Google Internet

Marketing
Project #1

Fatima Suwaidi

Nourhan Ali

Rehab Al Hadari

Ayse Sahin
Wafaa Al Khamis

Iman Fawaz

Yara Al Nisani
 What is Google?

Google inc., nicknamed as “Google Guys”, is an American multinational public corporation that was found

by Larry Page and Sergey Brin. Google implements internet search, cloud computing, and advertising technologies.

Google builds up a large number of internet-based products and services. Google tends to primarily generate profit

from advertising through its “Ad Words” program. Google’s stated mission from the beginning was “to organize the

world's information and make it universally accessible and useful"; in addition, Google’s unofficial slogan that was

made up by Google engineer Paul Buchheit was “Don’t be evil”.

Google operates more than one million servers in data centers around the world, develops more than one

billion search requests, and around twenty-four petabytes of user-generated data every day. Google provides online

productivity software; for example, the Gmail mail, social networking tools, and the Google Buzz that was

introduced recently. Furthermore, Google’s products expands desktops as well, for example, the web browser

Google Chrome, Picasa (photo organization and editing software), and the Google Talk instant messaging

application.
 Why is Google so popular?

There are many reasons that make Google popular and almost everyone around the world uses it for web

browsing. Google was able to achieve this success because it contains and indexes a huge number of web pages. It

searches more than 9 billion URL’s. Google is very simple to use and that is one of the reasons why people use it

frequently.

Google also provides toolbars with a small search box on top of the Internet browser page, which eases the

way of search. The uncluttered and simple web pages makes it easier for users to find what they are looking for and

Google provides such pages that are mostly white and blue with a very clear design. Google has respect for online

advertisers as it allows almost anyone to advertise and for a small commission per clicks.
 How can Google maintain its
competitive advantage?

Google is the most popular search engine in the world. What differentiate Google from others is that they

have the fastest and most efficient search engine, when you hit enter you will get the results back with a fraction of a

second. The efficiency of Google services is the reason why people turn to Google.

The rich search and related search products that Google innovates constantly are considered another

competitive advantage for them. For example: Google map, Google word processing and Gmail. The more people

use Google’s internet applications the better it is for Google because they store all the information and they will be

in control of the entire data source. The unique infrastructure of the software and the storage system that Google

uses and the way it handle data creates economies of scale for Google, which is another competitive advantage for

Google.

In simple words Google adds value to the firm, it is hard to duplicate, and has rare Google products that its

competitors don’t have. In conclusion, in order for Google to sustain its competitive advantage they need to keep

innovation going and come up with new ideas and strategies.

 How can Google maintain its
competitive advantage?

The key features of Internet Marketing on Google include 2 different advertising programs, Google

AdWords for advertisers and Google AdSense for Web publishers.

Google Adwords is an advertising program made specifically to reach people who are looking for

information about a product or service that are related to a certain business. It provides a sponsored link alongside

to the right of the Google web page or above the search results on the Google results page which directs a person to

the certain business. The Ad or link to the specific business can also appear in Google Groups, the Google

Directory, on the search and content sites and products in the Google Network. Google Adwords pricing technique

is based on pay-per click which means, the client pays based on the number of times the link is clicked on. There is a

small activation fee paid for one time in the beginning to launch the ad, and then the client can have a certain

agreement about how much they are willing to pay per click.
 How can Google maintain its
competitive advantage?

Good Adsense is an advertising program made specifically for web publishers, which allows them to make

revenue from their personal websites. Revenue can be earned by displaying relevant ads and online content on the

website such as: placing a Google site search engine on the web publishers website, by displaying ads for other

websites that are relevant to the audience, and by placing Mobile webpages and applications on the web publishers

website that allows mobile users to connect with the right ad at the right time and directly search for information. It

allows web publishers to earn money through allowing visitors to click on other websites related to your business.

The pricing technique for Adsense is through relevant CPC (cost-per-click) and CPM (cost per thousand

impressions). With ad sense the web publishers can also track their earnings through online reports that offer details

like the number of page impressions, clicks and click-through rate. It can also track the performance of certain ads

through their format, type, category, color and pages very easily
 Identify the key features of Google
Internet Marketing

The key features of Internet Marketing on Google includes 2 different advertising programs, Google

AdWords for advertisers and Google AdSense for Web publishers.

