LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT, DELHI

POST GRADUATE DIPLOMA IN MANAGEMENT-TWO YEAR (FULL-TIME)

Trimester –III

Course Code: 1301 Title: Legal Aspects of Business (LAB)

Academic Session: 2010-2011 Faculty: S K Mohanty

COURSE OBJECTIVES:
One of the most important and occurring part of a managers role is o take decisions. In
this changing context of liberalization and globalization of the Indian economy, law has
been an important consideration in decision-making process. This paper aims at
familiarizing the students about bringing out the inter-relationship among diverse
business aspects, including accounting, finance, marketing information systems
economics and organization behavior.

In designing this course, the instructor has taken a view from the experience, that learning
process of legal aspects for management students is very much different as compared to
law students. Here, focus shall remain on management application rather on legal
knowledge and provisions. Thus, everything in this subject shall be applied and in a
broader perspective.

The course is broadly divided into four parts: Part I focuses on the Foundation of
Business Law which is the back bone for the business laws. Part II covers the corporate
laws including Companies Act, Competition Act etc. Part III coves the emerging but
very important area on intellectual property rights. Part IV covers Banking Laws. Part V
covers the taxation aspects including VAT, Service Taxes, Income Tax and Corporate
Taxes in a managerial perspective.

Course Contents:

Part I: Foundation of Business Laws (9 Sessions)

1. Contracts: Offer, acceptance, consideration, contract, void and avoidable contract,
performance and discharge of contract, and remedy for breach of contract etc.

Suggested readings: i) Legal Aspects of Business- Pathak, Ch 1-5

ii) Indian Contract Act, 1872 (Bare Act)
iii) Mercantial law- Gulshan & Kapoor, Ch-1

2. Sale of Goods: Sale, ownership and sale, sale by description, sample and
examination, buyer beware and merchantability, transfer of property, privity and Sale
of Goods.

Suggested readings: i) Legal Aspeccts of Business-Pathak, Ch 6-9

ii) Sale of goods act, 1930 (Bare Act)
iii) Mercantile law- Gulshan & Kapoor, Ch-4
3. Learning Legal Text: Title, Preamble, table of Contents, Section, Rules,
Enforcement and Violation of Law

Suggested readings: Legal Aspects of Business- Pathak, Ch-14

4. (a) Consumer Protection Act: Consumer, Consumer Protection, Consumer

Protection Act, Products of Competitors, Correctness of Representation, Assessing
Loss o Business and Profits, Interim Injunction

(b) Unfair Trade Practices: Holding o Contests and Schemes, Disparaging Products o
Competitors, Correctness of Representation, Assessing Loss of Business and Profits,
Interim Injunction

Suggested readings: i)Legal Aspects of Business- Pathak, Ch-15-18

ii) Consumer protection,act.1986 Bare Act
iii) Economic Laws by US Datey, Ch-9-11

PartII: Corporate Laws (3 Sessions)

5. Company Law: Types, Promotion and Formation of Companies, Memorandum of
Association, Articles of Association, Registration, Incorporation and Distinct Legal
Identity, Objective of a Company, doctrine of Indoor Management, Capital of a
Company, winding-up of a Company.

Suggested readings: i) Legal Aspects of Business- Pathak, Ch-19-22

ii)Patent Act; Copyright Act Trade Mark Act (Bare Acts)

6. Competition Act Purpose, Prohibition of anti-competitive agreements, Prohibition of

abuse of dominant position, Combinations, Competition Commission of India

Suggested readings i) Legal Aspects of Business-Pathak, Ch-23 (on Merger

and Acquisition cases)
ii) Business Law, gulshan S.S.-Ch-11
iii) Competition Act2002 (Bare Act)

7. Securities Regulation; SCRA, Stock Exchanges

Suggested readings: i) Legal Aspects of Business- Pathak, Ch-24

Part III: Intellectual Property Rights (3 Sessions)

8. Intellectural Property Right: Property, Intellectual Property, Protection of Intellectual
Property, Different Laws on IPR
9. Patents: Functioning of Patent Act, Right of Patentee, What can be Patented,
Compulsory Licensing.
10. Copyright Protection: What can be Copyrighted, Who is the Owner of Copyright,
Territorial Limitation, rights of Owner, Duration of Copyright protection,
Broadcasting Reproduction Rights, Registration of Copyrights, Copyright
Infringement
11. Trade Mark Protection: Trade Marks, Requirement for registration of a Mark, Non-
user Clause, Registration in Foreign Marks, The New Trade Mark Act, Foreign Trade
Marks
 Suggested readings: i) Legal Aspects of Business- Pathak, Ch 25-29
ii) Patent Act; Copyright Act; Trade Mark Act (Bare Acts)
iii) Economic Laws byVS Datey, Ch-9

Part IV: Banking Laws (2 Sessions)

12. Banking Law- Banking Regulation Act, Reserve Bank of India Act
13. Negotiable Instruments: Promissory Note, Bill of exchange, Cheque, Parties to
Negotiable Instruments, Negotiation of Negotiable Instruments, Dishonor and
discharge, Relation between a Bank and a Customer.
Suggested readings: i) Legal Aspects of Business- Pathak, Ch-3031
ii) Business Law, Gu9lshan, S.S. –Ch-9
iii) Negotiable Instruments Act, 1881
iv) Mercantile & Commercial laws, Rohini, Ch-24-27

