An Assignment

On
New Product
Multany Face Mask
Submitted To:
Janatul Mawa Nupur
Lecturer in Marketing
Department of Business Administration
Northern University, Bangladesh
Submitted By:
Dipock Mondal
ID#BBA070360590
Department of Business Administration
Northern University, Bangladesh
Date of Submiss

Student Declaration
I am the student of Northern University Bangladesh, Department of BBA in 9th Semester.
Here By declare that the assignment represent entitled, “New Product of Multany Face
Mask” is an original work done by us under the supervision of Ms. Jannatul Mawa Nupur
Lecturer in Marketing, Department of Business Administration, Northern University
Bangladesh.

Dipock Mondal
ID # BBA 070360590
Department of Business Administration
Northern University Bangladesh

LETTER OF TRANSMITTAL
August 23, 2009
The supervisor
Ms. Jannatul Mawa Nupur
Lecturer in Marketing
Department of Business Administration
Northern University Bangladesh

Sub: Submission of Assignment

Dear Madam,
Here is the report on “New Product of Multany Face Mask” prepared based research. I have
tried our best effort to gather all necessary information to the concentrated part of the report
to enrich it. We believe that with our limited knowledge this report provides a core concept
about consumer perception on gym services.
 We tried our level best to put meticulous effort for preparing the report. Any shortcomings
or flaws may arises as we are very novice in this aspect. We will wholeheartedly welcome any
clarification and suggestion about any view and conception disseminated in our report.

Sincerely Yours

----------------------------
Dipock Mondal
ID # BBA 070360590
Department of Business Administration
Northern University Bangladesh
 Bangla Vision
Radio
Newspaper, Magazine

Promote through Banners, Brochures, charts, play cards etc.

Placement:

The product which we are going to be introduced is Multany Face Mask after deciding rest all
three marketing p’s now we are in a position to decide where the product is placed. The product
should be placed everywhere in the market. Company also targeted to capture the whole market by
comparative price. The product is placed in retail shops through different distributors. The product
is available in the market at fair price.

Distribution: Initially Multany Face Mask will use dealer to distribute in the
whole market.
Strategies:

Our core objective is to position Multany Face Mask in the Face wash market.
Our strategies base on specific area pricing, distribution, and marketing
communication.

Distribution:Initially we will use dealer to cover six divisions and distinct

towns. We will use 2 depots in Dhaka and Rajshai .Our products will be
delivered to the depot, and then distributed to the dealers. We have 60
dealers in the whole market and more than 2000 sales representatives under
dealers around the country. By sales representatives we would give money to
grocers, shopkeepers as they will be more active to make aware and convince
the Face wash customer about this product.

Marketing communication: By integrating all messages in all media,

we will reinforce the brand name, and the main points of product,
especially our exclusive feature.

We will take some promotional activities- first of all we will give ads on
TV channels; it is the most interesting recreational media of our country.
We will hold dramatic advertisement on various satellite channels like
NTV, RTV, ETV, BTV, ATN, etc. make attraction to the people. We will
sponsor popular drama, cinema to make awareness of the consumer.

Secondly we will add the various popular daily newspapers like

“PROTHOM ALO”“JUGANTAR” “THE DAILY STAR” etc. Because most of
educated and urban people read this news papers.
 Thirdly we would like to choice FM radio, which is growing popular
recreational media in our country. In the small period of time there
comes some radio channel like “RADIO TODAY” “ABC RADIO” RADIO
FOORTI” etc. We will hold jingle types of advertisement in the radio
channels. Young generation is the most vital customer of our product
and the hear FM radio in their leisure time.

We will also add in periodical like different types of magazines. We will sponsor different events and
give wall and bill board advertisement in the important places to draw attention of the people.

As a opinion leader we will use some reputed player and a reference

group we can use our Bangladesh cricket team.

Finally we will hold customer driven campaign in most of towns. Such as

Distribution of samples

Discount of coupons to customers in the retail stores

Prize through raffle draws

Free trials of new customers

Discount coupon will serve as marketing strategy to develop similar

loyalty scheme in order to indentify and stimulate brand awareness. In
the Bangladesh market.

Sales forecast:………………………
Control:
 The purpose of marketing plan ofMultany Face Mask is to serve as
guideline for the organization. We will measure our performance by
controlling following areas:-

 Annual revenue

 Annual sales expense

 Customer satisfaction

Implementation:

We are planning tight control measure to closely monitor quality and customer satisfaction. This will
enable us to react very quickly in correcting any problem (if any deviation find ) that may occur.

Conclusion:

As Multany Face Mask is a new product in our country, so it has some lacking
such as no popular brand name, people are not accustomed with such kind of
product etc. but we hope we can easily overcome these lacking in our nearest
future by providing better quality and creating strong brand loyalty among the
customer. We believe that our people will prefer the Multany Face Mask then
traditional face wash after comparing the product benefits. Hopefully in near
future our people will get ride of that old face wash and get yourself aM ultany

Face Mask and change the way their face wash.

Recommendation:-

Although Multany Face Mask richly distinctive from other product and it contains
very good quality and adaptable for the young generation but it has some
lacking. So we provide some recommendation to overcome those lacking.

 It’s a new product in our country market and has no brand popularity so
we need to take lots of promotional activities to create brand awareness
among the people.
 Its price is much higher than other face wash. So we should reduce our
production cost by producing and selling larger scales.
 We give much priority to young generation but capturing the young
generation we should emphasizes on other people as well.
 We should provide more information about quality, feature and benefits
to the target customers.
 4.SWOT analysis
Strength ofMultany Face Mask:
•
Convenient in distribution
•
Multany mud with synthetic surfactants as well as vegetable oil.
•

Combination of different features .

•
Easy to use
•
Affordable for all segments
•

Provide comfortable tube.

•

Suitable for all type of skin.

•

We assure product differentiation.

Weakness of Multany Face Mask:
•

Production cost and price would be higher.

•

No brand awareness of this new product as a start up company.

•

Lack of depth industry experience and insight.

Opportunities of Multany Face Mask
New stylish and very much adaptable for the young generation.
There are no other manufacturers of such kind of product.

4.SWOT analysis
Strength ofMultany Face Mask:
•
Convenient in distribution
•
Multany mud with synthetic surfactants as well as vegetable oil.
•

Combination of different features .

•
Easy to use
•
Affordable for all segments
•

Provide comfortable tube.

•

Suitable for all type of skin.

•

We assure product differentiation.

Weakness of Multany Face Mask:
•

Production cost and price would be higher.

•

No brand awareness of this new product as a start up company.

•

Lack of depth industry experience and insight.

Opportunities of Multany Face Mask
New stylish and very much adaptable for the young generation.
There are no other manufacturers of such kind of product.