.
4. Change the Adobe PDF Preset to [High Quality Print]. Select “Save PDF”
5. Open your Gmail account. Compose an email to your teacher (mrewang@gmail.com).

Subject – Completed Cereal Back

Attach the PDF file ( ) to an email and submit.. Completed

Due Date: Classwork, Week 6

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 14
 Cereal Box Sides I and II – Week 7

Filename = YourLastName HeroName SideIorII (e.g. Wang Anne Frank SideI)

Use template from http://tmatech.blogspot.com/

Consult Design Specification on page 8.

Title: Blog Entry #4.17 – Completed Sides (D)

Post images of both of your completed cereal box sides.

See Adding an Illustrator File to Your Blog (pg 17) for more instructions. Completed

Due Date: Classwork, Week 7

Email

6. Open up the poster in Adobe Illustrator.

7. Select File > Save As…
8. Type File name: YourLastName HeroName SideIorII. Make sure Save as Type is set to PDF before
clicking Save.
9. Change the Adobe PDF Preset to [High Quality Print]. Select “Save PDF”
10. Open your Gmail account. Compose an email to your teacher (mrewang@gmail.com).

Subject – Completed Cereal Sides

Attach the PDF file ( ) to an email and submit.. Completed

Due Date: Classwork, Week 7

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 15
 Cereal Box Top and Bottom – Week 8

Filename = YourLastName HeroName Top or Bottom (e.g. Wang Anne Frank Top)

Use template from http://tmatech.blogspot.com/

Consult Design Specification on page 8.

Title: Blog Entry #4.18 – Completed Top and Bottom (D)

Post images of both of your completed cereal box top and bottom.

See Adding an Illustrator File to Your Blog (pg 17) for more instructions. Completed

Due Date: Classwork, Week 8

Email

11. Open up the poster in Adobe Illustrator.

12. Select File > Save As…
13. Type File name: YourLastName HeroName Top or Bottom. Make sure Save as Type is set to PDF
before clicking Save.
14. Change the Adobe PDF Preset to [High Quality Print]. Select “Save PDF”
15. Open your Gmail account. Compose an email to your teacher (mrewang@gmail.com).

Subject – Completed Cereal Sides

Attach the PDF file ( ) to an email and submit.. Completed

Due Date: Classwork, Week 8

Title: Blog Entry #4.19 – Design Evaluation (E)

Which panel of your cereal box needs the most improvement? Give specific examples of the
changes that would improve the panel’s design. Completed

Due Date: Homework, Week 8

Title: Blog Entry #4.20 – Human Ingenuity Evaluation (E)

Who might boycott your cereal box or be offended by it? Why?

Who might buy every box of your cereal? Why? Completed

Due Date: Homework, Week 8

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 16
 Adding an Illustrator File to Your Blog
Follow the directions below to save your work from Illustrator in an acceptable format for your blog.

1. Make sure the file is already saved regularly (as an Adobe Illustrator file .ai)
2. With the project already open in Adobe Illustrator, select File > Export… Type a file name with the
word BLOG added. Make sure Save as Type is set to JPEG before clicking Save. (Pay attention to
where you are saving the file!)

3. Proceed to www.blogger.com, sign in, and a posting as usual. When adding the image, be sure to
select the JPEG file (not the AI file!).

Open Swatch Library (Illustrator)

1. Click on Windows>Swatch Libraries>Default Swatches>Basic RGB

Changing the Background Color (Illustrator)

1. Select the Rectangle tool from the tool bar along the left.
2. Drag out a box exactly the same size as the entire poster.
3. Choose the color for the background from the
swatches on the right.
4. Choose Object > Lock > Selection.

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 17
 Adding Text (Illustrator)

1. Start up Adobe Illustrator CS2. Open your cereal box front from last week.
2. Select the Text Tool and drag out a box where the text will be located.

3. Click inside the text box and type your text. Highlight the text. Change the Font Size.

4. To change the font, highlight the text and then right-click. Select font and choose your font.

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 18
 Removing the Background from a Photo (Extraction) in Photoshop
1. Go to http://tmatech.blogspot.com/ and save one of the cereal bowl photos.
2. From the Start menu, choose All Programs and then Adobe Photoshop CS2. If the Welcome
Screen appears, close it.
3. Go to File > Open… to open the cereal bowl photo from Step 1.
4. From the Filter menu, choose Extract… The window below will open.