Part VI: Self Study Topics _

14. Law relating to Sales Tax
15. Law relating to Value Added Tax and Service Tax
16. Information technology and law (Suggested readings: (i) Pathak, Legal Aspects of
Business, chapter 40 (ii) Cyber laws simplified, Vivck Sood (iii) Economic Laws by
VS Datey, ch-10).
17. Foreign Exchange Management Act ( Suggested readings Economic Laws by VS
Datey, Ch-4, Business Law, Gulshan, S.S.-Ch-12)
18. Law relating to Income Tax
19. Special Contracts (Suggested readings: Pathak, Legal Aspects of Business, Chapter
10-15)
20. Environment Protection Act ( Sugested readings: Pathak, Legal Aspects of Business,
Chapter 41)
21. Business & Fundamental Rights ( Suggested readings: Pathak, Legal Aspects of
Business, Chapter-39)
22. Business and Criminal Liability ( Suggested readings: Pathak, Legal Aspects of
Business, Chapter-42)
23. Indian Letgal System ( Suggested readings: Pathak, Legal Aspects of Business,
Chapter -43)
24. Right to Information Act, 2005 ( Bare Act)
25. Arbitration and Conciliation Act. 1996 ( Suggested readings: kapoor, N.D. Elements
of Mercantile Law, Part II, Chapter 7)
26. Law of Insolvency (Suggested readings: Kapoor, N.D. Elements of Mercantile Law ,
Part III)
27. Law of Insurance ( Suggested readings: Kapoor, N.D. Elements of Mercantile Law,
Part II, Chapter 8)

Suggested Readings ( Latest Editions Only):

1. A. Rosenorans, S.Divan& M.L. Noble, environmental Law and policy in India

2. Anantharaman, K.S. , Lectures on Company Law and MRTP
3. Bare Acts of the above laws (Freely downloadable from:
http://www.helplinelaw.com/docs/bareact.shtml)
4. Datey, V.S.- Economic Laws
5. Datey, V.S- Business and Corporate Laws
6. Datey, V.s.- Indirect Tax Laws
7. Gulshan, Consumer Protection Act
8. Gulshan, S.S., Business Law
9. Kapoor, N.D., Elements of Mercantile Law
10. Kuchhal M.C. Mercantile Law
11. Pathak, Akhileshwar, Legal Aspects of Business, Tata Mcgraw- Hill, 2nd Edition
(Text Book)
12. Singh, Avtar, Principle of Mercantile Law
13. Singhania, V.K. Income Tax
14. Sood, Vivek, cyber law simplified
15. Student‟s Guide to Econo9mic Laws,. Taxmann Publication
16. Student‟s Guide to Mercantile and Commercial Laws, Taxmann Publication
17. Tulsian, P.C., Mercantile Laws
18. V. N. Shukla‟s Constitution of India

For updating recent legal development and the emerging tend in the area of business law
and management, participants are advised to consult the latest issues of legal journals,
magazines, and the newspapers.

Evaluation Criteria*
Article review 5 Marks
Individual Assignments 5 Marks
Class Participation 10 Marks
Quizzes/Surprise Test 10 Marks
Presentations and Group Assignment 10 Marks
Term-End Examination 60 Marks

Group Assignment
The course emphasize on the students learning of the conceptual foundation of law and
the sills of reading and understanding legal texts. The presentation component at the
end of the course is to encourage you to lead exploration on a theme and deploy the
skills and concepts learnt in the course. You shall from groups of 4-5 and propose a
topics for presentation. Experience shows that the students choose the following three
kinds of topics. First, a business law issue/dispute being keenly discussed in the media
and public spaced. Second, review of an Act not covered in the class. Third,
discussion of an issue bringing together specific aspects from different Acts and
court judgment. The groups shall, in consultation with the instructor, flash out the
tentative interest in a workable proposal. A good proposal would have adequate
exploration, engagement and study. Thereafter, the group does its research and makes
the presentation to the class. Each presentation shall be for about 12 to 15 minutes.
 LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT, DELHI

POST GRADUATE DIPLOMA IN MANAGEMENT-TWO YEAR (FULL-TIME)

TRIMESTER-III

Course Code: 1302 Course Title: Geo-Political & Social

Environment Of Business

Academic Session: 2010-11 Instructor: Megha Chandhiok

COURSE OBJECTIVES:

Business decisions in general, and strategies in particular are influenced by the business
environment, which makes up the opportunities for and threats to business. With the
progressive liberalization and surging globalisation, business environment is increasingly
becoming international in several dimensions even for local firms.

Students should be able to:

1.Appreciate the changes in the global environment, particularly for the last one decade.
2. The emergence of regional trading blocs as a dampening factor for global trade.
3.Apprising students about geo-political and social factors, so that they are capable of
identifying the changes that are occurring at international level, and have an impact on
the trade and business at any location in the world.

COURSE CONTENTS:
Module No. Session No./s Topics and Readings
1. 1-2 1.1 Geo-political & Social Environment
of Business

Readings
Cherunilam F. - Chap. 1
Nijman, J Chapter-1

2. 3-5 Background to the subject (Conceptual Knowledge)

3.1 The great Power systems-Communism and
Capitalism(Introductory)
3.2 Imperialism, Nationalism,
3.3 The World Economy:1800 –2000
4.1 The Two World Wars, Cold War, détente
4.2 The Changing World Order
5.1 New International Economic Order (NIEO)

Readings
Goldstein J. S. Chap. 1
Ian Nijman Chap. 1, 2
Joan Eadleman Spero Chap. 10
 3. 6-7 6.1 The International System of Power, Relation of
currency and power. Politics– Balance of Power,
Power Distribution, Hegemony, Regional Alignments
7.1 Super Power Structure – uni-polar, bio-polar World.
7.2 Multi-polarity and its prospects
7.3 Dollar v/s Euro debate

Readings
Goldstein J. S. Chap. 2 & 3
Jan Nijman Chap. 1

ClassDiscussion: Gulf War-I and Gulf War-II : Was Crude oil really the bone of
contention?

4. 8-10 8 International Economic Co-operation Regional

Economic Integration (Trade Blocs),
9 Types of Integration, Emergence and
Expansion of Trade Blocs.
10 NAFTA, EU, ASEAN, SAFTA

Readings
Cavusgil, Knight Chapter 8
Cateora, Graham Chapter 10

Class Discussion: Why BRIC nations do not form their own Trading Bloc?

