5th Annual Conference

Innovations in
Functional Drinks
Hear from Driving Growth and Exploiting
Dr Michael Erdl
Campina Innovation, Netherlands New Niches in Health, Wellness
Dr Linda Thomas, FIFST
Yakult UK Ltd. and Energy Drinks
Karin Jacob
Juver Alimentación, S.L.U., Spain 23-24 April 2008
Fiona Wallace Crowne Plaza Docklands Hotel, London
GlaxoSmithKline Nutritional Healthcare
R&D, UK Highlights
David Berryman
David Berryman Ltd., UK G Exploiting new ingredients to develop functional products

Matthias Sass G Capitalising on growing consumer demand for naturally

Rudolf Wild GmbH & Co., Germany functional beverages
Walter Faulstroh
V Water, UK G Examining the latest consumption trends in functional drinks
Caroline Sanders G Assessing the prospects for growth in heart health beverages
Tate & Lyle, Belgium
Edward Garner G Innovation in the digestive health and one shot market
Worldpanel UK, TNS, UK
G Potential for new product development in weight
Hartmut Sannecke management beverages
Cognis GmbH, Germany
Dr Peter Olesen G Developing new functional beverages for children
Chr. Hansen A/S, Denmark
G The impact of the EU health and nutrition claims legislation on
Mette Sveje
Danisco, UK
marketing functional drinks
Jane Gamble
Lovells, UK
PLUS! A focused one day workshop
Dr Frank Kornmann
Schwarze Dose 28, Germany
A Practical Guide to EU Health Claims
Jonas Lundin for Functional Drinks
Yoshi-Go, France 22 April 2008, Crowne Plaza Docklands Hotel, London
Gerry Dunn
The Natural Fruit and Beverage Co Ltd., UK Led by
Luc van der Heyden
DSM Food Specialities B.V., Netherlands
Conference Chairs In cooperation with Qalira Advisory Services
Andreas Kadi • Establish the principles for all claims made on functional beverages
Coca Cola, Belgium • Understand the restrictions of the nutrition and health claims legislation
Jonathan Banks • EFSA's scientific role within the context of EU legislation on nutrition and
The Nielsen Company, UK health claims

