Karina Rizqa Fadhlillah (F12108009)

Class A/Reg A

Hortatoty Exposition Text

Cigarette Advertisement

Cigarette advertising is the advertising of the tobacco product through a

variety of media including sponsorship, especially in sporting event. Become
a sponsorship in sporting event is the most highly influence in selling the
product. There are many people who disagree with the cigarette advertising,
especially for the sporting event. But, others agree with the cigarette
advertising in sporting event. Personally, I do disagree about the cigarette
advertising especially as a sponsorship in sporting event because cigarette is
harmful product, increasing the number of smoker, and inappropriate
sponsorship.

Cigarette is a harmful product. It causes some disease like heart attack,

strokes, cancer (particularly lung cancer, cancers of the larynx and mouth,
and pancreatic cancer). It also causes peripheral vascular disease and
hypertension. Cigarette contains several harmful chemicals. One of them is
nicotine which is highly addictive which make the smoker dependent to
smoke again and again. So that is why World Health Organization (WHO)
judge that tobacco caused 5.4 million deaths in 2004 and 100 million death
over the course of 20th century.

By publicizing the cigarette advertising in sporting event of course it invites

people more to consume the tobacco and it may increase the number of
smokers. Whereas consuming tobacco means damage the consumer itself.
Even though cigarette advertising gives big fund to succeed sporting event, I
do disagree about this. The organizer can use another product to sponsor
sporting event such as milk product. Of course milk product make people to
be health. I do disagree that money become the main reason to hold
sporting events. We have to take care of this situation.

Of course it is an inappropriate sponsorship for sporting event. By sporting

event it invites people to be more health by doing sports. But in fact
cigarette advertising as sponsorship in sporting event is something that do
not support health itself. As we know that cigarette is damaging to health. It
is amazing, is not it?

In brief, the writer absolutely disagree to forbid cigarette advertising

especially as a sponsorship in sporting event because cigarette is harmful
product, increasing the number of smoker , and inappropriate sponsorship.
Therefore, the organizer of sporting event must ban the cigarette
advertising. As consideration that cigarette itself gives bad effect not only for
smokers but also for nonsmokers.