5. 11-12 11. International Economic Institutions and their role in

Global Business (also as puppets in the hands of
different superpowers)
12. WTO-Will G-20 work, World Bank in Global
Business,IMF
www.wto.org
www.imf.org
www.ibrd.org

6. 13-14 13 Multi-National Corporations – Meaning,

Importance & their Role in Global Business
14 MNCs in India

Readings
Chary S.N. Pages 23-44
Cateora, Graham Chapter-11

A note on National Culture and Management will be distributed for class discussions
on the 14th Session

7. 15-16 15.1 Social Environment of Business and its various

Components
16.1 National Culture and Management
16.2 Social Responsibility of Business
 Readings
Cavusgil, Knight Chapter- 5,6

8. 17-20 Power Point Presentation of the End Term Project

NOTE: Latest articles and reading material on the important topics will be distributed
in the class.

TOPICS FOR GROUP ASSIGNMENT

1. ROLE OF MNCS IN THE CHANGING BUSINESS ENVIRONMENT

2. INDIA’S TRADE WITH WESTERN EUROPE: RETROSPECT AND
PROSPECTS
3. ROLE OF SUPER POWER IN THE EMERGING BUSINESS ENVIRONMENT
4. NEW INTERNATIONAL ECONOMIC ORDER (NIEO): CHALLENGES FOR
THE NEW MILLENNIUM
5. GLOBALIZATION & CHILD LABOUR – ISSUES
6. SAARC- SUCCESS OR FAILURE
7. IMPACT OF SOCIO- CULTURAL ENVIRONMENT ON BUSINESS
DECISION MAKING
8. INDO-CHINA RELATIONSHIP: POTENTIAL & PROSPECTS
9. GEO-POLITICAL HAPPENINGS AND THEIR IMPACT ON GLOBAL
BUSINESS WITH SPECIAL REFERENCE TO INDIA
10. REGIONAL TRADING BLOCKS (WITH SPECIAL REFERENCE TO ASEAN)
11. WTO, INDIA AND EMERGING AREAS OF TRADE
12. DISAGREEMENTS IN WTO

PEDAGOGY
Lectures, Discussions in the Class on regular basis on current issues and latest
developments; Presentations by the students

EVALUATION (Marks)
A) End Term Exam 60
B) Internal assessment 40
i) Group Assignment 15
ii) Article Review 10
iii) Attendance and Class Participation 10
iv)Unannounced Test 05

ASSIGNMENTS
A) INDIVIDUAL –
 Class participation and interaction- Discussion in the class on the current issues
related to the subject for 20-25 minutes during each Session. Each student has to
participate actively in this exercise. For this the Students are advised to read
newspapers and magazines regularly

B) GROUP -
 End Term Project (one): Topics will be allocated during the second class of the
trimester
 Review of the progress of the End Term Project- Power Point presentation will be
done in the class on the day of the 9th Sessions
REFERENCES:
1. Cavusgil, Knight, Riesenberger; International Business-Strategy, Management and
new Realities(2009)
2. Cateora, Graham,Salwan; International Marketing (2010)
3. Krugman, Obstfeld; International Economics-Theory and Policy(2009)
4. Chary S.N., Elements of International Business(2006)
5. Cherunilam F., International Business Environment (2006)
6. Goldstein J. S., International Relations (2005)
7. Joan Eadleman Spero, The Politics of International Relations, (2001)
8. Clark, Ian, Globalization & Fragmentation, International Relations; in the 20th
Century (1997)
9. Tuathail G. O., Critical Geopolitics (1996)
10. Jan Nijman, The Geopolitics of Power & Conflict: Superpower in the International
System 1945 – 1992, (1993)
11. Nissanka, H.S.S., International Relations & Geopolitics (1997)
12. Krishan Gopal, Geopolitical Relations & Regional Cooperation (1996)
13. Todaro, Michael P., Economic Development (1998)
14. Khanna, V.N., International Relations (1998)
15. Ghai, U.R., International Politics (1999)
16. Demko G.J., Geopolitical Perspectives on the Twenty-first Century, (2001)
17. Chidambaram K, Alagappan V., Business Environment (2002)
18. Cherunilam F., Global Economy & Business Environment (2001)
19. Czinkota, Michael R. et al, Global Business (2001)

20. www.wto.org
21. www.imf.org
22. www.ibrd.org
 LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT, DELHI
Two Year Full Time Post Graduate Programme in Management

Trimester - III

Course Code: 1303 Course Title: HRM

Academic Session: 2010-11 Instructors: Manoj Bhagat/ Rashmi Sharma

COURSE OBJECTIVES:

Managing human capital in the new economy is a challenge all business professionals face. This
course addresses that challenge by retaining its unique orientation to overall practicality and
real-world Also, practical tips and suggestions are included in the course, which provide
effective ways of dealing with problems in discipline, grievance, labour relations, and
compensation administration.

Upon completion of this course, the students will be able to:

1. Give an overview of the field of Human Resource Management (HRM),

2. Explain how the primary functions of HRM relate to each other and to the broader business
strategy and describe the roles and responsibilities of HR professionals,
3. Discuss how HRM has evolved over time and the emerging strategic role that HRM plays in
modern organizations,
4. Describe the role played by HRM in organizational change efforts,
5. Demonstrate a practical understanding of HRM through practice exercises and case analyses,
and
6. Evaluate the value and appropriateness of HRM functions and programs within specific
organizational settings.
7. Understand the contemporary issues in HRM

COURSE CONTENTS:
Module Sess. Topic
No. No./s
I 1-2 Job Analysis & Design
1.1 Job Analysis : Concept, Process & Methods
1.2 Competency based job analysis
2.1 Job Description & Job Specification
2.2 Job design : Concept & Approaches
2.3 Factors affecting job design
Readings:
Aswathappa (2008) Human Resource & Personnel Management Ch. 5.
 Bohlander & Snell ( 2007) : Managing Human Resources Ch 3.
Dessler (2005) : Human Resource Management Ch 4.
Case :
Bohlander & Snell (2007), Job analysis and hiring decisions at Ovania
Chemical, Pp. 706 – 710.
Live Projects to be Given

II 3-4 Human Resource Planning

3.1 HRP : Concept, Process & Significance
3.2 HRP issues
3.3 Forecasting Labour demand : Quantitative & qualitative methods
4.1 Forecasting Labour supply : Internal & External
4.2 Requisites for successful HRP
4.3 Models of HRP
Readings:
Ashwathappa (2008) : Human Resource & Personnel Management
Ch. 4.
Bohlander & Snell ( 2007) : Managing Human Resources Ch 4.
Bratton & Gold (2007) : Human Resource Management Ch 6.

