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Questions
What are the retail strategies
How important is the store How far have the retailers been What are the key factors in the
that are carried out by retailers
environment of a retailer to successful in building such environment that effect
to achieve loyalty through
create customer loyalty? strategies? customer loyalty?
enhancement of environment?
How important is the store environment of a
retailer to create customer loyalty?
◦ Location
◦ Store Atmospherics
◦ Store design
◦ Sales person
◦ Each of the cases within the stratum was given a unique number and then
a sample of 250 retail stores will be taken simple randomly from both of
the strata
Survey methods:
◦ The retailers will be asked open-ended questions through interviews
November-December 2010
Develop questionnaire, pilot test and revise questionnaires
January 2011
Primary data collected and analysis of data
February-March2011
Draft finding chapter and final analysis of data