Partner

business magazine

Country
›
Italy 19-23 april 2010

Solutions for Sustainability

Mobility, renewables,
energy efficiency

Industrial Excellence
Italian entrepreneurs
heading for global success

Research & Development

Contributions to a
common future in Europe

Magazine of
the Partner
Country Italy

SEMINAR
Programme

Art of Sustainability
The

creativity competence excellence

www.ice.it/hannovermesse
www.italtrade.it/hannovermesse
Content
greetings
03 S ilvio Berlusconi
Italian Minister for Economic Development
03 D
 r. Angela Merkel
The Chancellor of the Federal Republic
of Germany
04 F ocus on Sustainability
Claudio Scajola
Italian Minister for Economic Development
05 Shaping the Future
Michele Valensise
Italian Ambassador to Germany
06 “ Bundling resources for Europe”
Umberto Vattani
President of the Italian Trade Commission
(ICE)
07 “ A PERFECT OPPORTUNITY FOR ITALY“
Antonio Tajani
European Commissioner for Industry
and Entrepreneurship
Sustainable mobility
08 Greentech – an engine
for employment and development
Maurizio Boiocchi, responsible for R&D at
Pirelli Tyre and Parts describes, how the
group is developing a green product portfolio
Energy solutions
10 Sustainable technologies
Enrico Elli, Sub-Commissioner at the ENEA
speaks on current and future research
projects, the role of European collaboration
and how ENEA cooperates with the industry
2 HANNOVER MESSE 2010 PARTNER COUNTRY ITALY
IMPRINT
Published by:
local global GmbH
Marienstraße 5
70178 Stuttgart / Germany
11 T
 he Archimede solution Phone: + 49 711 225588–0
Livio Vido, Director of Enel Engineering Fax: +49 711 225588–11
marketing@localglobal.de
and Innovation Division, explains how Italy
www.localglobal.de
is contributing to the future of European
energy supply
12 Global Perspectives In cooperation with:
Italian Trade Commission (ICE)
Francesco Starace, the President of Enel Office Düsseldorf
Green Power, describes its international Oststraße 10
40211 Düsseldorf / Germany
contribution to sustainability
Phone: +49 211 38799–0
Fax: +49 211 38799–63
14 “ Along with Petroleum” industrie@dusseldorf.ice.it
www.ice.gov.it
– a programme for the future www.italtrade.com
Carlo Perego about the new eni
programme, focused on the conversion of
solar energy and the production
of biofuels from non-food biomass
17 Attention to Green Energies
Sonia Bonfiglioli, CEO of Bonfiglioli
Riduttori spa, speaks on how her company
is positioning in the field of Greentech
INNOVATIONS
18 C
 ompetence in industrial space Concept: Hans Gäng
Dr. Enrico Sagesse, president of the Italian Editor: Esad Fazlic
Layout: Inka Ziegenhagen
Space Agency ASI, explains the role of Cover photo: Marco Lodola
Italy in the implementation of European
Pictures:
cooperation in aerospace
Press and Information Office of the Federal
Government of Germany, Italian Ministry
19 R
 esources for Europe for Economic Development, German Federal Ministry
of Economics and Technology, ICE, European
Marco R. Fuchs, CEO of OHB, on Italy’s Commission for Industry and Entrepreneurship, Pirelli,
success in the field of aerospace Enel, eni, Bonfiglioli, Brovedani, Daimler AG OHB,
ENEA, Deutsche Messe, RobotCub Consortium
20 T
 HE ICUB: CRAWLING IN GENOA Print: Bechtle Druck&Service GmbH & Co. KG
The iCub is a small-size humanoid robot
designed by the RobotCub Consortium,
which consists of several European
universities SERVICE
22 Investments in innovation 22 L ist of Exhibitors
Sergio Barel, general manager of Brovedani 24 Seminar Programme
on the company’s success story 27 Cultural Programme
23 Subforitalia: a virtual platform
for real business
Inititated by ICE office in Düsseldorf,
a virtual exhibtion of Italian subcontracting
has opended its gates in the Internet
 Greetings

Greeting Silvio Berlusconi Prime Minister of the Italian Republic

A consistent share of these bilateral
exchanges are made out of industrial
machines, machine tools, industrial
technologies, transport vehicles and
components to be incorporated in fi-
nal products: all this is a concrete proof
of the high degree of integration and
interdependency that Italian and Ger-
man companies have developed over
the last decades.
The merit of this very deep level of
cooperation and mutual, common
Photo: Livio Anticoli
interest between Italian and German
manufacturers goes, in my opinion,
that are key features of Italian and
German firms, in particular of small
and medium enterprises: “Made in
Italy” and “Made in Germany” are ac-
knowledged all over the world as the
best guarantee for quality-products
and high-level technology.
Building upon this basis, the HAN-
NOVER MESSE will provide a sea-
bed for new business contacts, valu-
able information on the state of the
art of new technologies and trends
in industrial sectors and thus send
a signal of optimism for a new path

I
t is a great pleasure for me
to welcome all guests from
around the world who will vis-
it the HANNOVER MESSE this year!
Italy has been chosen to be the official
Partner Country of the 2010 HANNO-
VER MESSE. This decision reflects
both the great role that Italy and Ital-
ian enterprises play globally in the field
of industrial technologies and the ex-
traordinary tight economic and trade
relations between Italy and Germany.
Germany is by far the most important
trade partner of Italy: world-wide it is
the first market for our exports and the
first source for our imports. In 2009 –
notwithstanding global recession and
a sharp contraction in international
trade flows – our bilateral exchanges
amounted to almost 91 billion Euros.
to two things.
First of all to the European Single
Market, which provides our enter-
prises with the platform and with the
level-playing field to grow, to become
more internationalised and thus pre-
pares them to better compete in glo-
bal markets.
Secondly, to the outstanding value,
creativity and capacity of innovation
of robust and sustainable economic
growth.
I therefore express my warmest grati-
tude to the German Government, to
the Government of Lower Saxony and
to the Hannover Messe for pro-
viding this valuable opportunity to
my Country and to Italian companies
and wish all the best to exhibitors and
visitors of the fair. 

Greeting Dr. Angela Merkel The Chancellor of the Federal Republic of Germany

I
most cordially welcome
all of our guests from this
year’s Partner Country, the
Italian Republic, to HANNOVER
MESSE 2010.
Italy and Germany are traditionally
linked by countless bonds of friend-
ship and trust. Italy’s vibrant econo-
my and the innovative strength of its
enterprises make it one of Germa-
ny’s leading trading partners. High-
tech products from the mechanical
and electrical engineering sector are
at the top of our mutual trade statis-
tics. And both of our nations are also
perennial leaders among the world’s
capital goods manufacturers.
In short: Italy is particularly predes-
tined to be the Partner Country for
the world’s biggest industrial exhibi-
tion. And Italy is in any case one of
the major exhibitor nations in 2010,
as in previous years.
But a good thing can always become
even better. That’s why I am very
confident that numerous new busi-
ness leads will be generated in Han-
nover and give added momentum to
our already excellent German-Italian
economic relations. It is in this spirit
that I would like to wish all exhibi-
tors and visitors from Partner Coun-
try Italy a successful appearance at
HANNOVER MESSE 2010. 

PARTNER COUNTRY ITALY HANNOVER MESSE 2010 3

Greetings

Claudio Scajola, Italian Minister for Economic Development

Focus on Sustainability
T
he Italian Ministry of Eco-
nomic Development has
had the pleasure of ac-
cepting an invitation from our Ger-
man friends for Italy to act as “Partner
Country” in the 2010 HANNOVER
MESSE, the most important industri-
al event in the world.
This invitation bears witness to the
role of our companies in the German
market, and the efficiency of the activi-
ties which we have performed in re-
cent years regarding bilateral econom-
ic relationships. Italy has traditionally
been Germany’s top commercial part-
ner, and also the most important ex-
porter country to host a stand in the
main German trade fair events, while
Italian participation in the Hannover
Trade Fair has always been particular-
ly numerous. However, this invitation
also represents an important recogni-
tion of the vitality and dynamism of our production and use of large volumes nology which is ever more compatible sustainable fuel.
economic system, considering the fun- of energy, with the consequent neces- with the environment and orientating The Seminars organised by the Insti-
damental theme chosen for this year’s sity of reducing environmental impact our economic systems towards a new tute, together with the numerous col-
partnership: sustainable mobility, a and preventing irreversible climate concept of development. lateral networking and economic and
very current theme on both a technical- change. This represents both a chal- Italy and Germany can provide an ex- cultural initiatives, will offer Italian
engineering and an environmental and lenge and an opportunity to revolu- ample for Europe of how renewable businessmen the opportunity to estab-
social level. tionise the use we currently make of energy can be capable of relaunching lish or consolidate collaborations with
Economic development requires the available resources, designing tech- the economy and revitalising the em- German companies, while meeting
ployment market. journalists and opinion makers capa-
The new technological frontiers of the ble of providing in-depth information
green economy will bring ever more on the current economic situation and
”This invitation bears witness to the role of advanced products and services, in future development of Germany and
which the ingeniousness and flexibil- the other countries represented at the
our companies in the German market, and ity of Italian companies will be shown HANNOVER MESSE 2010.
the efficiency of the activities which we at their best. I would like to wish the event every
The Italy Pavilion organised by the success and extend my most heart-
have performed in recent years regarding Italian Institute for Foreign Trade felt thanks to the Italian Institute for

bilateral economic relationships” (ICE), to be opened by the Italian

President of the Council of Ministers
together with the German Chancellor,
will allow visitors to discover innova-
tion and excellence in the themes of
energy efficiency and yield, the reduc-
tion of acoustic impact and the use of
Foreign Trade and to all those – busi-
nessmen, architects, curators and art-
ists – who have contributed, under the
Institute’s constant coordination, to
creating this extraordinary event, an
international showcase for our indus-
trial production. 

4 HANNOVER MESSE 2010 PARTNER COUNTRY ITALY


Michele Valensise Italian Ambassador to Germany
Shaping the Future
T
he HANNOVER MESSE –
the leading trade fair world-
wide for industry and tech-
nology – will be held this year from 19-
23 April. The focus will be on Italy as
the Partner Country, a fact which is im-
portant for a number of reasons.
HANNOVER MESSE is unique: It is
the main trade fair in Germany and a
key indicator of the state of health of
the global industry in the sectors rep-
resented as well as principal trends. Its
reach extends far beyond the borders
of Germany and offers exhibitors an
opportunity to promote their products
not just in the German market but also
internationally.
As a prestigious event that acknowl-
edges the dynamism of Italy’s econom-
ic-industrial model, it is particularly
significant for Italo-German relations,
also within the European Union. The
choice of Italy as the focus country tes-
tifies to the excellence of our industry
in key sectors for the trade fair. It also
reinforces our image as a major indus-
trial country alongside Germany in
terms of bilateral exchange, opportu-
nities for collaboration in other coun-
tries and as a partner for consolida-
”This year’s choice of Italy is a clear
reflection of the attention that Germany
pays to Italy as a key partner at a time
when the global economy appears
to be returning to a growth path.”
PARTNER COUNTRY ITALY HANNOVER MESSE 2010
tion on the internal market. Italy and
Germany are currently the only large
countries in the EU where headcounts
in the manufacturing sector still ac-
count for around 20 percent of the
workforce. There is a strong and un-
equalled tradition of subcontracting
between the manufacturing industries
in our two countries; our economic
systems are based on a similar indus-
trial model (comprising small and me-
dium-sized enterprises) and on similar
export models.
After the most recent trade fairs, at
which Japan and South Korea were
the guests of honour, this year’s
choice of Italy is a clear reflection of
the attention that Germany pays to It-
aly as a key partner at a time when the
global economy appears to be return-
ing to a growth path, even though this
path is still strewn with obstacles. We
are proud of this, as it further under-
scores the close business relations
our two countries enjoy.
Fully aware of the opportunities that
the Italo-German partnership offers
within the framework of the HANNO-
VER MESSE as well as for strengthen-
ing the political dialogue between the
host and partner countries, the fair
will be opened by Prime Minister Ber-
lusconi and Chancellor Merkel. They
Greetings
will meet in Hannover on 18 April at
the Italo-German summit, in the pres-
ence of the foreign ministers Frattini
and Westerwelle, the Italian Minister
for Economic Development, Scajola
and his German counterpart Brüder-
le, and from the respective Transport
Ministries, Matteoli and Ramsauer.
Italy’s participation at the fair will fo-
cus on “sustainable mobility” and – in
addition to appointments at the fair it-
self – includes a broad programme of
seminars, conferences and meetings
which will be of interest to hundreds
of companies, individuals and public
institutions. The ITALY Pavilion, fea-
turing the central exhibition and vari-
ous company exhibits, was planned
and organised by the ICE – Institute
for Foreign Trade. I would like to ex-
press my sincere thanks to the ICE
for its work in the German market in
developing the exchange between our
two countries and for its participation
at this year’s trade fair. Branded “Han-
nover shows and shapes the future”,
the exhibit will enable visitors to ad-
mire the innovative capacity of our
companies in production and distri-
bution of energy, sustainable mobility
and manufacturing and automation
systems.
The ITALY Pavilion will house a
project sponsored by the City of Rome,
combining the demands placed on
mobility – both collective and individ-
ual – and conservation of the city’s cul-
tural and artistic heritage.
All the preconditions are therefore in
place to ensure that the HANNOVER
MESSE will serve as a forum for con-
solidating the political understanding
and economic synergies between Ita-
ly and Germany which are founded
on a long-standing tradition of col-
laboration and friendship. 
5
Greetings

“Bundling resources for Europe”

He is the architect of the Partner Country presentation of Italy: Umberto Vattani, Italy‘s former ambassador
to Germany and now President of ICE, the Italian Trade Commission. As a convinced European he is highlighting
Italy‘s industrial contribution to sustainability.