Organised by Supporting publications

Register online at www.agra-net.com/functionaldrinks


A
gra Informa's 5th annual Innovations in
Functional Drinks is your chance to
capitalise on the dynamic growth areas of
the functional beverage market. Leading experts
from across the beverage industry will examine
consumption trends and analyse growth potential
in specific niche markets including functional
juices, probiotics, heart health and weight
management drinks.
Heart and digestive health beverages in one shot,
daily dose formats, continue to be one of the biggest
segments of the functional drinks market. Hear about
the prospects for new product developments to
maintain growth, including new heart health
beverages based on plant sterols and innovations in
pre and probiotic digestive health drinks.
Consumers increasingly want drinks which not only
offer health benefits but which are also “all natural”.
Hear from David Berryman, CEO of David Berryman
Ltd, about how fruit juices can responsibly profit from
this growing demand and raise awareness of the
antioxidant properties of red fruits in particular.
The divisions between different functional drinks
categories have become blurred as companies seek to
combine the functional benefits of different
beverages. Ready to drink teas have grown strongly
in recent years and you can hear from Jonas Lundin,
Brand Manager of Yoshi-Go about the market
opportunities in combining tea with fruit juice.
Cosmeceutical drinks which promise beauty "from the
inside out" look set to be one of the fastest growing
niches in the functional market in the coming years.
Hear about the consumer segments being targeted,
the drivers behind growing demand and the
challenges of communicating benefits to consumers.
With the European Health and Nutrition Claims
Legislation now in force, speakers will examine the
progress of the Health Claims Lists and the procedure
for new approvals, and how the legislation impacts
functional drinks producers promoting their products.
The functional drinks category continues to see a high
level of new product activity and this is your chance
to hear from industry leaders about the latest
opportunities in this dynamic sector. Innovations in
Functional Drinks is your opportunity to capitalise on
the rapidly expanding functional drinks sector and
network with senior executives from Europe's
leading beverage companies.
We look forward to seeing you in London!
Online Networking System
Our Online Networking System allows you to see the list
of conference delegates and send messages to them
before the conference.
• Send messages to delegates delivered direct to
their inbox
• Arrange meetings in advance
• Maximise the value of your networking time at
the conference
• Follow up with anyone you didn't have chance to
meet when you are back in the office
All registered delegates are automatically added to the
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7 days before the start of the conference.
Innovations in Fu
Wednesday 23 April 2008
08:00 Registration and Welcome Coffee
09:00 Opening Remarks from the Chair
Jonathan Banks
Business Insight Director, The Nielsen Company, UK
09:15 Assessing Market Trends and Key Growth Areas
• Opportunities to capitalise on expanding sectors of the functional drinks market
• Analysing purchasing trends - establishing what consumers want from a
functional product
• Assessing the potential for future growth in the functional drinks market
Edward Garner
Communications Director, Worldpanel UK, TNS, UK
Examining the Market for Heart Health Functional Beverages
09:45 Capitalising on the Continued Expansion of the Heart
Health Market
• Innovation in hearth health product formulation
• Understanding target consumer motivations
Luc van der Heyden
Business Manager Heart Health
DSM Food Specialities B.V., Netherlands
10:15 Questions
10:30 Refreshments
11:00 Examining Omega 3 as a Functional Ingredient
• Scientific support of heart health related claims
• Examining different beverages as carriers for Omega 3 and addressing the
importance of taste formulation
• Communicating the heart health benefits of Omega 3 oils to the consumer
Karin Jacob
R&D Senior Scientist, Juver Alimentación, S.L.U., Spain
Examining Digestive Health as a Key Trend in the Functional Drinks Industry
11:30 Innovation in Digestive Health Beverages
• Assessing the added health benefits of pre and probiotics
• Examining the potential for growth in the one shot market
• Maximising future functional development
Dr Peter Olesen
Chief Science Officer, Chr. Hansen A/S, Denmark
12:00 Adding Digestive Health Benefits to Juice Products
• Differentiating your product in a well established market
• Examining the potential for profit in a young market
• Early consumer response and future prospects for the market
Caroline Sanders
Senior Product Manager, Tate & Lyle, Belgium
12:30 Questions
12:45 Lunch
Responding to Consumer Demand for "Naturally Functional" Beverages
14:15 Naturally Functional Juices: The Red Revolution Revisited
• Examining the popularity and function of key fruits: goji, açaí, pomegranate
• Market potential for future growth
• Consumer understanding as a key to success
David Berryman
CEO, David Berryman Ltd., UK
14:45 New Product Development Using Botanical Ingredients
• Assessing the functionality of botanical ingredients: ginseng, guarana, echinacea
• Complying with health and nutritional claims
• Effectively communicating health claims to consumers
Farhana Rahman
Senior Development Technologist, Ransom Natural Products., UK
15:15 Questions
15:30 Refreshments
New Developments in the Sports and Energy Category
16:00 Hydration as a Key Functionality in the Sports Drink Market
• Research and development in new beverage formulations
• Importance of branding in an increasingly competitive market
• Comparing synthetic with naturally sourced energy
Fiona Wallace
Sport and Exercise Science Team Leader
GlaxoSmithKline Nutritional Healthcare R&D, UK
16:30 Assessing Functional Water as a Natural Alternative to the
Energy Drink
• Capitalising on the rapidly expanding functional water market and meeting
consumer demand for range and functionality in drinks
• Analysing the isotonic properties and added benefits of functional water
• Assessing the product lifecycle in an increasingly competitive market
Walter Faulstroh
Joint Managing Director, V Water, UK
17:00 Questions
17:15 Closing Remarks from the Chair
17:25 Cocktail Reception
unctional Drinks PLUS! A focused one day workshop
Thursday 24 April 2008
08:30 Welcome Coffee A Practical Guide to
09:20 Opening Remarks from the Chair EU Health Claims for
Andreas Kadi
EU Director of Scientific and Regulatory Affairs, Coca Cola, Belgium Functional Drinks
Innovative Developments in Merging Categories
Led by
09:30 Combined Juice and Energy Drinks: Finding the Ideal
Combination of Ingredients for Optimal Effect
• Purchasing trends - establishing which flavours sell
• In-depth comparative analysis of synthetic and naturally sourced energy
• Market potential for combined energy juice beverages In cooperation with Qalira Advisory Services
Dr Frank Kornmann
Dentist, Schwarze Dose 28, Germany 22 April 2008, Crowne Plaza Docklands Hotel, London

