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The automobile industry in India is the ninth largest in the world with an annual
production of over 2.3 million units in 2008.In 2009; India emerged as Asia's fourth
largest exporter of automobiles, behind Japan, South Korea and Thailand.c

cThe growth of the Indian middle class along with the growth of the economy over
the past few years has attracted global auto majors to the Indian market.
Moreover, India provides trained manpower at competitive costs making India a
favored global manufacturing hub. The attractiveness of the Indian markets on one
hand and the stagnation of the auto sector in markets such as Europe, US and
Japan on the other have resulted in shifting of new capacities and flow of capital to
the Indian automobile industry.

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To carry out the study in an organized manner, it would be carried out through
following steps:

1.c ÿisting down the Objectives of the study.

2.c Studying the Indian Automotive market.

3.c Identifying the major players in the market, the kinds and varieties of vehicles
produced by them, whether produced in India or imported.

4.c Identifying their production centres and R&D facilities in India.

5.c Identifying the steps in carrying out testing to launch a new vehicle in India.

6.c Identifying the associations of automotive products producers with Engineering

companies and R&D centres.

7.c Conducting a primary with every stakeholder present in step 5 to know their set of
responsibilities concerned with production of a certain vehicle.

The primary findings would be taken from;

2c ©lant visits to few major automotive manufacturers.

2c SIAM office.

2c åIS office.

2c üATRi© office.

2c Auto testing plants.

2c Conversation with ARAI Officials over phone or mail.

2c Conversation with R&D officials of various OEM¶s having their R&D centres in India.

2c IOCÿ Castrol Office.

8.c Try and identify the relationship between all the stakeholders.

9.c Identify government¶s role as a stakeholder and as a facilitator to drive the growth in
this industry.

10.c Identify testing of related products such as lubricants and fuels and its impact on
testing of a new vehicle.

11.cComparing the development and testing standards in India viz a viz Global standards
of production and testing.

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After the completion of the project, the expected outcome should enable a person
to understand;

1.c Aow to go about launching a new car in India?

2.c What are the set of steps needed to be taken to produce a car in India?

3.c What are the various bodies involved in the testing of an automotive and what role
does each play at various level of a vehicle¶s testing?

4.c India¶s safety standards and production standards in view of global standards, and
determining whether India has the capability to become a big production house for
automotives operating out from India?


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