MBA / MSc Reading list Stage 1

Study texts
Kotler and Keller 2009 Marketing Management 13th Edt, Prentice Hall
Brassington and Pettitt 2004 Principals of Marketing 3rd Edt, Prentice Hall
Doyle 2002 Marketing Management and Strategy 3rd Edt Prentice Hall
Armstrong Saunders Wang and Kotler 2002 Principals of Marketing European Edt, Prentice Hall
Baines Fill and Page 2008 Marketing 1st edt, Oxford Press
Dibb and Simkin 2008 Marketing Planning, Cengage
Dibb and Simkin 2007, Market Segmentation Success: Making it Happen, Routledge
McDonald and Dunbar 2004 Market Segmentation, How to do it, How to profit from it, Butterworth
Heinemann
Kapferer 2008 The new strategic brand management 4 th Edt Kogan Page
Palmer Cockton and Cooper 2007 Managing Marketing; a practical guide for marketers 1 st edt
Elsevier
Collier 2006 Accounting for Managers 2nd Edt John Wiley and Sons
Bourne 2007 Balanced Scorecard, Hodder Education

Articles
Morgan N AND Rego L 2009 Brand portfolio strategy and firm performance, Journal of Marketing
Jan Vol73 (1) pp59-74
Quinn Hines and Bennison 2007 Making sense of market segmentation, a fashion retailing case
European Journal fo Marketing Vol 4 (5/6) pp439-465
Kucukemiroglu O Harcar T and Spillan J 2006 Market Segmentation by exploring lifestyle
dimensions and ethnocentrism among Vietnamese consumers: an empirical study Journal of
Asia-pacific Business Vol 7 (4) pp55-76
Madrath A and Hardy K 1987 Avoiding the pitfalls in manageing distribution channels, Business
Horizons Sep/Oct Vol30 (5) p29
Clark N 2008 Customer Retention: divided loyalties, Marketing 6 th August pp29-29
MeyerC and Schwager A 2007 Understanding customer experience , Harvard Business Review
Feb Vol85 (2) pp116-126
Hughes G and Fill C 2007 Redefining the nature and format of the marketing communication mix,
Marketing Review Spring Vol7(1) pp45-57
Moen, Koed Madsen and Aspelund 2008 The importance of the internet in international business
to business markets, International Marketing Review VOL25(5) PP487-503
Payne A and Ballantyne D and Christopher M 2005 A stakeholder approach to relationship
marketing strategy: the development and use of the six markets model, European Journal of
Marketing VOL39(7/8) PP855-871
Wilson D 2005 The Marketing Audit, Blackwell Encyclopedic Dictionary of Marketing pp1-202
Panagiotou G 2003 Bringing SWOT into focus, Business Strategy Review Vol14(2) pp8-10

Web Resources
www.cim.co.uk/marketing
www.businesslink.gov.uk good for financial information
www.businessballs.com explanations and activities for a wide range of business theories
www.managementtoday.co.uk current management articles
www.marketing-society.org.uk Marketing Society
www.instituteofcustomerservice.com
www.customer-strategy.co.uk
www.adassoc.org.uk advertising association
www.ofcom.org.uk OFCOM Office of Communication
www.mdm.com Modern Distribution Management
www.aipmm.com Association of International Product Marketing and Management
www.infotoday.com How to write a marketing plan
www.quickmba.com Basic segmentation
www.knowthis.com Target Marketing