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Amway Corporation
Amway is more than an income opportunity or a company or products. It’s about putting
people in control of their lives. It’s about connecting people to others who respect them, who
share their goals and aspirations. It’s about supporting people in their achievements.
Amway Corporation is one of the world's largest direct selling companies. Originally founded
by Jay Van Andel and Rich DeVos, Amway operates in more than 88 countries and territories
in Asia, Africa, Europe and the Americas. Amway products and services are marketed
through independent business owners worldwide. Amway is a wholly owned subsidiary of
Alticor Inc.
PEOPLE
Amway has more than 6000 employees worldwide. In addition, Amway has more than 3.6
million Independent Business Owners (IBOs) around the world. In China, Amway products
are sold by Amway sales representatives.
Over 450 unique, high-quality products carry the Amway name in the areas of nutrition,
wellness, beauty and home, as well as commercial products and a variety of services. In
addition, Amway independent business owners in selected markets sell additional brand-
name goods through local merchandise catalogues, plus a variety of services and educational
products. All products are backed by a customer satisfaction guarantee.
Doug DeVos is the President of Amway and Steve Van Andel is the chairman.
FACILITIES
Amway operates out of Alticor's world headquarters located at 7575 Fulton Street East, Ada,
Michigan 49355, USA.
COMMUNITY SERVICES
Amway, its Independent Business Owners and employees are involved in improving the
communities in which they do business. Specific and current information is available upon
request.
AFFILIATIONS
Amway is a prominent and active member of the regional and national direct selling
associations worldwide. Doug DeVos is a member of the U.S. Direct Selling Association
Board of Directors. Former Alticor President Dick DeVos is the current Chairman of the
World Federation of Direct Selling Associations (WFDSA). Globally, direct selling is an
industry with approximately $80 billion in sales and more than 30 million salespeople.
AWARDS
A SOLID FOUNDATION
Rich DeVos and Jay Van Andel's friendship actually began with a business proposition, when
Rich struck a deal with Jay for a ride to school for 25 cents a week. After high school they
entered the military, but they planned to start a business together after separate tours of duty.
A friendship formed and became a business relationship that has lasted to this day.
Amway quickly outgrew its original facilities in the basements of Rich DeVos's and Jay Van
Andel's homes. In its first full year of business, Amway's sales were more than half a million
dollars.
As vowed by Jay Van Andel the night of the 1969 disaster, Amway rebuilt the aerosol plant
and went on. The '70s began with sales of more than $100 million at estimated retail, and
kept going strong. After a lengthy investigation, the FTC verified that Amway is a genuine
business opportunity and not a "pyramid."
THE BILLION-DOLLAR DECADE
The '80s will be remembered for the first Billion Dollar Year at estimated retail in 1980.
Building expansion at Amway World Headquarters continued at breakneck speed as Amway
scrambled to keep pace with demand, opening its new cosmetics plant in Ada, Michigan.
As carefully planned by Rich and Jay, the second generation Van Andel and DeVos families
took the helm during the ' 90s. The Policy Board was formed and Steve Van Andel and Dick
DeVos succeeded their fathers as Chairman and President. Distributors witnessed a similar
trend, with the second generation of many distributor families taking on important leadership
roles.,
NEW HORIZONS
In 2000, Amway prepared for a new century and a new exciting era.
Almost 50 years after Amway began, the DeVos and Van Andel families created a new
structure to meet the challenges of this new century. A parent company, Alticor, was
established with subsidiaries Amway, Quixtar and Access Business Group—the latter to
consolidate manufacturing and distribution for the enterprise. At the helm of Alticor are Steve
Van Andel (Chairman) and Doug DeVos (President), jointly holding the Office of the Chief
Executive. Today each area of the business, including Amway, has the freedom to build on its
strengths.
Amway continues to be a leading company in the direct selling industry. Its fundamental
principles—freedom, family, hope and reward—hold as true today as they did in the very
beginning.
Founder's Fundamental
Rich DeVos and Jay Van Andel built the Amway business on the following principles, which
they and their families believe constitute a sound foundation for a meaningful life.
Freedom
Provides conducive environment in which to live, work, achieve and grow. The Amway
business recognizes, supports and expands freedom, which is both personal and economic. It
gives the freedom to operate as independent business people and conduct a full-time or part
time business.
