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Figure 1
Africa’s insertion in the EU-15 market for some high-value agricultural goods
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Lessons from examples of successful The experience of Chile and Malaysia suggests that
development of agro-based industries governments can play a central role in the develop-
Examples exist on other continents of countries which ment of dynamic production clusters, by providing
have built dynamic agriculture and agro-industries as infrastructure, business services, technical upgrading
key pillars of their economic development. Research and export assistance to the private sector (Boxes 2
suggests that successful countries build on their com- and 3). While some “new” goods and services in the
parative advantage in primary commodities through sense above are discovered solely through private
investing in innovation to increase value-added. But entrepreneurship, in many instances public-private
how do countries discover “new” natural resource- partnerships have been instrumental in starting new
based products or upgrade traditional ones? activities that later proved to be highly profitable, and
evolution towards successful clusters has often been
The role of governments. The experience of countries backed by public interventions aimed at cost discov-
like Chile and Malaysia shows how horizontal and ery and at solving coordination problems.
vertical diversification has led to successful natural
resource-based growth. Both countries are now large Concurrent public policy interventions at many dif-
world suppliers of agricultural products for which ferent levels and coordinated actions with the private
demand is growing and which are characterized by sector have helped both countries maintain advantage
relatively high unit values. In both cases, the products in increasingly competitive international markets, by
Box 2
Agro-based industries in Chile — success takes time
Chile’s exports of high value agricultural products are con- development of research programmes focused on devel-
centrated in fish, wine and fresh fruits. Chile is the largest oping fruit varieties adapted to local conditions.
world exporter of fresh grapes and fresh fish fillets. Chile’s
The Plan Frutícola created the necessary mass of human
market shares in other fruits such as berries are still a rela-
capital that was pivotal in the successful transfer and
tively small, but have consistently increased.
adaptation of foreign technology, which improved fruit
While Chile’s efforts from the 1960s-70s in support of its production and post-harvest, and also the infrastructure
fruit export are well-known and have been abundantly required for exports of highly perishable products. By
analyzed, the Chilean experience illustrates the fact that substantially reducing both risk and initial investment
successfully achieving diversification of primary exports requirements, it laid the basis for private sector partici-
towards higher value-added products takes time. Putting pation. The take-off of fruit exports in the seventies was
in place the right “soft” environment for the private sec- driven by large companies, which benefited from a duty
tor to become and stay competitive is a trial-and-error drawback system for non-traditional exports and the
process, which necessitates both long-term vision and devaluation of the exchange rate.
continuity in government actions.
In the early eighties, emphasis was put on the promo-
Government initially played the lead role in the develop- tion of exports, through the provision of credit to groups
ment of the fruit sector. In the late sixties, CORFO, a public of medium to large producers as well as agricultural
development agency, initiated a number of programmes extension and technology transfer programmes target-
under a strategic action plan for development of the fruit ing groups of large producers. This stimulated horizontal
sector (the so-called Plan Frutícola). These included pub- cooperation, ultimately leading to the creation of impor-
lic investments in R&D, post-harvest infrastructure, and tant private sector associations which today constitute
overseas market research, as well as soft credit lines for central elements of the dynamic fruit cluster. One plays
investments in infrastructure and working capital, and a prominent role in the berries niche, monitoring the
tax incentives for fruit exporters. The plan also included adoption of good agricultural and manufacturing prac-
a strong training component, cooperation agreements tices, negotiating better prices for international freights
with US institutions in order to facilitate local acquisition and production inputs, and providing market intelli-
of state-of-the-art knowledge in fruticulture, and the gence to its members.
Figure 2
Two largest suppliers of the European Union’s top 25 imports of high value
agricultural goods for which Africa has at least 1 per cent market share
Market shares, 2004, by decreasing value of EU imports
Crustaceans & molluscs, fresh/frozen/salted India Argentina
Banana, plantain, fresh or dried Ecuador Costa Rica
Fish fillets, frozen China Norway
Fish, fresh or chilled, excluding fillet Norway Faeroe Isds
Fish, prepared or preserved, nes Morocco Ecuador
Fish, frozen, excluding fillets Russian Federation USA
Bovine meat fresh, chilled or frozen, boneless Brazil Argentina
Vegetables, fresh or chilled, nes Morocco Kenya
Apples, fresh New Zealand South Africa
Other fresh fruit New Zealand Brazil
Grapes fresh South Africa Chile
Fruit and nuts, prepared, preserved, nes Thailand South Africa
Edible nuts, fresh or dry, nes USA Iran
Vegetables prepared other than vinegar, nes China Peru
Cut flowers and flower buds Kenya Israel
Beans, peas, other leguminous, dried Canada China
Pineapples, fresh or dried Costa Rica Ivory Coast
Fish fillets, fresh or chilled Iceland Norway
Oranges, fresh or dried South Africa Morocco
Avocados, mangoes, guavas, fresh, dried Brazil Israel
Stone fruit, nes, fresh Turkey South Africa
Vegetables, preserved by freezing Poland China
Pears and quinces, fresh Argentina South Africa
Grapes dried (raisins) Turkey USA
Other live plants Costa Rica Israel
SPS standards and other technical requirements (e.g. Supply-chain organization. Increasingly, the abil-
those defining quality, size and ripeness for fruits and ity to organize in order to promote exports under a
vegetables; animal welfare regulations; etc.) also consti- national country brand and to penetrate global supply
tute high barriers (Box 5). The capacity to address those chains has been a discriminating factor in favour of
barriers at the national level can make the difference Asian and Latin American producers. Competitive
between countries competing over the same range of global suppliers are forming alliances, joint-ventures
products. For example, Namibia and Botswana are the and other networks with the goal of becoming pre-
largest (boneless) beef exporters to the EU. To be able to ferred suppliers for the multinationals that dominate
maintain a presence in the EU market in face of compe- world food trade. Hence, in addition to investments
tition from highly competitive countries like Brazil and in productivity and quality, suppliers must undertake
Argentina, both countries have undertaken substantial important investments in terms of organization if they
public investments in order to meet stringent import want to penetrate international markets. South African
requirements, including in livestock identification and companies are among the few on the continent which
trace-back systems and upgraded facilities in slaughter- have been engaged in such alliances.
houses. However, Namibia’s market share in the EU has
grown faster than Botswana’s and unit values have also Promoting product differentiation (e.g. through promo-
increased more. The key determinant of Namibia’s suc- tion of country brands) is a complement to pursuing
cess has been the ability to persuade importers of the such a strategy, and has been used effectively by Chile
07-37246—July 2007—300