10:00 Tea and Juice in a Ready to Drink Formulation This in-depth one day workshop focuses on the nutrition and
• Capitalising on the natural benefits of tea health claims legislation in Europe with guidance on how to
• Establishing who the consumers are adapt business strategies and work within legal parameters to
• Identifying market opportunities increase product potential. This workshop gives you a practical
Jonas Lundin guide to the legislation which is invaluable for everyone
Brand Manager, Yoshi-Go, France involved in new product development, marketing and
10:30 Questions regulatory roles in the functional drinks sector. This interactive
session will provide you with plenty of opportunities for
10:45 Refreshments
questions and discussions.
11:15 Developing Functional Drinks for Children
• Functional drinks as a fun and healthy alternative 08:30 Registration and Welcome Coffee
• Capturing the consumers of the future and combating the growing, global concern
of obesity
09:20 Opening Remarks
Gerry Dunn Sebastián Romero Melchor
Managing Director, The Natural Fruit and Beverage Co Ltd., UK Managing Partner, Food Law Consultants
11:45 Soy as a Functional Ingredient
• Assessing the impact of product formulation with the addition of soy The EU Nutrition and Health Claims Regulation
• Examining the potential for market growth - A User's Guide
Matthias Sass • The need for a harmonised EU legal framework on nutrition and health claims
• Scope of the EU Nutrition and Health Claims Regulation
Director of Research and Development
• Classification of health claims
Rudolf Wild GmbH & Co., Germany • Application procedures for authorisation of nutrition and health claims
• Restrictions of use - forbidden claims
12:15 Questions
• Timetable for transitional period
12:30 Lunch
Health Claims: Legalities, Working Methods
Opportunities for Growth in the Beauty and Weight Management Market
and Claims Lists
13:45 Drink and Become Beautiful: Examining the Growth in
Nutritional Claims: The Annex list
Cosmeceutical Beverages
• Examining the expansion of a niche market - FAQs and Practical Application
• Functional benefits and consumer drivers for product use
• Assessing the potential barriers in the cosmeceutical market 13:00 Lunch
Hartmut Sannecke
Marketing Director, Cognis GmbH, Germany The Impact of Nutrient Profiles on the Authorisation of
Nutrition and Health Claims
14:15 Advances in Weight Management Beverages • Regulations governing nutrient profiles
• Authenticating health claims through scientific study • Setting nutrient profiles
• Innovation in weight loss ingredients and product development • Contributing to the science of nutrient profiling
• Nutrient profiles and health claims - combining to make it easier for
Mette Sveje consumers to make the healthy choice
Applications Manager, Danisco, UK
14:45 Innovation in Satiety Enhancing Products Scientific Substantiation of Health Claims
• Key drivers for growth in the weight management market • The EFSA guidance
• Assessing the key dietary concerns of the consumer • Preparing a dossier for authorisation in practice
• Addressing "general function" claims on the lists compiled by Member States
Dr Michael Erdl • Addressing claims based on "new science"
Director of Research and Development
Campina Innovation, Netherlands The Impact of the New Regulations on
15:15 Questions
Commercial Communication

15:30 Refreshments 16:30 End of Workshop

The Impact of Health Claims Legislation
Workshop Leader
16:00 An Update on the Nutrition and Health Claims Legislation
Jane Gamble Our workshop is led by Sebastián Romero Melchor, Founder
Lawyer, Lovells, UK and Managing Partner of Food Law Consultants. He has
practised as a lawyer in top English and Spanish law firms and
16:30 An Industry perspective: Probiotics and the Nutrition & Health in the European Commission.
Claims Legislation
• Building trust with consumers through legislation Food Law Consultants is a Brussels-based law firm delivering
• How do probiotics fit into the new legislation? regulatory and legal advice to the food and drinks industry.
• Probiotics and nutrient profiles Food Law Consultants is specialised in the provision of legal
Dr Linda Thomas FIFST and regulatory services to firms wishing to place innovative
Science Manager, Yakult UK Ltd. foods and drinks in the EU market. Food Law Consultants has
17:00 Questions worked with a number of leading food and beverage
manufacturers to overcome the challenges posed by the
17:10 Closing Remarks from the Chair composition and labelling of functional foodstuffs in a number
17:15 End of Conference of EU Member States.
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Innovations in Functional Drinks Conference - 23-24 April 2008 Crowne Plaza Docklands Hotel
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