Your Excellency, what does

HANNOVER MESSE mean to you
personally?
Umberto Vattani: After the truly tu-
multuous reunification years, I am
”We are mobilizing our R&D and hi-tech
very much looking forward to this vi-
tally important Italian trade mission sectors to develop and adopt renewable
in Hannover. HANNOVER MESSE
is a unique opportunity to shape and
energy solutions; and we are heavily investing
correct Germany’s perceptions of the in the development of efficient energy
Italian economy.
transmission systems. ”
Are we laboring under
misconceptions?
Italy’s passion for design, style and
quality of life is well recognized. But
in Hannover we will show that the
quality of “Made in Italy” products
people have come to know and val-
ue are the result of Italy’s highly ad-
vanced engineering base and are pro-
duced in accordance with the latest
standards of economy and efficiency.
We also have creative entrepreneur-
engineers committed to ongoing op-
timization.

Umberto Vattani
As Italy’s Ambassador, Umberto
Vattani experienced post-re-
unification Germany first-hand.
Now, as President of the Italian
Trade Commission (ICE), he is
overseeing Italy’s Partner Country
presentation.

6 HANNOVER MESSE 2010 PARTNER COUNTRY ITALY


What will Italy’s main focus be at
the trade fair in Hannover?
The displays at the Italian pavilion
will leave absolutely no doubt as to It-
aly’s integral role in European cross-
border industrial and energy policy
initiatives. We are working on an
ambitious project to develop sustain-
able urban mobility concepts; we are
mobilizing our R&D and hi-tech sec-
tors to develop and adopt renewable
energy solutions; and we are heavily
investing in the development of effi-
cient energy transmission systems.
These are all fields in which Italy’s
expertise in science and industry is
making a major contribution to glo-
bal environmental protection. As al-
ways in Hannover, Italy’s top electri-
cal and motive power engineering
companies and industrial subcontrac-
tors will be showcasing their great in-
novative power and championing the
cause of energy efficiency.
Do you see opportunities for new
cross-border B2B cooperative ven-
tures in the energy sector that go
beyond mere statements of policy?
I personally am very confident that
Hannover will yield tangible progress
towards German-Italian – and indeed
European – cooperation. The chal-
lenges of renewable energy production
and distribution, energy R&D, techni-
cal realization and investment are sim-
ply too great to be resolved without a
Europe-wide bundling of resources. In
the Mediterranean region in particular,
there are opportunities for Italy and
IAN
EDG
ITAL
THE
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LO GIE UN
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Herau
sgebe
F
SCH
IENI SENH
I T A LÜ R A U S BERLIN
BÜRO rstraße 39
Schlü 629 Berlin
10
“The Italian Edge”:
A book and strong arguments
to adjust views on industrial Italy.
PARTNER COUNTRY ITALY HANNOVER MESSE 2010
”The challenges of development of
sustainable energy solutions, the technical
realization and investment are simply too
great to be resolved without a Europe-wide
bundling of resources.”
Germany to work together very closely
and become key drivers of a pan-Euro-
pean energy policy. After all, the first
agreements are already in place, and
we will be showcasing these in Hanno-
ver. We will find our way into the future
much faster if we work together.
Italian firms have always been in fierce
competition with their German coun-
terparts. Will the same hold true in
the emerging markets?
HANNOVER MESSE is truly a global
platform. Italy’s small and medium-
sized companies in particular have
long made it to the leading foreign
exhibitor nation at the world’s big-
gest industrial technology expo.
The contraction in European exports
in the wake of the economic crisis is
forcing everyone, including Italy’s
mechanical engineering, electrical
E
VATIO
N
r:
TUT
NSTI
ES I NDEL
A
te
Wolfgang Pech, head of HANNOVER MESSE, and Umberto Vattani, president
of ICE, signing the Partner Country agreement in Rome.
engineering and industrial subcon-
tracting firms, to focus on new inter-
national markets. The Italian Trade
Commission and the Confindustria
federation of industrial companies
are strongly supportive of these ini-
tiatives, especially in the emerging
markets.
Are there opportunities
for cooperation in these markets?
Yes, just take North Africa for exam-
ple. The close economic ties that Ital-
ian businesses have developed with
North Africa over many years are
central to the development of energy
projects in the region.
HANNOVER MESSE 2010 will show
that there are still plenty of untapped
opportunities for international co-
operation and new growth based on
partnership. 
Greetings
“A Perfect opportunity
for Italy“
Antonio Tajani was appointed
new European Commissioner
for Industry and Entrepreneur-
ship on 9 February 2010. The
success of European industry
is of central importance to the
economic and social welfare
of European citizens. Tajani’s
central aim as Commissioner
for Enterprise and Industry
is to ensure that all the EU’s
business sectors will come out
of the current economic crisis
stronger and more competitive
than before, and will be able
to support sustainable growth
in a strong social market
economy. Tajani will visit this
year’s HANNOVER MESSE and
welcomes the activities of
Italy as Partner Country of the
world’s largest industrial trade
fair. Tajani on the massive pres-
ence of Italian companies at
HANNOVER MESSE:
“I am delighted to see that my
compatriots are so active.
HANNOVER MESSE is the
world’s leading technology
event and Italy is the Partner
Country this year. More than
300 Italian companies from
across all industrial sectors will
participate to the exhibition in
2010. This is not surprising tak-
ing into account that over the
past few years Italy has been
one of the biggest exhibitors
at Hannover. It represents
the perfect opportunity for
Italy to highlight its industrial
capabilities and innovative
technologies.”
7
Sustainable mobility
Greentech – an engine
for employment and development
Pirelli is one of the most prestigious industrial groups of Italy and stands for industrial excellency.
Maurizio Boiocchi, responsible for R&D at Pirelli Tyre and Parts describes, how the group is developing a green product portfolio.
Mr. Boiocchi, how far is Italy
already part of this global change
in industrial strategy to provide
Greentech solutions?
As Italian industry features a varied
and extended scenario, it is quite
impossible to give a single answer.
Generally speaking, Italian industry
is quickly making up ground after a
first delay, both in processes and in
products. This is particularly true in
automotive, where important firms
like Fiat group are extremely com-
mitted in green technologies. As well
as Brembo and Magneti Marelli who
shares with Pirelli the Cyber Tyre
project, aimed on building safer and
more ecological cars.
What will be the main drivers
for existing industries to adopt
greentech?
Everyone must do his part. Public
incentives were important last year
”Our industrial plan for 2009-2011 fixed because of the crisis, but actually in-
centives are related to a product cat-
up to 40 percent revenues shares from egory as a whole, provided that it of-
green activities. In 2009 we already reached fers sustainable features. But only
consumers are in charge of reward-
30 percent. ” ing a product by choosing it. Markets
are more and more oriented to green
products with less environmental im-
pact and consumptions. This is true
not only for Western economies, but
everywhere. The challenge for ad-
vanced industry is to understand and
precede these needs in order both to
achieve a strong market position and
to raise technological barriers to low
cost and low technology products. In
other words, Greentech is an engine
for development and employment.
8 HANNOVER MESSE 2010 PARTNER COUNTRY ITALY
Which major challenges do you
see upcoming in the next years and
how is Pirelli as a group facing
demands for sustainable mobility?
The main focus will surely be on re-
ducing consumptions and environ-
mental impacts due to traffic. Nev-
ertheless, we must be careful on not
to blame only Co2, whose dangerous
effects are a much debated question,
while fine particles are the real ene-
my because of their consequences on
human health, which are of a much
more certain and immediate nature.
Pirelli’s commitment in filters busi-
ness is exactly to reduce fine parti-
cles in commercial vehicles, whose
impact on PM emissions is up to
40 percent of the total. On the other
hand, all the new Tyre products are
designed to reduce both harmful sub-
stances emissions and consumption
on one hand, and to increase dura-
tion and security on the other, work-
ing primarily on raw materials.
With Pirelli Eco Technology the
group has undertaken already an
important step to diversification.
Which solutions are your now
providing?
Pirelli Eco Technology is the Pirelli
group’s company involved in tech-
nological solutions for sustainable
mobility and it is one of the main
international players in the produc-
tion, sale and marketing of prod-
ucts developed to control polluting