III 5
Recruitment
5.1 Recruitment : Conceptual framework and important issues
5.2 Types & methods : Internal & external
5.3 Employee referrals
5.1 Evaluating recruitment effectiveness
5.2 Dejobbing
5.3 Recruiting Diverse Workforce
Readings:
Aswathappa (2008) : Human Resource & Personnel Management Ch. 6
Bohlander & Snell ( 2007) : Managing Human Resources Ch 4.
Bratton & Gold (2007) : Human Resource Management Ch 7.
Dessler & Varkkey (2009) : Human Resource Management Ch 2
Case:
Carter Cleaning Company – Getting Better Applicants.
Human Resource Management(11th edition) Gary Dessler, Biju Varkkey page
206

IV 6-7 Selection & Interviewing

6.1 Selection : Concept and important issues
6.2 Role of HR and line managers in selection
6.3 Selection Process
6.4 Selection Methods & testing
7.1 Assessment centres
7.2 Selection Interviewing : Process & Types
7.3 Interviewing flaws & how to conduct an effective interview
Readings:
Bohlander & Snell ( 2007) : Managing Human Resources Ch 5.
Bratton & Gold (2007) : Human Resource Management Ch 7

Article Review : Capelli, Talent management for the 21st century,

Harvard Business Review,
March 2008, Pp. 74 – 81.
V 8-9 Training and Development
8.1 Orientation
8.2 Training : Concept and process
8.3 Methods of training
9.1 Training delivery systems
9.2 Evaluation of training
9.3 Training in various Indian Companies
9.4 Development : Concept and approaches
Readings:
Bratton & Gold (2007) : Human Resource Management Ch 7.
Bohlander & Snell ( 2007) : Managing Human Resources Ch 6.
Dessler (2005) : Human Resource Management Ch 8.

Case:
Reinventing the Wheel at Apex Door Company; HRM(11th edition)
Dessler & Varkkey, page 329-330

VI 10 - 11 Managing Compensation
10.1 Compensation: Overview, equity issues and types.
10.2 Determinants of Compensation
10.3 Job Evaluation : Concept & methods
10.4 Job pricing
11.1 Pay grades, pay ranges and wage curve
11.2 Broad banding
11.3 Competency-based Pay

Readings:
Aswathappa (2008) : Human Resource & Personnel Management Ch.
11.
Bohlander & Snell ( 2007) : Managing Human Resources Ch 9.
Dessler (2005) : Human Resource Management Ch 11.

Article Review:
V A Ansari, Reforming the CEO compensation, Indian Management,
Nov 2007, Pp. 54 – 57.

VII 12-13 Establishing Strategic Pay Plans & Incentive Rewards

12.1 Strategic Reasons for Incentive Plans
12.2 Types of incentive plans
12.2.1 Individual
12.2.2 Group
12.2.3 Enterprise
13.1 Indirect compensation
13.2 Features & Benefits
13.3 Cafeteria plans
13.4 Administration of Benefits & Services
.
 Readings:
Aswathappa (2008) : Human Resource & Personnel Management Ch.
12
Bohlander & Snell ( 2007) : Managing Human Resources Ch 9.
Dessler (2005) : Human Resource Management Ch 12

VIII 14 Industrial Relations & Trade unions

14.1 Industrial relations

14.2 Nature & importance
14.3 Parties to IR
14.4 Trade unions
14.5 Concept & trade union movement in India

Readings:
Aswathappa (2008) : Human Resource & Personnel Management Ch.
22.
Bratton & Gold (2007) : Human Resource Management Ch 7.
Bohlander & Snell (2007) : Managing Human Resources Ch 14.

IX 15 Organizational Exit
15.1 Reasons and strategic issues
15.2 Layoffs and strategies to avoid layoffs
15.3 Exit interview
15.4 Retention : Importance & strategies for retention
Readings :
Mello (2002) : Strategic Human Resource Management Ch 13.
Case:
Separation nightmare by V Rai. Human Capital, December 2005. Pp. 44-45,
47

X 16 International HRM
16.1 Concept and significance
16.2 Domestic HRM vs IHRM
16.3 International staffing
16.4 Training : process and design
16.5 Performance Management : Complexities & challenges
16.6 Managing Expatriation
Readings:
Ashwathappa (2005) : Human Resource & Personnel Management
Ch. 28.
Bohlander & Snell ( 2007) : Managing Human Resources Ch 12.
Dessler (2005) : Human Resource Management Ch 17.

Article Review:
The Challenge of Managing Homecoming by Andrew Dutta and
Pradeep Krishnatray. Indian Management, Feb‟ 2006. Pp. 28-38.

XII 17-18 Contemporary Issues in HRM

17. Human Resource Information System : Application and
Implementation
18 Corporate Blogging ; Issues, Implications and Effectiveness
 XIII 19-20 Report discussion and presentation.

PEDAGOGY

It will be a judicious mix of lectures, case analysis & discussion, article reviews, assignments &

presentations by the students.

EVALUATION

The course will be evaluated on the following basis:

End-Term Examination: 60 Marks
Internal Assessment: 40 Marks to be bifurcated as follows:

Internal Evaluation
Attendance & Class Participation: 10 Marks
Article Review : 05 Marks
Exercises and Caselets : 05 Marks
Live Projects (Group) : 10 Marks
Presentation (Group) : 10 Marks

GROUP PROJECT GUIDELENES

 On the instructions of the instructor, identify 3 organizations with a well-established HRM

department
 Conduct a primary study and try to understand the human resource activity of the
organizations in all the areas covered in the syllabus
 Compare and contrast their HR practices & present a view on the best practices being
followed in every functional area.

The emphasis is on group activity, whereby every member of the group has to be actively
involved in the project

READINGS

ICMR Case studies in Human Resource Management, Vol III , 2004.

