Text-Board.

com Interviewed About SMS Marketing Conversions from Facebook

and Twitter

Recently, Justin Rockwell, CEO of Text Board spoke to Search Engine Journal about SMS
marketing success stories. "My favorite success with SMS was the Red Cross text-to-donate
campaign that was run after the devastating earthquake in Haiti. The Red Cross raised $7 million in
less than one week strictly through text messages."

Myrtle Beach, SC, April 05, 2011 --(PR.com)-- Recently, Justin Rockwell, CEO of Text Board spoke to
Search Engine Journal about SMS marketing success stories. "My favorite success with SMS was the Red
Cross text-to-donate campaign that was run after the devastating earthquake in Haiti. People were
encouraged to text the keyword HAITI to a short code to have a $10 donation added to their next cell
phone bill. Because it was so easy to share and distribute the call-to-action, the campaign took off virally
across Twitter and Facebook. The Red Cross raised $7 million in less than one week strictly through text
messages."

He spoke about another case study involving Subway. "They received an average 50% coupon
redemption rate; the Chicago Blackhawks, who grew their mobile subscriber list to over 30,000 in just a
few weeks; and McDonald's, who attracted 1.5 million participants when they added a text-to-win
component to their monopoly game."

According to Rockwell, there is no golden rule for who will benefit the most from SMS marketing, but
businesses with relatively inexpensive products, businesses with frequently visited locations, and
businesses catering to the 25 and younger crowd have instant success with text campaigns. Businesses
that have an established and steadily recurring clientele also do very well.

"Text message offers allow consumers to be compulsive in their decision making. Consequently, a
business will have an easier time driving someone instantly to its establishment if the purchase is
something the consumer can make on a whim," said Rockwell.

TextBoard, a national company based in Myrtle Beach, South Carolina, provides a web-based platform to
help marketers quickly create, maintain and analyze SMS marketing programs.

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Contact Information:
Text Board
Jeanie Henderson
1-866-699-2220 x 101
pr@text-board.com
www.text-board.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/311184

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