Edge Highlighter
Fill
Eraser

Zoom

5. Choose the Edge Highlighter Tool (along the left side) and set the Brush Size (along the
right side) to somewhere around 150 (the exact number is not important). Check the Smart
Highlighting box (along the right side).
6. Using the mouse, highlight around the edges of the cereal bowl. Green highlighting marks
must appear around the entire bowl. If you make a mistake use the Eraser to remove it, then
switch back to the Highlighter and continue.
7. When the parts of the picture you want to keep are completely surrounded by the highlighter
marks, switch to the Fill tool and click inside the part of the picture you want to keep. The
blue colored sections of the photo will be kept and the rest erased! Click Preview to check
the photo. If it is correct, click OK to remove the background. This may take a few seconds to
finish.

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 19
 8. The new photo should look similar to the one below. The areas with the checkerboard pattern
will be transparent (clear). Check the edges of the photo using the Zoom tool. If any of the
edges are missing, use the History Brush tool to fill in the missing parts.

History
Brush

Zoom

9. Go to File > Save As… Type in a file name and keep the Format as Adobe Photoshop (psd).

Cropping (Trimming) the Photo in Photoshop

2. Choose the Crop tool.

3. Drag out a box that fits closely around just the parts of
the picture to be kept.

4. When the box is the correct size, click on the Crop tool again and select “Crop”.

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 20
 Changing the Hue (Color) of a Photo in Photoshop

1. With the photo open, select Image > Adjustments > Hue/Saturation...
2. Click the Preview box and drag the Hue slider to change the non-white portions of the picture.

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 21
IB Learner Profile

The aim of all IB programmes is to develop internationally minded people who, recognizing their common
humanity and shared guardianship of the planet, help to create a better and more peaceful world.

IB learners strive to be:

Inquirers They develop their natural curiosity. They acquire the skills necessary to conduct
inquiry and research and show independence in learning. They actively enjoy
learning and this love of learning will be sustained throughout their lives.

Knowledgeable They explore concepts, ideas and issues that have local and global significance. In
so doing, they acquire in-depth knowledge and develop understanding across a
broad and balanced range of disciplines.

Thinkers They exercise initiative in applying thinking skills critically and creatively to
recognize and approach complex problems, and make reasoned, ethical decisions.

Communicators They understand and express ideas and information confidently and creatively in
more than one language and in a variety of modes of communication. They work
effectively and willingly in collaboration with others.

Principled They act with integrity and honesty, with a strong sense of fairness, justice and
respect for the dignity of the individual, groups and communities. They take
responsibility for their own actions and the consequences that accompany them.

Open-minded They understand and appreciate their own cultures and personal histories, and are
open to the perspectives, values and traditions of other individuals and
communities. They are accustomed to seeking and evaluating a range of point of
view, and are willing to grow from the experience.

Caring They show empathy, compassion and respect towards the needs and feelings of
others. They have a personal commitment to service, and act to make a positive
difference to the lives of others and to the environment.

Risk-takers They approach unfamiliar situations and uncertainty with courage and
forethought, and have the independence of spirit to explore new roles, ideas and
strategies. They are brave and articulate in defending their beliefs.

Balanced They understand the importance of intellectual, physical and emotional balance to
achieve personal well-being for themselves and others.

Reflective They give thoughtful consideration to their own learning and experience. They are
able to assess and understand their strengths and limitations in order to support
their learning and personal development.

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 22
 Scoring Overview

Criterion A Investigate out of 6

Criterion B Design out of 6

Criterion C Plan out of 6

Criterion D Create out of 6

Criterion E Evaluate out of 6

Criterion F Attitudes in Technology out of 6

Point Total (out of 36)

Overall Grade Points

1 0-5

2 6-9

3 10-15

4 16-21

5 22-26

6 27-31

7 32-36

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 23
 Rubrics

Cereal Box. IB Design Technology. Ms. Tomlin & Mr. Wang Page 24