Pirelli’s particulate filter
system can reduce harmful emis-
sions from diesel engines by more
than 95 percent.
emissions. The company operates
in the European and Chinese mar-
kets with two main products which
reduce diesel vehicle emissions: the
FeelpureTM particulate filtering sys-
tem for vehicles already in circula-
tion, approved and sold in the main
European countries and China, and
GecamTM, a fuel with low environ-
mental impact. Pirelli Eco Technolo-
gy also produces and sells particulate
filters intended for original equip-
ment. FeelpureTM is a technology
developed by Pirelli Eco Technology
to reduce the particulate emissions
from diesel engines. The “retrofit”
system can be applied to trucks, bus-
es and coaches, light commercial ve-
hicles, and earth-moving machinery,
and is housed in a muffler which re-
places the original silencer, thereby
removing the need to actually modify
the engine. The particulate filters are
made in silicon carbide and are able
to cut particulate emissions, consid-
ered the highest polluting agent in
urban areas, by more than 90 percent.
The Feelpure™ technology by Pirelli
PARTNER COUNTRY ITALY HANNOVER MESSE 2010
Sustainable Mobility
Eco Technology enables the vehicle’s
emission standard to be changed New Eco concepts
from Euro 0/1/2 to Euro 3/4/5. At the Centro Ricerche FIAT, new concepts for advanced city vehicles
and possible future scenarios are ambitiously being researched.
And to which fields of activity The goal is to develop city vehicles with zero or ultralow emission,
Pirelli is heading with its R&D combined with driver assistance systems such as parking assistance,
collision avoidance, stop&go or automatic guidance systems, which
activities?
can help to drive a vehicle along a reference path maintaining a desired
Both tyres and filters. Pirelli’s speed. Furthermore advanced car sharing concepts are being devel-
research has always been fo- oped, in order to make car sharing both more attractive and efficient.
cused on tyres as well as the
development of solutions
able to put together safety
and driving pleasure. To-
day, far from dropping
our criteria, we aim to
go forth in designing
more and more sus-
tainable solutions.
How do you estimate the share
Greentech and/or Pirelli Eco
Technology will have within the
next years for the groups turnover
and growth perspective?
Our industrial plan for 2009-2011
fixed up to 40 percent revenues
shares from green activities at year
end. In 2009 we already reached 30
percent.
How well do you see Europe and
especially Italy positioned in the
global competition of Greentech,
particularly when it comes to
emerging markets?
It’s hard to generalize. Some Euro-
pean countries are well positioned in
global competition because they have
better understood that greentech is
the competitive challenge to over-
come. Other Countries or even spe-
cific fields inside are less attentive to e-mobility Italy
this issue. On the whole we can say Already in the end of 2008, Daimler AG has launched its electric mobil-
that Europe is absolutely aware of the ity project in cooperation with Enel, Italy’s largest energy supplier. In
fact that green economy is not a fash- 2010, the “e-mobility Italy” initiative will see more than 100 electric cars
ion or a simple marketing issue but a of the smart and Mercedes-Benz brands roll onto the streets of Rome,
Milan and Pisa. Enel will be responsible for developing and setting up
real ground of research and develop-
over 400 charging stations especially for this purpose in the three cit-
ment on which the innovation capa- ies. The project aims to further develop automotive technology and
bilities of a whole system or a single an intelligent infrastructure, and also establish open standards. Infra-
company are the main player. Pirelli is structure is a particularly important issue in Italy, where the majority of
certainly leading in this direction.  vehicles are parked in city streets.
9
ENERGY Solutions
Sustainable technologies
In July 2009 the new Italian National Agency for New Technologies, Energy and Sustainable Economic Development (ENEA) has been
founded. Enrico Elli, Sub-Commissioner at ENEA speaks on current and future research projects.
Mr. Elli, ENEA has a new name, does
that mean it has also a new target?
The new ENEA was established on the
23rd of July, 2009, when Article 37 of Law
n. 99/2009 assigned to ENEA the role of
the Italian Agency for New Technology,
Energy, and Economic Sustainable Devel-
opment. This means that we have a new
important target: in particular, the role of
the Agency that shall finalize all activities
complying with the requirements of eco-
nomic sustainable development.
Italian Energy policy recognizes the
need to diversify its energy supply port-
folio in order to reduce and hopefully
overcome actual dependence on fos-
sil fuels and electricity import. In ad-
dition, Italy must comply with the Eu-
ropean Climate and Energy Package.
This can be considered ENEA’s new
mission: supporting the Italian energy
policy through the promotion and in-
novation of sustainable technologies.
How are you coordinating the
different projects and approaches?
My position’s responsibilities within
ENEA was decided by a specific act of the
Ministry of Economic Development on
the 15th of September, 2009. I am quite
familiar with the professional expertise
of the ENEA personnel as well as the po-
tential of its research laboratories, both
of which provide a great resource for the
Italian industrial system. Our efforts in
overseeing our mission lie in focusing
projects and human resources towards
the new role of Agency in support of the
Development Policy of the Italian Gov-
ernment in the field of Energy.
10
What are the main current
and future projects of ENEA?
Even though I’d like to outline all of
ENEA’s projects within an integral
contextual framework, I would say that
my focus is three-fold. First, we are ac-
tively participating in the so-called Ital-
ian Nuclear Renaissance, whose objec-
tive is to produce 25 percent of our en-
ergy through fission by the year 2020.
In this area ENEA, with its network of
test facilities and laboratories, can sup-
port Italian industry within the “supply
chain” by qualifying components and
systems to face the challenges of this
new market.
We are also involved in the major Euro-
pean and international projects for the
IV generation nuclear power reactors.
One of the main objectives is to mini-
mize the waste for an easier decommis-
sioning activity. Secondly is the area of
Energy Efficiency. Everybody recogniz-
es the importance of energy efficiency
as one of the leading instruments to
reduce GHG emissions and to reach
the objectives by 2020. In this area, at
ENEA, a specific new technical Unit
has been constituted, following a De-
cree of the Ministry of Economic De-
velopment. The Unit will establish and
implement all the procedures that will
be necessary to overcome the barriers
that impede or delay the diffusion of
energy efficiency in Italy.
Finally, allow me to include the spe-
cific feature of ENEA as a research in-
stitution: we are actively committed to
participating in international projects
within the sector of nuclear fusion.
How does ENEA cooperate with
the industry firms, bringing achieve-
ments to the market, to industry
and households?
ENEA considers that the achievement
of the objectives of reducing carbon
emissions and increasing the produc-
tion of renewable energy are possible
if the industry firms are effectively in-
volved in the process at an earlier as
possible stage. With this in mind ENEA
transfers to the productive system the
best practices in energy technology
R&D through specific collaboration
agreements or the constitution of Con-
sortia. ENEA advises on global strate-
gies to accelerate market penetration
and which technologies are ready-to-
use to improve business performance.
The Agency also produces scenarios for
power generation and for energy end
use in buildings, industry and trans-
port. Industry firms can therefore de-
velop new business models to face the
market, implement sector roadmaps
and expand investment in R&D. In the
sector of households we develop specif-
ic activities to target people, informing
about energy, technologies and incen-
tive programmes for energy efficiency
in buildings.
Which meaning has the research
of fuel cell technology for ENEA?
We believe in fuel cells technology, and
our researchers have been working in
this sector for many years. Let me focus
here on the possible applications in the
sector of transport. The field of transpor-
tation is responsible for a large share of
expected emission reductions. Research
in fuel cells would allow us to exploit a
wide area of medium term technologies
to be used to reduce air pollution. Vehi-
cles powered by fuel cells rather than
gasoline would have a potential energy
efficiency of 27-41 percent (cf the aver-
age value of 16-18 percent of gasoline-
fueled vehicles.) We feel strongly that fu-
el cells technology is significant but we
know that it will be relevant at market
level not before 2030.
Which role does European coopera-
tion play in your opinion in order to
accelerate projects
European cooperation plays a very im-
portant role in terms of accelerating our
projects. We participate in several Re-
search Projects financed by the Europe-
an Commission and recently, ENEA has
been one of the founding members of
the European Energy Research Alliance
(EERA). This is a network of European
agencies and other research institutions
that cooperate on a voluntary basis, shar-
ing human and instrumental resourc-
es in joint research programs in all the
energy-related sectors (carbon capture,
hydrogen, solar energy, grids, etc.): I be-
lieve that this cooperative activity can ac-
celerate RD &D within the area of en-
ergy technology. In fact, we can develop
a strategic long-term focus, establish a
long-term supportive policy framework,
adopt a portfolio approach, and moni-
tor and evaluate the status of R&D on
a regular basis.
All of this can help to bridge the gap
between the public and private sector
in terms of exploiting the best available
energy technology that can be used and
to share the mix of technologies in or-
der to reach the objective of EC 2020
and the reduction of CO2. 

The Archimede solution
Active in photovoltaic systems through its laboratory in Catania, Italian utility company Enel is also a leader in the concentrated solar
thermodynamic sector and has implemented the Archimede power plant. Livio Vido, Director of Enel Engineering and Innovation Division,
explains how Italy is contributing to the future of European energy supply.
Mr. Vido, which R&D projects are to be
expected in solar energy?
Livio Vido: Solar energy is a key re-
newable generation technology for
Enel: the Group renewables arm,
Enel Green Power, is actually plan-
ning a challenging growth in so-
lar worldwide. These plans must be
supported by a strong technological
effort. The Enel Group is currently
carrying out several R&D projects
in this field, both in CSP (solar ther-
modynamic) and photovoltaic. In the
CSP field, the Archimede plant rep-
resents our project at the forefront.
By combining innovative solutions
both in the design of the plant, that
uses molten salts as fluid combining
heat transfer and energy storage, and
in its components (collector and par-
abolic trough), Archimede ensures
highly efficient energy supply also at
night time. In the photovoltaic field,
the Enel Group strategy is to test in-
novative photovoltaic panels (using
new materials, instead of silicon, or
new solutions, like thin films, multi-
junction or optical concentration) as
The Archimede power plant is the most advanced project in the world in this new
and promising field of energy generation.
well as developing integrated systems
coupling energy production with stor-
age. A brand new Enel solar labora-
tory in Catania (Sicily) is equipped to
test every kind of photovoltaic panels
and will be the Enel Group’s bench-
mark test site. On the other hand, we
have developed the Diamond, that
integrates photovoltaic panels, pro-
duction of hydrogen and hydrogen
energy storage. At the moment we
are planning a “low cost” version of
the Diamond, that can generate clean
energy for small communities living
in isolated area not connected to the
distribution grid, therefore ensuring
them self sufficiency of energy sup-
plies.
What are specifically the status and
the perspectives of the Archimede
project in Sicily?
The 5 MW Archimede plant is being
completed in Priolo Gargallo (Catania,
Sicily) and will be commissioned at the
end of the first semester of 2010. It is a
first-of-a-kind so it will provide us im-
portant feed-backs in the first period
ENERGY Solutions
Parabolic Trough Systems Fresnel Linear
Concentration
Systems
Absorber tube
Reflector Absorber tube
Parabolic Dish Systems Central Receiver Systems
Absorber Absorber
Reflector Reflectors
Reflected radiation
Radiation from the sun
of operation: we will base future de-
velopments of CSP technology on the
Archimede experience. I can comfort-
ably state that the main drivers of our
research and development in CSP will
be efficiency increase and cost reduc-
tion, working both on plant configura-
tion and components, in order to facili-
tate the exploitation of the technology.
How will Enel make use of the
Partner Country Italy presentation
of HANNOVER MESSE?
HANNOVER MESSE will be an op- Livio Vido, Director of Enel Engineering
and Innovation Division
portunity to present the status and
perspective of Enel research and Enel
efforts in environmental related top-
ics and renewables, but also a mo-
ment to collect all the competences
of Italian Industry in order to have a
constructive comparison with other
countries and industrial peers. 
11
ENERGY Solutions
Global Perspectives
One of the driving forces behind global innovation projects in the energy sector has its roots
in Italy, but not only there. Francesco Starace, President of Enel Green Power, explains
its international contribution to sustainability.
Mr. Starace, which role has renewable
energy in the strategy of Enel?
Renewables are a pillar of Enel’s strat-
egy. For the Enel Group, investing in
renewables means investing in eco-
nomic and environmental sustain-
ability. In a scenario that strongly
depends on fossil fuels, renewables
are the best way to cut greenhouse
gas emissions. They also guaran-
tee diversification of the generation
mix, hence security of energy sup-
plies, for developed and developing
countries alike. This is why Enel con-
stantly stresses its commitment to-
”Enel Green Power currently operates over
4,700 MW in plants relying on hydro, wind,
geothermal, solar and biomass sources in
Europe and the Americas. ”
wards renewables, developing inno-
vative projects and new technologies,
while increasing the installed capacity
of these resources. The main renew-
able sources the Enel Group operates,
through its subsidiary Enel Green
Power, are wind power, hydroelectric,
photovoltaic solar and geothermal.
What does Enel Green Power
mean for the corporate development
of Enel?
Enel is Italy’s largest power company,
and Europe’s second listed utility by
installed capacity. It is an integrated
player which produces, distributes
and sells electricity and gas. Further
12
to the acquisition of the Spanish utili-
ty Endesa, Enel has now a presence in
23 countries with over 96,000 MW of
net installed capacity and serves 60.8
million power and gas customers.
On December 1st, 2008 Enel estab-
lished Enel Green Power, the Group’s
Company dedicated to developing and
managing worldwide energy genera-
tion from renewable sources, which
currently operates over 4,700 MW in
plants relying on hydro, wind, geo-
thermal, solar and biomass sourc-
es in Europe and the Americas. The
company was set up by merging all
renewables assets of the Enel Group
within a single entity.
Enel Green Power is aimed at increas-
ing visibility for the Enel Group’s ac-
tivities in the renewables industry
and realizing the appropriate value
for such activities. Since its inception,
Enel Green Power has been increas-
ing its installed capacity, optimiz-
ing the technological and geographi-
cal mix, exploiting its leadership in
sound technologies like geothermal
energy and growing strongly in oth-
ers like wind and solar.
What is the specific approach of Enel
Green Power to solar energy?
Solar energy is the most widespread
source in absolute terms, available
anywhere and in quantities which far
outstrip energy needs. Growth is very
strong and the world trend forecast
for this sector is an average annual
rate of over 30 percent for the next
decade. In this sector Enel has been
a player right from the first market
and technological developments, re-
garding photovoltaic solar power in
particular.
Enel Green Power has inherited a
strong tradition from Enel in this sec- ABOUT ENEL
tor with Enel.si, and has led itself to
Enel is an international group
play a leading role in the global mar- which produces and distributes
ket, both in terms of know-how and electricity and gas in 23 countries
market development. In this sense, on four continents. Enel is the
the company believes in technological second-largest among Europe’s
listed utility companies by
partnerships and innovative business
installed capacity, and one of
models, such as franchising in Italy,
the leaders in terms of number
which has led to a strong develop- of shareholders with almost 1.4
ment in distributed generation on the million investors. The Group is
retail and commercial market, count- also among the world’s largest
ing on an extensive franchise network utilities by market capitalisation.
Enel generated 267.8 TWh of
with over 500 installers throughout
electricity in 2009 using a
the nation. balanced mix of energy
Enel Green Power has furthermore resources. The generation plants
closed an agreement with Sharp and have a total capacity of 95,326
STMicroelectronics to produce inno- MW, of which more than a third
vative thin-film photovoltaic panels. is powered by renewable resour-
ces; use of the latter is increasing
The plant, located in Catania, Italy, is
constantly, especially in North,
expected to have initial production ca- Central and South America.
pacity of 160 MW per year and is tar- The Enel Group distributes
geted to grow to 480 MW over the next energy over 1.7 million km of
years. In addition, Enel Green Power power lines and sells electricity
to 57 million customers and gas
and Sharp will jointly develop solar
to 3.9 million households and
farms focusing on the mediterranean
enterprises.
area, with a total installed capacity at
a level of 500 MW, by the end of 2016.
Enel Green Power has paid special
attention to technological innova-
HANNOVER MESSE 2010 PARTNER COUNTRY ITALY

