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pequenas distâncias para pessoas e cargas, com um grau de confiança superior aos
produtos oferecidos por empresas semelhantes no mundo inteiro.”
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tecnologia e sistemas empresariais, transferindo conhecimento, tecnologia e experiência
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a. Ambiente externo (oportunidades
e ameaças):
[6(`'/-",%6(%S-%,#"6(L3%()#`13%#/)'*('(63'(%*+,%6'(+"0%*(6%,(0%(0")6(
-)+"68(;*(+,)*%),"(-%*"6('6(`",&'6(*'/,"'*2)%#-')67("3(6%h'7('()#`13M#/)'(0"6(
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)#`13M#/)'7( /"*"( 6%#0"( /"#63*)0",%67( /"#/",,%#-%67( /'#')6( 0%( 0)6-,)23)&K"( %(
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-%,*"6(0%()*+",-.#/)'(%(+,"2'2)1)0'0%(0%("/",,M#/)'8
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b. Ambiente interno (forças e fraquezas):
[( %6-'0"( )#-%,#"( 0'( %*+,%6'( %6-R( +'-%#-%( #'6( `",&'6( %( `,'L3%b'6(
%#/"#-,'0'68(?6(`",&'6(%(`,'L3%b'6(6K"('@'1)'0'6(+%1"(#f@%1(0%(0%6%*+%#$"(%*(
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0%6-%(0"/3*%#-"7(*'6(L3%("(%*+,%%#0%0",(0%@%(/"#$%/%,(+','(6'2%,(L3')6("6(
L3%(*%1$",(6%('0%L3'*(j('#R1)6%(L3%(+,%-%#0%(`'b%,8(
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c. Objectivos:
g( *3)-"( )*+",-'#-%( L3%( 3*'( %*+,%6'( -%#$'( "6( 6%36( "2h%/-)@"6( 2%*(
0%`)#)0"68(!"*"(6%(/"6-3*'(0)b%,7(oL3'1L3%,(/'*)#$"(U(@R1)0"(+','(L3%*(#K"(
6'2%( +','( "#0%( L3%,( ),p8( ?( +'1'@,'D/$'@%( +','( '( /"#6-,3&K"( 0"6( "2h%/-)@"6( U(
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d.
e. Definição de estratégia:

e%6-%( *"*%#-"( @"/M( hR( %6-R( /"#6/)%#-%( 0'6( `",&'6( %( `,'L3%b'6( 0'( 63'(
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9",()66"(%6-R('+-"('(`",*31',('(63'(%6-,'-U4)'8(
[6(-)+"6(0%(%6-,'-U4)'6(L3%(6%(+"0%*(-"*',(%6-K"(,%63*)0"6(#"(L3'0,"(
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