Bratton & Gold, Human Resource Management : Theory & Practice, Pal grave Mac Millan,
2007.

D.A. Decenzo & S.P. Robbins, Human Resource Management, John Wiley & Sons, Inc.,
2001 edition

George W. Bohlander Scott A. Snell Managing Human Resources, Thompson South Western
14th Edition , 2007.
Gary Dessler, Human Resource Management, Pearson Education, 2009

Jeffrey A Mello, Strategic Human Resource Management, International Thomson

Computer Pres, 2002.

Jyothi & Venkatesh, Human Resource Management, Oxford University Press, 2007.

K Ashwathappa, Human Resource and Personnel Management, Tata McGraw Hill, New
Delhi, 2008 edition

Robert L. Mathis & John H. Jackson Human Resource Management, Thompson South
Western, 12th Edition, 2008

Wayne F. Cascio, Managing Human Resources, Tata McGraw Hill, New Delhi, 2006
edition
 LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT, DELHI
Two Year (Full-Time) Post Graduate Diploma in Management
Trimester-III

Course Code: 1304 Course Title: Corporate Finance II

Academic Session: 2010-11 Instructor: Shikha Sharma

Course Objective - The purpose of this paper is to familiarize students with decision-
making tools used by financial managers to analyze and resolve the opportunities and
challenges an organization faces. It aims to cover certain topics already dealt with in
CF-I, in greater detail, apart from introducing several advanced topics in corporate
finance like derivatives, corporate restructuring and international finance. The course
presupposes that students are conversant and are well versed on the issues already
covered in the first part of this paper (CF I).

Course Outline –
Module Session Topic
No.
Capital 1 -4 Capital Budgeting (4 Sessions)– Nature, Importance and
Budgeting Types of Investment Decisions, Capital Budgeting
Techniques (Cash Flow Based Measures and
Accounting Information Based Measures), Why is
NPV a better evaluation technique compared to IRR?
Risk analysis in Capital Budgeting, Sensitivity and
Scenario Analysis, Decision Tree Approach.
Limitations of the NPV method, the Real Options
Approach.
Readings
 Van Horne: chapter – 6,7
 Brealey, & Myers: chapter -9,10,11,12
 Brigham and Ehrhardt: chapter – 10,11,12
 Aswath Damodaran: chapter – 10,11,12

Case Study: Compass Records

Dividend 5-6 Dividend Decision (2 Sessions)– (Ir) Relevance debate,
Decisions Theories on Dividends, Empirical studies on dividend
paying behavior,
Readings
 Brealey and Myers: chapter- 16
 Damodaran A: chapter 20, 21
 Van Horne: chapter -11
 Brigham and Ehrhardt: chapter- 18

Case Study: Gainesboro Machine Tools Corporation

Cash 7 Cash Management (1 Session)– Importance of CM,
Management Motives for holding cash, Cash planning, Managing
cash collections and Disbursements, Investing surplus
cash I securities.
 Readings
 Van Horne: chapter - 14
 Aswath Damodaran: chapter - 14

Accounts 8-9 Management of Accounts Receivable (2 Sessions)– credit

Receivables policy, variables in credit policy, monitoring
receivables.
Readings
 Van Horne: chapter - 15

Inventory 10 Management of Inventory (1 Session) – Motives of

Management holding inventory, Inventory Management, deciding
optimal level of inventory, EOQ Model,, Uncertainty
and safety stocks, inventory monitoring and control.
Readings
 Van Horne: chapter – 15
 Srivastava and Mishra – 22
 Pandey - 29
Market 11 Market efficiency in the context of corporate finance (1
Efficiency Session)– Concept of Market efficiency (Rationality),
Forms of market efficiency, efficient markets and its
implications.
Readings
 Bodie, Kane, Marcus, Mohanty-Chapter 12
Case Study: Bill Miller and Value Trust

Leasing and 12-13 Leasing and Hire Purchase

Hire Purchase Readings
 Van Horne: chapter – 18
 Brealey, & Myers: chapter -26
 Brigham and Ehrhardt: chapter – 20
Case Study: Primus Automation Division 2002

Corporate 14-15 Corporate Restructuring (Mergers or Acquisitions) (1

Restructuring Session)– Motives behind mergers, a cost benefit
analysis of restructuring, mechanics of a merger,
takeover battles and strategies
Readings
 Van Horne: chapter – 23,24
 Brealey, & Myers: chapter -32,33
 Brigham and Ehrhardt: chapter – 25
 Aswath Damodaran: chapter - 26

Financial 16 - 17 Financial Derivatives: An Introduction

Derivatives Readings
 Brigham and Ehrhardt: chapter – 23
Aswath Damodaran: chapter - 27
Project Study 18-20 Group Presentations
 Self Study
Sources of Long-term sources of finance, hybrid instruments,
finance Venture Capital Financing.
Readings
 I M Pandey, Financial Management 8th ed, Vikas
Publishing House, chapter - 28, 29, 31,
Management Overview of Various Financial Services
of Financial Readings
Services  Khan, M.Y., Financial Services, Tata McGraw Hill

International International Financial Management - An Overview

Financial Readings
Management  Van Horne: chapter - 25
 Brigham and Ehrhardt: chapter – 26

LEARNING RESOURCES:

Recommended Readings
 Berk and DeMarzo, Financial Management, 2008 (First Edition), Pearson Education,
India.
 Brealey, Richard & Myers. Stewart : Principles of Corporate Finance.2007 (Eight
Edition), Tata McGraw Hill.
 Brigham and Ehrhardt, Financial Management: Text and Cases , 2009 (Third Edition).
Thomson South West Publications.
 Chandra, Prasanna: Financial Management - Theory & Practice. 2008 (4th Edition),
Tata McGraw Hill.
 Damodaran, Aswath : Corporate Finance - Theory & Practice. 2009 (Second Edition)
John Wiley & Sons.
 Khan and Jain, Financial Management: Text, Problems and Cases, 2008 (Fifth
Edition), McGraw Hill Publication, Delhi.
 Pandey, I.M. Financial Management, 2006 (Ninth Edition), Vikas Publications, India.
 Van Horne, James c.: Financial Management & Policy, 2009 (Twelfth Edition),
Prentice Hall of India.
 Ross, Westerfield and Jaffe: Corporate Finance, 2008 (seventh Edition), Tata
McGraw Hills, Delhi.
 Srivastava and Mishra, Financial Management, 2009, Oxford University Press.

