A

Research Proposal
On

“Awareness and preference regarding

investment avenues in Surat city ”

SUBMITTED BY:
Mayur Jasani (12)
Dharmesh Savani (35)
4th Sem.

PROJECT GUIDE:
Prof. Richa Agarwal

C.K.PITHAWALA INSTITUTE OF
MANAGEMENT,
SURAT.

RESEARCH METHODOLOGY

RESEARCH STATEMENT
 “A study of people’s awareness, investment and preference level and their
investment criteria regarding various investment avenues namely bank deposits, bullion, equity,
Government securities, mutual funds, real estate, insurance and bonds and debentures.”

RESEARCH OBJECTIVES

 To know the people’s preference towards different investment avenues.

 To know the awareness and investment level in Bank Deposits, Bullion, Equity,

Government securities, Mutual fund, Real estate Insurance and Bonds and Debentures.

 To know the purposes of investors for investing their funds namely in Bank Deposits,

Bullion, Equity, Government securities, Mutual fund, Real estate Insurance and Bonds and

Debentures.

 To identify the risk return expectancy of investors.

 To identify key investment criteria.

TYPE OF STUDY

Descriptive research study is used to know the awareness level, investment level and
Preference level and the different investment parameters of people.

SAMPLING FRAME

People of surat city.

SAMPLING DESIGN
Looking into the time and money constraints non probability sampling method is used. In
which convenience sampling method has been used.

SAMPLE SIZE

( )respondents will be surveyed from the sampling area.

SAMPLING UNIT

The sampling unit is consisting of the existing investors in Surat city.

RESEARCH INSTRUMENT

A disguise and structured questionnaire has been used with open ended and close ended
questions.

DATA COLLECTION METHOD

Primary data.

The primary data has been collected by conducting personnel interview of people.

Secondary data.

The secondary data has been collected by books and thorough internet.

TIME BUDGET

We will give 3 months for the preparation of the comprehensive project. Almost the major
time will be taken for Findings of the data and Analysis of data from the total allocated time.

TENTATIVE CHAPTER PLAN

1. Initial pages: Acknowledge, Declaration, Institute Certificate.

2. Executive summary
3. Introduction/statement of problem
4. Detailed survey of literature
5. Objective of the study
6. Research Methodology
7. Limitations
 8. Text of the study: Analysis
9. Conclusions and Recommendations
10. Bibliog raphy
11. App endices

BEN EFICIARIES

Researchers and many investors would benefit from this project as they can get the idea for
the better investment areas.

RESEARCHERS:

Mayur Jasani:
Cont: 90339 44151
MBA student (4th Sem).
CKPIM

Dharmesh Savani:
Cont: 99744 61099
MBA student (4th Sem)
CKPIM