PRASHANT SHUKLA

Tel: +91-9560666821, +91-9718127550 ~ E- Mail: mailatprashant@gmail.com

Seeking Managerial level assignments in Marketing and Branding with an

organisation of high repute

BRIEF
OVERVIEW_____________________________________________________________________________
 PGDM (Marketing) from Ishan Institute of Management & Technology.
 Well versed with concepts of marketing specialization module: General Marketing
Management, Industrial Marketing, Rural Marketing, Retail Marketing and Marketing
Research.
 Gained exposure to industrial environment during training with Max New York Life
Insurance Company Ltd.
 Strengths:
- An analytical mind with the ability to think clearly and logically.
- Ability to work accurately and pay attention to details.
- Excellent spoken & written communication skills, problem solving and leadership
skills.

Work Experience:
1.) Presently Working with Kamdhenu Ispat Limited (Paints Division) as Area
Manager (Projects & Sales) from December 2010 till date.

Job Responsibilities:
a.) Regular Monitoring of day to day activities of the executives.
b.) To increase the Brand value of the Product by providing better services to them.
c.) To take fast action against any issue raised from clients in terms of quality or
services.
d.) To get the approvals from architects, builders & different government
organisations.
e.) To co-ordinate the sampling at the projects and to get them approved from architects
and builders.
f.) To collect the payments and C-Forms from the clients/dealers.
g.) To look after Promotional activities in the project.

2.) Worked for Acro Paints Ltd. As Asst. Manager Marketing from December 2008 to
December 2010(project Sales & Business Development, Channel Sales).

Job Responsibilities:
a.) Meeting regularly with the dealers in my territory.
b.) Calculating their monthly commission/ Benefits.
c.) Looking after promotional activities by means of displays, glow shine boards, and
hoardings.
d.) To get the approvals from architects, builders & different government organisations.
e.) To co-ordinate the sampling at the projects and to get them approved from architects
and builders.
f.) To collect the payments and c-Forms from the clients/dealers.
g.) To look after Promotional activities in the project by means of gifts etc.
 3.) Having 2 years of Experience as Asst. Manager Branding in Venus group of
industries from 2005-2007. (Emulsifiers Division in Paints, Pesticides, Polymer, Non-
Wooven)

Job Responsibilities:
a.) Regular interaction with existing clients through mails and telephonic calls and
gathering information about the potential clients in terms of payments and market
reputation.
b.) Looking after the promotional Activities.
c.) Preparation of MIS sheets according to the feed back of market and executives
and pas it to my next level.
d.) Fixing the meeting with the quality control head and purchase head to push our
product into their organisation.
e.) To get the approval of the sample from the Quality control department after that
discussion of the commercial aspect from the purchase department.

SCHOLASTICS_______________________________________________________________________________
__
 PGDM (Marketing) from Ishan Institute of Management & Technology.
 B.Sc. (Biology) from University of Lucknow, in 2005.
 Class XII from U.P. Board in 2002.
 Class X from U.P. Board in 2000.

ACADEMIC
PROJECT_________________________________________________________________________
Topic : Two Days Real Selling Experience of Goods
Scope : India has 2nd largest population in the World and it is a developing
nation. The market size of consumer and consumer goods are expected
to go up and up. All this is possible with an excellent marketing effort
and by doing this, can fulfil my desire to grow with mental growth.

Topic : Marketing Research on DTH Technology and its effect on Cable

Operators
Scope : This Research was conducted by me in the field of entertainment sector.
This is going to be the biggest market for India .The outcome of study
was quite positive.

Topic : Study on dairy business

Scope : It was small scale business study and provided good rural
marketing experience.

INTERNSHIP
TRAINING_______________________________________________________________________
Organisation : Max New York Life Insurance Company Ltd.
Project : Expansion of sales and distribution channel of the company
Duration : Two months.
Key Learning’s : Learnt the total system of Marketing Insurance related
products.
BEYOND
CURRICULUM_______________________________________________________________________
 First Prize in Ad-Mad Show in G.L. Bajaj Institute of Management and Technology.
 First Prize in Ad-Mad Show in Ishan Institute of Management and Technology.
 First Prize in Skit in Ishan Institute of Management and Technology.
 Won Second Prize in Comedy Play in Ishan Institute of Management and Technology.Best
Summer Training Project Award 2008.

IT SKILLS: MS Office and Internet Applications.

PERSONAL
DOSSIER_____________________________________________________________
Date of Birth : 15th October 1983
Present Address : 74/75, J-extension, Murti vali gali Laxmi Nagar, Delhi- 110092
Permanent Address : C/o Mr Prem Shankar Shukla, Gangadhar Nagar Colony, Bypass
Road Sitapur, Dist. Sitapur – 261001 Uttar Pradesh, India.