Francesco Starace, President of Enel Green Power, places emphasis on wind power. ants
have a total capacity
tion and solar thermodynamic re-
search and development. With the
Archimede Project, Enel built a 5 MW
solar plant built with 576 parabolic
mirrors in Priolo Gargallo (Sicily, Ita-
ly). Also in Sicily, Enel’s research cen-
tre in Catania is focusing on concen-
trated solar energy, thanks to its col-
laboration with Sharp, a world leader
in photovoltaic energy.
What will be Enel Green Power’s
role in developing energy projects
in North Africa?
Enel Green Power is looking with a
strong interest at this fast develop-
ing area. These regions are endowed
with substantial natural resources for
renewable energy generation and are
also going to experience industrial and
economic growth in the next years.
We believe in the development of re-
newable energy sources in this area,
also in its short and medium term po-
Enel has also developed
the Diamond Project, a plant
that combines the use of
photovoltaic panels with
a system to produce and store
hydrogen in order to generate
electricity through the use
of combustible cells.
PARTNER COUNTRY ITALY HANNOVER MESSE 2010
ENERGY Solutions
tential, and we will contribute to this
development with our strong exper-
tise, for the benefit of all stakehold-
ers, both locally and in Europe.
Besides, as Enel Group we are also
partners in OME – Observatoir Medi-
terranée de l’Energie – which is con-
tributing to the Mediterranean Solar
Plan development.
What is the specific expectation
and role of Enel Green Power
in the Desertec project?
We consider the Desertec concept as
a major initiative for the development
of power generation from renewables
in the area: the long-term goal, to sat-
isfy a substantial part of the energy
needs of the Middle East and North
Africa (MENA) countries and meet
as much as 15 percent of Europe’s
electricity demand by 2050, is chal-
lenging and attractive for a company
like Enel Green Power. We would con-
tribute with our expertise in the sec-
tor, which as part of the Enel Group
deeply involves us in the development
of new technologies in both photo-
voltaic and solar thermal generation
with Archimede, the first system in
the world to fully integrate a gas com-
bined-cycle plant with a liquid-salt so-
lar thermal plant for electricity gen-
eration. 
13
ENERGY Solutions
“Along with Petroleum”
– a programme for the future
In 2007, eni has launched “Along with Petroleum”, a research and technological development programme, focussing on the conversion
of solar energy and the production of biofuels from non-food biomass. Text: Carlo Perego
O
ver 80 percent of the
world’s consumption of
primary energy is cur-
rently guaranteed by fossil sources
such as oil, coal and natural gas. In the
future, likely for several decades, these
sources will continue to guarantee a
large portion of the world’s energy de-
mand. All these fossil sources have
some environmental impacts and dis-
charge carbon dioxide into the atmos-
phere, although in different quantities.
Nuclear energy and hydroelectric en-
ergy, whose impact is lower in terms
Dr. Carlo Perego is Senior Vice
President of the Donegani Institute
– the eni research centre for non-
conventional energy
14
of greenhouse gases emissions, satis-
fy about eight percent of world energy
demand. The traditional biomasses as-
sure an additional ten percent of the
world’s energy consumption. The ex-
cessive dependence on fossil energy,
even if easily accessible, flexible and
at acceptable price, will be not sustain-
able for the future of our planet.
Finding a solution to this problem rep-
resents a requirement to survival and
long term prosperity to the Oil and Gas
industry, and only scientific and tech-
nological research can actually pro-
vide effective answers. These are the
reasons why eni, starting from 2006,
chose to put technology innovation at
the core of its sustainable growth strat-
egies. eni has spotted ten key techno-
logical platforms with high priority as
far as investment for future business
development is concerned. These plat-
forms involve core sectors (oil and gas
exploration, production, transporta-
tion, and production of high perform-
ing fuels with low environmental im-
pact) renewable energies (solar energy
and biomasses) as well as environmen-
tal sustainability of operating activities.
At present, renewable energy provide
little contribution to the world energy
offer. This is due to the fact that the
technologies presently available only
allow for limited production of energy
at high prices. For example, solar en-
ergy satisfies less than one percent of
global energy needs and the production
cost of energy from photovoltaic plants
is several times higher than the one in
gas or oil-fuelled plants.
The availability of innovative technolo-
gies for the exploitation of alternative
energy sources will provide a funda-
mental answer to the need of a world
that asks for increasing energy, but
cannot afford it unless it is clean.
In 2007 eni has launched the “Along
with Petroleum” Program. Besides
eni has defined a new mission for the
”The excessive dependence on fossil energy,
even if easily accessible, flexible and at
acceptable price, will be not sustainable
for the future of our planet.”
which aims to achieve technological
breakthroughs in the use of solar en-
ergy and biomass.
eni is also committed to researching
technologies to reduce Co2 emissions
and is therefore developing the Green-
House Gas project (GHG) for the injec-
tion of CO2 in depleted gas and oil fields.
SOLAR ENERGY
Solar energy can be considered the pri-
mary energy source by excellence.
Its exploitation can be obtained
through direct conversion of light in-
to electric power (photovoltaic effect).
The basic components of photovoltaic
systems are solar cells made by a wafer
a few tenths of millimeter thick or by
a thin layer of semiconductor material
(e.g. silicon) only a few microns thick,
suitably treated. Presently, the cost of
HANNOVER MESSE 2010 PARTNER COUNTRY ITALY
Donegani Institute in Novara, which
became eni’s Research Centre for the
development of technologies in the
field of non-conventional energy – giv-
ing its new name “The Donegani In-
stitute – the eni research centre for
non-conventional energy‘. The cen-
tre’s activities are focused on the R&D
programme “Along with Petroleum”,
power generation from photovoltaic
plants is still high (0.2-0.5 €/kWh).
In order to overtake the current limits of
solar energy exploitation, it is fundamen-
tal to introduce technologies that can re-
duce the quantity of silicon used, while
producing the same amount of energy,
and in the longer term to substitute sil-
icon with polymer or organic materials
whose production costs are significantly
lower, with performances comparable to
those of silicon whose conversion effi-
ciency reaches 20 percent.
Solar energy can also be exploited to
fuel power conventional thermody-
namic cycles.
In this case vast fields of mirrors are
used (taking up to 2-5 hectares for eve-
ry MW installed) so as to focalize the
reflected light onto apposite receiving
 ENERGY Solutions

PARTNER COUNTRY ITALY HANNOVER MESSE 2010

15
ENERGY Solutions
elements that consequently warm up
thermovector fluids, contained inside
of them, typically diathermic oil but
also melted salts. The fluid releases its
thermal energy therefore producing
steam that, in turn, powers a classic
steam cycle.
The research objectives pursued by the
Donegani Institute for solar energy
can be summarised as follows:
 the development of photovoltaic cells
based on organic and/or polymeric
materials with a view to reducing the
cost of producing electricity from so-
lar and overcoming current limita-
tions of silicon-based technologies;
 syntheses of photoactive materials
able to increase the conversion effi-
ciency of photovoltaic panels;
 the photo-production of hydrogen by
water dissociation using solar energy;
 the development of hybrid systems
for the production of electricity
(with the possible co-production of
desalinated water) based on concen-
trated solar power and combined
cycle technologies, also with a view
to a more efficient use of remote re-
serves of natural gas.
eni signed a strategic alliance with
MIT in Boston for research in energy-
related fields. The fulcrum of the col-
16
laboration is the “eni -MIT Solar Fron-
tiers Center”, founded in July 2008
with the aim to produce and acceler-
ate the development of advanced solar
technologies, in which eni will allocate
25 million dollars in five years.
Biomass
eni’s goal in the medium-long term is
to develop processes that can poten-
tially lead to a breakthrough in bio-fu-
el production.
Bio-fuels can give their contribution in
the medium term by supplying renew-
able energy as an alternative to fossil
fuels in the transport sector, provided
they are produced with sustainable
processes and they are not in competi-
tion with the food sector.
The use of bio-fuels offers environ-
mental advantages because it does not
produce polluting emissions – sulfur
and polyaromatic hydrocarbons – even
though it shows lower energy efficien-
cies than fossil fuels.
eni’s R&D is concentrated on the pro-
duction of high performance bio-fu-
els– e.g. biodiesel with cetane number
higher than traditional diesel – and of
bio-energy through the conversion of
non edible biomasses.
In the field of the production and
development of biomass energy, the
Centre’s activities are focused on the
following:
 t he conversion of non-edible bio-
mass in biofuels by gasification and
Fischer-Tropsch synthesis (second
generation biofuels);
 the use of microalgae, yeasts and bac-
teria in the production of diesel-fuels;
HANNOVER MESSE 2010 PARTNER COUNTRY ITALY
 t he production of energy and fuels
from urban solid organic waste by
thermochemical treatment;
 the identification of highly produc-
tive plants cultivated exclusively for
energy purposes, aimed at signifi-
cantly reducing the production costs
of biofuels and the areas under cul-
tivation.
eni has developed the Ecofining TM
technology in collaboration with its
partner UOP; it can convert vegetable
and microbial oils and fats into Green
Diesel, a high quality product without
oxygen and compatible with oilderived
diesel fuels.
co2 mitigation
Environmental protection and mitiga-
tion of climate change have and will
keep on having a major economic, so-
cial and operating impact on oil com-
panies whom are expected to show ev-
er growing commitment in the future.
Developing technologies aimed at re-
ducing the carbon dioxide emission
is a major goal for energy companies.
eni is involved in the Green House Gas
Project (GHG) that includes:
 feasibility studies for CO storage in
2
depleted fields, gas storage fields, sa-
line aquifers in Italy;
 the implementation of a pilot project
for the injection of CO2 into a storage
field, as cushion gas in substitution
of natural gas;
 pilot test in saline aquifers;
 safeguarding CO capture technol-
2
ogy through International initiatives
(e.g. JIP CO2 Capture Project – CCP3
project).
A pilot test is scheduled in collabora-
tion with Enel (the major Italian elec-
tricity company), including the CO2
capture from a power plant, the trans-
portation of dense state CO2 and the
injection and storage in the Cortemag-
giore depleted gas field. 
 ENERGY Solutions

Attention to Green Energies

Bonfiglioli is a multinational organisation, consisting of a worldwide network with production plants and branches in 14 countries.
Sonia Bonfiglioli, CEO of Bonfiglioli Riduttori spa, speaks on how her company is positioning in the field of Greentech

Everybody is talking about Greentech.

How important for Bonfiglioli has been
the understanding of energy efficiency
since long?
25 years ago Bonfiglioli started sup-
plying components for the Wind In-
dustry, in 1996 our products were
used for the first time in biomass
plants and, since 2005, we provide
also solutions for the PV sector. This
clearly shows that attention to the
green energies is well established
within the company. Furthermore,
the focus on energetic performance
goes across our complete range of
products from energy efficient elec-
tric motors to high efficiency gear-
boxes and PV inverters and extends
to our production and supply chain
where consistent care is placed to
avoid negative impacts on the envi-
ronment.

What are the major contributions

Bonfiglioli can provide for a greener competitive solutions for the yaw and What are your perspectives and plans What do you expect for HANNOVER
energy production? pitch control in a Wind turbine, gear- in R&D activities? MESSE 2010 in general and the Partner
The relevance of RE and boxes for biomass plants and inverts During its history, Bonfiglioli has al- Country presentation of Italy?
of the environmental for PV plants. ways strongly invested in R&D. More For our company, HANNOVER
issues has started to recently, our company has developed MESSE has always been an opportu-
grow stronger within How do you see Bonfiglioli positioned a dedicated centre in Germany that nity to present its technological inno-
the European coun- in the international competition, will lead R&D activities for all the vations in a well-recognized interna-
tries during the last especially in solar technology? business sectors in which the com- tional show-box.
two decades, often be- In the PV business, Bonfiglioli can pany is active: Mobile, Wind, Pho- The fact that, this year, Italy has been
fore than in the rest supply complete solutions from pow- tovoltaic, Industrial. Located in Ger- chosen as Partner Country shows the
of the world. This er conversion from strings to grid many, close to Vectron, will be able to capability of Italy to develop technol-
background has that are built around regenerative join competence in electronics with ogy in a country, like Germany, that
facilitated the de- inverters produced in Vectron, our the strong mechanical tradition of is internationally considered a refer-
cision, in Bonfig- company in Germany that designs Bonfiglioli to provide complete mec- ence for prowess in the field of tech-
lioli, to invest on and manufactures electronic prod- catronic solutions. The many high nological excellence. Moreover, Bon-
the development of ucts. These inverters are specifically efficiency products developed in the figlioli has developed its R&D centre
components for the designed for power plants and their last years are a consequence of this in Germany: this shows the strong
Green energy indus- high efficiency is widely recognized, approach. ties that our company has with this
try. Now, our com- so, despite the fact that our presence country while maintaining, at the
pany can supply in this market is relatively new, we same time, a strong Italian mechani-
high performance, are very optimistic an its positive de- cal tradition. 
velopment.

