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1. Describing products
Complete these descriptions of products with words from the box. Then decide what product is
being described.
Product 1
It is used for storing digital data or music. It is ______________, about 12 cm in diameter. It's made
of _______________ . t is only about 1 mm _______________, and it has a 1 cm hole in the center.
It often has a _____________ case made of __________ plastic. It is a ________________.
Product 2
It is used for recording with a video camera. It is _____________, 6.5 cm long by 4.5 cm
______________ . It is ________________ usually ________________ in color and comes in a
box. It is a _____________________
2. Choose the most suitable word from the words in brackets to complete these sentences.
1. Some perfume companies provide (leaflets/ commercials / free samples) so that customers
can try the perfume on their skin before they buy.
2. If you have something to sell, you can (target / place / launch) an advert in the local
newspaper.
3. If news about a product comes to you by (word of mouth/ press / Internet), someone tells
you abut it rather than you seeing an advert.
4. Celebrity (exhibition/ research/ endorsement) is a technique that is very popular in
advertising at the moment.
5. Advertising companies spend a lot of money on creating clever (slogans/ directories/
mailshots) that are short and memorable such as the message for the credit card, Access:
'Your flexible friend'.
6. Viacom Outdoor is an advertising company that specialises in placing adverts on
(billboards/public transport/television) such as buses.
4. Complete the table using information from the first paragraph of the article.
6. Write a short paragraph about these two topics.
1. What products do you think are suitable for outdoor advertising?
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7. You are a member of an advertising team at Focus. Prepare an advertising campaign for one
of the products or services. Use the Key questions below to help you. Write down your
concept.