Family
The family is our primary social structure, providing love, heritage and legacy. The Amway
business respects and supports the family, as evidenced by the Amway Board of Directors
and the prominence of “family” in Amway business. Amway provides the opportunity to
build a family-owned business which can be passed on to generations.
Hope
Hope gives us the power to transform our lives in positive ways. It is a force that allows us to
envision dreams, establish goals, and achieve great things. By offering hope, we open
windows of possibility for others, irrespective of social status, profession or educational
background.
Reward
Reward involves the shared action of giving and receiving. Reward helps us grow, either as
the giver or the recipient, and there are many ways we are rewarded. Reward is integral to the
Amway business as we help each other grow as people and as entrepreneurs. Hard work is
followed by high rewards.
Amway India Factsheet
Amway promotes individual entrepreneurship through its innovative direct selling approach
of world class consumer products. Amway India is the country’s leading direct selling
FMCG-company which manufactures and sells world-class consumer products. Its business
opportunity and all its products are covered by 100% Money Back Guarantee. Amway
sources all its products from within India, thereby providing stimulus to the local
manufacturing industry.
CORPORATE CREDENTIALS
Amway has invested in excess of US $ 35 million (Rs. 151 crore) in India of this; US
$ 6 million (Rs. 26 crore) is in the form of direct foreign investment.
Amway India has 400 full time employees and has generated indirect employment for
1,650 persons at all the contract manufacturer locations.
Amway India provides free and unlimited training to all its distributors to help them
grow their business. Amway India conducted over 29,000 training sessions during in
the past 12-months with an attendance of over 1.5 million Amway Business Owners
and prospects.
Amway India recorded a sales turnover of over Rs. 800 crore during January’07 –
December’07.
Amway India is a member of the Indian Direct Selling Association (IDSA). The
IDSA is an industry regulatory body, with several reputed international and Indian
Direct Selling companies as members.
Amway India is also a member of the Confederation of Indian Industries (CII) and
Federation of Indian Chambers of Commerce (FICCI).
The World Blind Union presented an award and citation to Amway India in 2003, for
its peerless work for the blind children.
NATIONAL PRESENCE
In ten years of commercial operation, Amway India has established a nation-wide presence in
over 125 offices and 55 city warehouses and four regional mother warehouses. The
distribution and home delivery network set up with the support of independent logistics
partners is spread across over 3,000 locations.
MANUFACTURING
Almost all Amway India products are manufactured in the country through 7 third party
contract manufacturers. To bring the identified contract manufacturers’ production facilities
and skills to international standard, Amway has invested in excess of US$ 4 million (approx.
Rs. 17 crore). The transfer of this state-of-the-art, world-class technology, has been free of
cost.
PRODUCTS
At present, Amway India offers over 105 products in four categories. They are
Personal care category, Home Care category, Nutrition & Wellness category and
Cosmetics category.
With the exception of Cosmetics range (Artistry*) and some products in Nutrition and
Wellness category, all Amway India products and bottles are manufactured in India.
The products match Amway’s global quality standards. They carry a tamper-proof
seal and a ‘100% Money Back Guarantee'. If not completely satisfied with the
product, the consumer can return it for a refund. Amway products are environment
friendly, and are not tested on animals. Amway encourages the return of its used
product bottles for re-cycling and to prevent their misuse.
CORPORATE RESPONSIBILITY
AMWAY OPPORTUNITY FOUNDATION (AOF)
Amway India Enterprises Pvt Ltd is a member of the India Direct Selling Association.
The Indian Direct Selling Association is an association of companies engaged in the
business of direct selling in India. Its members are of high national and international
repute having set standards in delivering quality goods and in following ethical
business practices.
Our Values
Vision
Mission
To provide the best business opportunity. To deliver exceptional quality products to urban
and semi urban homes in the areas of nutrition and wellness, cosmetics, personal care, home
care, home tech and insurance.
Our Values
Amway has established some simple shared values that unite the entire company, and all of
the Business Owners that are associated with Amway. We believe that these values guide our
actions and help us to achieve everything we are capable of without compromise or harm.
Integrity
We will uphold the highest personal and professional integrity which demonstrates honestly,
loyalty, respect and high ethical standards in all our responsibilities, obligations and other
activities. We are committed to behave at all times in accordance with the ethical practices of
the organization.
Trust
Transparency
We will promote a culture of openness and mutual trust by interacting objectively and
without underlying personal interests.
