Você está na página 1de 3




No two cultures are the same. The American and Indian cultures have very vast differentiation between
them..While the culture of America is a mixture of different cultures, the Indian culture is unique and has its
own values.

One of the major differences that can be seen between American and Indian culture is in family relations. While
the Indians are very much family oriented, the Americans are individual oriented. In Indian culture, the family
values are given more prominence than the individual values. Indians respect family values. On the other
hand, in American culture the individual values gets prominence than the family values. Indians are more
committed to their family where as the Americans are more committed to themselves only.

In another sense, it can be said that the American culture is more goal oriented and the Indian culture is more
people or family oriented. Indians may even forsake their individual wishes and also happiness for the sake of
families. But in American culture, this trend cannot be seen.

Unlike the Indians, the Americans plan things ahead. The Americans believe in dominating nature and
controlling the world around them. On the contrary, Indians believe in the harmony with nature.

Another difference that can be seen between Indian culture and American culture is that the Indians love
stability where as the Americans love mobility.

In American culture, one can see that the individuals think of self-reliance and independent. On the other
hand, Indians are more dependent on others. While the children in the US are brought up to live an
independent life, the children in India are not brought up in that way. In Indian culture, there is respect for the
elders and it is they who make decisions. But in American culture, each individual makes his own decisions.

Coming to competition, Indians are more competitive than the Americans. Coming to work nature, the Indians
work for meeting the family needs. On the contrary, an American will only strive to rise on his own capacity or
getting rich. Another difference that can be seen is that Americans have great regard to time and its value. On
the other hand, Indians are a lazy lot.


1.Indians are very much family oriented, the Americans are individual oriented.

2.Indians respect family values. On the other hand, in American culture ,the individual values gets prominence
than the family values.

3.Indians are more competitive than the Americans.

4.Americans have great regard to time and its value. On the other hand, Indians are a lazy lot.


There are a lot of differences between American and Indian culture and values.

As we know today, the American culture is a mixture of different cultures. India, on the other hand, has its
own culture and values. I would like to introduce the culture and value differences between these two

Americans believe that they can really control their future. They are more specific to plan things. Indian
people, however, believe that everything goes by God¶s will. They make short term plans. However, Americans
always like to plan things ahead. They think they can/should control and dominate nature and the world
around them. Americans are more goal-oriented, where as Indian people are more people oriented. They make
their goals around people of the family. They even change their goals sometimes if they do not suit the needs
of their family or family members.

On the other hand, Americans are always ready to do anything to get the job done or achieve their goal. One
major difference between the two cultures is family values. American people tend to have a series of short
term relationships, and many do not commit with one person for a long time. Indians, however, believe in long
term relationships. They are more family-oriented and respect human relationships. They care for their family
and are always ready to do anything for them. Extended families are traditional in India, while nuclear families
are prevalent in the U.S. Change is a good value and indicative of improvement and growth. Americans
thinking about change is very positive. They like mobility, migration, movement and change in their life style.
Indian culture, on the other hand, looks upon change as negative. They like stability.

They work hard to maintain their status quo. Americans place great emphasis on time and its value. They
believe "time is money," and try to make every day productive. They do not like to waste time. They always
like to do their work on time. Unfortunately, Indians are careless about the value of time. Tim e does not mean
much and carries little importance for them. Indians are more formal than

American people. Americans believe to formal is to be stuffy and arrogant and affected. This casual egalitarian
attitude is meant to make everybody (foreigners) feel at home and welcome. American people are more
practical but Indians are more efficient. Americans believe in more actio n and fewer words.

Every decision is to be based on practicality, not upon aesthetics, or on consensus so everybody is made to
feel good. Indians are known for their hard work, vitality and dynamism. There is an old saying "Dab ke wah te
Raj ke kha" (work hard and eat to your satisfaction) that is very appropriate for Indians.

Due to their hard work, Indians are very successful in other countries; they work as teachers, doctors,
engineers, drivers, shopkeepers and run restaurateurs. They are less rigid. They have learned to assimilate the
new culture pattern. Where as, the core of western culture is individual. They may be less hard working than
Indians, but they have more resources. As you can see, here are many differences between the American and
Indian cultures. Americans are independent and relaxed, while Indians tend to be extremely family-oriented
and hard working. Americans enjoy mobility and change, while Indians seek stability. Even though each culture
has both negative and positive aspects, both would benefit greatly from learning about one another. Americans
like privacy and are very independent. They believe the individual is paramount. Americans do not like to work
in groups, but Indian people are collectivist people. They always enjoy working as members of a group.
Americans tend to think about themselves and place their needs above all else. American teenagers, for
example, do not always consider consequences before they act. They just care about having fun. Indian teens
have to think of many things before they make any decision. They must consider the effect their action will
have on their family, and how society will react. Family reputation is very important to them, and they must be
careful not to do anything to put down the family name. Family values are much more important for them.
Family comes first and individuals own identity is second. Americans take pride in their own accomplishment,
not in name. They believe that a person should be self-reliant and not be dependent on others. On the other
hand, Indians are very dependent on others. Children are not brought to be independent. They are taught form
very young age that there are others who will help them and they have to help others. They help their young
ones. Elders generally make decisions. Very few can make decisions on their own. Their elders always support
young ones. Competition is a good value.

Competition is what brings out the best in people and achieves the best results.

The spirit of competition is more in Indians people as compared to Americans. In school, for instance, Indian
children are encouraged to excel. The expectations of families towards their children are very high . Parents
always motivate their children to compete with others and live up to their full potential. From the beginning,
American children are taught to be direct, open and honest. They are raised to look others straight in the eye
and "tell it like it is." They do not hesitate to express their opinions. Indian children however, are taught
respect above all else. Unlike American culture, starting straight into the eyes of elders is considered
disrespectful. A child is expected to be soft-spoken, respectful and obedient at all times. Many of the
differences between eastern and western cultures stem from the fact that eastern cultures and values are
based around their religions. Religion and family has a tremendous effect on the values and daily lives of
Indians. Americans, being more individualistic, respect their religion but live life according to their own will Y







To understand the true   

 , you need to know about the most effective
strategies available to you and also build your knowledge on 

   that has been
tried and tested by the experts.



Strategic planning naturally contains the process of research and compilation of proper steps to achieve
maximum results. Hence it is obvious that cultural component will be virtually irreplaceable in terms of
comprehensive strategy formulation. Certain assumptions / data such as cultural impact on purchasing trends
and behavior, cultural factors in terms of spending habits, the impact of advertising and marketing on cultural
values, as well as overall cultural attitude toward foreign goods and services are natural components that
should be integrated into formulation of strategic planning. Hence, one can assume that culture will have an
impact in planning and execution ± those factors maybe the different between successful or failed approaches.
For instance, certain products from known brands such as Coke or Pepsi have less of a struggle to take cultural
factors into account. Their sheer brand may diminish such consideration. However, a product such as Dell may
encounter problems based on nationalistic issues ± such products would do well by incorporating cultural
factors such as creating local jobs to benefit the local economy. Hence a marketing mix could / should include
emphasize on such job creation to overcome ³cultural nationalism´.

Similarly, the same issues of cultural impact may apply to domestic business. For instance a company could
encounter problems because of cultural trends such as populism ± The pharmaceutical industry recently
experienced some resistance from public about their intellectual property and licensing practices concerning
generic HIV / Aids drugs.

Nevertheless, the overall strategic planning and formulation may have to contain a wide range of issues
including culture and cultural impact, current cultural trends and potential changes; as well as the respective
impact of those trends on determination, formulation and implementation of marketing mix