Cases:
 Srivastava and Mishra, Financial Management, 2009, Oxford University Press.
 Bruner, Robert F., Case Studies in Finance, 2008 (Fifth Edition), Tata McGraw Hills
Publication, Delhi.
 Kester, Ruback and Tufano, Case Problems in Finance, 2008 (12th Edition), Tata
McGraw Hills Publication, Delhi.

Pedagogy:
The teaching methodology will be a mix of lectures, assignments, case analysis and
discussion, problem sets, self study, projects, and presentations by students.
Evaluation:
End term 60 Marks
Internal Assessment 40 Marks
1. Individual Assignment 10
2. Group Assignment 10
3. Announced/Surprise Quizzes / Tests 10
4. Case solution and Discussion 10

Individual Assignment
Pick up a company and analyse the dividend policy of the company for past 5 years with
the help of the annual reports of the company.

Group Assignment
Pick up a sector, collect the financial statements of last 5 years of major companies in that
sector and go for ratio analysis of those companies.
 LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT, DELHI
Two Year Full-Time Post Graduate Diploma in Management
PGDM (TRIMESTER III)

Course Code: 1305 Course Title: Marketing Research

Session: 2010-11 Instructor : Kirti Sharma

COURSE OBJECTIVE:
The objective of this course is to provide the students an insight into the scope and extent
of application of marketing research as an information providing activity for the
purpose of management decision-making It is designed to equip the students with the
basic understanding of research methodology and modern analytical tools.

COURSE CONTENTS:
Module Session Topic & Reading/s
No No.
/s
1 1-2 1.1 Nature and scope of marketing research
1.2 Role of Marketing Research in Marketing:
Information Systems and Types of Research

Readings
Boyd –Marketing Research – Chapter 1
Malhotra, N. – Marketing Research – An Applied
Orientation – Chapter 1

2 3-4 2.1 Overview of research process.

2.2 Problem formulation & developing an approach.
2.3 Components of approach & research objectives.

Readings
Malhotra, N. – Marketing Research – An Applied
Orientation – Chapter 2

Case Study: Nike Sprints Ahead of the

Competition, Yet Has A Long Way to Run

3 5-7 3.1 Types of research designs – Exploratory,

Descriptive & Causal (Experimental).

3.2 Designing the research project.

Potential sources of error- random sampling error

and Non-sampling error.

Readings

Malhotra, N. – Marketing Research – An Applied

Orientation – Chapter 3-7
4 8 -9 Scales of measurement – Comparative Scaling
& Non- comparative scaling techniques.
Questionnaire design for data collection and
Scale Development

Readings
Malhotra, N. – Marketing Research – An Applied
Orientation – Chapter 8,9,10

Case Study: Candy is Dandy for Hershey

5 10- 11 Sampling : Design and procedures .

Sampling an introduction, Sampling procedures-

Probability and Nonprobability
Sampling techniques and sample size , complex
sampling procedures.

Readings
Malhotra, N. – Marketing Research – An Applied
Orientation – Chapter 11 & 12
Boyd & Westfall - Chapter 10

6 12 - 13 Data collection and preparation

Frequency distribution,
Cross- Tabulation and Formulation of Hypothesis
Hypothesis Testing
T-test, Analysis of Variance and Covariance

Readings
Malhotra, N. – Marketing Research – An Applied
Orientation – Chapter 15, 16
Boyd & Westfall - Chapter 14

Case Study : Fragrances are Sweet but competition is

bitter

7 14 Bivariate and multiple correlation and regression and

its applications in various marketing situations

Readings
Boyd & Westfall –Chapter 15
Malhotra, N. – Marketing Research – An Applied
Orientation – Chapter 17

8 15 - 16 Applications of multivariate data analysis techniques

like, factor analysis, cluster analysis,
multidimensional scaling and conjoint analysis in
marketing.
Logistic Regression
 Readings
Malhotra, N. – Marketing Research – An Applied
Orientation – Chapter 18, 19, 20,21
Boyd & Westfall –Chapter 16, 17

9 17 Marketing research and applications in the area of

sales management , segmentation , product research
test marketing & advertising research.
Cases using SPSS & Exercises on Factor analysis,
ANOVA.

Readings
Boyd & Westfall –Chapter 19,20,21,22

8 18-19 Reporting research findings, written report

guidelines. Presentation of data.

Readings
Malhotra, N. – Marketing Research – An Applied
Orientation – Chapter 22
10 20 End-Term Project Presentations

PEDAGOGY:
Lectures, Cases, Individual assignments, SPSS Practical exposure and presentations by
students.
The teaching in the sessions will comprise of interactive lectures and discussions on the
given case-studies, and lectures. The main objective of the course being the
application of earlier learnings in functional areas. The lectures will be restricted to
integration aspects and on the concepts relevant to the case as the solutions to the
theory and cases. Complete understanding of the key issues are desired only after
substantial class debate and discussions i.e. learning from one another. Assignment
should be submitted on time as per the instructions given in the class.

