Karissa Peer

(61 4) 31 4-8094//@kmpeer//karissamarie.wordpress.com//karissa.peer@gmail.com
2 0 Quint Ave//Allston MA//02 1 34

EDUCATION
Boston University College of Communication Boston, MA
Bachelor of Science in Communication May 2011
Concentration in Public Relations
Liberal Arts in French
EXPERIENCE
Related Regan Communications Boston, MA
Public Re lations Inte r n January 2011-Present
 Create media lists for a clients and story angles using Cision
 Search, collect and organize all client coverage in print and online media
 Write, edit, proofread and distribute news releases, media alerts and calendar listings
 Perform background research to help create captivating story angles
 Personalize pitches to local media

PR Unleashed Boston, MA
Angor a Caf é Account Dir e ctor September 2010-December 2010
 Created local campaign to increase awareness beyond Boston University
 Implemented redesign of company website
 Executed a social media campaign for a client to increase sales and drive online traffic

Syndicate Media Group Los Angeles, CA

Public Re lations Inte r n January 2010-May 2010
 Searched for client coverage in online, print and social media
 Created monthly clipbooks and status reports for various clients
 Maintained and updated database of media and celebrity contacts
 Built media lists used for targeted media pitching
 Researched, prepared and staffed events for Golden Globes, Oscars, and Grammys

The Gersh Agency Los Angeles, CA

Fe atur e Lit Inte r n January 2010-May 2010
 Created and maintained client backlist containing books and option dates
 Assembled media kits for distribution to studios upon book release
 Wrote coverage reports of submitted material by potential clients

Additional PRAdvanced: Brand Yourself Committee Boston, MA

Spe ake r Outr e ach Coor d inator 2009-2010
 Planned various speaker topics, budgeting for regional event in February 2010
 Contacted various professionals to speak, along with sponsorship outreach

BUinLA Los Angeles, CA

TA to Michae l Be ns on, Vice Pr e s id e nt Mar ke ting ABC January 2010-May 2010
 Coordinated guest speakers and set up presentation equipment
 Planned and executed field trip to ABC Studies and marketing department

Volunteer Pine Street Inn Boston, MA//February 2011

New England Food Bank Boston, MA//Spring 2011
Sigma Alpha Lambda Relay for Life, Charles River Clean Up Boston, MA//2008-2011

SKILLS
 Media Outreach and clipping software (Cision, Vocus, Radian6)
 Proficient in Mac and PC: Microsoft Office, Adobe CS5, RecTrac, FilemakerPro
 Social Media Applications (Twitter, Facebook, YouTube, FourSquare, Blogger, Wordpress)
 Conversational French