RICK CUSTER

Dahlonega, GA 30533
www.linkedin.com/in/rickcuster

Office: 706.864.9084 Mobile: 706.429.8063 e-mail: rc1189@windstream.net

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SENIOR ACCOUNT EXECUTIVE

Leadership / Customer Relationships / Growth Strategies

Negotiate “Win-Win” Solutions

My background includes extensive experience leading multiple aspects of the sales process for
diverse organizations in highly competitive consumer and financial services markets. Consistently
outperforming quotas, I am skilled at developing and driving customer relationships. Additionally, I
have successfully led highly diversified direct and third party work teams through a strategic-
based planning method.

Sales service professional with a results-driven, customer-focused orientation

Proven record of effectively accessing and closing key senior decision-makers
Demonstrated ability to learn, understand and successfully present new product concepts

SELECTED ACCOMPLISHMENTS

U.S. Census Bureau

Leadership: Chosen as Crew Leader for three different data collection projects;
managed 23 direct field reports – including two first-line supervisors; drove team to
meet all established milestones and completed each project within its assigned timeline.

Financial Supermarkets, Inc.

Customer Relationships: Led a key customer, ORNL Federal Credit Union, through several
significant operational changes; secured construction contracts for four new in-store projects
worth $1,000,000 – increasing their in-store branch count by 66%.

Pay By Touch Payment Solutions, LLC

Growth Strategies: Negotiated and finalized the details of a contract with Harris Teeter to
manage the data-entry portion of their loyalty card program; built the client relationship into
another key business component producing $75,000 in new annual revenue.

Coinstar, Inc.
Negotiate “Win-Win” Solutions: Salvaged a $70,000,000 contract with Winn-Dixie by
reassessing the client’s needs and configuring the service agreement to mutually benefit both
parties; retained a top ten customer and expanded our service coverage by over 200
locations.
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PROFESSIONAL EXPERIENCE
U.S. Department of Commerce – Gainesville, GA 2010
(U.S. Census Bureau)

Crew Leader – Atlanta, GA

Created Microsoft Excel spreadsheet to track daily production; adapted by other unit leaders
Oversaw all start-up and subsequent training programs
Completed 100% of initial field assignment within 75% of allotted timeframe

Financial Supermarkets, Inc. – Cornelia, GA 2006-2009

(non-bank subsidiary of Community Bank & Trust)
(In-store Financial Institution Branching Centers)

Account Executive - Consultant – Atlanta, GA

Managed business development relationships between grocery retailers and “tier 1” – “tier 2”
Financial Institution clients over a 9-state region generating over $2,500,000 in annual sales
Sold first-ever in-store program to AllSouth Federal Credit Union, Carter Federal Credit Union, and
Enrichment Federal Credit Union
Increased in-store branch count at ORNL Federal Credit Union by 66%

Pay By Touch Payment Solutions, LLC – San Francisco, CA 2005-2006

(Gift Card and Loyalty Reward programs/kiosk solutions)

Sales Executive, Pay By Touch Personalized Marketing – Atlanta, GA (2006)

Created sales-support strategy for prospecting effort with all national AAA auto clubs
Developed and implemented test Gift /Reward Card kiosk program for Winn-Dixie
Drove headquarter relationships at Harris Teeter, Ingles Markets, K-VA-T, and Winn-Dixie
Director of Reward Program Sales, Capture Resource – Atlanta, GA (2005-2006)
Secured new Service Agreement for data entry of Harris Teeter’s VIC program
Sold in first-ever “Top Shopper” mailer at Ingles and “Instant Issue” program at K-VA-T

Coinstar, Inc. – Bellevue, WA 1996-2005

(Self-service coin processing/epay kiosks)
Senior Account Manager – Atlanta, GA (1998-2005)
Developed new Financial Institution channel through partnership with Financial Supermarkets, Inc.
Led key marketing and sales initiatives at Food Lion and Winn-Dixie corporate level
Exceeded personal installation goal in 2001, 2002, 2003, and 2004
Surpassed maximum marketing coverage plan in 2002 and 2003
Retail Account Executive – Atlanta, GA (1996-1998)
Charged with the management of key grocery chain relationships over an 8-state area
Oversaw initial roll-out, store training, and operations activity for all new retail partners

ADDITIONAL EXPERIENCE
Bonacker & Leigh, Inc. – Account Executive – Atlanta, GA (Food broker-supermarket trade)
Community Communications – Account Executive – Atlanta, GA (Start-up publishing group)
Bausch & Lomb, Inc. – District Manager – Chicago, IL (Contact lens care products)

EDUCATION
Denison University – B.A. English – Beta Theta Pi fraternity