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  • Aaker 92

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    myrillar
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    Managing the most important asset: brand equity aaker, david. Planning Review; Sep / Oct 1992; 20, 5; ABI / INFORM Global pg. 56 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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    Managing the most important asset: brand equity aaker, david. Planning Review; Sep / Oct 1992; 20, 5; ABI / INFORM Global pg. 56 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    78 visualizações3 páginas

    Aaker 92

    Enviado por

    myrillar
    Managing the most important asset: brand equity aaker, david. Planning Review; Sep / Oct 1992; 20, 5; ABI / INFORM Global pg. 56 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 3

    Managing the Most Important Asset: Brand Equity

    Aaker, David A.
    Planning Review; Sep/Oct 1992; 20, 5; ABI/INFORM Global
    pg. 56

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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