PARTNER COUNTRY ITALY HANNOVER MESSE 2010

17
markets
iNNOVATIONS
Industrial competence in space
Dr. Enrico Sagesse, the president of the Italian Space Agency ASI, explains the role of Italy
in the implementation of European and international cooperation in space.
S
pace is no longer just a spe-
cialized tool mainly for sci-
entific research. It has be-
come an integral component for in-
dustrial and technical activity provid-
ing services and information critical to
societies around the world. However
the role of the Government in both
funding and strategically steering
those activities remains central and
pivotal. All over the world space activi-
ties are mainly driven by public insti-
tutions, and quite often private invest-
ments are catalyzed by means of gov-
ernment initiatives. This is particularly
the case in Europe, where budgets are
limited and the national Space Agen-
cies of each nation, including the Ital-
ian Space Agency ASI, are allied un-
der the European Space Agency ESA
flag to foster cooperation and make
national investments more efficient.
ASI has been working for more than
20 years to develop a national scien-
tific and industrial base, and it has
played a fundamental role in imple-
mentation of European and interna-
tional cooperation in space.
But the European Institutional en-
vironment continues to evolve pre-
18
senting new challenges to ASI. The
relationship between ESA and the
European Commission has become
closer; the satellite navigation project
Galileo as well as the Earth Obser-
vation programme GMES (Global
Monitoring for the Environment
and Security) are examples of space
activities managed by ESA on behalf
of the Commission. The budget for
the space activities of the European
Union EU through 2013 represents
10% of the total ESA budget (which
is about 3 billion €), but it is antici-
pated that the new 2014-2020 finan-
cial plan shall increase this budget in
order to comply with new responsi-
bilities assumed by the Commission
for space activities. This situation
will necessitate, in the coming years,
the responsibility to find a balance
between ESA and the EU. The moni-
toring role of the national Agencies,
and ASI is in the front line, shall be
extremely important to guarantee
equilibrium and respect for national
investments in space.
ASI initiatives have brought Italy to
a significant level of scientific and
industrial competence in space.
Specific examples of realized capa-
bilities include: the space based ra-
dar satellite system Cosmo-Skymed,
a constellation of four satellites with
remarkable performance in day and
night, all weather earth observation;
, the elements Nodes and Pressu-
rised Modules which constitutes
about 50% of the living habitat of
the International Space Station ISS:
and the small launch vehicle Vega
which is about to become opera-
tional. These are only very few ex-
amples of the range of notable on-
going space activities in Italy. But
ASI is also envisioning for this next
decade a full spectrum of new initia-
tives. In the field of Earth Observa-
HANNOVER MESSE 2010 PARTNER COUNTRY ITALY
tion the design and development of
the second generation Cosmo-Sky-
med satellites is already underway
in order to launch the new satellites
by 2013/2014. International cooper-
ations are contributing to develop-
ment of a joint space based system
for both optical and multispectral
remote sensing capabilities. In the
field of the space telecommunica-
tions ASI is promoting innovative
Public Private Partnerships to de-
velop satellite systems able to pro-
vide both commercial and public
services. In the field of the scientific
research ASI is fully engaged in the
ESA programme for the explora-
tion of planet Mars, but at the same
time it is envisioning the develop-
ment of focused scientific instru-
ments and sensors to be manifest-
ed aboard international missions,
thus enlarging the amount of data
and capabilities available to the na-
tional community. Finally ASI will
also secure flight opportunities for
Italian astronauts aboard the ISS in
the coming years, activities which
inspire the dreams and aspirations
of our young people.

Resources for Europe
OHB Technology AG is one of the most successful German companies in the aerospace industry. Interestingly, company founder
Prof. Manfred Fuchs and his son Marco, being South Tyrolean, not only have Italian passports, but are using the plentiful resources
of Italy for their Europe-wide acting family enterprise. Marco R. Fuchs, CEO of OHB, on Italy’s success in the field of aerospace.
Mr. Fuchs, we can congratulate OHB.
Your company is coordinating an
ambitious European project – the
construction of 14 Galileo navigation
satellites.
Of course we are delighted, that the
European Union has chosen us as
prime contractor to build the first
Galileo Satellites. You have to con-
sider, we are a family-led company,
which had to work hard to reach the
position we are currently holding.
The industrial roll-out now will last
for the next four years. We hope, that
further European projects will follow.
Which role plays Italy in this project?
It must be emphasized, that Italy –
along with Germany and France –
is one of the three leading nations
in European aerospace. Italy has a
very vital aerospace industry. Strong
research and technology resources
have been built there in the last dec-
ades. With Thales-Alenia, a French-
Italian company is leading the im-
portant segment of system integra-
tion and the coordination of the dif-
ferent projects of Galileo. In our own
consortium for example, our Italian
partners are delivering the anten-
na components as well as the board
computer equipment for the satellite
construction.
You are also an Italian entrepreneur…
Yes, that is correct. We as OHB-Group
also use the versatile industry land-
scape of Italy for our entrepreneurial
development. Our Italian subsidiary,
Carlo Gavazzi Space in Milan, is of
great importance to us. The company is
PARTNER COUNTRY ITALY HANNOVER MESSE 2010
still holding the name of one of Italy’s
most prominent machinery and engi-
neering firms. Even after aquiring all
shares of the company from the Gavaz-
zi family and Finmeccanica, we have
decided to keep this proud name. We
insisted on being more present in Italy,
instead of just using a sales department
or an outsourced manufacturing facili-
ty. Furthermore, it is important to be an
Italian company, to develop your value
creation in Italy, in order to be consid-
ered as a reliable and long term partner
in state- based decision processes.
As an European entrepreneur with
South Tyrolean roots it would be in-
teresting to know, how you see the
Italy of today?
For us as South Tyroleans, it was al-
ways positive to have such an iden-
tity and to have a good understand-
ing and feeling for both cultural cir-
cles. Sometimes this fact helps us, to
overcome cultural misunderstand-
ings. One should know, that Italy is
a country offering a lot of opportuni-
ties. Far too little is the number of en-
trepreneurs from Germany, who rec-
”Italy, along with Germany and France, is
one of the three leading nations in European
aerospace. The country has a very vital
aerospace industry.”
MARKETS
iNNOVATIONS
The OHB executive board:
Ulrich Schulz, Marco R. Fuchs and
Prof. Manfred Fuchs
ognize this possibility. They tend to
concentrate on sales, instead of going
beyond given industrial options. Ita-
ly is a technology country, even more
than Germany is, also due to a respec-
tive political will. The country never
focussed on benefits from simple ap-
plications, but has always sustained
and developed its own technological
abilities. Italy’s industrial clusters
are highly competitive on an interna-
tional level. Industrial versatility on
the one hand and technology minded
young talents being easily available
everywhere in the country have been
the base of Italy’s success so far. 
19
iNNOVATIONS
The iCUB: Crawling in Genoa
The iCub is a small-size humanoid robot being designed by the RobotCub Consortium, consisting of several European
universities. The main goal of this platform is to study cognition through the implementation of biological motivated algorithms.
U
ntil recently, the study
of cognition and the
neurophysiological ba-
sis of human behaviour was the sub-
ject of quite separate disciplines such
as psychology, neurophysiology, cog-
nitive science, computer science, and
philosophy, among others. The study
of cognition and intelligence is more
and more dependent on the use of
physical bodies, and, ultimately, on
the use of humanoid robots. Human-
oids are essential tools in the study of
human intelligence: since cognition
and the development of cognitive
skills are a function of both neural
and physical activity, it is important
to simulate human action when in-
vestigating the components of intel-
ligence.
The iCub is a 53 degree-of-freedom
humanoid robot simulating a three
and a half year-old child. It can crawl
on all fours and sit up. Its hands al-
low dexterous manipulation and its
head and eyes are fully articulated. It
20
has visual, vestibular, auditory, and
haptic sensory capabilities. The iCub
is an open systems platform. The
iCub will develop its cognitive capa-
bilities in the same way as a child,
progressively learning about its own
bodily skills, now to interact with the
world, and eventually how to commu-
nicate with other individuals.
The RobotCub humanoid platform
represents an important opportu-
nity to move this research agenda
forward. RobotCub is an Integrated
Project funded by European Commis-
sion. The consortium is composed of
ten European research centres and is
complemented by three research cen-
tres in the USA and three in Japan, all
specialists in robotics, neuroscience,
and developmental psychology.
The project is led by the University of
Genoa in the persons of Prof. Giulio
Sandini, Research Director at the
Italian Institute of Technology (IIT),
Robotics
Industrial Pole
(Polo della Robotica), a recently
established association collect-
ing and fostering the industrial
and academic competencies
in robotics within the region,
and the soon to be established
technological district on “Intel-
ligent Integrated Systems”, are
just two examples of the energy
and interest of the Liguria region
in investing in next-generation
robotics activities.
HANNOVER MESSE 2010 PARTNER COUNTRY ITALY
Prof. Giorgio Metta with specific re-
sponsibility for the robotic platform,
and Prof. David Vernon (with specific
responsibility for the cognitive archi-
tecture).
In the panorama of the Italian
academia, Genoa represents, for
these scientific topics, an important
reference point with possibly the old-
est tradition in studying bio-inspired
artificial systems and neuroscience-
based technological development.
Local industry is also active in both
robotics-related and information
technology activities. RobotCub was
designed and built by relying on spe-
cific industrial skills for quality of the
documentation, optimization and or-
ganization of the production of sev-
eral copies of the robot. This activity
was mainly carried out in Genoa with
one of the partners (Telerobot) and by
contracting specific skills in areas like
electronic design, miniaturization,
testing, materials, etc. The electronics
of the robot have been also developed
in collaboration with a local SME. 
iNNOVATIONS
Investments in innovation
The Brovedani Group specializes in precision mechanical engineering, with locations in Italy, Slovakia and Mexico. The Group’s passion for
innovation has been a major factor in its international success. General manager Sergio Barel on Brovedani’s success story.
Mr. Barel, if you would have to de-
scribe the production philosophy and
the secret of the success of Brovedani
group, what would be the essence?
Brovedani’s success and production
philosophy have their root in the com-
pany’s origin, starting from its early
beginning in 1952 with Silvio
Brovedani who based
his small workshop
on his great me-
chanical skills and
experience. Since
then and up to now,
after the acquisition
of the company in 1972
by the current owner Benito
Zollia, Brovedani has always based its
growing success on its strong and di-
versified mechanical competence. It
has found a perfect mix with the strong
will to innovate and the focus on the
latest technology.
The experience in different produc-
tion sectors (Electrolux, IBM, Magneti
Marelli, Bosch, Delphi are only few ex-
amples) has given the company the
dynamism and the right approach to
production and proc-
22
ess quality that are today’s key to be a
reliable partner for all Customers.
The most important factor in the
Group latest years’ growth has been
the Diesel Injection market: Broveda-
ni has began producing from the pro-
totype phase common rail application
components starting with Fiat/
Magneti Marelli and after-
wards has continued with
Bosch when the German
leading company bought
the patent from the Italian
company. This fact shows
the key of our success,
namely the capacity to put
together Italian creativeness and
German efficiency which can also be
found in our people’s mindset. Friuli,
our region, is a border region and is lo-
cated in the north east of Italy, but for
historical and cultural reasons it is very
close to German countries.
What is your perspective and prac-
tice on permanent innovation? How
important are investments in R&D
activities?
The investments in the new technol-
ogy is one of Brovedani’s strong points,
in the last years investment rates have
always been set to levels higher
than ten percent compared to the
turnover. R&D in subcontract-
ing market is very important,
because the added value of our
work is not to discover some-
thing new but most of all it is a
challenge in organizing in a clev-
er way the latest and most cost ef-
ficient technologies in order to
produce components with higher
and higher technological content.
Clearly, to make all this a profitable
context, we need to apply the latest lean
manufacturing principles to optimize
the resources and avoid waste of time
that, with big investment, could bring
big losses.
In the making of the company how
important was the international ori-
entation for achieving innovation
potential and quality standards of
Brovedani?
Today, with the strong mar-
ket internationalization, it
is important to be present
worldwide and give the cus-
tomer a global service with global
standards. Brovedani headquarter is
located in S. Vito al Tagliamento, in
North east of Italy, where we have also
two production units. In addition, we
have production plants in Bari (south
of Italy), Galanta (Slovakia) and Quere-
taro (Mexico).
The Brovedani philosophy in this in-
ternationalization is not the typical
delocalization of production means
but it is based on strong investments
to grant the same efficiency and qual-
ity standard worldwide. It is obviously
very important to be close to the cus-
tomer and to the market, but what
makes the difference is to be close to
them with the same standards.
Which role does the German market
play for Brovedani? What is the im-
age you have achieved in status of
your suppliers relations throughout
the years?
Today, the German market is extremely
relevant for us and represents roughly
40 percent of our turnover. Germany
and its automotive sector is the lead-
ing market for innovation and strategy.
HANNOVER MESSE 2010 PARTNER COUNTRY ITALY
We have acquired important relation-
ship with German customers based on
strong history and cooperation which
permits us today to be among Bosch’s
preferential suppliers (VZL).
Nowadays, the word is mov-
ing very fast and other
markets are growing
all around the world.
However, to be strongly
present in Europe
and especially in
Germany, where
the automotive high-
est technology is still
developing earlier than in oth-
er countries, is for us a strategic choice.
Do you expect the end of crisis of the
automotive sector to come soon, and
how did Brovedani feel the crisis?
Should we consider today’s orders, it
might seem that the crisis is ending,
but the information we have from the
car sales market is telling us some-
thing different. The European car
sales, now that the government auto-
motive incentives are almost over, have
dropped down again to lower levels
compared to the last months of 2009.
Now, all OEMs are probably rebuild-
ing their stocks and so they are push-
ing strongly on the supplier chain, but
the question is what should we expect
after they meet the target?
We think we have to increase our con-
centration to be ready to follow the
market demand, organizing our struc-
ture in a very flexible way and having
the right sensibility to feel every sin-
gle small signal of change in custom-
er demands. Nevertheless, we have to
be aware that these difficult situations
are on one hand a threat and on the
other hand they could hide some big
opportunities. 
 iNNOVATIONS

Subforitalia:
a virtual platform for real business
Inititated by ICE office in Düsseldorf and supported by the international network of ICE, a permanent and virtual exhibtion
of Italian subcontracting has opended its gates in the Internet: www.subforitalia.de

