Social Media &

Entrepreneurship
CBS B9601-71
Rachel Sterne

TA: Sumit Suman

 Course Goals

• Social Media Immersion

• Methodology
• Social Product Design
• Exposure to Startup Community
• Real-world experience
 Fallacies?
• If you build it they will come
• If my product’s good enough, it doesn’t
need marketing
• We need to be on Facebook
• It’s such a great idea, it will take off from
launch
 Course Contact Info
• Tumblr: http://socialstartup.tumblr.com
• Facebook Group:
socent@groups.facebook.com
• Twitter: @startupcolumbia, #startupcbs
• Rachel: rs3151@columbia.edu
• Sumit: ssuman11@gsb.columbia.edu
 Expectations
• You will be an active contributor to the class.

• You will use social media every day during this

course.

• You will use and research the tools created by

Guest Speakers before their session

• Laptops, Netbooks, iPads are encouraged

• The buck stops at you: Don’t complain, don’t

explain
 Grading
• 20% Social Media Activity and Platform Fluency
• 20% In-Class Participation
• 20% Blog Posts
• 40% Startup Challenge
• 25%: Strategy
• 25%: Execution
• 50%: Analysis: 5-Minute Presentation
What worked? What didn’t? Show visually what you accomplished, and
your real-world results.  Unemotionally assess your results: it’s more
important to be honest than to spin your work. What would you do
next time?
Formats Accepted:YouTube,Vimeo, Keynote, PowerPoint (Scribd,
DocStoc, SlideShare), Prezi. Must be embeddable on a web page.
 Intros

• Who you are

• What you hope to get out of class
• Social Media you use every day
 Citizen Digital Government

I have a noise
CAU DEP DOT DOE
complaint. NYC.gov
DOB DFTA DCLA
MOME EDC OEM
There’s graffiti on my 311 Online
MTA DOF NYC
street.
COUNCIL 311
NYC DataMine
DOITT DHS HHC
I want a community
DOHMH NYCHA
garden. Facebook
HRA HPD MOIA DOI
NYPL DPR NYPD
I’m looking for a job. Twitter
FDNY SBS DYCD
 NYC Social
Media
200+ Social Media Channels

nyc.gov/socialmedia

Facebook, Flickr, Tumblr, Twitter,

WordPress and YouTube
Construction Info via
QR Code

Hyperlinking the physical environment

 Parks on
Broadcastr

Mobile Walking Tours

No Cost

Location-Based Stories
What is social media?
 Web 2.0
http://www.youtube.com/watch?v=NLlGopyXT_g
 More answers:
http://www.groundreport.com/Media_and_Tech/How-Would-You-Define-Social-
Media-for-Someone-from/2931098

http://www.facebook.com/questions/permalink.php?
qid=10100135391057039&t=1&keep_objects=1

http://www.quora.com/What-is-social-media-all-about
Startup Challenges
5 Week Projects
 Startup Challenges

• Create groups of 4-5 people

• Assign a group leader
• Chose your top challenges
• Make a plan
 Methodology
1. Goal: Identify the stakeholder and specific goal.
2. Metrics: Define how you will measure success.
3. Channels: Identify social media that will support
this goal, and define the desired user workflow.
4. Roadmap: Develop a timeline for execution and
testing.
5. Execute.
6. Evolve: Analyze Results and Iterate.
 Blip.tv
http://blip.tv

Blip.tv is the next-

generation television
network, which hosts,
distributes and
monetizes the best
original Web shows.
Pando Projects
pandoprojects.org

Pando Projects provides

emerging leaders with the tools
they need to tackle global
challenges in creative, local ways.
 broadcastr
broadcastr.com

A new social-media platform for

location-based audio.
 bntr

http://bntr.com

A way to frame and share your

conversations.
 Skillshare
http://skillshare.com

Skillshare is a marketplace to
learn anything from anyone.
 MessageParty

MessageParty is a geo-blogging
service; users can post links,
short anecdotes, notes and
photos to MessageParty, and all
messages are tied to a physical
location and completely public. 
 VYou

http://vyou.com

A unique conversational video

platform that allows users to
create a simulation of
their personalities online. 
 Of a Kind

http://ofakind.com

Of a Kind is a website that sells

limited-edition, exclusive
products by emerging designers
and tells their stories.and
 Catchafire

catchafire.org

Catchafire matches professionals

who want to give their skills
with nonprofits and social
enterprises that need their help.
 Fashism

fashism.com

Share your looks and get advice

so you can look your best.
 Methodology
1. Goal: Identify the stakeholder and specific goal.
2. Metrics: Define how you will measure success.
3. Channels: Identify social media that will support
this goal, and define the desired user workflow.
4. Roadmap: Develop a timeline for execution and
testing.
5. Execute.
6. Evolve: Analyze Results and Iterate.
 Next Class
• Startup Strategies Finalized
• All Social Media Accounts
• Read TechCrunch, Square Blog
• Follow @jack and @erickschonfeld
• Prepare 5-10 Questions Per Group for Jack
Dorsey and post on Facebook