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Research Proposal
Cynthia Powell
Andrew Carpenter
Research Proposal 2
Environmental Scan
A business must understand its internal and external environments for success.
This understanding becomes more critical as a firm attempts to expand and grow its
market. Strategic planning is crucial at this stage and there are tools available to help any
business perform the analysis needed to succeed. Central Midlands RTA (CMRTA) is a
public supplier of transportation and services disabled patrons. The company has had
success in offering outstanding service and stayed focused on growth to the region. The
board of directors and its supporting governments needs to understand the company fully
and have accurate knowledge regarding the company’s internal and external
environment.
There are areas of opportunities for growth in the area to supply services desired.
The company has identified the areas for potential growth in its current location and in
areas surrounding for a regional design. A comprehensive study has been completed to
help in identifying specific areas that should be of interest. The study showed ways to
improve current operations, add park and ride locations, increase frequency and enter
new areas with service to fixed and dart services. A dedicated source of income seems to
be the hold up for the CMRTA. Current funding is supplied through local county
governments joined by a referendum that has time limitation to run out June 30, 2011.
The company tried for a ballet question in the last election and lost by 2,200 votes. So the
local governments are preparing to fund the transportation until the next cycle of
elections in 2012.
Research Proposal 3
To understand the company, you can use evaluation methods. Each tool used can
be used in completing strategy steps for future growth. Establishing internal and external
markers, validating the mission, vision and commitment statements, will complete the
critical examination.
Internal Analysis
opportunities that the CMRTA has. CMRTA repeatedly meets its customers’ needs by
knowing those needs and meeting them with high quality products, a high level of
knowledge about those products, and attention to customer service. The board of
directors and management know the market of their company services and organization.
A board of sixteen members currently forms a mixture of elected officials from the Local
County and city. These are the individuals that formulate the strategy for target market,
employee directions and continue to stay up to date in changes. The director keeps up to
date with daily activities, federal and state regulations and audits by required regulators.
External Analysis
environments. The market of public transportation is not high income or profit making at
all. It is a service and product offering for its target market. Evaluating these components,
establishing a strategy from the results. A comprehensive study has already been
completed for guidance; however establishing further market research could be vital.
Research Proposal 4
Conclusion
Central Midlands RTA has several directions the company can choose for long
expansion, growth, success and regional opportunities need to be reached. This paper has
outlined prematurely what analysis should be completed to achieve focus for the transit
supplier.
Reference:
Central Midlands RTA.(2011). Compenhsive Study. Reviewed from the public records
Central Midlands RTA (2011). Policies and procedure manual. Reviewed from the public