I
t is providing business con-
tacts and information to firms
being interested to benefit
from Italian know-how in manufac-
turing. The virtual pavillions are struc-
tured like real trade show pavillions –
with check-in system where interested
enterprises can register and a general
information point as a virtual recep-
tion. Major sections of industrial activ-
ities are the framework in which com-
panies can present their profiles and
start virtual b2b meetings. The themes
of the virtual cover the whole range of
subcontracting giving an access to the
entire variety of manufacturing oppor-
tunities in Italy.
“Our virtual fair of subcontracting is
targeting to enhance virtual business Firms being present in SUBFORITA-
meetings between Italian suppliers LIA benefit from extended services of
and an international buyer commu- the platform and can highlight specific
nity“ says Simona Bernardini, who is competences and products. Delivering
responsible of the departments indus- a profile helps potential partners to un-
trial and consumer goods at ICE Düs- derstand better given business oppor-
seldorf office and who will present the tunities.
project within the ICE seminars and For visitors, an advanced search func-
presentations in Hall 6, Stand F01 of tion enables international visitors to
HANNOVER MESSE 2010. The target quickly find the companies or new
industries for ICE’s virtual fair will be products which they are looking for.
the transportation industry, including Visitors who simply want to “stroll”
manufacturers of cars, trucks, busses, around SUBFORITALIA can take the
tram lines, trains, ships and aircrafts, virtual tour. The product and exhibitor
plus the machinery, the aerospace, as list is another very useful research tool.
well as the eletromechanic and elec- All of these functions are located in the
tronic industry. navigation area on the right. Industry Italy’s industrial landscape is offering plenty of opportunities to
experts are available in the Expert Fo- invest. ICE Berlin is publishing a digital technology map of clusters
rum. So visitors can take advantage of and technology locations. A special event at HANNOVER MESSE
informs about concrete investment and particpation opportunities.
this opportunity to speak directly with
the industry insiders. 
www.subforitalia.de

PARTNER COUNTRY ITALY HANNOVER MESSE 2010

23
eXHIBITORS
PARTNER COUNTRY ITALY HANNOVER MESSE 2010
Italian Exhibitors A – Z
A CAPI Group [Hall 4, H57]
A.SP.IN. [Hall 5, B42 (23.2)]
ACIMALL [Hall 15 /F23 (3.2)]
acta [Hall 27, H47/2]
ADEL system [Hall 11, E28]
AE.CAS [Hall 12, G78]
Agusta [Hall 6, F01]
Alcast [Hall 6, G16]
Alenia Aeronautica [Hall 6, F01]
Alenia Spazio [Hall 6, F01]
ALFA PLASTIC [Hall 11, E28]
Alpress [Hall 3, E65]
Ancona Promuove [Hall 5, B42(1)]
Ansaldo Electric Drive [Hall 6, F01]
AnsaldoEnergia [Hall 6, F01]
ARISTONCAVI [Hall 6, F01]
AR-TEX [Hall 5, D01]
Assocomaplast [Hall 15, F23 (3.1)]
Autec [Hall 9, C67]
Autorotor [Hall 16, E08]
B COMMEX [Hall 15, H43]
B & R Automazione Industriale
[Hall 9, D28]
Barbieri A & C [Hall 5, B36]
BBM - Officine Meccaniche [Hall 4, F52]
Bermec [Hall 4, F58]
Bersano Carlo [Hall 4, F52]
Bonfiglioli Riduttori [Hall 14, H30]
Bonfiglioli Riduttori [Hall 27, G21]
Bora, E. [Hall 5, B42 (1.5)]
Bottelli [Hall 4, F06]
BRAVO Inox [Hall 5, B42 (17)]
BRAWO [Hall 3, F21]
Bremas Ersce [Hall 11, B40]
Brembo [Hall 6, F01]
Brollo Siet [Hall 11, E28]
Business Location Südtirol [Hall 27, C16]
C [Hall 5, B42, (23.3)]
C.A.P.T. [Hall 6, D38]
C.M.S. [Hall 5, B42 (18)]
C.P.S. [Hall 4, A21]
Cabur [Hall 11, E24]
CALVI [Hall 3, F55]
Camera di Comercio Industria
[Hall 5, B42 (6.2)]
Camera di Commercio di Roma
[Hall 5, B42 (23.1)]
Camera di Commercio Forli-Cesena
[Hall 5, B42, (19)]
24
Castalia [Hall 3, B49]
Caudek [Hall 4, G04]
Cavicel [Hall 13, E78]
CEDASPE [Hall 6, D38]
CEI Systems [Hall 2,C54 (2)]
CELMI [Hall 11, B44/1]
Centro Estero Internazionalizzazione
[Hall 6, F01]
Centro Ricerche Fiat [Hall 6, F01]
Cestec [Hall 27, D12]
Chemical Machining [Hall 4, C24]
CMAA [Hall 4, B35]
CNR - Istec [Hall 6, F01]
CNR-ITAE [Hall 6, F01]
Cold Sheet Metal Pad [Hall 5, B42 (10.1)]
Columbus Superconductors
[Hall 13, D60]
COMAR CONDENSATORI [Hall 11, E24]
COMAU [Hall 6, F01]
Comepi [Hall 11, E28]
Comune Roma [Hall 6, F01]
ConCentro [Hall 3, B43]
ConCentro [Hall 4, G04]
Conelex - Italian Electro-Expo
[Hall 11, E28]
Confindustria Modena [Hall 8, F16]
Contactplasma [Hall 11, B66]
CONTI [Hall 4, G57/2]
Contrel elettronica [Hall 11, B48]
Contrinex Italia [Hall 9, G32]
Convert Italia [Hall 6, F01]
COREX [Hall 15, F23 (2)]
Corrada [Hall 6, G16]
COSME [Hall 4, B38]
Costruzione Elettrica Desiana CED
[Hall 12, G78]
CTM Consorzio Tecnologie
D Ferrovie dello Stato [Hall 6, F01]
D.M.P. [Hall 12, G78]
DATEXEL [Hall 7, E14]
Dealer Tecno [Hall 27, E41 (3)]
Design Plast [Hall 5, G08]
Dierre [Hall 4, G04]
DLM [Hall 5, A29]
Ducati Energia [Hall 6, F01]
Ducati Energia [Hall 11, D34]
E FIMA Brass Forging [Hall 5, B42 (11)]
E.T.A. [Hall 12,C76]
Ecomould [Hall 5, G08]
EL.CO. [Hall 11, E28]
ELCA [Hall 7, C47]
Elettromeccanica Adriatica
[Hall 11, E28]
Elettrotecnica Industriale Gritti
[Hall 11, B66]
ENEA - Centro Ricerche Casaccia
[Hall 6, F01]
Enel [Hall 6, F01]
Enel [Hall 6, H02]
Environment Park [Hall 27, H41]
EnviTec Biogas italia [Hall 27,F15]
EREDI BAITELLI [Hall 4, B34]
ESO - European Southern Observatory
[Hall 7, F01]
Etelec [Hall 13, E79]
Euro Castings [Hall 3, A50]
EUROPASS [Hall 4, H57]
EUROPASS [Hall 4, F52]
EUROPASS [Hall 3, E65]
Euroslot [Hall 6, G16]
Eurotranciatura [Hall 6, G16]
EXACTA [Hall 4, C24/3]
Exergy Fuel Cells [Hall 27, J46]
F GBE [Hall 12, F39]
F.lli Zanichelli [Hall 4, C24/4]
F.P.L. Elettroceramica Industriale
[Hall 7, B33]
Famot [Hall 5, B42, (3)]
Fandis [Hall 12, B69]
FAST - Federazione delle Associazioni
[Hall 27, G52]
Feam [Hall 11, B44]
Federazione ANIE [Hall 11, E28]
FEDERMACCHINE [Hall 15, F23 (3)]
Ferrari [Hall 3, A50]
Ferretti [Hall 6, F01]
FIAMM [Hall 6, F01]
FIAMM [Hall 27, E41 (4)]
Fiat Group Automobiles [Hall 6, F01]
Fiat Powertrain Technologies
[Hall 6, F01]
Fiav L. Mazzacchera [Hall 3, F55]
Fiera Milano Editore [Hall 17, G26]
FIM Cast [Hall 5, B42 (15)]
HANNOVER MESSE 2010 PARTNER COUNTRY ITALY
FINCANTIERI - Cantieri Navali [Hall 6, F01]
FINDER [Hall 12, B66]
Fluorseals [Hall 5, E27]
FO.ME.L. [Hall 3, B55]
Fonderia Alfredo Togno [Hall 5, B42 (12)]
Fonderia Boccacci [Hall 5, B42 (5)]
Fonderia Casati [Hall 5, B42 (16)]
FONDERIA MORINI [Hall 3, E65]
Fonderia Quaglia & Colombo [Hall 3, E45]
Fonderia SA.BI [Hall 3, B43]
Fonderia Santa Caterina [Hall 3, E65]
Fonderia Scacchetti Leghe Leggere
[Hall 5, B42 (7)]
Fonderia Vigevanese [Hall 3, E59]
Fonderie Ariotti [Hall 3, D62]
Fonderie Pilenga Baldassarre [Hall 5, B42 (14)]
Fonditori di Salerno [Hall 3, D41]
Forgialluminio 3 [Hall 4, F51]
Forgiatura Mame [Hall 4, F56]
Fratelli Norio [Hall 4, G04]
FRIGOTECH [Hall 4, C24/2]
G
G.M. International [Hall 7, B19]
G.M.&A. [Hall 4, C25]
GALMAR [Hall 8, F16]
GBC TRANSFER [Hall 4, E52]
Genport [Hall 27, L52]
GHISALBA [Hall 11, B40/1]
GIMATIC [Hall 16, D08]
Grafos Tastiere A Membrana [Hall 8, F16]
Gruppo Energia [Hall 12, E14]
H
H.T.P. High Tech Products [Hall 8, F11]
H2IT - Associazione italiana idrogeno
[Hall 27, G52]
Hot Roll [Hall 5,B42 (20)]
HT ITALIA [Hall 12, E51]
HYDRO-MEC [Hall 14, H38]
I
I.C.E. [Hall 2, C54]