Service Orientation
We are committed to serve our customers to fulfill their needs by focusing efforts on
discovering and thereby meeting stated and unstated requirements.
Partnership
We will collaborate across boundaries and find common ground by sharing ideas and
resources, with a wide range of stakeholders. We will develop networks and build long term
alliances with internal and external customers.
Recognition
We are committed to honor, encourage and support individuals and teams who contribute,
through their behavior and actions, to the success of the organization.
Start a Business
Amway Business Opportunity
Are you working towards a better life for you and your family? Are you in
control of your future? Are you getting the rewards your hard work deserves?
Your life doesn't have to be a trade-off between making the money you need and having the
flexibility and time to live your life to the fullest.
The Amway Sales and Marketing Plan puts you in control, allowing you the flexibility to
work where and when you want, giving you time for family and friends as well as the
opportunity to earn a good income. It adapts easily to your needs and ambitions, and grows
with them, offering you all the personal support and assistance you require to become the
Business Owner you want to be.
With Amway you are Connected to the global leader in multilevel marketing, with over 40
years of experience, Supported by great products and people who will help you succeed, and
finally In Control of your life.
Amway is a business with a proven track record and the ability to help you get the best out of
your hard work. With Amway, you are on your own but are never alone.50 years of global
experience and 10 years of experience in India , we are there to help and guide you. We know
the pitfalls of running a business and are there to help you avoid them, and to reward you
when you do well.
At the heart of your business are Amway’s market-leading products, each tailored to the
needs of individual market and culture. Amway’s products are recognized all over
the world for their high quality, value and performance, all supported by the Amway
Satisfaction Guarantee.
Our role supporting your business extends into product and business training, helping to
ensure that you are able to reach your personal potential.
At Amway we believe that to sell a quality product you need to understand it and use it with
confidence. We spend lakhs of rupees helping our Business Owners become product and
brand ambassadors, enabling them to sell AMWAY products with conviction and run their
businesses effectively.
Amway really does enable you to be in control of your own life. With the Amway business
opportunity, you work for yourself, not for Amway or your sponsor. It’s entirely up to you
how much time and effort you put into your business. Like anything else in life, the amount
you achieve reflects the amount you put in.
People all over the world value the freedom of choice and flexibility that Amway offers. In
2007-08 there were more than 4.5 lakh Business Owners in India . Each one of these is an
independent business, connected to a worldwide network of support and advice that is
available as and when it’s needed.
The Amway Sales and Marketing Plan has been operating for over 40 years and is available
in over 80 countries and territories around the globe.
The core of the Amway Sales and Marketing Plan's income opportunity is the sale of quality
AMWAY products to retail customers. As your Amway business grows, the rewards you
earn grow in proportion. The Amway Sales and Marketing Plan does not compensate
anybody for simply recruiting others as Amway Business Owners.
How to Join?
Starting your own business
To start the Amway Business one needs to buy the Amway Business Kit and be sponsored in
the business by an already existing Amway Business Owner.
Despite what you may have heard, starting an Amway business doesn't involve handing over
large amounts of cash.
With your efforts and our knowledge, the Amway opportunity can become everything from a
means of earning a little extra cash to building an international business. Where do you want
to go?
If you are not an Amway Business Owner but are interested in Amway Business Opportunity
please leave your details with us.
Offer 1-
Buy products worth 100PV and get Nutrilite Protein Powder - 200g at Re1 only.
Offer 2-
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Rules of Conduct
I will respect and follow this Code of Ethics and the Rules of Conduct observing not only
“the letter” but also ‘the spirit’ thereof.
I will present AMWAY products and the Amway Sales and Marketing Plan to all prospective
Distributors in a truthful and honest manner, and I will make sure to present only what is
approved in official Amway publications.
I will be courteous and prompt in the handling of any and all claims for exchange and return
and follow the procedures prescribed by Amway from time to time in its official publications.
I will conduct myself in such a manner as to reflect only the highest standards of integrity,
frankness and responsibility because I recognise that my conduct as an Amway Distributor
has far-reaching effects.
I will accept and carry out the responsibilities of an Amway Distributor (and those of Sponsor
and Direct Distributor when I reach such level), as set forth in official Amway publications.
In my AMWAY product sales activities, and for the purposes of protecting the Amway Sales
and Marketing Plan, I will use only Amway produced or Amway-authorised publications.
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