Medical Journal Using QR Codes to Link Print and Digital Video

NEUROSURGERY® Readers can now watch surgical videos from their smartphone without ever
putting down an issue.

Atlanta, GA, March 15, 2011 --(PR.com)-- Readers of NEUROSURGERY® can now access
supplemental digital content, including video and illustrations, directly from their smartphones.
Beginning with the April 2011 issue, NEUROSURGERY® is using QR codes to link print content and
supplemental digital content to enhance the experience for readers of traditional hard copy.

“The problem facing many publishers has been reconciling the existing print product with digital content
being distributed online,” states NEUROSURGERY® Managing Editor, Duncan A. MacRae. “Using QR
codes in our print product links the two worlds together in a fairly seamless manner. A reader can now
watch a surgical video on a smartphone without necessarily interrupting the print experience.”

Articles with available supplemental digital content are clearly identified by a QR code on the article's
title page. With a QR code reader application installed on a compatible mobile device, a reader can now
view supplemental digital content, such as surgical demonstrations or additional illustrations, improving
and expanding the accessibility of related digital content. A number of free QR code reader applications
are available for Android devices at Android Market, Blackberry devices at App World and Apple iOS
devices via the App Store.

As part of its industry-recognized social media strategy, NEUROSURGERY® has been using a dedicated
YouTube channel (http://www.youtube.com/neurosurgerycns) to serve author-submitted digital content
for the past year, and those videos can now be linked physically to their print counterparts.

“The YouTube channel has been a part of our social media success story, and it is a logical evolution to
utilize QR codes to connect readers directly to content that would have otherwise required them to log-in
via a desktop or laptop computer,” MacRae explains. “Since YouTube provides detailed feedback on
video viewership, including whether or not a mobile device has been used to access content, the success
of the QR code initiative should be easy to measure.”

To publicize the initiative and educate readers, the April 2011 issue of NEUROSURGERY® features a
QR code on the cover of the April 2011 issue, linking to a video tutorial illustrating the process by which
readers can access digital content using QR codes. NEUROSURGERY® has also been employing QR
codes for several months in advertising and inserts, preparing readers for their eventual use alongside
editorial content.

About NEUROSURGERY®
NEUROSURGERY® is the official journal of the Congress of Neurological Surgeons (CNS). Members
of the Congress and non-member subscribers receive 3000 pages per year packed with the very latest
science, technology, and medicine. The Congress of Neurological Surgeons exists to enhance health and
improve lives worldwide through the advancement of education and scientific exchange. A leader in

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education and innovation, the CNS provides members with a host of educational and career development
resources, including the online CNS University of Neurosurgery, subspecialty webinars, the CNS
NeuroWiki, SANS (Self Assessment in Neurosurgery) and the CNS Job Placement Service. For more
information about the CNS and its member services, visit http://www.cns.org.

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Contact Information:
NEUROSURGERY®
Duncan MacRae
404.712.5965
managingeditor@1cns.org
www.neurosurgery-online.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/299428

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