I.C.E. [Hall 2, C54 (1)]
I.C.E. [Hall 5, B42]
I.C.E. [Hall 6, F01]
I.C.E. [Hall 6, H02]
I.C.E. [Hall 15, F23]
I.C.E. [Hall 27, E41]
I.M.P. Industrie Meccaniche Pasotti
[Hall 4, E52]
ICAR [Hall 12, F23]
ILLCA [Hall 12, E15]
ILME [Hall 11, E55]
IM.E.B. [Hall 11, E28]
Imequadri Duestelle [Hall 11, E28]
Inoxveneta [Hall 5, B42 (9)]
Instituto Italiano di Tecnologia
[Hall 6, F01]
Intercable [Hall 12, B77]
Intermek [Hall 4, G04]
ISEF [Hall 4, B25]
Istituto Europeo di Design [Hall 6, F01]
Italian Transformer Components
[Hall 6,D38]
Italpres [Hall 4, E52]
Italsald di Peraccini Marco
[Hall 5, B42 (19.3)]
K Regione Puglia [Hall 13, E11]
KERNEL Sistemi [Hall 8, F16]
Key Energy - Rimini Fiera [Hall 27, K18]
L OEMB elettromeccanica [Hall 11, E24]
L.A.M.I. [Hall 6, D38]
L.M.A. [Hall 4, E52]
Lavorazioni Meccaniche
[Hall 5, B42 (13)]
Legnano Teknoelectric Company
[Hall 6, G37]
LIKA ELECTRONIC [Hall 9, D63]
LOVATO ELECTRIC [Hall 11, C22]
M OPEN DATA [Hall 17, C69]
Ma.Vi. [Hall 9, D18]
Magneti Marelli [Hall 6, F01]
MARER [Hall 4, C24/1]
Mario Fernando [Hall 4, C24/2]
Marnate Trasformatori [Hall 12, F74]
MARSILLI [Hall 6, D43]
Martin [Hall 16, F06]
Marty [Hall 6, F35]
Meccanica 2000 [Hall 5, B42 (19.2)]
Meccanica Orlandi [Hall 5, B42 (19.6)]
Meccanica Ponte Chiese [Hall 4, C22]
Meccanica Veneta [Hall 5, B42 (21)]
Metallurgica Siderforge [Hall 4, H56]
Mevi Italia [Hall 5, C40]
MF Trasformatori [Hall 12, F35]
PARTNER COUNTRY ITALY HANNOVER MESSE 2010
Michell Italia [Hall 8, D13]
MICRA di Pupin Amos e Ruben
[Hall 3, B43]
Microingranaggi [Hall 15, B04]
MICROME.S [Hall 5, B42 (23.6)]
MicroTech [Hall 4, E52]
Microtecnica Trevisana [Hall 4, F03/1]
MIP Trade [Hall 4, G64]
Misani [Hall 4, G57/1]
MMBusinessConsulting Srl
[Hall 27, D12]
Modulmec Ingranaggi [Hall 4, G04]
Mollificio Cappeller [Hall 15, F23 (4)]
Mollificio Centro Italia
[Hall 5, B42 (23.4)]
MORSETTITALIA [Hall 11, F39]
Motus Tech [Hall 16, D01]
Moval [Hall 4, C22]
MP [Hall 4, G04]
MSC [Hall 12, F37]
N Rassegne [Hall 11, E28]
NAXSO [Hall 12, B38]
NEW ELFIN [Hall 11, E66]
Nuova Asp [Hall 7, C10]
Nuovareda [Hall 5, B42 (19.1)]
O Regione Puglia [Hall 5, D14]
O.A.M. Eddi Bressan [Hall 4, G04]
Ocrev [Hall 12, A36]
Officina Meccanica Roselli [Hall 3, D62]
Officine Aiolfi [Hall 5, B42 (4)]
Offincina Meccanica Rossoni Maurizio
[Hall 12, G78]
Oleomec [Hall 4, E52]
OMEM [Hall 11, B48/1]
OMETEC Officine Mecchaniche
[Hall 5, B42, (23.8)]
omf [Hall 4, E52]
Orsatti Motori Elettrici [Hall 6, E16]
Oto Melara [Hall 6, F01]
Oxygen [Hall 6, F01]
Oxygen [Hall 27, E41 (5)]
P Skema [Hall 11, B46]
P.Z. di Zanette G. & C. [Hall 5, B42 (6.1)]
Palmieri Tools Forging [Hall 3, B59]
Pepperl+Fuchs [Hall 9, F18]
Pepperl+Fuchs [Hall 7, C14]
Piaggio & C. [Hall 6, F01]
Pirelli & C. Eco Technology [Hall 6, F01]
PIZZATO ELETTRICA [Hall 9, A27]
Plasticwork Srl [Hall 5, C18]
Plastit [Hall 4, E25]
PLASTMECCANICA [Hall 5, B42 (1.3)]
Politecnico di Torino [Hall 6, F01]
Poppi Ugo Euroforge [Hall 4, H58]
PORTA [Hall 4, E52]
PREMEK HI-TECH [Hall 4, B40]
PRESSYTAL [Hall 3, D47]
Prima Zanetti [Hall 4, C15]
PRO-BRIXIA [Hall 12, F35]
PRO-BRIXIA [Hall 12, F37]
PRO-BRIXIA [Hall 5, C18]
PRO-BRIXIA [Hall 16, F06]
PRO-BRIXIA [Hall 4, E52]
PRO-BRIXIA [Hall 4, C24/2]
PRO-BRIXIA [Hall 4, C22]
PRO-BRIXIA [Hall 12, F37/1]
PROMOS [Hall 11, B42]
PROMOS [Hall 11, B42/1]
Q–R
QUADRITALIA [Hall 11, E28]
RANCAN [Hall 6, D38]
Ranieri [Hall 5,B42 (19.8)]
Rassegne [Hall 27, B31]
Rassegne [Hall 11, E24]
REEL [Hall 15, F33]
REER [Hall 9, H05]
Regione Marche [Hall 5, B42 (1.1)]
S Treviso Glocal [Hall 5, B42 (10)]
S.O.M. [Hall 4, E52]
SAF [Hall 6, G16]
Sate [Hall 2, C54 (3)]
SCE [Hall 8, F16]
SEA [Hall 11, E24]
SEL [Hall 11, D48]
SEL [Hall 11, D48/1]
Seneca [Hall 5, B42 (23.5)]
SENECA [Hall 9, A32]
SETEC [Hall 16, F11]
SIB Siber [Hall 27, K03]
Siboni [Hall 5, B42 (19.7)]
SIDERVAL [Hall 3, F55]
SIRENA [Hall 8, D24]
Sistemi di Tornitura di Piccini
[Hall 5, B42 (19.5)]
SLM [Hall 5, B42 (23.7)]
Solzi Ingranaggi di Ugo Solzi & C.
[Hall 12, G78]
SSQ Motori Elettrici [Hall 11, B44/1]
STEM [Hall 9, H29]
Superjet International [Hall 6, F01]
T ZANARDO [Hall 11 D40]
3F Ingranaggi [Hall 4, H57]
eXHIBITORS
T.S.M. [Hall 4, G56]
Tazzari GL [Hall 6, F01]
Techboard [Hall 8, F16]
TECHNOELECTRIC [Hall 11, E28]
Tecno Studio [Hall 4, E52]
TECNOPLAST [Hall 4, F52]
Tecsystem [Hall 6, D28]
Teklab SAS [Hall 8, F16]
Teknomega [Hall 12, C26]
Ten-Fluid, [Hall 5, A31]
TERMORESINE [Hall 12, B71]
Terna [Hall 6, F01]
Terruzzi Fercalx [Hall 6, F01]
Terruzzi Fercalx [Hall 27, E41 (1)]
TESAR [Hall 12, F45]
Teseo [Hall 27, L14]
Thermoplast [Hall 5, G08]
Thermosystems [Hall 11, B48]
Thetis [Hall 27, E41 (2)]
TI.CA Special cables [Hall 13, C86]
TMC Italia [Hall 12, E66]
Torneria Automatica Alfredo Colombo
[Hall 4, D22]
Torneria Meccanica [Hall 4, G04]
TORNOVA [Hall 4, G55]
TRAFO ELETTRO SERVICE [Hall 11, D44]
Trasfo Project [Hall 12, A36]
TRE Tozzi Renewable Energy
[Hall 6, F01]
Treviso Glocal [Hall 5, B42 (6)]
Turboden [Hall 13, A25]
U
UCIMU [Hall 15, F23 (3.3)]
Unigen Steel Engineering [Hall 4, C22]
Union Chambers of commerce
of Veneto [Hall 27, D12]
Unioncamere Emilia-Romagna
[Hall 27, D12]
Unioncamere Lazio [Hall 5, B42 (23)]
Unioncamere Lazio [Hall 27, D12]
V–Z
Valvital [Hall 5, B42 (2)]
Vi.s.a.f. [Hall 5, B42 (1.2)]
Vicenza Qualita [Hall 5, B42 (8)]
VIGNATI [Hall 5, F26]
Vilux Viterie [Hall 5, B42 (8.1)]
Vipaco [Hall 4, G56]
Washers [Hall 4, A64]
Westec [Hall 11, E47]
Zanardi Fonderie [Hall 5, B42 (22)]
Zannini [Hall 5,B42 (1.4)]
25
pROGRAMME
PARTNER COUNTRY ITALY HANNOVER MESSE 2010
SEMINAR PROGRAMME
Monday, 19 April 2010
 Sustainable mobility:
The technological challenge for Italy
11:00 – 13:00 Hall 6, Stand F01
Italian Pavilion, Seminar area
The event is devoted to Italy’s cutting edge and
first-class innovations in the field of sustainable
transport. Technology is playing a key role in
achieving sustainable and, in terms of energy, ef-
ficient mobility systems. The technology applied
to sustainable mobility is improving the energy
balance, minimising dependence on traditional
energy sources and reducing environmental pol-
lution. Continual improvements in the efficiency
of thermal motors and the wider use of hybrid
and electric vehicles can provide an answer to
specific mobility needs and generally contribute
to sustainable economic development.
Welcome addresses:
> Eugenio Razelli – President, ANFIA
> Guidalberto Guidi – President, ANIE
> Gianfranco Burzio – European Network
Product Research, Centro Ricerche FIAT
> Giuseppe Rosso – Chief Technical Officer,
Magneti Marelli
> Tommaso Croce – Vice President Product
Marketing Strategic Marketing, Piaggio
Commercial Vehicles
> Roberto Sangalli – R&D, Innovation and
New Products Development, Pirelli
> Franco Zanzi – CEO, Ansaldo
Electronic Drives
> Pierluigi Farina – Export Manager
Capacitors and Systems Div., Ducati
Energia
> Mauro Pecorari – Project Manager, FAAM
> Giampiero Camilli – Marketing
and Product Development Director,
Scame Parre
26
Press conference held by the Italian
Industrial Associations Federmacchi-
ne, Acimall, Assocomaplast and UCIMU
13:15 – 13:45 Hall 6, Stand F01
Italian Pavilion, Seminar area
> Alberto Sacchi – President, Federmacchine
> Ambrogio Delachi – President, Acimall
> Riccardo Comerio – Assocomaplast
> Giancarlo Losma – President, UCIMU
> Enrico Pazzali – CEO of Milan Trade Fair
The Italian Edge:
Technology and innovation
14:00 – 15:00 Hall 6, Stand F01
Italian Pavilion, Seminar area
In addition to presenting the German issue of
‘The Italian Edge’ publication, the seminar will
compare ‘Made in Italy’ with ‘Made in Germany’
and present the underlying production philoso-
phies of both countries. Furthermore, presenta-
tions from renowned speakers will highlight areas
of excellence in Italian industry and explain the
instruments provided by the institutions and
organisations for promoting quality products.
Moderator: Marco Cimini – Director
of the Internationalisation section,
ICE Rome
> Alberto Sacchi – President, Federmacchine
> Giancarlo Losma – President, UCIMU
> Umberto Vattani – President, ICE
> Bruno Tronchetti Provera – CEO, Pirelli Eco
Technology SpA
Energy for sustainability
15:30 – 18:00 Hall 6 Stand F01
Italian Pavilion, Seminar area
Energy provision is an issue being focussed on by all
industrial countries. Renowned Italian experts will
present innovative systems for supplying safe and
sustainable energy to both the public and industry.
In addition to providing an overview of Italy’s strate-
gies for ensuring sustainable energy provision, the
seminar will also offer an insight into the academic
world’s role in advancing R&D in the energy sector.
Moderator: Vincenzo Dovì –
Scientific advisor at the Italian Embassy in Berlin
Global strategies
> Enrico Elli – Deputy Commissioner, ENEA
> Francesco Giorganni – Head of Institutional
Affairs, ENEL Group
> Carlo Perego – Senior Vice President,
ENI Research Centre
> Luigi Toro – Specialist for creating spin-offs,
La Sapienza University of Rome
Best practices
> Gaetano Iaquaniello – Vice President,
Technip-KTI
> Massimo Sarti – General Manager Business
Unit Industry and Photovoltaic Bonfiglioli
Riduttori SpA
Tuesday, 20 April 2010
 R&D Highlights in Italy:
From the stars to industry and back
to the stars
09:00 – 11:30 Hall 6, Stand F01
Italian Pavilion – Seminar area
By presenting specific projects, the scientists will
invite you on a journey of new discoveries and
new instruments – a journey aimed at research-
ing the universe and clarifying whether there is
life on other planets. In addition, they will also
highlight the challenges and opportunities for
European industry offered by the construction
of the E-ELT giant telescope.
ESO
The intense collaboration between Italy and
Germany in the fields of astronomy and
astrophisics (at bilateral level as well as through
their membership in the European Southern
Observatory - ESO) has developed advanced
instruments which are able to detect very weak
light signals coming from the most distant parts
of the Universe. It is therefore opportune to
stress the importance of this partnership when
presenting scientific achievements at the Han-
nover Messe.
HANNOVER MESSE 2010 PARTNER COUNTRY ITALY