EVALUATION PAREMETERS:
Marks
End-term examination 60
Internal evaluation 40

Internal Evaluation will be based on

Cases 10
Project (group) 10
Tests/ Quizzes 05
Assignment (individual) 05
Attendance & Class participation 10

Articles:

1. Shannon Anderson, Lisa Klein Pearo and Sally K. Widener, „Drivers of Service
Satisfaction: Linking Customer Satisfaction to the Service Concept and Customer
Characteristics‟, Journal of Service Research, Vol.10, 2008; p 365
 2. Jham Vimi & Khan Kaleem Mohd, “Customer satisfaction in the Indian banking
sector: A Study”, IIMB Management Review, March 2008: pp 84-93
3. Jamal Ahmad, Naser Kamal, “ Customer satisfaction and retail banking: an
assessment of some of the key antecedents of customer satisfaction in retail banking”,
International Journal of Bank marketing, Vol.20, April 2002: pp146-160
4. Byung Chul Shine, Jongwon Park, And Robert S. Wyer Jr., “Brand Synergy Effects
In Multiple Brand Extensions”, Journal Of Marketing Research
Vol. XLIV (November 2007), 663–670.
5. Martilla John A. & James John C., „Importance-Performance Analysis‟, Journal of
Marketing, January 1977, pp. 77-79.

Readings:

1. Aaker DA and Day GS – Marketing Research – John Wiley & Sons Inc. – 7th Edition.
2. Boyd HW &Westfall R – Marketing Research – Text & Cases – Richard D. Irwin Inc.
– 7th Edition.
3. Burns A.C. and Bush R.F. – Marketing Research – Prentice Hall.
4. Malhotra N.K. – Marketing Research : An Applied Orientation – Pearson Education –
4th Edition
5. Easwaran, S. and Singh, Sharmilla J. – Marketing Research- Concepts, Practices, and
Cases
6. Nargundkar Rajendra – Marketing Research- Text and Cases, 3rd Edition
7. Hair, Joseph F, „ Marketing Research: Within a Changing Information Environment‟,
2nd Ed., New Delhi, Tata McGraw Hill, 2003.

Handouts and other reading materials will be provided as and when required.
 LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT, DELHI

Two Year (Full-Time) Post Graduate Diploma in Management

Trimester-III

Course Code: 1306 Course Title: Operations Management

Academic Session: 2010-11 Instructor: Pragya Arya

COURSE OBJECTIVES:
Facilitating students to understand the fundamental concepts and techniques necessary
for attaining world-class performance in manufacturing and service operations while
achieving corporate competitiveness. The course deals with the focus of the
production system as it goes through from its berth-to-maturity in its life cycle. The
key issues will be discussed under three broad areas in decision-making: the strategic
decisions, tactical planning and operational planning and control decisions.

COURSE CONTENTS:

Sl. No. Sessions Topic & Reading/s

1 1 Introduction to Operations Management
 What is Operations Management ?
 Production System, Transformation Processes
 Difference in good and services
 Operations Strategy
 Operations Competitive Dimensions
 Order Winners and Qualifiers
 Strategic fit –Fitting operational Activities to strategy
 Case discussion: South West Airlines

Readings:
 Operations Management, Chase, Ch. 1-2
 Russell & Taylor III, Ch.1

2 Designing Operations
2-3 Product design, Process Analysis and Process selection
 Process Analysis
 Product Design and Process Selection- Manufacturing
-Product Design Process
-QFD
-Process selection
 Product Design and Process Selection-services
 Readings:
 Operations Management, Chase, Ch. 5-6
 Operations Management, Heizer & Render, Ch. 5

4 Facility Location
 Strategic importance of location
 Factor affecting location decisions
 Factor Rating method
 Centre of gravity method
 Transportation model

5-6 Facility Layouts

 Types of layout
 Product Layout: Assembly lines and line balancing
 Process and Cellular layouts
 Retail service layout
 Fixed position layout
 In-class exercises

Readings:
 Operations Management, Chase, Technical note 5, 10
 Operations Management, Heizer & Render, Ch. 8 - 9
 Operations Management, Russell & Taylor III, Ch. 5

3 Supply Chain Management

7 Supply Chain Strategy

 What is Supply Chain?
 Measuring supply chain performance
 Supply Chain Design strategy
 Decision phases of a supply chain

Readings:
 Operations Management, Chase, Ch. 9
 Supply Chain Management, Sunil Chopra, Ch. 1-2

8 Strategic Capacity Management

 Capacity Management in Operations
 Capacity Planning concepts
 Determining Capacity requirements
 Using decision trees to evaluate capacity alternatives
 In-class exercises

Readings:
 Operations Management, Chase, Ch. 10
 Operations Management, Heizer & Render, Supplement
7

9 Just-In-Time (JIT) and Lean systems

 JIT logic
  The Toyota Production system
-Elimination of waste
-Respect for people
 JIT Implementation requirements
 Case: Toyota‟s JIT Revolution
Readings:
 Operations Management, Chase, Ch. 11
 Operations Management, Russell & Taylor III, Ch. 11

4 Planning and Controlling the Supply Chain

10 Aggregate Sales and Operations Planning

 Overview of Sales and Operations planning
 Production planning strategies
-Chase strategy
-Level strategy
 In-class exercises
Readings:
 Operations Management, Chase, Ch. 13

11 Materials Requirement planning (MRP)

 Master Production schedule
 Bill of materials (BOM)
 MRP system structure
- Product structure tree
- MRP schedule
 In class exercise
Readings:
 Operations Management, Chase, Ch.15
 Operations Management, Heizer & Render, Ch.14

12-13 Inventory Control

 Purpose of Inventory
 Inventory costs
 Independent versus Dependent demand
 Inventory systems
 Fixed-Order quantity models
 Fixed-Time period models
 Price break models
 ABC Analysis
 In-class exercises
Readings:
 Operations Management, Chase, Ch.14
 Operations Management, Heizer & Render, Ch.12
 Operations Management, Russell & Taylor III, Ch. 10

14 Operations Scheduling
 Priority rules
 Scheduling n jobs on one, two and m machines
 Gantt charts
  Personnel scheduling in services
 In-class exercises
Readings:
 Operations Management, Chase, Ch.14
 Operations Management, Heizer & Render, Ch.12
 Operations Management, Russell & Taylor III, Ch. 10

15 Theory of Constraints (TOC)

 Goal of firm
 Performance measurements
 Bottlenecks and Capacity Constrained Resources
 Drum-Buffer-Rope
 Five Focusing Steps (FFS) for continuous improvement
 Group Presentations on TOC applications
Readings:
 Operations Management, Chase, Ch.17
 “The Goal” By Goldratt E.M.

