Proposal for: Business Promotion

Executive Summary

IndiaMART InterMESH Limited (IIL) has structured an online marketing program, aimed at
creating competitive advantages for by developing dynamic online solutions that are geared
towards:

 Enhancing the corporate brand visibility

 Synergistic augmentation to the offline brand positioning efforts

 Enhancing the visitor’s online experience, thereby generating a positive impetus to

brand recognition exercise

 Drive down the costs of new customer acquisition & reaching out to existing customers
with a meaningful, content-rich web presence
In this document, IIL looks at the possible solutions that form a part of this program and the
tangible & intangible savings.

We have laid down a roadmap for the same, which is built upon the four basic pillars:

 Enhanced visuals

 Enriched content

 Visitor segmentation

 Personalized surfing experience for visitors

Proposed Approach

IndiaMART InterMESH Limited proposes a Comprehensive Online Marketing Program

Management approach based on its understanding of Requirements and objectives of the campaign

The main objectives of the proposed online marketing program management is to Develop the
virtual interface for that augments its present marketing & communications exercises by providing
the information to the customers and other communities of interest online at their doorsteps.

• Develop a Web-presence that facilitates the current business processes through web technology
by being a step ahead of your competitors by educating your customer on you and your
specialized services

Develop a community of interest, encompassing the institutional visitors, investors & end-
consumers to facilitate the creation of a unique positioning.
• An online marketing solution that addresses the issues of low-cost customer acquisition.
Enhance the Brand

Promotional Services Through IndiaMART:

Direct Promotions:

 Promotion in major search engines…making your visibility in first 10 listings

 Infrastructure of 500 odd employees in our office with 50 people dedicated to the promotion
department only.

 Manual submission of your WebPages into the search engines, no software supported
submission.

 We keep the promotional activities going on all through the year by constantly changing the
keywords and all to ensure the listing of your site/page in the top 10 listings.

Cross Promotions:

 Free rotatory banners and panels: Your banners and panels will get rotated all over the
portal of India mart along with other industry dedicated portals which helps in mere click of
button making the visitor reaching your web presence with IndiaMART.

 We also promote the clients name and business through our business listing pages as
IndiaMART portal itself is very well promoted on the internet by which the client receives
the benefit of getting queries through the visitors on IndiaMART portal also.

 We also do the promotion through business catalogues of the clients that can be hosted on
our portal. You can browse through http://www.catalogs.indiamart.com/
At IndiaMART the promotion aspect are taken care of right from the time of designing. We
design the site/pages according to the parameters specified by the search engines. This ensures that
the site/pages are compatible with all the search engines and you get the benefit of receiving all the
traffic from these search engines.
Following are the Market places owned by IndiaMART Intermesh Ltd.
www.indiamart.com
www.indianindustry.com
www.indian-data.com
www.surfindia.com
www.industrymart.com
www.dir.indiamart.com
www.thetestequipment.com
www.marble-crafts.com
www.twowheelersparts.com
www.gas-plants.com
www.food-processing-machines.com
www.indianchemicalportal.com
www.indianleatherportal.com
www.indianplasticportal.com
www.ayurveda-herbal-remedy.com
www.sporting-goods-industry.com
www.womenfashionwear.com
www.wood-furniture-manufacturers.com
www.biztradeshows.com
www.tenders.indiamart.com
www.tradeoffers.com
www.indiantourisomonline.com
www.indiantravelportal.com
WWW.laboratoryequipmentworld.com & more… etc…
Commercials

Mini Dynamic Catalog:*

Sl.No Services Quantity Duration Price Total

(Month) (INR)
1. Mini Dynamic 1 12 20000/- 20000
Catalog
2. Special discount -5000
3. Grand Total 15000/-

PLUS SERVICE TAX @ 10.3% IS APPLICABLE

This includes for the following.

 Designing
 Hosting of the page with Indiamart.com
 Web maintenance for one year.
 Promotion.
 Listing in 127 portals
 Search Engine promotion (in top 100-150 search engines)
 Login id for http://www.trade.indiamart.com
 Customer Care
➢ Mini Dynamic Catalogs (4 to10 pages)
Url:inwww.indiamart.com/darpanglass/

COMPLIMENTARY OFFERS....

1. Call & SMS free for buyers

2. One year buyer catalog free
3. Unlimited tenders notification free
4. 12 months rotatory banner free
6. Mini Dynamic Catalogs (4-10 pages)
7. One year buyers catalog in my.indiamart.com
For Further Clarifications pls. Contact undersigned

Lokesha.N Ningaraj Gowda.C

Excecutive-Client Acquisition Manager- Client Acquisition
IndiaMART InterMESH Ltd. IndiaMART InterMESH Ltd.
(An ISO 90001:2000 Certified Company) (An ISO 90001:2000 Certified Company)

Tel: 080-42414444 Tel: 080-42414444

Mob: 9686784862 Mob:9900094415
E-mail:loki.na26@gmail.com E-mail:ningaraj.c@indiamart.com

http://intermesh.net/
http://indiamart.com