Moderator: Massimo Tarenghi –
ESO Representative in Chile
> Tim de Zeeuw – General Director, ESO
> Bruno Marano – Italian Delegate from ESO
> Tommaso Maccacaro – President, INAF
> Enrico Saggese – President, ASI
> Vincenzo Giorgio – Head of the Optical
Observation and Science in Italy
business division, Thales Alenia Space
> Manfred Fuchs – Chair, OHB Technology,
Professor at the University of Bremen
> Marco R. Fuchs – CEO, OHB Technology
> Gianpietro Marchiori – President and
CEO EIE Group – President of SKY District
New application areas for lasers
11:30 – 13:00 Hall 6, Stand F01
Italian Pavilion – Seminar area
The study of material sciences, complex bio-
logical systems and very rapid chemical reactions
provides the basis for developing highly innova-
tive materials, pharmaceuticals and industrial
processes. Similar challenges and opportunities
are provided by basic research in the field of
lasers, with their new application areas and fields
of use. In addition to the latest applications for
laser technology, the experts will also be present-
ing Italy’s scientific and industrial contribution
to XFEL, one of the largest scientific projects in
Europe.
Moderator: Vincenzo Dovì – Scientific advisor
at the Italian Embassy in Berlin
> Massimo Altarelli – Managing Director,
XFEL
> Giorgio Corniani – Head of Engineering,
Ettor Zanon SpA
> Francesco Pavone – University
of Florence
> Leonardo Masotti – CEO, El.En. SpA
> Diderik Wiersma – LENS
> Salvo Coffa – STMicroelectronics
vILLA vIGONI
The Italian-German Centre Villa Vigoni was
founded in the late 1980’s thanks to the com-
mitment of the governments of Germany and
Italy to become a place of cultural exchanges
between the two countries. The centre is chaired
by Prof. Dr. Elisabeth Kieven and Ambassador
Umberto Vattani since 2005.
PARTNER COUNTRY ITALY HANNOVER MESSE 2010
Which technical solutions
can achieve sustainable changes
in mobility?
14:00 – 15:30 Hall 6, Stand F01
Italian Pavilion – Seminar area
Round table organised by the Villa Vigoni
The participation of Villa Vigoni at the Han-
nover Messe in 2010, the world’s leading show-
case for industrial technology, with Italy as this
year’s official Partner Country, is part of a wider
policy focusing on trade relations between Italy
and Germany. The Italian participation was initi-
ated and implemented by the Italian Institute of
Foreign Trade ICE under its current president Am-
bassador Umberto Vattani. His invitation to par-
ticipate was followed by Prof. Dr. Gregor Vogt-
Spira, secretary general of the Italian-German
institution Villa Vigoni, who will be present at the
Hannover Messe at a round table dedicated to
the subject of sustainable mobility.
Mobility is what moves us in every sense. How
can we achieve sustainable mobility, decisive
technical changes and changes in our behaviour
as quickly as possible, particularly in the urban
realm? Technical solutions for preventing the
impending climate collapse will be discussed,
ranging from new drive systems to CO2 geo-engi-
neering. Considerable expectations are currently
being placed on electric motors. But is electro-
mobility really the right solution for achieving
sustainability? What are the alternatives?
Moderator: Axel Kuhn – Head of the Fraunhofer
Institute for Material Flow and Logistics,
Dortmund
Introduction:
> Umberto Vattani – President, Villa Vigoni
> Gregor Vogt-Spira – General Secretary,
Villa Vigoni
> Paola Belardini – Head of the Istituto
Motori, CNR, Naples
> Michael Jöckel – Fraunhofer Institute
for Structural Durability and System
Reliability, Dortmund
> Wolfgang Lohbeck – Greenpeace
Germany, Hamburg
> Stephen Scuderi – Scuderi Group,
West Springfield/MA, USA
pROGRAMME
Italian Pavilio
n
Hall 6, Stand F0
1
Innovations for global mobility
15:30 – 16:30 Hall 6, Stand F01
Italian Pavilion – Seminar area
The event provides an insight into the numerous
application areas where hybrid and electric motors
can be deployed, including in the nautical field.
Reports from companies:
> Fabio Massimo Frattale Mascioli –
POMOS Centre of Excellence for supporting
companies in creating machines and motors
with hybrid, thermoelectric and completely
electric propulsion systems.
> Andrea Frabetti – Ferretti Group
Development of hybrid motors for nautical
use at high sea.
mobility and sustainable development
16:30 – 18:00 Hall 6, Stand F01
Italian Pavilion – Seminar area
Sustainable development satisfies the needs of the
current generation, without limiting the coming
generation in terms of satisfying their needs. The
concept of sustainable mobility, on the other hand,
is concerned with a system of urban mobility that
enables everyone to exercise their right to mobility
but is so designed that social and environmental
systems are not overly burdened. The seminar of-
fers approaches for developing new instruments
and presents solutions that already exist today.
> Fabio Casiroli – Urban and transport planner
> Dieter Läpple – Urban and regional planner
> Finn Geipel – Architect and urban planner
> Gian Leonardo Fea – Consultant
for corporate strategy
> Fabio Orecchini – Lecturer on energy systems,
La Sapienza University of Rome
> Alberto Broggi – Vislab
27
pROGRAMME
Wednesday, 21 April 2010
 Industry day:
iCub and friends: Humanoid robots
today and tomorrow
10:00 – 12:00 Hall 6, Stand F01
Italian Pavilion – Seminar area
Humanoid robots represent an open technological
platform at the European level, which as interface
technology encourage the development of prod-
ucts in the informatics, electronics and telecom-
munications fields. In addition to presenting Italy’s
scientific and industrial contribution to the devel-
opment of humanoid robots, the opportunity will
also be used to showcase Icub, a humanoid robot
developed at the Italian Institute for Technology IIT
in conjunction with numerous European partners,
including Bielefeld University of Applied Sciences.
Moderator: Giulio Sandini – University
of Genua
> Giulio Sandini – Director of the
Anthropomorphic Robotics department,
IIT, University of Genua
> Giorgio Metta – Researcher at the Italian
Institute for Technology IIT
> Gerhard Sagerer – Rector of Bielefeld
University of Applied Sciences
> David Corsini – CEO, TeleRobot
italian contributions in the field
of new materials
14:00 – 15:30 Hall 6, Stand F01
Italian Pavilion – Seminar area
Innovative materials play an important role in mod-
ern industrial processes and are a prerequisite for
implementing the complex technologies that pro-
vide the basis for sustainable mobility. The seminar
highlights Italy’s contribution in this field with spe-
cific examples demonstrating the use of innovative
materials in construction, automotive production,
fuel cells, steel, chemistry and packaging.
Moderator: Vincenzo Dovì – Scientific advisor
at the Italian Embassy in Berlin
> Amilcare Collina – Head of Research
and Development, Mapei SpA
> Roberto Bruno – President, CSM
> Marco Versari – Head of Marketing,
Novamont SpA
> Gianfranco Innocenti – FIAT Research Centre
> Pio Gazzini – Gruppo Radici
28
Examples of bilateral cooperation in the
field of environmental technologies
16:00 – 17:30 Hall 6, Stand F01
Italian Pavilion – Seminar area
Round table coordinated by Ateneo Italo-
Tedesco (German-Italian University Centre)
Two specific examples of German-Italian coop-
eration will be presented, which are respectively
concerned with cleaning soils and ground water
and the design of efficient electronic circuits for
applications in the photovoltaics field.
Moderator: Vincenzo Dovì – Scientific advisor
at the Italian Embassy in Berlin
Introduction: Gritta Klöhn – German-Italian
University Centre
> A. Dahmke – Kiel University
> Marco Petrangeli Papini – La Sapienza
University of Rome
> Benjamin Sahan – Kassel University
> Giovanni Petrone – Salerno University
Thursday, 22 April 2010
 Subfor Day
Technology and Investment Day
10:00 – 13:00 Hall 6, Stand F01
Italian Pavilion – Seminar area 
Presentation of the latest edition of the Italian
Technology Atlas
The research platforms provided by the Italian
technology parks make it possible not only to
improve the quality of industrial products but to
attract potential foreign partners interested in
the state-of-the-art services offered by research
laboratories and excellence centres in Italy. Brief
and concise presentations will inform the partici-
pants about the parks and their locations, as well
as about specific topics and current projects. In
addition, the Investment Desk at the Italian Insti-
tute for Foreign Trade in Berlin will be presenting
itself and the tools it uses to inform interested
entrepreneurs about Italy’s fields of excellence in
the ICT and renewable energy sectors.
Moderator: Vincenzo Dovì – Scientific advisor
at the Italian Embassy in Berlin
10:00 – 10:30
> Welcome address, presentation
of the latest edition of the Italian Technology
Atlas and opening of the workshop
Examples of excellence initiatives
in Italy and current projects:
10:30 – 12:30
> Presentation of the science and technology
parks, districts and excellence centres
13:00 – 15:00
> b2b meetings in separate rooms
Solutions provided by Italy’s
subcontracting industry
for achieving sustainability
13:00 – 14:20 Hall 6, Stand F01
Italian Pavilion – Seminar area
Numerous Italian companies belong to the
subcontracting sector. After a brief introduc-
tion to the Italian subcontracting system, the
seminar will present highly innovative projects
that enable sustainable development and which
were realised by universities, research and design
centres, industry and public institutions working
together in synergy.
Moderator: Simona Bernardini – Head of
industrial and consumer goods, ICE Düsseldorf
Welcome addresses:
> Ines Aronadio – Director of the Italian Insti-
tute for Foreign Trade, ICE Germany
> Luca Penna – Unioncamere nazionale/
CCIAA Pordenone
> Luca Penna – Unioncamere nazionale/
CCIAA Pordenone
> Marzio Bianchi – Technical consultant
for the ‘Concept to Car’ project – Centro Es-
tero per l’internazionalizzazione del Piemonte
> Mauro Velardocchia – Mechanical engineer-
ing department, Polytechnic University of
Turin
> Massimiliana Carello – Mechanical engineer-
ing department, Polytechnic University of
Turin
> Stefano Cassio – Director of the IED research
centre, Istituto Europeo del Design, Rome
> Nicola Ferraio – President, Termoresine
SpA Milano
HANNOVER MESSE 2010 PARTNER COUNTRY ITALY
 cULTURAL pROGRAMME

Subforitalia – Cultural Frame work 19-23 April 2010

The virtual subcontracting fair
(For German and international
Enterprises)
14:45 – 15:20 Hall 6, Stand F01
An invitation
Italian Pavilion – Seminar area
The global market demands the development of
increasingly efficient and rational marketing strat-
to contemporary Italy
egies. Subforitalia is a virtual subcontracting fair
that provides online support for matchmaking Italy has not only an extraordinary presence of technology, exhibition
and company internationalisation. This presen- goods, business meetings or scientifc seminars. It is also inviting
tation of the project for the German, European the HANNOVER MESSE audience to follow to contemporary Italian culture.
and international clients represented at the trade
fair is aimed at achieving greater awareness about
this important marketing instrument. Cinema: A programme of movies not previously screend in Germany will accompany the
Partner Country Italy presentation during HANNOVER MESSE. All movies will feature the
> Simona Bernardini – Head of industrial and background of the exhibition themes: Industry, technology and science are building the
consumer goods, ICE Düsseldorf background of highly exciting movies. Sergio Castellito in “La Stella non c’é“ is discovering
> Rolf Voss – Trade analyst for industrial goods, the reality behing huge manufactoring projects in China. “Il posto dell anima“ is enlighting
ICE Düsseldorf the consequences of globalisation. “Cosmonauto“ is telling the ever young dream of
conquering the space.

Subforitalia –  La stella che non c’è (The Missing Star)

LI EVENTI
- CANNES 2005
LA CRITIQUE
AZIONALE DE

L’ORIZZONTE DEG
SEMAINE INTERN

The virtual subcontracting fair Italy/France/ Switzerland 2006 DOMENICO

PROCACCI presenta

(For Italian Enterprises) Art direction: Gianni Amelio (2006) DREA GWENA
ELLE SIMON
SCA INAUDI
VALERIO MASTANGIORGIO COLANGELI FRANCE O LEOTTI LAURA PAOLUC scenografia MARTA
LULZIM ZEQJA VICARI sceneggiatura
ANTONI
SCA VECCHI
e ROBERTA
soggetto DANIELE O NUTI costumi FRANCE SPOLETINI sound designer
VECCHI
CI DANIELE

BENNI ATRIA
MAFFUC
LAURA MUCCIN
VICARI casting CI

musiche originali
O

MASSIMO ZAMBON
I

aiuto regia FEDERIC ELLI montaggio MARCO

15:20 – 16:00 Hall 6, Stand F01  Il posto dell’anima (The Soul’s Haven)
UGOLIN DO GOSSI LAURA PAOLUC
CI PROCACCI
suono REMO DOMENICO
fotografia GHERAR TTI produttore delegato FILM e SKY prodotto da
direttore della LUCA CHIARE con MEDUSA
GIAN
organizzazione in collaborazione
ne FANDANGO à Europea
una produzio me della Comunit
VICARI Program
regia DANIELE di Media
o con il supporto
film realizzat

Italian Pavilion – Seminar area Italy 2003

Topic: The global market demands the devel- Art direction: Riccardo Milani FLYER
27-03-20
07 13:46
Pagina
1

opment of increasingly efficient and rational  Cosmonauta (Cosmonaut)

marketing strategies. Subforitalia is a virtual sub- Italy 2009
Art direction: Susanna Nicchiarelli
contracting fair that provides online support for
 L’orizzonte degli eventi
matchmaking and company internationalisation.
(The horizon of events)
This presentation of the project for the Italian Italy 2005
clients represented at the trade fair is aimed at Art direction: Daniele Vicari
achieving greater awareness about this important  Lo Specchio (The mirror)
marketing instrument.
www.medusa.it

Italy/ Canada 2008

OTTAVIANI
www.fandango.it
DIGITALE ALDO
- ELABORAZIONE
STUDIO JELLICI
PROGETTO GRAFICO

Art direction: David Christensen

> Simona Bernardini – Head of industrial and
 La Vespa, Mezzo secolo in sella
consumer goods, ICE Düsseldorf
(Die Vespa – ein halbes Jahrhundert im Sattel)
> Rolf Voss – Trade analyst for industrial goods, Italy 2007
ICE Düsseldorf Art direction: Pippo Cappellano,
Marina Cappabianca

music: At the Serata Italiana on 21st of April more than 1000 guest are expected in the
Convention Center. Plus the Orchestra di Piazza Vittorio from Rome. Twenty musicians,
each one unique in origin, instrument and musical experience form a unique orchestra
inspired by Mario Tronco. The musicians reinvent music from all over the world with a
viscral energy that takes away audiences with them after each concert.

PARTNER COUNTRY ITALY HANNOVER MESSE 2010

29
THE ART OF SUSTAINABILITY
creativity competence excellence
HANNOVER MESSE
19 - 23 april 2010

Central Exhibition Area:

Hall 6 Booth F01
Industrial Automation
Energy
Power Plant Technology
MobiliTec
Digital Factory
Industrial Supply
CoilTechnica
MicroNanoTec
www.ice.it/hannovermesse
Research & Technology www.italtrade.com/hannovermesse