Google Adwords is an advertising program made specifically to reach people who are looking for

information about a product or service that are related to a certain business. It provides a sponsored link alongside

to the right of the Google web page or above the search results on the Google results page which directs a person to

the certain business. The Ad or link to the specific business can also appear in Google Groups, the Google

Directory, on the search and content sites and products in the Google Network. Google Adwords pricing technique

is based on pay-per click which means, the client pays based on the number of times the link is clicked on. There is a

small activation fee paid for one time in the beginning to launch the ad, and then the client can have a certain

agreement about how much they are willing to pay per click.
 Identify the key features of Google
Internet Marketing

Good Adsense is an advertising program made specifically for web publishers, which allows them to make

revenue from their personal websites. Revenue can be earned by displaying relevant ads and online content on the

website such as: placing a Google site search engine on the web publishers website, by displaying ads for other

websites that are relevant to the audience, and by placing Mobile webpages and applications on the web publishers

website that allows mobile users to connect with the right ad at the right time and directly search for information. It

allows web publishers to earn money through allowing visitors to click on other websites related to your business.

The pricing technique for Adsense is through relevant CPC (cost-per-click) and CPM (cost per thousand

impressions). With ad sense the web publishers can also track their earnings through online reports that offer details

like the number of page impressions, clicks and click-through rate. It can also track the performance of certain ads

through their format, type, category, color and pages very easily
 Suggest ways in which an internet

marketer might make use of the

Zeitgeist information

Google zeitgeist is a snapshot in time of what people are searching for on Google all over the world. It's an

interesting way to people-watch, and since Google is the most-used search engine on the Web, it's a great way to get

some behind the scenes or data and statistics on what people are searching for.

Internet Marketers can use Zeitgeist for:

 Receive information about their Target Audience

 When they advertise, it reaches the target without any wastage

 It helps you figure out what consumer are looking for

 You can know their demographics and behavior graphics

 Also, it helps in relating products to each other.

 You get introduced to your competitors and know more information about them

 Google zeitgeist helps internet marketers to stay updated with the new trends and what concerns their

customers the most.

 Google Zeitgeist

German, from Zeit (time) + Geist (spirit) | Date: 1884 | Meaning: the general intellectual, moral, and cultural

climate of an era.

"Zeitgeist" means "the spirit of the times", and Google reveals this spirit through the aggregation of millions

of search queries we receive every day. We have several tools that give insight into global, regional, past and present

search trends. These tools are available for you to play with, explore, and learn from. Use them for everything from

business research to trivia answers.

Most commonly searched:

1. youtube
2. facebook
3. yahoo mail
4. hotmail
5. gmail
6. gulf news
7. gamzer
8. malayala manorama
9. dubizzle
10. air Arabia

Fast growing search:

1. burj khalifa
2. ‫ترتوب‬
3. world cup 2010
4. hotmail sign in
5. emirates nbd
6. fantage
7. ‫قيمزر‬
8. gmail login
9. youtube video
10. facebook login
 Google Zeitgeist

People mostly searched for:

1. justin bieber
2. shakira
3. lady gaga
4. salman khan
5. katrina kaif
6. ‫حسين الجسمي‬
7. kim kardashian
8. miley cyrus
9. manny pacquiao
10. michael jackson

Most common news websites:

1. gulf news
2. malayala manorama
3. yahoo
4. bbc
5. khaleej times
6. times of india
7. dinamalar
8. bangladesh newspaper
9. manorama news
10. cnn

Most common “research” exploration:

1. what is love
2. what is life
3. wikipedia
4. what is internet
5. dictionary
6. translate
7. what is the weather
8. what is marketing
9. what is accounting
10. what is 3g
 Google Zeitgeist

Most social network seqarches:

1. facebook english
2. hotmail
3. sms markaz
4. youtube video
5. picnik
6. yahoo messenger
7. facebook arabic
8. gmail
9. skype
10. way2sms

Most common Internet services:

1. gulfnews jobs
2. emirates nbd
3. reel cinema dubai
4. dewa online
5. rediff money
6. dubizzle
7. emirates careers,
8. mashreq bank online
9. etisalat online
10. rak bank

©2011 Google ·