Pedagogy & Evaluation

The course will be taught in the way of lectures, discussions, case analyses, group
presentations and class exercises.
Team Formation
In this class you will give presentation in a team of no more than four people. Teams of
more than four cannot be accepted under any circumstances. Each team will be
assigned a topic and a presentation of 20 minutes will be taken.

EVALUATION PARAMETERS:

 End Term Examination 60%

 Group presentations, Case discussions, test, and participation 40%

Group Presentations 10%

Class Participation / Attendance 10%
Case Discussions 10%
Tests 10%

Cases:

Copies of the cases will be provided in advance before the class while discussing the
relevant module.

LEARNING RESOURCES:

Text Books
 Operations Management for Competitive Advantage, 11th ed. 2006, Chase – Jacobs –
Aquilano, Tata Mc-Graw-Hill.
 Operations Management, Russell & Taylor III, 5th ed. 2005, Pearson Education.
 Operations Management, Heizer & Render, 8th ed. 2008, Pearson Education
 Supply Chain Management, Sunil Chopra, Pearson Education.

Recommended additional readings:

 Goldratt, E.M. and Cox, J. (1992), The Goal, 3rd revised ed., Productivity and Quality
Publishing Private Limited, Madras.
 Operations Management, Krajewski, Ritzman & Malhotra, 8th ed., Pearson Education.
 Operations Management, Gaither & Frazier, 9th ed., Thomson South-Western.
 LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT
PGPM (FULL- TIME) - TRIMESTER III

Course Code: 1307 Course Title: Business Ethics

Session: 2010-2011 Instructor: Seema Gupta/Praveen Gupta

OBJECTIVES
The course presents the theories that serve as the background for analysis of ethical
behavior in business. It provides opportunities for practical application of those
theories to current business situations. The focus is on learning to identify act on ethical
problems in the work organization.

Module Session No. Contents

I 1–3 Introduction to business ethics; Ethics in the world of

business; Need for strong ethics in Industry, Ethical
Dilemmas at Work.

References
Boatright, J.R. (2003): Ethics and the conduct of business
Velasquez, M.G. (2002): Business Ethics- concepts and cases

II 4 -5 Traditional Theories : Utilitarianism; Kantian ethics, Aristotelian

Ethics.
Indian Ethics, Buddhist Ethics, International Ethics Standards

References
Boatright, J.R. (2003): Ethics and the conduct of business
Velasquez, M.G. (2002): Business Ethics- concepts and cases

III 6 -7 Corporate Ethical Leadership, Corporate Social Responsibility,

Global corporate citizenship

References
Boatright, J.R. (2003): Ethics and the conduct of business
Velasquez, M.G. (2002): Business Ethics- concepts and cases
Milton Friedman- social responsibility of business is to increase its profits
Rogene A.Buchholz (1989): the evolution of corporate social responsibility

IV 8-13 Ethics in business disciplines ,Strategic Management & Ethics

Ethics in HRM, Ethics of downsizing, working conditions
,employment discrimination , question of wages, human rights ,
labour issues.
Ethics & Marketing, ethics in advertisements, portrayal of women ,
advertisement & children
Ethics in Finance & Accountancy ,Ethics in financial services
 References
Boatright, J.R. (2003): Ethics and the conduct of business
Velasquez, M.G. (2002): Business Ethics- concepts and cases
Nader, R. (1972): The anatomy of whistle blowing
James, G.G. (2001): Whistle blowing its moral justification

V 14- 16 Ethics & Competition, Competitors‟ intelligence, Ethics &

Technology, privacy at work place, email policy, cyber liability
Corporate Governance , speculation and insider trading,
Whistle blowing & its global perspective.

References
Boatright, J.R. (2003): Ethics and the conduct of business
Velasquez, M.G. (2002): Business Ethics- concepts and cases
Haretman
Hoffman
Kitson & Campbell

VI 17-18 Ethics and Ramayana & Mahabharata, Vedanta & Management

References
Nalini,VC.Dave- Vedanta & Management

19-20 Project Presentations

PEDAGOGY
The lectures & discussions, based on cases & incidents highlighting the practical business
situations, classics from literature & films will be used as instruments for delivering the
contents & will be announced in class.

ASSIGNMENTS
Group Assignments

Each group shall be assigned an article/novel/case on ethical dilemmas. The

drama/enactment should focus on the characters & the dilemmas faced by them bile
taking ethical, moral & justice approaches.

Tughlaq
All my sons
Values in Tension
Satyadas
Is business bluffing ethical
Managing for organizational integrity
The Parable of the Sadhu
My experiments with truth

INDIVIDUAL ASSIGNMENTS
Any article review based on ethical principles & issues.
EVALUATION
The course will be evaluated on following basis
End-term examination 60 Marks
Internal Assessment 40 Marks which will be further bifurcated as

Attendance & class participation…………………. 10

Individual assignments……………………………. .5
Group assignments & projects …………………….25

SUGGESTED READINGS

Boatright, J.R. (2003): Ethics and the conduct of business

Bhatia, S.K. (2003): Business Ethics & Managerial Values-Concepts issues & dilemmas in
shaping ethical culture for competitive advantage of organizations. Deep & Deep
Publications, New Delhi.

Bradco, J.L. (1995): Business Ethics Role and Responsibilities. Irwin Publications.

Chakraborty, S.K. (1998): Values & ethics for organizations-theory & practice; Oxford
University Press, Delhi.
Harman, L.P. (1998): Perspectives in Business Ethics, McGraw Hill Publications:

Hoffman, W.M (1995): Business Ethics-Readings and cases in corporate morality.MeGraw

Hill Publications.

Kitson, A.C. (1996): The Ethical Organization. Macmillan.

Shaw, W.H. (1999): Business Ethics, Wordsworth.

Sekhar, R.C. (1997): Ethical choices in business, Response Books, New Delhi.

Sherlekar, S.A. (1998): Ethics in Management, Himalaya Mumbai.

Velasquez, M.G. (2002): Business Ethics- concepts and cases