2011 Spring/Summer Travel

A special section advertising

opportunity of Al Día

Retail

Make sure your brand is going places!

Give your travel-related products and services first-class exposure.
Advertise in Al Día’s Spring & Summer Travel special section.
There are nearly 2 million Hispanic consumers in the Dallas-Fort Worth metroplex—and
they love to go, see and do! Be part of their adventure. Al Día’s Spring & Summer Travel
section will profile popular regional destinations that are perfect for family fun. Make
sure you are part of their good-time getaway!

Al Día readers love to travel.*

• Most are 25-44 years old
• 56% are married / 37% are single
• 41% say they fly American Airlines most often
• 50% say they do not fly any airlines most often
• 30% have traveled to San Antonio, 24% to Houston-Galveston
and 13% to Corpus Christi in the last 12 months

Travel Special Section publishes April 23, 2011

• 24-page tabloid
• Delivered in Saturday’s to 100,000 homes
• 22,500 copies delivered via more than 700 retail rack locations across D-FW

Don’t let this opportunity fly by. Space is limited. Reserve your ad today!

To reserve space, call your Al Día account executive or (469) 977-3720.

Ad Sizes Dimensions Rates
Publish Date: Saturday, April 23, 2011
Full Page 9.66” x 11” $2,500
Space Deadline: Thursday, April 7, 2011 – 5PM
Proof/Ad Material: Friday, April 8, 2011 1/2 Page Vertical 4.75” x 11” $1,250
Final Ad release: Wednesday, April 13, 2011 – 5PM
1/2 Page Horizontal 9.66” x 5.41” $1,250

1/4 Page Vertical 2.29” x 11” $625

1/4 Page Cube 4.75” x 5.41” $625

Modular tab format. All ads are full color. All rates are net.
Approximately 115,000 distribution to subscribers and single copy buyers.
*Source: Scarborough DFW 2010 Oversample, Release2
 2011 Spring/Summer Travel
A special section advertising
opportunity of Al Día

General

Make sure your brand is going places!

Give your travel-related products and services first-class exposure.
Advertise in Al Día’s Spring & Summer Travel special section.
There are nearly 2 million Hispanic consumers in the Dallas-Fort Worth metroplex—and
they love to go, see and do! Be part of their adventure. Al Día’s Spring & Summer Travel
section will profile popular regional destinations that are perfect for family fun. Make
sure you are part of their good-time getaway!

Al Día readers love to travel.*

• Most are 25-44 years old
• 56% are married / 37% are single
• 41% say they fly American Airlines most often
• 50% say they do not fly any airlines most often
• 30% have traveled to San Antonio, 24% to Houston-Galveston
and 13% to Corpus Christi in the last 12 months

Travel Special Section publishes April 23, 2011

• 24-page tabloid
• Delivered in Saturday’s to 100,000 homes
• 22,500 copies delivered via more than 700 retail rack locations across D-FW

Don’t let this opportunity fly by. Space is limited. Reserve your ad today!

To reserve space, call your Al Día account executive or (469) 977-3720.

Ad Sizes Dimensions Rates
Publish Date: Saturday, April 23, 2011
Full Page 9.66” x 11” $4,500
Space Deadline: Thursday, April 7, 2011 – 5PM
Proof/Ad Material: Friday, April 8, 2011 1/2 Page Vertical 4.75” x 11” $2,250
Final Ad release: Wednesday, April 13, 2011 – 5PM
1/2 Page Horizontal 9.66” x 5.41” $2,250

1/4 Page Vertical 2.29” x 11” $1,250

1/4 Page Cube 4.75” x 5.41” $1,250

Modular tab format. All ads are full color. All rates are net.
Approximately 115,000 distribution to subscribers and single copy buyers.
*Source: Scarborough DFW 2010 Oversample, Release2