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Companhia Aberta
CNPJ/ME 02.351.877/0001-52
NIRE 35.300.349.482
COMUNICADO AO MERCADO
Sobre a Aquisição
consegue criar uma loja em poucos minutos, utilizando o celular para cadastrar os
produtos, tirar fotos, determinar os valores e ainda oferecer integração nativa com as
principais redes sociais, em especial Instagram e Facebook, além do marketplace
Mercado Livre.
Por possuir forte engajamento nas redes sociais e importante produção de conteúdo
Com essa aquisição, a Bagy se junta às plataformas de e-commerce para PME’s Tray e
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A Bagy intensificará as iniciativas de social commerce da Companhia, segmento que vem
Operação
A aquisição da Bagy foi concluída nesta data e foi realizada pela Tray, subsidiária integral
da Companhia, não havendo, portanto, incidência dos procedimentos indicados no art.
256 da Lei das S.A.
legislação aplicável.
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LOCAWEB SERVIÇOS DE INTERNET S.A.
São Paulo, July 12th, 2021 – Locaweb Serviços de Internet S.A. (“Company”) hereby
informs the market that, on the date hereof, it was signed a Quota Purchase and Sale
and Other Covenants Agreement between the Company’s wholly-owned subsidiary
Tray Tecnologia em Ecommerce Ltda. (“Tray”) and the quotaholders of Bagy
Soluções de Comércio Digital Ltda. (“Bagy”), with the Company as an intervening and
consenting party, to regulate the acquisition of the totality of the capital stock of Bagy
by Tray (“Transaction”).
commerce, with over 13,500 active clients and 127,000 followers in the social networks.
Its purpose is to provide support for SMBs, individuals, and influencers to set up their
virtual stores in a simple and fast way. After downloading the Bagy app, the user
manages to create a store in a few minutes, using the mobile phone to include products,
take photos, determine prices, and offer native integration with the main social
networks, particularly Instagram and Facebook, in addition to the Mercado Livre
marketplace.
In view of its strong engagement with social media and relevant e-commerce content
production, Bagy has a fully innovative matrix for capturing clients, in strong
acceleration, scalable with low reliance on the traditional media format.
With this acquisition, Bagy joins the e-commerce platforms for SMBs, Tray and Dooca,
and Locaweb consolidates itself as the most complete ecosystem for digitalization for
this public in Brazil.
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Bagy will enhance the Company’s social commerce initiatives, a segment which has
been recording strong growth in markets with higher e-commerce penetration and will
fit into our clients’ journey as an important tool to capture and convert leads to
Locaweb’s entire ecosystem. In addition, by including Bagy in this ecosystem, we will
offer, in a simple way, several solutions such as Yapay, Melhor Envio and Bling to all
Bagy’s client base.
Following the Company’s operation model of the previous acquisitions, Messrs. Pedro
Rabelo, Tiago Amaral and Marcelo Alves, the Company’s partners, will remain in Bagy’s
operation.
Transaction
The acquisition of Bagy was concluded on the date hereof by Tray, a wholly-owned
subsidiary of the Company, therefore the Transaction is not subject to the procedures
set forth in article 256 of the Corporations Law.
The Company will keep the market and its shareholders timely and adequately informed
about the subsequent facts to the closing of the Transaction, in accordance with the
applicable legislation.